Leads from Face book ads

Leads from Face book ads

Hello,
I have been sent here from Zoho Camaigns. Hope I am not asked to go to CRM team from here.

If we want to track an facebook campaign, can it be done thru Zoho? For clarity, we are an B2C company and we only have leads and clients. we use the potential/deal as client module.
We have 4 Face Book ads, which we run on an total monthly budget of $ 3000. We want to track the monthly results and ROI of that campaign.  How we do it right now is as follows
(1)One of the ads is attached.
(2) The leads are received by email as per the attached format.
(3) They are populated into Zoho CRM using an API and then the resultant tasks and activities happen

The issues we face
(1) What is our ROI on these campaigns on an monthly or quarterly basis
(2) What is the average time for conversion for leads from these campaigns. We have other sources of leads generation.
(3) How to identify which month's and from what ad is this lead generated
(4) Tracking each stage to identify improvement. Moving from new lead to establishing contact to setting up an meeting to conversion or any other stages.


Any help would be appreciated to understand if Zoho campaign, reports and CRM can help in getting the above answers.

Thanks

Pradeep


      • Sticky Posts

      • Advanced statistics for LinkedIn page, posts and monitor @mentions in Zoho Social

        Hello everyone,   We've made enhancements to the Monitor, Reports tabs, and Post Stats for the LinkedIn channel in Zoho Social, so we wanted to briefly share some information about the updates. Monitor LinkedIn mentions  LinkedIn is one of the most popular

      • Introducing advanced statistics for all your social media posts

        When you're publishing on social media, it's important to understand how the audience engages with your content. This insight helps you come up with ideas for different types of content and also identify the social media channel that's most effective

      • Introducing Inbox in Zoho Social

        Hey everyone, We are excited to introduce the Inbox in Zoho Social to help manage all social media interactions from Facebook, Instagram, X (formerly Twitter), Google Business Profile and YouTube for your brand in one place. You can track and assign them

      • It's here! A Publishing Calendar to give you better view and more control over your posts.

        Hello!   Just a couple of days back my colleague Vishal announced that you can now do more on Twitter with the Advanced Search Filters, along with a bunch of other cool stuff. I hope you got a chance to check it out.  In fact, I'm itching to you tell you all about the latest updates we have lined up, but I'd rather give you doses of excitement every week to last until the very end. ;) Alright, I hear you. That's enough tease for the day.  Here we go! Introducing... an all-new Publishing Calendar,

      • Edit images on Zoho Social

        Hello customers,   We're here to talk to you about an exciting update for Zoho Social that will make your social media posting a breeze. We know how much of an inconvenience it is to make last-minute changes to an image that you want to post or to resize