How do I address a contact by the first name in an email campaign?
This tag can be used if you are sure that your subscriber’s first name is mapped to the contact details field.
If there is no value in the first name field, it will be replaced by "Customer or Guest".
How to use the First Name merge tag:
When you're creating the email content, choose the text component, mouse over to Merge Tags and choose Contacts Merge Tags and then Contact's first name.
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