Our Biggest Release of 2017 is here!

Our Biggest Release of 2017 is here!

Hello again, everyone! 

We are here to finally reveal what we've been working on for months.  

Are you ready for it? *Cue music*



Presenting... a whole bunch of powerful publishing features, as well as a brand-new edition for Digital Agencies! *mic drop*

Now, you're probably wondering how this edition is different from the plans that already exist. Oh, I have so much to say about this, but before I dive deeper, let's take a quick look at our newest features: 
  • Publishing Calendar: All-new. Intuitive. And an effective time saver—developed specifically to help teams manage their content pipeline with ease. If you'd like to know how you can gain control over your scheduled posts and make the most out of our publishing calendar, check out my previous post about it.
  • Support for multiple-image posting: Your content posts can definitely do with a buddy. In fact, more buddies the better, I'd say! You can now attach multiple pictures and GIFs along with your posts to tell your brand's story. Go ahead. Try it. Give your audience the visual treat that they deserve. Oh and, there's more to this. We've made it easier for you to find out.
And finally, what about a day in the life of...
If you run an agency or know someone who works at one, then you might relate to all the chaos that comes along with it. 

Not entirely sure? 

Picture this: You're an elementary school teacher. You manage three grades: the 3rd, 4th, and 5th—each with a large group of students. And every now and then, you have a couple of teachers helping you out. 

But, here comes the real challenge: managing multiple classrooms... that have multiple students... each with a unique projection of their own personalities! Moreover, you're responsible for sending performance reports to their parents at the end of every month, too. *facepalm*

Now, let's translate this to the world of digital agencies:

Multiple clients + multiple brands + multiple social media accounts equal an-unarguably-massive-number-of-different-personas to manage and keep a tab on! 

Quite a handful? That's what a day in the life of a digital agency feels like—overwhelming. Which is why we've built a platform entirely for agencies, so that they can cut through the clutter and organize social media activities better.

So, what's in it for agencies? 
  • Custom-branding Zoho Social  
You can make Zoho Social your own by labelling it with your domain name, agency logo, and favicon, thereby helping you reinforce your brand even better. 


  • Bring client members on board for free 
Looking to work with your clients on Zoho Social? We've taken the load off from you, and created email templates that you can use to invite them to the tool—at absolutely no extra costs.


  • A dedicated platform for managing your clients' social media
Organize and manage all the social media accounts that belong to a client under a Brand. Easily switch between brands, and build social media presence specific to each client, from one platform. 


  • Collaboration with your team and client members
From social media interactions to weekly performance reports, share just about anything with your team from across the product. Also, your clients will have a restricted view. This way you can retain your own privacy while discussing something important. If you want to include them in discussions, just tag them in threads and get their feedback. 


  • Powerful publishing and real-time monitoring features
Choose from a wide range of publishing features that best suit your clients' needs. Gain better control over managing posts for them with our intuitive social media calendar. Add relevant columns to the monitoring dashboard, track keywords, engage users, or just stay up to date with trends—all in real-time.



  • Advanced reports and analytics
Custom-create meaningful charts and unlimited reports to analyze what's working best. Add your agency's logo along with reports and share them with your clients, either via email or in Zoho Social itself. 



My colleague Praval has also crafted a cool story around all our latest features and how you can make the most of them. Don't forget to check it out. 

That's all from me today!

Oh, and one more thing
Do you own an agency? Well, what's the hold up then? Get started right away. Or do you know anyone who is working at one? Go ahead and spread the joy to them! 

We have everything ready for you and your colleagues to kickstart this new journey, as well. 

Should you have any feedback for us, feel free to reach out. We'll be right here waiting to hear back from you. 

Until then,
Good luck with social media marketing!

Ritika | Zoho Social


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