Pourquoi intégrer votre application de service client à Zoho Analytics ?

Pourquoi intégrer votre application de service client à Zoho Analytics ?



L'analyse du service client fait référence à la collecte et à l'analyse régulière des données relatives aux demandes clients. Elle peut apporter plusieurs avantages, comme l'amélioration de la qualité du service et de l'expérience client mais aussi l'augmentation de l'efficacité et de la productivité. Ces avantages peuvent être obtenus en identifiant et en résolvant les problèmes potentiels avant qu'ils ne concernent les clients, en associant les agents compétents aux tickets correspondants en fonction de leurs compétences, de leur disponibilité et des préférences clients, en fournissant un support proactif et des recommandations personnalisées, en automatisant les tâches répétitives, en donnant la priorité aux tickets urgents et en attribuant les ressources de manière optimale. 

Avantages d'une analyse puissante du service client

1. Améliorer l'expérience client : regrouper tous les canaux de contact avec les clients au sein d'une même plateforme d'analyse vous permettra de savoir ce qui motive les contacts avec les clients et en quelle quantité. Cela permet d'améliorer la prise de décision dans tous les services.
2. Offrir un meilleur service client : les étiquettes qui sous-tendent l'analyse de votre service client ont d'autres utilisations. Par exemple, les équipes de support les utilisent pour identifier les tickets urgents et les trier dans une file d'attente prioritaire.
3. Faire face à l'augmentation des coûts du service client : en comprenant les principaux facteurs de conversation, vous pouvez donner la priorité à de nouveaux projets visant à réduire le volume des tickets.
 
Le module Rapports de Zoho Desk vous permet de générer des rapports afin de connaître les paramètres importants de votre service d'assistance. Bien qu'il réponde aux besoins de la majorité des entreprises, il y a toujours un besoin de personnalisation avancée selon le type d'entreprise.
 
Les analyses avancées de Zoho Analytics vous permettent d'approfondir ou de filtrer les données afin de suivre les indicateurs clés de votre service d'assistance. Grâce à l'intégration de Zoho Analytics, vous pouvez créer et analyser des rapports tels que le délai avant la première réponse, la tendance des tickets fermés, sur les remontées et bien plus encore. 

A quoi sert le connecteur Zoho Desk Advanced Analytics ?

Zoho Desk Advanced Analytics Connector vous permet d'importer les données de votre helpdesk dans Zoho Desk vers Zoho Analytics pour réaliser des rapports et des analyses avancés.

Les avantages de l'analyse avancée de Zoho Analytics

  • Accédez à un outil BI complet à partir de votre compte Zoho Desk.
  • Analysez et créez des rapports et tableaux de bord détaillés grâce à une interface simple et intuitive ( " glisser-déposer »).
  • Créez des rapports et des tableaux de bord détaillés à partir d'une grande gamme de graphiques, tableaux croisés dynamiques, widgets KPI et vues tabulaires.
  • Partagez des rapports et des tableaux de bord avec vos collègues.
  • Programmez et envoyez vos rapports par e-mail au moment voulu.
  • Exportez vos rapports au format PDF, HTML, Excel, CSV et image.
  • Intégrez vos rapports dans des sites web, des blogs, etc.

Bon à savoir

  • L'intégration n'est pas disponible sur l'édition gratuite.
  • Les utilisateurs avec les privilèges d'administrateur sont les seuls à pouvoir configurer l'intégration.
  • Vous ne pouvez associer qu'un seul compte Zoho Analytics à Zoho Desk.
  • L'administrateur qui configure cette intégration seul peut modifier ou supprimer la configuration ultérieurement. Si vous voulez changer le propriétaire de l'intégration, vous devez nous écrire à support@eu.zohodesk.com.

Configurer l'intégration de Zoho Analytics

  • Connectez vous à Zoho Desk avec les privilèges d'un administrateur.
  • Allez sur set-up >> Marketplace >> Zoho >> Zoho Analytics >> la page Advanced Analytics.

  • À partir de la page de configuration de Zoho Analytics, procédez comme suit :
    • Sélectionnez les modules et leurs champs respectifs dont vous souhaitez partager les données avec Zoho Analytics.
    • Les tickets et les contacts sont des modules nécessaires et sont donc présélectionnés.
    • Sélectionnez la fréquence de synchronisation. Vous pouvez choisir de le faire tous les jours à une heure donnée.

    • Choisissez "Aucune" pour synchroniser les données une seule fois, au moment de l'intégration.
  • Sélectionnez "Démarrer la synchronisation".
Une fois la configuration terminée, il faudra un certain temps pour que toutes les données de votre compte de service client soient transférées vers Zoho Analytics. Notez que vous ne pouvez pas modifier les paramètres tant que le transfert n'est pas terminé. Vous recevrez un email une fois le transfert terminé.

Créer des rapports

Une fois les données du service client synchronisées, vous avez accès à des rapports et tableaux de bord prédéfinis dans Zoho Analytics. Vous pouvez également créer des rapports personnalisés et les visualiser dans différents formats tels que des diagrammes à barres, des diagrammes à secteurs, etc. Le créateur de rapports par glisser-déposer vous aide à tirer rapidement l'information de vos données Zoho Desk.
 
Pour afficher ou créer des rapports et des tableaux de bord :
  • Accédez au module Analytique.
  • Cliquez sur Analytique avancée dans la partie en bas à gauche de votre écran.
  • Votre compte Zoho Analytics s'ouvrira dans un nouvel onglet du navigateur web.
Avez-vous intégré Zoho Desk avec Zoho Analytics ? Faites-nous part de la façon dont cette intégration vous a aidé à fournir davantage d'informations et à améliorer votre soutien à la clientèle.
 
L'équipe Zoho France

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