Marketer's Space - Holiday season email marketing tips you should know – Zoho Campaigns

Marketer's Space - Holiday season email marketing tips you should know – Zoho Campaigns

Hello Marketers!

Welcome back to another post in Marketer's Space!

'Tis the season—that time of the year everyone eagerly anticipates. While most look forward to relaxing, marketers will be super-busy from late November to early January. Mistakes can happen in email marketing, unbeknownst to you; let's see how you can avoid them.

Warm up during the cold season 

Since you'll be sending lots of campaigns, make sure you're warming up your sender domain. You might've been sending only 1,000 campaigns per day before, but you can't just send 10,000 campaigns per day during the season without proper warm-up. Slowly increase the number of campaigns you send on a daily basis to build up your domain reputation. Instead of sending 25,000 campaigns in a day, split it equally over a few days. Otherwise:
  • Your domain could hit spam traps.
  • Your domain could face email throttling.
  • Your emails could get blocked temporarily by email clients like Gmail, Yahoo, and Outlook.
It's also not advisable to use a brand-new sender domain, as it won't have built any reputation among email clients; it'll be a cold domain that needs to be warmed up.

Domain authentication  

If you haven't authenticated your domain yet in Zoho Campaigns, you must do it before you send any campaign. Publish Zoho Campaigns' SPF, DKIM, and DMARC records in your domain provider's DNS for domain authentication. Without an authenticated domain, your well-crafted campaigns will land in spam or get rejected, as Gmail and Yahoo are tightening security for their users by not allowing emails from unauthenticated sender domains through.
Once you've authenticated your domain in Zoho Campagins, you'll see the green tick marks for SPF and DKIM.
 
If you've already authenticated your domain, you can verify if SPF, DKIM, and DMARC are all configured properly. If you need to reconfigure them, do so immediately in your domain provider.

Holiday hygiene

Do a deep check on your lists in Zoho Campaigns. Find inactive contacts and those to whom you haven't sent any campaigns and remove them so you don't end up sending them campaigns—because there's a chance they can suddenly open your campaigns and unsubscribe or mark you as spam, thereby impacting your email deliverability. 

You can access the inactive contacts using the pre-built filters available in Zoho Campaigns.
Use external list cleaning services to find invalid contacts. Don't purchase mailing lists and import them to Zoho Campaigns. Also, remove any unused segments so you don't accidentally send campaigns to those contacts.

Verify your opt-in 

Ensure the option to unsubscribe is placed in a clear and visible place so they can quickly opt out of your campaigns if they aren't interested.

Go to Settings -> Manage Opt-in to enable double opt-in.

Always adhere to the CAN-SPAM act. You can always send test campaigns from Zoho Campaigns to validate whether:
  • Opt-in and unsubscribe links work properly.
  • Content is rendered properly for different devices and email clients.
  • Images and URLs work correctly.

Be vigilant 

Constantly monitor metrics related to your campaigns using our Reports module so you can understand how your campaigns are performing with your audience. You can track clicks, opens, bounces, unsubscribes, and other key performance indicators. Realign your sending patterns based on that data. You can also use Google Postmaster Tool to monitor analytics specifically for Gmail recipients. Also, don't forget to check if your domain has been blacklisted during this busy period using tools like MxToolbox or Spamhaus.

Keep your designs ready 

Because you'll be sending holiday-themed campaigns, it's better to plan in advance the types of designs you're going to use for Thanksgiving, Black Friday, Cyber Monday, Christmas, and New Year.

Zoho Campaigns offers a wide range of pre-designed email templates that you can use immediately. If you need to customize them, you can use our built-in drag-and-drop template editor. Browse our Holidays, Seasons, and Deals & Offers templates to get started or get ideas. Check out this Marketer's Space post for a quick overview of themed templates. 



Holiday marketing doesn't have to be chaotic. With proper warm-up, clean lists, solid authentication, and ready-to-go designs, you can run successful campaigns without stress.
Happy marketing, and happy holidays!

Regards,
Sai Prashanth
User Education
Zoho Campaigns


    • Recent Topics

    • Tables improvement ideas / features

      Heya, I've been using Zoho Tables for a few months now and wanted to post some features that I think will be greatly beneficial for the tool: 1. Ability to delete a record in automation or move a record in automation. - Usecase: I move a record from one

    • Announcing offline payment modes for event tickets

      Hello everyone,   Collecting ticket payments from prospective attendees can be a tricky part of event planning. While Zoho Backstage has always allowed you to collect payments online as people buy tickets from your event microsite, we have now enabled

    • Gmail is ramping up its email sender policy from November 2025

      Hello marketers, As you may be aware, Gmail introduced a guideline for bulk senders starting February 2024. If not, here's a quick refresher straight from Google: After this policy was announced first in 2023 and soft-implemented in February 2024, we

    • Deluge Error Code 1002 - "Resource does not exist."

      I am using the following script in a Custom Button on a Sales Return. Basically, the function takes the information in the sales return (plus the arguments that are entered by the user when the button is pushed) and creates a return shipping label via

    • Is there a list of Zoho Icons?

      Is there a list of Zoho Icons you can reference: i.e. business-gold is <image marginRight='7px' color='#2A70E7' bgColor='#FFFFFF' width='52px' height='52px' type='icon' value='business-gold' size='24px' cornerRadius='26px' iconType='solid' /> Thanks!

    • Item images

      Can we get an "On hover" expanded image for items please ?

    • Ability to Create and Manage YouTube Video Chapters in Zoho Social

      Hi Zoho Social Team, How are you? We would like to request an enhancement to Zoho Social that would allow users to create and manage YouTube video chapters directly within the platform. Currently, Zoho Social does not support manually adding chapters

    • What happens to my current site SEO if i opt for zoho creator?

      I have an existing website and I need to use Zoho creators for the rapid creation of my webpage creation. Currently, my IT team is creating the web pages, but I am concerned about the SEO of my current website if I shift to zoho will i loose it all?

    • Automatic Portal invite

      We have numerous customers we move through a blueprint in deals, when they get to a certain point we need to give them portal access, how can this be done through deluge or a workflow?

    • Preview Emails with Merge Fields before sending

      Hello, Are there plans to preview an email with merge fields before sending out? Currently, all you see in the preview are the merge field values, but before I send out the email I want to make sure the merge is working. Also, the saved emails only show

    • User Filter not selecting All Items

      We are encountering 2 issues when using the user filter. When users are trying to search using the filter option, the OK button is grayed out. Users have to unselect or make a change before it filters properly. 2. When filtering and the OK button works,

    • Support Nested JavaScript Variables in PageSense Pop-up Targeting

      Hello Zoho PageSense Team, I hope you're doing well. I’d like to request a feature enhancement for the PageSense pop-up targeting functionality. Current Limitation: Currently, PageSense pop-ups can be triggered using simple JavaScript variables. However,

    • Cannot Invert Axis for Rankings

      Hi there I want to be able to create a ranking graph in Analytics/BI, with 1 at the top of the Y axis, but I am unable to invert the axis. Super simple example in Excel below. Higher rankings need to be higher up on the graph to give the correct visual

    • How to copy value from a single line field into a picklist field within a module's subform?

      Hello there, I have a single line field in a module's subform. I would like the value in the field to automatically update a picklist field within the same subform (both have items with the same names). Is this possible via function? Unfortunately, workflows

    • Committed Stock and To Be Received Stock via API?

      Is it possible to retrieve Committed Stock and/or To Be Received Stock for an Item via the API? I want to use this information for calculating the amount of inventory needed to be purchased.

    • Creating Email template that attaches file uploaded in specific field.

      If there's a way to do this using Zoho CRM's built-in features, then this has eluded me! I'm looking to create a workflow that automatically sends an email upon execution, and that email includes an attachment uploaded in a specific field. Email templates

    • Marketer’s Space - Automate a Personalized Holiday Workflow with Zoho Campaigns

      Hello marketers, Welcome back to another post in Marketer’s Space! From Thanksgiving through Christmas, you have a flurry of opportunities to connect with your audience. In this post, we’ll see how you can plan an entire month-long automated workflow

    • Service Account Admin for API Calls and System Actions

      Hello, I would like to request the addition of a Service Account Admin option in Zoho product. This feature would allow API calls and system actions to be performed on behalf of the system, rather than an active user. Current Issue: At present, API calls

    • Sorting columns in Zoho Projects

      Hi, In project management best practice, sorting columns (ascending, descending) is an important tool. Sorting dates to see the order of tasks starting, sorting on priority or even on planned hours is a must for an efficient project control. Currently,

    • Zoho CRM - Calendar Cards View - Let Users Decide What Is Displayed On Calendar Entries

      Imagine planning your week of face-to-face meetings across three counties. You’re trying to group appointments by location to make the best use of your time, but Zoho CRM’s calendar doesn’t show where each meeting is happening. You’re left trying to remember

    • Zoho Inventory - How to pay a supplier up front then receive multiple deliveries

      How do we manage situations where we pay a supplier up front, then the receive the products in increments? Example Workflow: Create Purchase Order > Receive Bill for full amount > Receive Items 2 or more deliveries. Currently, once a Bill is created against

    • How can I add or change the active customer in Zoho Projects?

      I'm trying to change the customer in an active Zoho project. Is it possible to add or change the customer?

    • What happens when someone clicks 'unsubscribe' in a zoho CRM email

      Hello, As per, i am going round in circles trying to find an answer to these 2 question. I have an email template that has an unsubscribe link in the footer in zoho CRM. First, what happens when someone clicks it - where does the contact get unsubscribed

    • Zoho CRM - Scheduled Reports Which Contain Chart

      Hi Zoho CRM Team, I'm requesting that the Report Export and Scheduling feature be enhanced to include a chart, if one has been created on a report. At the moment I have a report which shows Sales This Week by Deal Owner and a pie chart at the top of the

    • Can I add Conditional merge tags on my Templates?

      Hi I was wondering if I can use Conditional Mail Merge tags inside my Email templates/Quotes etc within the CRM? In spanish and in our business we use gender and academic degree salutations , ie: Dr., Dra., Sr., Srta., so the beginning of an email / letter

    • Cadences

      I have just started using Cadences for follow-up up email pipeline. Is it just me or do you find the functionality very basic? For example, it will tell me (if I go looking for it) if someone has replied to a follow-up and been unenrolled; but it won't

    • Canvas View in Zoho Recruit

      Is it possible or would it be possible to have the new 'Canvas View' in Zoho Recruit?

    • Zoho Inventory - Move Orders

      Quick question about Move Orders... Why is there no status to say something like "Draft", "In Progress" and "Completed", similar to Transfer Orders? I'm assuming that when something needs to be moved it should be planned in Inventory, executed and then

    • Kaizen #215 - Workflow APIs - Part 3 - Create and Update Workflow Rules

      Welcome back to another week of Kaizen! Over the last couple of weeks, we’ve joined Zylker Cloud Services as they review and improve their workflows. In Part 1, we discovered and audited their sprawling workflow landscape. In Part 2, we learned how to

    • DataPrep Bigquery Connection failed

      Hello everybody, I want to create a connnection beetwen Bigquery and Dataprep but when I try to connect my project I got this error Loading tables has failed. Table list fetched from the data source expired.

    • Utilisation de Zoho en conformité avec l’article 286 du Code général des impôts (CGI)

      Cher(e) client(e), Conformément à l’article 286 du Code général des impôts (CGI) impose aux entreprises assujetties à la TVA d’utiliser des systèmes de caisse ou de gestion commerciale certifiés lorsqu’elles enregistrent des ventes à des particuliers.

    • Issue in Zoho People Regularization – Incorrect Hour Calculation

      I have noticed that when applying attendance regularization in Zoho People for previous dates, the total working hours are not calculated correctly. For example, even if the check-in is 10:00 AM and check-out is 6:00 PM, the system shows an incorrect

    • Free Webinar : Unlock AI driven business insights with Zoho Inventory + Zoho Analytics

      Are you tired of switching between apps and exporting data to build customized reports? Say hello to smarter & streamlined insights! Join us for this exclusive webinar where we explore the power of the Zoho Inventory–Zoho Analytics integration. Learn

    • Allow Multiple usage units to items while adding them to sales/purchase transactions

      The usage unit of items added in zoho books are static right now and can not be changed. But certain items are received or sold in multiple usage units. One example is fabric. It can be bought in Meters, inches, kgs or other units. Another example would

    • PO receive quantities

      At last, Zoho has finally got around to allowing us to receive a larger qty than recorded in the PO :-) Saves us all from editing the PO's before receiving larger quantities ( usual for us ) ! It's still in "beta" but available upon request, I've tested

    • Analytics : How to share to an external client ?

      We have a use case where a client wants a portal so that several of his users can view dashboards that we have created for them in Zoho Analytics. They are not part of our company or Zoho One account. The clients want the ability to have user specific,

    • Reference Deal Categories in Deluge

      Hello, Is there a way to reference Deal Category in deluge functions? So for our Deals, we have several different WON stages in a pipeline.  Rather than type each stage into our functions, we'd like to be able to reference the Deal Category.  Similar

    • Users Name & Email in Reports

      Hi, I would like to show the Users Name from their Zoho Acount in All Entries/Reports as well as the current Account Email. Thanks Dan

    • Empowered Custom Views: Cross-Module Criteria Now Supported in Zoho CRM

      Hello everyone, We’re excited to introduce cross-module criteria support in custom views! Custom views provide personalized perspectives on your data and that you can save for future use. You can share these views with all users or specific individuals

    • Workflow Creation with Zia gets stuck

      It gets stuck here:

    • Next Page