How can I personalize my subject line using my contact's name?

You can personalize the subject line by inserting the merge tag for the contact's first name $[FNAME|Contact]$. When your contacts see their own name in an email subject line, it will awaken their curiosity and make them more likely to open the email, rather than just ignore or delete without opening.

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Related Articles
How to craft a dynamic subject line
Ever wondered why your campaign goes unnoticed in your contact's inbox even though it has all the ingredients including an elegant email template, personalized content, and catchy images? It might be due to the absence of a powerful subject line. ...
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How do you personalize the first name in the content?
You can use the Merge tags inside the template editor. Once you've decided where to place the name, click Merge tags > Contact Merge tag > First name.