Track your form events in Google Analytics using Google Tag Manager

Track your form events in Google Analytics using Google Tag Manager

Hello fellow form builders, 


Tracking your web forms is a crucial task that helps you determine how well your customers are responding to your business strategies. With tracking, you can analyze user behavior to identify the fields or pages where users frequently abandon your form, note when forms are filled out partially and saved, and more. With this data, you can build better forms by updating, removing, and re-ordering your fields or pages to improve conversions.

 

Zoho Forms offers a variety of tracking techniques. Check out the options and choose the tracking technique that suits your business best.

 

Why should you use Google Tag Manager to track forms in Google Analytics? 

Google Analytics is a tool that gives you most of the comprehensive data required to analyze and monitor your business forms. If you wish to get data specific to form fields, pages, and more, combining Google Tag Manager with Google Analytics will help you do this so easily and efficiently.


 

Here are a few advantages of using Google Tag Manager with Google Analytics:

  • Trigger form events from Google Tag Manager without writing any code
  • Test and debug your configuration before publishing
  • Keep all the code for numerous tags and events in one place, without having to make any modifications.

What can you track in Google Analytics using Google Tag Manager?

Google Tag Manager helps you add and manage analytics and measurement tags to your form to track events in Google Analytics,namely when respondents:
  • View your form
  • Click the form fields
  • View form pages
  • Review the form
  • Save the form
  • Submit the form

 

 How does this setup work? 

 

 

What else should you know?

 

Google Tag Manager requires 3 main components to capture events:



Triggers

Triggers instruct Google Tag Manager to fire a tag based on events detected in your form, such as field clicks or form submissions. When an event matching the trigger definition is detected, the tag associated with that trigger will be applied. You must configure Custom Event Triggers in Google Tag Manager to capture events triggered from Zoho Forms.

 

Variables 

Variables are used to capture additional details related to an event. You can use variables to pass information to tags or trigger conditions. In order to capture triggered form event data from Zoho Forms, you need to configure Data Layer Variables.
 

Tags

Tags are the destinations where Google Tag Manager pushes your form data. Any tag you create in Google Tag Manager gets fired in response to the event trigger associated with it.

 

How do you configure Google Tag Manager? 

To configure Google Tag Manager and track your form events in Google Analytics:

 

  1. Create a Google Analytics account with a Google Analytics Property and an account at tagmanager.google.com.

  2. Install Google Tag Manager in your form, and select the form events you wish to track.

  3. In Google Tag Manager, configure Triggers, Variables, and Tags that need to fire when the selected form events occur.

  4. Preview to test and debug your configuration.

  5. If you have a Universal Analytics Property configured, refer to these detailed step-by-step instructions about configuring Google Tag Manager.

  6. Check out the video on GTM configuration with a Universal Analytics property.



  7. If you have a Google Analytics 4 Property configured, refer to these detailed step-by-step instructions about configuring Google Tag Manager.

  8. If you have configured Google Tag Manager and encounter issues with tracking, refer to these step-by-step instructions to debug your configuration.
    Refer to these frequently asked questions about Google Tag Manager for further clarification.

 


Over to you...


Track your form, analyze form engagement, learn from user behavior patterns, build better forms, and improve conversions with Zoho Forms! If you've used this tracking technique in Zoho Forms, we'd love to hear how it helped you expand your target audience. If you have any questions or feedback to share, feel free to comment below or drop us an email at support@zohoforms.com.

 

Cheers,
Samhita

 

 

 


    • Sticky Posts

    • DKIM Now Mandatory - Changes to Zoho Forms Email Policies

      Hello Zoho Forms Users, This post is to inform you about an important update regarding the authentication of all email domains in your Zoho Forms account. This year, we are doubling down on our commitment to deliver a secure, seamless, and empowering

    • Cloudflare Turnstile is now available in Zoho Forms!

      Hello form builders! We have added a new layer of protection to help you keep your forms free from bots. Instead of forcing users to prove they are human, Cloudflare Turnstile quietly checks browser signals in the background. Your real users glide through,

    • This festive season, offer discounts with coupon code support in Stripe Checkout

      Hello form builders! It’s the festive season, the perfect time to spread joy and great deals! Now, with Zoho Forms’ latest enhancement for Stripe Checkout, you can do exactly that with coupon codes! Your payment forms integrated with Stripe Checkout can

    • New in Zoho Forms: Google reCAPTCHA v3 for smarter spam protection

      Hello form builders, Spam submissions are one of the biggest challenges when you share your forms online. They not only clutter your data but can also waste valuable time. To help you combat this without making life harder for genuine respondents, we’re

    • New in Zoho Forms: Inline OTP Verification

      Hello form builders, We are excited to announce the launch of Inline OTP Verification in Zoho Forms, a smarter way to ensure the authenticity of the contact details you collect. Until now, OTP Verification in Zoho Forms worked as a pre-access step: respondents

      • Recent Topics

      • how to change the page signers see after signing a document in zoho sign

        Hello, How can I please change the page a signer sees after signing a document in Zoho Sign? I cannot seem to find it. As it is now, it shows a default landing page "return to Zoho Sign Home". Thanks!

      • Holidays - Cannot Enter Two Holidays on Same Day

        I have a fairly common setup, where part-time employees receive 1/2 day's pay on a holiday and full-time employees receive a full day's pay. Historically, I've been able to accommodate this by entering two separate holidays, one that covers full-time

      • Introducing Connected Records to bring business context to every aspect of your work in Zoho CRM for Everyone

        Hello Everyone, We are excited to unveil phase one of a powerful enhancement to CRM for Everyone - Connected Records, available only in CRM's Nextgen UI. With CRM for Everyone, businesses can onboard all customer-facing teams onto the CRM platform to

      • Can a project be cloned?

        Good afternoon, greetings. I would like to ask if it's possible to clone a project in Microsoft Project. I found a way to do it using templates, but I'm not sure if there's a direct way to clone a project. Thank you in advance for your attention, and

      • JWT Token authentication problem that sometimes generates infinite redirect loops

        Description : Nous proposons un bouton sur notre plateforme permettant de rediriger l'utilisateur vers le portail ZohoDesk via un jeton JWT pour une authentification transparente. Cependant, il arrive que certains utilisateurs soient pris dans une boucle

      • Unknown table or alias 'A1'

        I would like to create a subquery but i am getting the following error: Unknown table or alias 'A1' used in select query. This is the sql statement:  SELECT A1.active_paying_customers, A1.active_trial_customers, A1.new_paying_signup, date(A1.date_active_customers), 

      • Why Sharing Rules do Not support relative date comparison???

        I am creating a Sharing Rule and simply want to share where "Last Day of Coverage" (Date field) is Greater than TODAY (Starting Tomorrow). However, sharing rules don't have the option to compare a date field to a relative date (like today), only to Static

      • How to manage task lists in Zoho Desk?

        Hello, I use Zoho Desk for IT customer support. I have a list of standard operating procedures (SOPs), including SOPs for onboarding new users, offboarding users, losing a device, etc. These are lists of tasks to be performed depending on the situation.

      • in the Zoho creator i have address field based the customer lookup im selecting the addresss , some times the customer address getting as null i want to show as blank

        in the Zoho creator i have address field based the customer lookup im selecting the addresss , some times the customer address getting as null ,i want to show as blank instead of showing null. input.Billing_Address.address_line_1 = ifNUll(input.Customers_Name.Address.address_line_1,"");

      • Question about upgrade and storage space Zoho Notebook

        After upgarding my Zoho Notebook plan, I am running into the following issue. I just upgraded from a free Zoho Notebook subscription to Pro Lite after I got a notification in my Window Zoho Notebook desktop app saying that I had run out of space. However,

      • how to add email to existing organization i w

        I am already registered my organization and i have an email id. I need one more email id but i can't find anywhere .i want the cheapest email id . how to add ?

      • Add multiple users to a task

        When I´m assigning a task it is almost always related to more than one person. Practical situation: When a client request some improvement the related department opens the task with the situation and people related to it as the client itself, the salesman

      • add zoho account

        How to add a zoho mail to previous zoho account? I have two

      • The reason I switched away from Zoho Notebook

        My main reason for switching to Zoho was driven by three core principles: moving away from US-based products, keeping my data within India as much as possible, and supporting Indian companies. With that intent, I’ve been actively de-Googling my digital

      • Name changed in settings for mailbox but still not changed when typed in To field

        In the email account secretary@ i have updaetd the new staff members details but the old members name still appears when I type secretary@ in the To field. I cant work out where Zoho is finding the old name from. I have deleted the browser cache. If I

      • Printing to a brother label maker

        I see allot of really old unanswered posts asking how to print to a label maker from a zoho creator app. Has their been any progress on providing the capability to create a customized height & width page or print template or whatever to print labels?

      • Sync desktop folders instantly with WorkDrive TrueSync (Beta)

        Keeping your important files backed up and accessible has never been easier! With WorkDrive desktop app (TrueSync), you can now automatically sync specific desktop folders to WorkDrive Web, ensuring seamless, real-time updates across devices. Important:

      • CRM project association via deluge

        I have created a workflow in my Zoho CRM for closing a deal. Part of this workflow leverages a deluge script to create a project for our delivery team. Creating the project works great however, after or during the project creation, I would like to associate

      • Track online, in-office, and client location meetings separately with the new meeting venue option

        Hello everyone! We’re excited to announce meeting enhancements in Zoho CRM that bring more clarity and structure to how meetings are categorized. You can now specify the meeting venue to clearly indicate whether a meeting is being held online, at the

      • Calling the new 'Custom API' feature from within a Custom Widget

        From what I've learned it is not possible to call an endpoint from the new "Custom API" feature within a Creator Widget. The SDK's doesn't support it yet, when calling it natively you end up with CORS issues or at least I couldn't get it working even

      • Announcing new features in Trident for Mac (1.32.0)

        Hello everyone! We’re excited to introduce the latest updates to Trident, which are designed to reinforce email security and protect your inbox from evolving threats. Let’s take a quick look at what’s new. Deliver quarantined emails. Organization admins

      • Zoho LandingPage is integrated with Zoho One!

        Greetings to the Zoho One users out there! We're delighted to let you know that Zoho LandingPage is available in Zoho One too! With Zoho LandingPage, you can host custom-made landing pages, and persuade the visitors to dive deeper by making further clicks,

      • Marketing Tip #5: Improve store speed with optimized images

        Slow-loading websites can turn visitors away. One of the biggest culprits? Large, uncompressed images. By optimizing your images, your store loads faster and creates a smoother shopping experience leading to higher sales. It also indirectly improves SEO.

      • PDF Attachment Option for Service Reports

        Hello Team, I would like to check with you all if there is an option to attach PDF documents to the service reports. When I try to attach a file, the system only allows the following formats: JPEG, JPG, and PNG. Could you please confirm whether PDF attachments

      • ZOHO Work Drive Back Up

        I am looking for a ZOHO Work Drive backup solution. Something that is cloud based. There's lots of these kinds of options for Google Drive and other providers, but I have not seen anything for WorkDrive. Any suggestions?

      • Wrapping up 2025 on a high note: CRM Release Highlights of the year

        Dear Customers, 2025 was an eventful year for us at Zoho CRM. We’ve had releases of all sizes and impact, and we are excited to look back, break it down, and rediscover them with you! Before we rewind—we’d like to take a minute and sincerely thank you

      • Issue with Zoho Creator Form Full-Screen View in CRM Related List Integration

        Hi Team, We have created a custom application in Zoho Creator and integrated it into Zoho CRM as a related list under the Vendor module, which we have renamed as Consignors. Within the Creator application, there is a form named “Pickup Request.” Inside

      • Restrict Users access to login into CRM?

        I’m wanting my employees to be able to utilize the Zoho CRM Lookup field within Zoho Forms. For them to use lookup field in Zoho Forms it is my understanding that they need to be licensed for Forms and the CRM. However, I don’t want them to be able to

      • Introducing workflow automation for the Products module

        Greetings, I hope all of you are doing well. We're happy to announce a few recent enhancements we've made to Bigin's Products module. The Products module in Bigin now supports Workflows, enabling you to automate routine actions. Along with this update,

      • Zoho Browser??

        hai guys, this sounds awkward but can v get a ZOHO BROWSER same as zoho writer, etc. where i can browse websites @ home and continue browsing the same websites @ my office, as v have the option in Firefox, once i save and close the browser and again when i open it i will be getting the same sites. If u people r not clear with my explanation, plz let me know. Thanks, Sandeep  

      • Task/Activity indicator in SalesPipeline overview has disappeared

        I Just logged in my ZOHO CRM first 2026 checking my salespipeline overview , Every record card used to show an indication that there was an open task (Yellow if the expiry date was close, red if the expiry date was today and grey when it had expired).

      • Notes badge as a quick action in the list view

        Hello all, We are introducing the Notes badge in the list view of all modules as a quick action you can perform for each record, in addition to the existing Activity badge. With this enhancement, users will have quick visibility into the notes associated

      • SMS to customers from within Bigin

        Hi All, Is there anyone else crying out for Bigin SMS capability to send an SMS to customers directly from the Bigin interface? We have inbuilt telephony already with call recordings which works well. What's lacking is the ability to send and receive

      • Admins cannot see each others' Scheduled Reports?!

        Very frustrating that as an admin I cannot see what my reports my fellow admins have created and scheduled.  After asking about this on the help chat, I was told the issue is trust and security.  By giving someone Admin status, it means we trust them with those responsibilities. Please change this, it is not a good process to have to bother other users to change a report or change users within a report.

      • Automatically CC an address using Zoho CRM Email Templates

        Hi all - have searched but can't see a definitive answer. We have built multiple email templates in CRM. Every time we send this we want it to CC a particular address (the same address for every email sent) so that it populates the reply back into our

      • Writer update results in BitDefender blocking it as malware

        After updating Writer to latest update, Bitdefender blocked the app and writer no longer runs.

      • Is there a way to invoke deluge function from within a widget?

        Hi! I have custom functions in deluge and I was wondering whether there is any way to call this function through a widget? Something like on click of a button inside a widget, run the deluge custom function. Would this be possible?

      • Missing Import Options

        Hello, do I miss something or is there no space import option inside of this application? In ClickUp, you can import from every common application. We don't want to go through every page and export them one by one. That wastes time. We want to centralize

      • Zoho CRM Portal Field Level Permission Issue

        Hi Support Team, I am using the Zoho CRM Portal and configuring field-level editing permissions. However, we are unable to restrict portal users from editing certain fields. We have created a portal and provided View and Edit (Shared Only) access for

      • Why am I seeing deleted records in Zoho Analytics syncing with Zoho CRM?

        I have done a data sync between Zoho CRM and Zoho Analytics, and the recycle bin is empty. Why do I see deleted leads/deals/contacts in Zoho Analytics if it doesn't exist in Zoho CRM? How can I solve this problem? Thanks

      • Next Page