Lead Qualification
Lead stages
Lead stages lets you group your contacts according to their engagement with your product and their inclination to convert. The stats related to lead stages is displayed in the Dashboard of your Zoho Marketing Automation. Lead stages There are 5 ...
Understanding Tags
Tags are labels that you add to a group of contacts so that you can sort, search, categorize, filter, and segment them efficiently. You can add tags to contacts based on demographics such as location, revenue, age or company size, scores etc. When ...
Score contacts by email campaign activities
Zoho Marketing Automation provides you with an array of email campaign activities that can be used to score your contacts. Any contacts with your target score can be considered marketing qualified. Here are all of the email campaign activities your ...
Score contacts by field information
Zoho Marketing Automation allows scoring of contacts based on their profile information. All you have to do is specify the fields and their corresponding value the contacts should contain to earn the score assigned. For example, if you run a ...
Score contacts by website activities
You can assign scores to your contacts for the activities they perform in your websites, such as downloading an e-book, clicking a particular link or button, or reading a particular blog. You can define your own activities and score your contacts ...
Understanding Lead Classification
Lead classification refers to the process of ranking your contacts based on their readiness to buy your product. This way, you can distinguish between high potential and low potential contacts. There are three default classifications of contacts in ...