Sixth Insight - The Hidden C in Data

Sixth Insight - The Hidden C in Data

The Wheels of Ticketing - Desk Stories

The Hidden C in Data

[Importance of clean data]


Data cleaning

Data cleaning ensures ticketing systems' data is accurate, consistent, and complete. This process includes eliminating duplicates, fixing errors, and addressing missing information.
Quote
Clean data is happy data.

Why is data cleaning so important?

Data cleaning eliminates errors, inconsistencies, and duplicates within data, resulting in increased accuracy. Tools are available to help you swiftly address data issues. Enhancing accuracy enables the extraction of reliable insights. Inconsistent or inaccurate data can lead to misleading results, poor decision-making, and ineffective strategies.

Data hygiene

Data hygiene in a ticketing system refers to the processes and practices involved in maintaining accurate, complete, and consistent information. This is crucial for ensuring that customer support operations run smoothly and effectively.


  • Data accuracy
  • Data completeness
  • Data consistency
  • Data deduplication
  • Regular data audits


By prioritizing data hygiene, organizations can improve the efficiency of their support teams, enhance the quality of customer service, and gain valuable insights from reliable data analytics.

A story for better interpretation

Scrub your data clean

Once upon a time, a small but dedicated team in a tech company managed customer support through a ticketing system called "HelpNow." As the company grew, so did its customer base, leading to an overwhelming influx of support tickets. Although the team worked diligently, the increase in tickets created clutter. 
 
Once efficient, the HelpNow system became cluttered with old tickets, unresolved issues, and duplicate requests. Customer satisfaction started to decline as users waited longer for their problems to be resolved. Frustration lingered not only in the hearts of customers but also within the support team, which they found increasingly challenging to navigate through the cluttered ticketing system.
 
One day, the team lead, Joey, called for a meeting to address the urgent situation. "We need to scrub our data clean," he announced. The team discussed various strategies, but he had a vision of what needed to be done and a systematic approach to decluttering their HelpNow system.
 
The initial step entailed thoroughly reviewing and categorizing all existing support tickets utilizing a custom view. The team reached a consensus to archive tickets over six months old and lacked follow-up, as these were likely associated with resolved issues. To ensure efficient progress, they established a clear deadline for this undertaking, fully aware that collaborative effort and focused teamwork were essential for effectively addressing the backlog. Their strategic approach aimed to organize the current workload and foster a more streamlined process for ticket management.
 
Joey organized a “Scrub-a-thon” a week later, encouraging everyone to join forces. Each team member was assigned a category of tickets to review. Deleting duplicates became a friendly competition. Teams found ways to delete tickets using mass updates and automation, rewarding those who could clear the most entries. They quickly learned that many tickets had been created multiple times due to customers submitting the same request across different channels.
 
During this process, the team discovered an unexpected treasure trove of information. Many old tickets contained insightful feedback about the product, creating a new FAQ section that addressed common user questions. They also realized that some bugs needed urgent attention, leading to prioritized fixes for the product.
 
As the Scrub-a-thon continued, the team also acknowledged the importance of customer communication. They crafted an email update to inform customers about their efforts to improve support quality. Customers appreciated the transparency and felt confident that their concerns were being taken seriously.
 
After two weeks of hard work, their system was transformed. The volume of tickets had been dramatically reduced, and the remaining tickets were prioritized and categorized effectively for quicker solutions. Customer agents could easily navigate the system and focus on resolving issues rather than wading through a digital maze.
 
Reports generated from the cleaned data helped Joey and her team identify trends in customer inquiries and revamp their product support resources accordingly. Inspired by their findings, they implemented a new self-service help widget to empower users with immediate solutions. 
 
The results were incredible: response times dropped, customer satisfaction surged, and the support team thrived in their more organized environment. The HelpNow system became a case study in transforming mess into clarity, demonstrating the power of scrubbing away the unnecessary to unveil the valuable.

Best practices

Scheduled data audits

Scheduled data audits are the systematic process of regularly reviewing and analyzing data within a specific timeframe to ensure accuracy, compliance, quality, and relevance. This practice is essential for businesses and organizations to maintain the integrity of their data, identify errors, and ensure adherence to regulations and standard policies.

Removing inaccurate data entries

Removing inaccurate data entries means eliminating incorrect, erroneous, or misleading information entered into a system. These inaccuracies can occur for various reasons, including human error, technological glitches, data migration issues, or a lack of standardized procedures. 

Setting up field validations

Setting up field validations is crucial in ensuring data integrity and enhancing the user experience in any application. Field validations check users' input to ensure it meets specific criteria before being processed or saved. Validation rules in Zoho Desk help you overcome this problem by arresting incorrect data even before it can enter your help desk. Refer here for more details.

Detecting duplicate data

Duplicate data detection is crucial for maintaining data integrity and accurate records. The deduplication feature in Zoho Desk helps you find duplicate records in bulk and merge them.  Refer here for more details.

Addressing data security

Addressing data security involves implementing measures and practices to protect sensitive information from unauthorized access, breaches, and other cyber threats. Encryption takes the final stand against attempts to steal your data. It completes data protection by ensuring your data can neither be damaged nor stolen in the unfortunate event of a security breach.. Refer here for more details.

Inactive record management

Inactive record management involves managing records that are no longer in active use or required for daily operations. This encompasses outdated documents, files, or data that must be preserved for prospective reference, even though they do not require frequent access. In Zoho Desk, ticket management is simplified by automating the archiving of follow-up-less tickets over six months old by a deadline.. Refer here for more details.

Integrate data with analytics

Data analysis helps identify inconsistencies. Data analytics can automatically identify and flag inconsistencies within datasets. This helps agents quickly pinpoint errors or anomalies that might go unnoticed, improving the overall data quality. Data analytics can assess the quality of the data in real-time. It can provide metrics on completeness, accuracy, and consistency, giving agents the insights needed to ensure that the data they are working with is reliable. Refer here for more details.

Summing up

Ensuring a clean and accurate database is crucial for the effective operation of Zoho Desk. Data cleaning is not simply a one-time task; it requires a continuous effort to maintain the integrity and reliability of customer information. 


Establishing clear protocols and guidelines for data cleaning will ensure that agents understand their responsibilities and take accountability for upholding data quality. Mastering data cleaning practices will enhance your success.


Please stay tuned for more Desk Module stories.

 

Cheers,

 

Kavya Rao

The Zoho Desk Team

    • Recent Topics

    • Explore the Redesigned Quotes Module in Zoho Billing

      Dear users, We’re excited to introduce a refreshed look for the Quotes details page in Zoho Billing! This update brings you a more efficient user interface experience without changing your existing workflow. We've enhanced layouts with organized tabs,

    • Latest updates in Zoho Meeting | Create departments, Share PDF files

      Hello all,   You can now create departments to group team members within your organization. This will make it easier for you to organize department-level meetings and invite members. In webinars, use the Share material feature to share PDF files directly

    • Unify All Zoho Video Meeting Experiences into One Standardized Platform

      Hi Zoho Team, We would like to share an important user experience concern regarding the current state of video meeting functionality across the Zoho ecosystem. The Problem Within Zoho, there are multiple ways to initiate or schedule a video meeting: Zoho

    • [Free Webinar] Product Updates: Quick Catch-Up Session - Part I - Creator Tech Connect

      Hello Everyone! We welcome you all to the upcoming free webinar on the Creator Tech Connect Series. The Creator Tech Connect series is a free monthly webinar featuring deep-dive technical sessions designed for developers, administrators, and app builders.

    • Project expenses in Zoho Books

      Just the way timesheet is used to calculate labour cost for a particular project, how do i record other expenses against a project such as materials and consumables used for the project? So that under report, I can view the total amount expended on each

    • Blueprint status change

      I want to change the Blueprint status of a workflow. The status is completed automatically when I added the record through API call. But I want to make it active, I don't see any options for this. Even if I draw transition from any stage , it is not visible

    • What is going on with GMail extension.

      Suddenly, it is popping up and saying "Please wait while we work our magic... 10%" and it sits there. Yesterday I waited for an entire hour call and it never got further. Today, it's not resolved. Is there a fix I can do? I've tried all the typical

    • Marketing Tip #6: Cross-sell with related products

      Don’t let customers stop at just one product. Suggesting related or complementary items improves the shopping experience and increases order value. Try this today: Use the Item Recommendations feature in Zoho Commerce and add two to three suggested items

    • i cannot use <b></b> to bold the message in Creator C6!!!!???What?

      Dear experts and friends, Now Creator 6 blocking us from using <b></b> Anyone facing this issue? I faced it on Creator C6 Previously, it used to work. Now failed to work. Faint~ Seek guidance from everyone on how to bold the message. The super simple

    • Zoho Writer - Option to Export as .zdoc format

      I've noticed that it's not possible to export a Zoho Writer Document in the .zdoc format. Isn't zdoc, Zoho Writer's own format? My use case is that I sometimes need to create quite complex documents with floating elements, which sometimes need to become

    • [Announcement] Enhanced Merge APIs of Zoho Writer for automating document generation using Zoho Apps data

      Hi users, With the record_id parameter in Zoho Writer's Merge APIs, fields related to the given record id is automatically fetched from the Zoho app. You don't have to spend time manually mapping the records and fields in the Deluge code. Here is a sample

    • Pin multiple columns and adjust column widths in CRM subforms

      Hello all, Subforms act as secondary forms or tables in which you can associate multiple line items to a primary record and thereby ensure more structured and comprehensive data organization. We've made some recent enhancements to subforms. Here's what's

    • [Webinar] Automate sales and presales workflows with Writer

      Sales involves sharing a wide range of documents with customers across the presales, sales, and post-sales stages: NDAs, quotes, invoices, sales orders, and delivery paperwork. Generating and managing these documents manually slows down the overall sales

    • Automate insurance document workflows with Zoho Writer

      Insurance companies have to deal with creating and managing complex documents and forms, such as policy applications, explanation of benefits documents, brochures, renewals, and claim forms. Handling all of this manually is hugely time and effort intensive,

    • Latest updates in Zoho Meeting | New End of session notification to remind everyone about the session end time

      Hello everyone, We’re excited to share a new feature for Zoho Meeting ; End of session notification. With this new setting, you can choose to remind all participants or only the host about the scheduled end time of a meeting. You can also choose when

    • [Webinar] Zoho Writer for SCM and logistics

      Creating, sharing, and distributing complex documents are constant challenges in the SCM and logistics industry. That's why our next webinar is focused on how to simplify these document workflows. Join us on Jul 10, 2025 for a Zoho Writer webinar designed

    • [Webinar] Zoho Writer for the manufacturing industry

      Creating, sharing, and distributing complex documents are constant challenges in the manufacturing services industry. That's why our next webinar is focused on how to simplify these document workflows. Join us on May 8, 2025, for a Zoho Writer webinar

    • Add Comprehensive Accessibility Features to Zoho Writer

      Hello Zoho Writer Team, We hope you are doing well. We would like to submit a feature request to enhance Zoho Writer with a full set of accessibility tools, similar to the accessibility options already available in the Zoho Desk agent interface. 🚧 Current

    • [Webinar] Simplifying document workflows in financial services with Zoho Writer

      Creating, sharing, and distributing complex documents are constant challenges in the financial services industry. That's why our next webinar is focused on how to simplify these document workflows. Join us on April 10, 2025, for a Zoho Writer webinar

    • [Zoho Writer Webinar] Learn how to simplify your HR operations: Part 2

      Hi Zoho Writer users, We're excited to announce the Zoho Writer webinar for July 2024: Learn how Zoho Writer can simplify your HR operations: Part 2. This webinar will focus on how Zoho Writer can help HR teams streamline and automate their entire hiring

    • [Zoho Writer Webinar] Learn how to simplify your day-to-day HR operations

      Hi Zoho Writer users, We're excited to announce the Zoho Writer webinar for June 2024: Learn how Zoho Writer can simplify your day-to-day HR operations. This webinar will focus on how to automate your entire hiring process and generate various types of

    • Branding of native system emails

      Make system emails adjustable in terms of branding. We want our system to be completely white label, because it is not a CRM anymore, it's way more than that. We are following the strategy of "CRM for everyone" to use the CRM in all departments, not only

    • Support “Never End” Option for Recurring Meetings in Zoho Meeting

      Hello Zoho Meeting Team, Hope you are doing well. We would like to request support for creating recurring meetings with no end date in Zoho Meeting. Currently, when scheduling a recurring meeting, Zoho Meeting requires us to select a specific end date.

    • Add Custom Field Inside Parts Section

      How to Add Custom Field Inside Parts Section in Workorder like Category and Sub- Category

    • [Important announcement] Removal of Zoho Writer's DocuFiller Add-on

      Hi users, Effective 21st Feb. 2025, we will be removing the DocuFiller add-on for Zoho Writer's Fillable Templates. From that point on, the add-on's functionalities, such as sharing or publishing fillable forms for data collection and receiving submissions

    • Send Automated WhatsApp Messages and Leverage the Improved WhatsApp Templates

      Greetings, I hope all of you are doing well. We're excited to announce a major upgrade to Bigin's WhatsApp integration that brings more flexibility, interactivity, and automation to your customer messaging. WhatsApp message automation You can now use

    • Weekly Tips: Manage External Images in Zoho Mail

      When you receive emails every day, whether from clients, newsletters, or services, many of them contain external images that automatically load when you open the message. While this can make emails look more engaging, it can also impact your privacy and

    • Implementing a Self-Invoicing/Vendor Portal in Zoho Creator

      Hello Zoho Community / Creator Experts, We would like to build a Self-Invoicing Portal (Vendor Portal) in Zoho Creator for our external contractors. Our goal is to allow approved contractors to log in, submit their invoice details (hours worked, project

    • Function #32: Schedule low stock notifications on a timely basis to specific users of the organization

      Hello everyone and welcome back to our series! For a business that heavily relies on inventory, monitoring the stock levels and getting timely notifications of low stock items will ensure a smooth sail. Zoho Books allows you to always keep a check on

    • Is it really true that I can't set the default 'deposit to' account in 2025?

      I've been using Books for 7 years and the default account has never been a problem. I usually manually reconcile invoices and have never had a thought about which account. It has always been my account. However, I recently noticed that for the past 4

    • SINCH HUB MESSAGEMEDIA with ZOHO DESK

      1) what I need from MessageMedia, 2) what I want to confirm on the Zoho Desk Dev Forum. MessageMedia – needs and requirements Goal: Send SMS from a Zoho Desk widget for EU users. Auth: HTTP Basic (API Key + Secret). Keys must not live in the browser.

    • Function #46: Auto-Calculate Sales Margin on a Quote

      Welcome back everyone! Last week's function was about displaying the discount amount in words. This week, it's going to be about automatically calculating the sales margin for a particular quote, sales order or an invoice. Business scenario Where there is sales, there's also evaluation and competition between sales reps. A healthy rivalry helps to better motivate your employees to do smart work and close deals faster and more efficiently. But how does a sales rep get evaluated? 90% of the time, it's

    • Invalid URL error when embedded sending url into iframe for my website when using in another region

      Hi team, My site is currently working on integrating your signature feature as part of the system functionality, it's working great but recently there's been a problem like this: After successfully creating the document, i will embed a sending url into

    • 2024 Email Authentication Standards: Elevating Security with Google and Yahoo

      In contemporary email communication, email authentication plays a pivotal role in mitigating email fraud, spam, and phishing attacks. Brace yourself for a new level of security. Starting February 2024, Gmail and Yahoo will be implementing robust email

    • New features released: Data from Picture for Web, Pattern Fill, and Translation in Zoho Sheet!

      Hello Sheet users, In 2024, the Zoho Sheet team focused on research and development to bring new features that add to functionalities like productivity, data management, collaboration, and more. This year, we're all set to roll them out incrementally

    • Kaizen #59 - Creating alerts and custom messages using Client Script

      Hello everyone! We are happy to resume our Zoho CRM Developer Community series - The Kaizen series! Welcome back to the new start of Kaizen! This post is about Client Script and its simple use cases involving ZDK Client functions. What is Client Script?

    • [Webinar] Zoho Writer for content creators and publishing houses

      Managing multiple drafts, edits, and client reviews doesn't have to slow you down. Join our upcoming webinar to see how Zoho Writer helps content creators and publishing houses create, edit, and publish seamlessly—all in one place. You'll learn how to:

    • Universal search

      Hi, it would be useful if the search bar was universal-so if you entered a term, it would bring up results from contacts, candidates, clients etc all at the same time (but broken down under the relevant headings)

    • Attachment reminder?

      My team and I often need to attach files to our messages, e.g. an explanatory screenshot or a shipping label. More often that I want to admit I mention the attachment but forget to actually attach it. Some email clients have a check-for-missing-attachments

    • ZIA in Zoho Cliq

      Is It possible to use the ZIA feature from Zoho Analytics in the Zoho Cliq?

    • Next Page