How do I address a contact by the first name in an email campaign?
You can add "First Name Merge tag ($[FNAME]$)" in the content of your campaign to address your contacts by their first name.
This tag can be used if you are sure that your subscriber’s first name is mapped to the contact details field.
If there is no value in the first name field, it will be replaced by "Customer or Guest".
How to use the First Name merge tag:
When you're creating the email content, choose the text component, mouse over to Merge Tags and choose Contacts Merge Tags and then Contact's first name.
Merge tags do not work in test emails. If you check your test email, you can find the merge tags like this: $[FNAME]$. If you want to test merge tags in an email campaign, we suggest you create a mailing list by name "Test List" and send an email campaign to the test list.