Advanced Tracking
To use the advanced tracking code,
- After enabling tracking and defining the tracking parameters, click Get Tracking Code under Website Tracking.
- From the popup, copy the code provided under Advanced Tracking Code.
- Paste the copied code in the web page's footer where your form is embedded, before the </body> tag.
Note: If you're embedding the form using JavaScript, place the tracking code in the <head> tag instead of the footer. - Now, when you share your website's link on various mediums, you can include your tracking parameters in your website's URL to track the source.
UTM parameters from the website URL
If your website URL contains UTM parameters and custom parameters (defined by you in Zoho Forms), the tracking script will capture this information and save it as a browser cookie, as shown below.
| Cookie Name | Category |
| utm_source | Marketing/Tracking Cookie |
| utm_medium | Marketing/Tracking Cookie |
| utm_campaign | Marketing/Tracking Cookie |
| utm_content | Marketing/Tracking Cookie |
| utm_term | Marketing/Tracking Cookie |
GCLID from the website URL
When there are no UTM parameters available in the website's URL, the tracking script checks for gclid. If a gclid parameter is available in the website's URL, then the source is captured as shown below when the entry is submitted.
utm_source=Google Ads
utm_medium=cpc
utm_campaign=(not set)
Auto tracking with document.referrer
- After the website loads completely, the tracking script in 'onLoad' looks for the Zoho Form embedded in the website.
- When the tracking code finds a Zoho Form, it gets the UTM values form the cookie and appends the UTM parameter and values as key value pairs to the Form's URL.
- If the domain is a search engine like Google, Bing, Baidu, Yandex, Yahoo, or Ask, then the UTM parameters will be saved as:
utm_source= <search_engine>
utm_medium=organic
utm_term=(if available as a query string)
- If the Zoho Forms tracking code cannot read an organic source, gclid, or a tracking parameter, then the UTM parameters will be saved as:
utm_source = <referrer domain>
utm_medium = referral
- To identify the exact URL of the source from where your form respondents were redirected to your form, include referrername as a custom parameter under Tracking Settings .
Using tracking codes in WordPress
If you embed your form on a WordPress website and use the Smush plugin to lazy load images and optimize website performance, you must exclude Zoho Forms iframe from Lazyload for the tracking code to work.
To exclude the iframe from lazy loading, add class="no-lazyload" while embedding the form as an iframe on your WordPress builder.
Access your files securely from anywhere
Zoho CRM Training Programs
Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.
Zoho DataPrep Personalized Demo
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
- Zoho Workerly Home
- Forums
- Connect With Us:
- Zoho Recruit Home
- Forums
- Connect With Us:
Create. Review. Publish.
You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.
Zoho Sheet Resources
Zoho Forms Resources
Zoho Sign Resources
Sign, Paperless!
Zoho TeamInbox Resources
Design. Discuss. Deliver.
Related Articles
Choose the appropriate tracking
Zoho Forms offers a variety of tracking techniques. This walkthrough will help you choose the right tracking technique based on your requirement. Basic Parameter Tracking If your requirement is to only track basic parameters of the form like referrer ...Embedding forms on a WordPress website
If you are using WordPress to build your website, you can embed your Zoho Forms form as follows: Installing Zoho Forms Plugin In your WordPress site, Navigate to the Plugins tab and then click on Add New Plugin located just below. Search for Zoho ...Tracking Referrals
Tracking referrals will help you learn where your respondents find your form from. This way, you can find where most of your traffic is originating from. For example, if you are embedding a form on two of your web pages, say Home page and Contact ...Tracking using Facebook Pixel
If you are using Facebook Pixel to track your campaign goals, you can create custom events to track each completed form submission as a goal. Pre-requisites Create a custom conversion in Facebook Pixel under Events Manager. Enter the event name and ...Tracking using Google Analytics
If you are using Google Analytics to track your campaign goals, you can track each completed form submission as a goal by configuring Destination Goals. Universal Analytics If you are using the Universal Analytics property in Google Analytics, follow ...