Is it mandatory to add the contacts to a mailing list?

It is not mandatory to add each sync's contacts to a list. Each sync created will directly push the CRM contacts to All Contacts in Zoho Campaigns. However, we provide you a choice to add the synced contacts to a list. Else, you can create a segment that dynamically updates with the contacts added via sync.

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Migration to the new Zoho CRM integration model
We're revisiting the integration between Zoho Campaigns and Zoho CRM with the implementation of some important changes in the existing sync model. Benefits of the new sync setup include: All syncs will be instant, maintaining a continuous data flow ...
Mailing list management
We have recently updated Topics in Zoho Campaigns. Please click here for the updated help document. List management is a macro level to deal with contacts and take actions on them at your convenience. This provides a detail view of contacts with ...
Contact management in new Zoho CRM integration model
In the new CRM integration model, we can create one sync for each module, and import all the contacts of that module. This reduces the hassles of creating multiple syncs, and also ensures the data in Zoho CRM and Zoho Campaigns is in complete sync ...
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Integration of your Zoho Campaigns account with Zoho CRM is used to establish a connection between the marketing and sales team aspects of your organization. A smooth transition between marketing and sales is crucial for the effective business of an ...
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This is not applicable for users who have migrated to the new Zoho CRM integration model as we remove deleted records by default in this model. Update deleted contacts: Records that were imported into Zoho Campaigns and later were deleted from Zoho ...