Journeys
Understanding Why Contacts Get Skipped in Journeys
There are various reasons why a contact might be skipped or prevented from entering a Journey in ZMA. Below, we’ve categorized these reasons to help you address them effectively. Email Sending Issues Exceeding Mail Policy Limits If a mail policy ...
How To Send Whatsapp Messages via Journeys
WhatsApp has revolutionized the way businesses are interacting with their prospects and customers. For marketers, a successful campaign on WhatsApp channel enables their business to help them connect to their contacts for promotions, product updates, ...
Pre-designed Templates
Zoho Marketing Automation offers eight different predesigned journey templates. Each predesigned template is built to cater to a variety of business requirements. You can choose from these templates and quickly build a journey to meet all your ...
View Journey Reports
Reports of your activated journey show you information about the list of contacts entering the journey and the goals they've achieved across a certain time line. To view reports for activated journeys From the navigation toolbar, select Journeys and ...
Manage Journeys
You can edit, clone, and delete a journey in your builder. This article will help you learn how to manage your journeys in Zoho Marketing Automation. Edit Journeys You can edit all the components of a journey that is in draft. However, once you ...
Set Goals and Re-entry Criteria
With Zoho Marketing Automation, you can set goals for your contacts to achieve and define re-entry criteria to ensure they can re-enter the journey. In the following paragraphs, each action is explained in detail. Set goals for contacts to achieve ...
Understand Action Components
Configure the actions your contacts must perform and engage them in your journey. You can let contacts perform various actions based on the behavior they exhibit during the journey. Using these actions, you can develop various solutions for your ...
Understand Process Components
The process components determine the direction your contacts will take in your journey. The journey's flow can be decided using the process components according to predefined criteria, contacts' behaviour, or at random. The merge process component ...
Understand Trigger Components
A trigger is used to initiate a journey where contacts will enter when they meet the trigger criteria. By default, contacts will enter the journey for the first time when they satisfy trigger conditions. However, you can allow contacts to re-enter ...
Create a Journey in Marketing Automation
In Zoho Marketing Automation, a Journey is an automation tool that helps you build business workflows by defining the path your contacts will follow based on specific conditions and targeted actions. With Journeys, you can automate repetitive tasks, ...