Overview
Tracking parameters
-
In your form builder, go to the Share tab.
-
Click UTM Tracking in the left menu and click Start Tracking.
-
When you enable tracking, the default UTM parameters
utm_source, utm_medium, utm_channel, utm_name, and utm_term
will be used for tracking.
-
You can define custom UTM parameters as well to track your campaigns. For example, if you are looking to track traffic from Google Ads, add gclid as a custom parameter.
-
Click Proceed to save your settings.
- Click Get Tracking Code and copy the code provided.
Tracking leads on different mediums
-
Basic Tracking
:
The basic tracking code contains the default UTM parameters and the custom parameters you defined. If the webpage's URL does not contain the defined parameters, then the tracking code will return a null value.
- Advanced Tracking : The advanced tracking code will capture the source using the UTM parameters available in the website URL , traffic from Google Ads using the gclid parameter in the URL, and also auto-track traffic from different search engines.
Note
: UTM Tracking will not work as intended if you have embedded the form on your website using the shortened URL. Use your
form's permalink
to embed it on your website.
Generating Campaign URL
Compliance and Privacy
Please ensure that you comply with the data privacy laws applicable to you while enabling this tracking by providing privacy notice and obtaining consent from your visitors/users.
The tracked data stored in the Zoho Forms database will not be encrypted, so please refrain from collecting personal information using the tracking parameters.
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