Zoho CRM Account Duplication via Credit Application Form

Zoho CRM Account Duplication via Credit Application Form

Hi,

We send a credit application link to our customers via email, which is managed through Zoho Campaigns. When a customer submits the form, it automatically creates a new account in Zoho CRM.

We would like to know how to stop this from creating duplicate accounts. Additionally, if a new account is created through this form, does the submitted information update any existing account in Zoho CRM, or is it treated as a separate entry?

Your prompt guidance on this would be greatly appreciated.