Push notifications: Re-engage and retain users effectively

Push notifications: Re-engage and retain users effectively

Dear Apptics community,

Have you ever wished to proactively engage and communicate with users even when they are not actively using your app? Apptics already empowers you with features for app health, performance, usage, engagement, and growth.

We are excited to add Push notifications that will help you take user engagement to the next level and facilitate re-engagement with users!


Introduction to push notifications

Push notifications allow you to trigger notifications to your app users about important updates, events, offers, posts, etc. As the name suggests, these push notifications are app-related messages shown to your users as pop-up messages on their devices. These notifications are sent to users who have already installed your app and have enabled push notifications on their device settings.

Push notifications complement traditional methods like email, SMS, and phone calls. They serve as a highly effective channel to communicate with users, keep them informed of any updates instantly, and encourage active engagement. You can send these notifications even when your users are not actively using the app. This way, you can open new opportunities for re-engagement and boost user retention for your app.

Sending push notifications using Apptics

To start sending push notifications in Apptics, you must first complete the push notification setup. This involves authenticating the appropriate push notification service provider certificates with your app and later adding their details in the Apptics console. You need to upload the Firebase Cloud Messaging (FCM) credentials for Android apps and Apple Push Notification service (APNs) certificates for iOS apps. Once the necessary certificate details are provided for the package name/bundle ID, you can proceed to create and send push notifications to users. You can refer to our push notifications guide for detailed guidance.

A push notification contains many elements including text, media, action buttons, and much more. Usually, you would have to trigger them natively by sending the notification payload in your app code or using third-party tools. In Apptics, we have simplified and streamlined the process of creating a push notification in five simple steps.

1) Schedule


You start by providing a name to the push notification you are drafting for your reference. Then, you set the timing of the push notification. For the first phase of push notifications, you can either trigger the push notification immediately after publishing it or schedule the notification for a later date and time.

2) Audience



Define the target audience for the push notification by using filters and criteria.
  • Filters - Select at least one application ID to target your push notification. You can refine your audience further by filtering based on device type, model, app version, OS version, country, and user group. To measure the effectiveness of your notification, you can track the conversion rate by specifying a desired action you want users to take within the app after interacting with the notification.
  • Criteria - Set the criteria based on which you want your selected audience to receive push notifications. You can set the criteria pattern based on previous user activity (the events triggered or screens visited by your users) within a selected date range.
Notes
Note: The number of devices targeted for the notification based on the filters and criteria you apply in the Audience tab will be shown as the target device count.


Apart from selecting the audience for the notification, you can also analyze how effective it was amongst your users. You have an option as Conversion. It allows you to choose an event (that is already being tracked in Apptics for your app) and measure how many users have taken the desired action within your app after interacting with your notification.
Quote
Example: Say you send a notification for a webinar happening tomorrow. The desired action here would be for your users to register for the webinar after interacting with the notification. If the action of registering for an event from the app is tracked as an event in Apptics, you can select the same event to know how many users registered for the webinar after interacting with the push notification.
Notes

3) Content


After scheduling the notification and targeting your app users, you must provide the notification content. The content mainly includes the title, message, and image. If you have a desired action you want your users to take after interacting with the notification (of course!), you can provide the URL of the page/screen and redirect them.

4) Additional elements


Now that you have provided what needs to go in the notification, you can provide additional details to customize how the notification should appear and behave on the user's device. They include:
  • Sound to play while the notification is delivered
  • Notification payload
  • Increment app badge icon to notify unread notifications
You can also add some Android-specific elements like the notification channel, app icon, and app icon color that you can add to customize the notification appearance and sound.

5) Action buttons


The final step is to add interactive elements in the notification to encourage active user engagement. You can add a maximum of three action buttons and provide the associated details, such as:
  • Category name - It decides the notification type and action buttons that will appear. This applies only to iOS apps.
  • Action ID - A unique action ID to track user interaction associated with each action button.
  • Button label - The text is displayed on the action button.
  • Icon path - The file path of the image that will be used as the button icon.
  • Click action - The display name for the button icon.
While you create the notification and provide the necessary details, you can get a preview of the notification based on the entries you have provided so far.


Testing the push notification


In Apptics, you can test the notification once you select the timing, define your target audience, and provide the message for the notification. You can view the option to test the notification starting from the step to add content for your message.

You can test the notification on devices that are registered with APNs/FCM and have debug mode enabled in them. You can select the application ID and provide the device token, which will be available in Xcode/Android Studio for the test device. After testing the notification, what's next? Hitting the publishing button, of course!

Once you finish all the steps with the necessary details, save the notification as a draft for future iterations, test on devices, and finally publish when it is ready!

Monitoring the results


After creating push notifications, it is much more important to know if they have been successfully sent to your users. So once the notifications are triggered, you will be able to view the performance stats for the notification. They include:
  • Target count - The number of targeted devices for the notification.
  • Success count - The number of notifications that were sent successfully from the push notification service provider.
  • Failure count - The number of notifications that couldn't be delivered due to technical issues.
  • Received count - The number of notifications delivered to the user's device.
  • Opened count - The number of notifications that users opened and interacted with.
  • Conversion count - The number of times users took the desired action after interacting with your notification.
We have rolled out the push notification feature in its BETA phase, and it awaits enhancements in the future. Some of them include recurring notifications, user segments, and automation of push notification workflows. Stay tuned for interesting updates!

Cheers,
Team Apptics




        • Recent Topics

        • Zoho Learn Course Completion Notifications/Triggers/API

          Zoho Learn works great and will suit our course creation needs, but it appears to be lacking a bit when it comes to integration with other Zoho services (creator etc.) when it comes to course completion. 1) Is there an API or Zoho Flow trigger for when

        • Enhanced Recording Permission Controls for Zoho Cliq Meetings (Similar to Zoom)

          Hello Zoho Cliq Team, We hope you are doing well. We would like to request an enhancement to the recording permission functionality in Zoho Cliq Meetings. Current Limitation: in Zoho Cliq Only hosts and co-hosts can record a meeting. Participants cannot

        • Phone Connection

          When on a call the person on the other end complains that there is static, I am cutting in and out or they can't hear me all. This happens on the cell connection as well.

        • Can't add a sender adress from zoho campaigns

          hi, I need to change the sender address for a campaign.  When i try to add it i get a message to say 'duplicated email address found while adding your sender address'.  This is the first campaign i'm sending so I don't understand why this message is displayed? Thanks Jane 

        • Export History timeline

          Hi, I have an idea, bout zoho desk history of the ticket it would be great if the agent or admin of the zoho desk can export the timeline of the ticket history for agent report or on other matter.

        • Desk fails to create a new ticket on Reply email

          When I send a direct email to support@mysite.com, Desk will create a new ticket as expected. When I REPLY to an email sent from support@mysite.com, Desk will NOT generate a new ticket. This is very bad. How can I fix this? Use case: In a separate system

        • Ask the Experts 25: Experience the full spectrum of Zoho Desk’s autumn and spring releases for 2025

          Hello Everyone, We’re on the 25th episode of our ATE series! It's a true milestone in our live community interactions! It’s been an amazing journey since we started in October 2018. Zoho Desk has come a long way, evolving with the support of a wonderful

        • Addin Support in Zoho Sheet

          Is there any addin support available in zoho sheet as like google marketplace to enhance productivity by connecting with other apps, providing AI data analysis, streamlining business processes, and more?

        • Wise integration in Zoho Books

          Hi, it is now time for zoho books to support Wise.com integration for payment links. Wise has launched credit card payments, now about 0.5% cheaper than Stripe. Also their bank payments are much much cheaper than credit cards. Its time for books team

        • Function #61: Automatically add free item to the invoice based on item quantity

          Hello everyone, and welcome back to another Custom Function Friday! During holiday seasons or special promotions, businesses offer deals like BOGO (Buy One, Get One), Buy 3 Get 1 Free, Buy 2 at 50% off, and much more to attract customers. These promotions

        • Notes for Items for Future Purchase Order

          Next time when I order an item, tau have to make some changes in it, that order has to be placed after 4-5 months, I want to save those changes or points somewhere in the item, how will that be possible..

        • Schemes of different tyoe

          How can easily apply hourly, day wise or month wise  schemes on Bill, Quantity, and other schemes. Like I want to apply a scheme  Form today to next 7 days .where i can mention in zoho books so scheme will implement automatically to all customers and

        • Clients not receiving emails

          I've been informed that my emails are not being received. Is there anything that I should look into to rectify this? Many thanks!

        • Free Plan mail accounts details

          In the zoho mail pricing there's a free plan that includes: FREE PLAN Up to 25 Users 5GB* /User, 25MB Attachment Limit Webmail access only. Single domain hosting. I need to make sure that I'm able to create multiple email accounts in the form of: name@domain.com

        • No more IMAP/POP/SMTP on free plans even on referrals with NO NOTICE

          Outraged. Just referred a colleague to use her domain (not posting it publicly here) to Zoho, just as I have other colleagues, clients, friends. Expected the exact same free plan features as I have and as everyone else I ever referred got. I was helping

        • Unable to receive email - "5.3.0 - Other mail system problem 554-'5.2.3 MailPolicy violation Error delivering to mailboxes'"

          My users are unable to receive emails from one particular domain, apparently. The domain known to be kicked back is whitelisted in the spam control. I sent an email to support earlier this morning but I have not received a reply. The error in the title

        • Caixa de saída bloqueada. Como desbloquear?

          Olá, meu e-mail isabela.celli@sivirino.com está com a caixa de saída bloqueada. Não consigo enviar e-mails. Acredito que tenha sido porque mandei o mesmo e-mail para várias pessoas, pedindo uma cotação de serviço. Vocês podem desbloquear para mim? Quantos

        • Zoho Forms - Improve the CRM integration field to query data from more than one module

          Hi Forms team, Something I get stuck on regularly is pre-populating a form with data when that data is spread across 2 or 3 modules. For example Contacts, Accounts and Deals. I don't want to duplicate the information in CRM so I end up writing a function

        • desbloquear cuenta

          Buenos dias  Cordial saludo Tengo una cuenta libre en zoho mail asociado a un dominio, pero uno de los usuarios se bloquea el correo porque dice que ha excedido el límite de correo, por favor podrian desbloquearla y como hago para que esta persona debe enviar sus correos sin ningun probleama. Gracias de antemano

        • Not Receiving Incoming Mail

          I can send emails from my account but I do not receive any. I originally set up forwarding and it worked for a while and then stopped. I turned off forwarding and now do not receive any emails. Could you please check what is causing this issue? Thank you

        • Making preview pane "stick"

          Hello, Is it possible to fix/dock the preview pane so that it's always there? The modern monitors are all very wide so there's plenty of space horizontally. Having the preview pane disappearing and appearing again when you click on an email message in

        • Reason:554 5.1.8 Email Outgoing Blocked

          I have been struggling to set up my email address for some time now; it's difficult to locate what I need. Additionally, I cannot send or receive any emails. I keep receiving the "Reason: 554 5.1.8 Email Outgoing Blocked" error. There doesn't seem to

        • Trouble Connecting Zoho Mail via IMAP in n8n – Need Help

          Hi everyone 👋, I'm trying to connect my Zoho Mail account to n8n using the IMAP Email Trigger node, but I'm facing issues getting it to work fully. ✅ Here's what I’ve done so far: ✅ IMAP access is enabled in my Zoho Mail settings ✅ I’m using the correct

        • Unable to send message; Reason:554 5.1.8 Email Outgoing Blocked

          Hi, I sent few emails and got this: Unable to send message; Reason:554 5.1.8 Email Outgoing Blocked And now I have few days since I cant send any email. Is there something wrong I did? Also can someone fix this please

        • Page Rules in Forms

          🚀 Dynamic Page Navigation Implementation I successfully implemented dynamic page navigation based on a user's radio button selection. The goal was to direct users to a specific, corresponding page while ensuring they only interact with the flow determined

        • Cancellation of written-off invoice

          Hi, Can I know when we cancel the write off (write back), in which FY, the reversal is recorded. It doesn't ask as to when the write off should be cancelled to reflect!. It shouldn't reflect in the year in which the invoice was written off since the Year

        • Create Invoice automated with Package

          Does anyone knows how to create an invoice from a SO when we have created the package? We do these manually. and validate that the product packed is the product invoiced (if the order is partially packed) Regards, JS

        • I want to create a mailing list, NOT a group.

          Can I create a mailing list in Zoho mail? I just want to be able to make a list of email addresses and give the list a name. Then when I type the list name, the list of email addresses will be automatically listed. When I create a group it sends an email

        • ERROR CODE :554 - Your access to this mail system has been rejected due to poor reputation of a domain used in message transfer

          This message was created automatically by mail delivery software. A message that you sent could not be delivered to one or more of its recipients. This is a permanent error. *****, ERROR CODE :554 - Your access to this mail system has been rejected due

        • no me llegan los correos a Zoho mail

          No puedo recibir correos pero sí enviarlos, ya hice la modificación de MX y la verificación de teléfonos, qué es lo que ocurre? gracias

        • Group Calendar as Default for adding new events, etc?

          Hi, I want to make the group calendar (that I created, if that makes a difference) the default for anything new I add to the calendar. How can I do that? thanks.

        • Bookmark Loading is Buffering

          Hi, i clicked on the bookmark tab, around yesterday and since then it's been constantly buffering and doesn't allow me to access the mail's i have tried login in and out but of no help also trying to share a screenshot of the issue around 232 kb size,

        • Zoho Webinar custom registration fields into Zoho CRM

          I am pushing webinar registrations into zoho crm as leads and this is working fine. I have added a few custom fields to my webinar registration and I wish for these fields values to get mapped into the resulting CRM lead record. I am not seeing anywhere

        • GitLab Extension for Zoho Desk: Connecting support and development for faster resolutions

          Hello everyone! We’re excited to introduce the GitLab Extension for Zoho Desk, an integration that bridges the gap between support and development teams. This allows tickets to be converted into actionable GitLab issues for faster resolutions, better

        • Download Google Drive Shared Image/File Using Deluge – Complete Guide

          Download Google Drive Shared Image/File Using Deluge – Complete Guide When working with Google Drive share links inside Deluge, many developers face a common challenge: 👉 How can we download a Google Drive file directly using Deluge? This article explains

        • How to update Acuity appointment fields from Zoho Flow?

          Hi, I need help with Zoho Flow → Acuity Scheduling integration. What I’m doing Appointment created in Acuity Zoho Flow creates a Zoho Calendar event I want to send the Zoho Calendar Event UID back into Acuity (into a custom form field) This is so that

        • No horizontal scroll bar in reports

          Hi support team, I created a pivot table report which contains many columns (in my application about 15). The problem is that there is no bottom scroll bar to display colums that does not fit within the browser page. I saw that it was possible to resize colums, but colums sizes are not saved within the session. So could you add scroll bar, and eventually make colums sizes stored in the user session ? Best regards,

        • Zoho Map integration tasks have changed - you need to "Locate all instances of Zoho Map integration tasks in your Deluge scripts by searching for the v1 marker... before 16 January 2026"

          Details of an issue specific to Zoho CRM + Deluge Functions (originally posted in this forum) can be found here: https://help.zoho.com/portal/en/community/topic/zoho-map-integration-tasks-have-changed-you-need-to-locate-all-instances-of-zoho-map-integration-tasks-in-your-deluge-scripts-by-searching-for-the-v1-marker

        • filter broke my data

          I uploaded a file recently from Sheets and it has top 2 rows frozen, with table headers in second row and each one is filterable. somehow my first 2 columns became unfiltered and no matter what I do I cannot reapply the filter?? also didn't realize they

        • Request to remove domain "greentechcoatings.vn" from previous Zoho account

          Hello Zoho Support, I would like to register the domain "greentechcoatings.vn" in my new Zoho Mail account, but I receive the message "This domain is already associated with another account". Please remove the domain from any previous/unknown account

        • Next Page