Zoho Marketing Automation Update: Topics, Contacts, and List Management

Zoho Marketing Automation Update: Topics, Contacts, and List Management

At Zoho Marketing Automation, our highest priority is making it easier for you to use our product to accomplish your business goals. With that in mind, we are updating three of our pivotal features: Topic, Contacts, and List Management.
 
These existing features have been tweaked to be more user-friendly and intuitive. They are exclusively designed to give the end-user the power to choose the kind of content they want to receive.
 
Existing users have time till September 30, 2022 to migrate to the new system. We have ensured a seamless migration, not impacting the previous set up. However, you can always reach out to support@zohomarketingautomation.com if you need assistance. 
 
Here are some of the key developments 
 
List and Contact Management
 
  • When adding contacts (called "leads" within the app), you will have to choose a subscription type for each contact: a marketing contact, a non-marketing contact, or an unsubscribed contact.
  • When adding contacts, you can directly import them to the "All leads" database.
  • It is now possible to associate multiple Topics to contacts on the same list. When a user sends an email campaign to a list, only those contacts who are subscribed to the same Topic as the one associated with the email campaign will receive the email. For example, the campaign "Webinar promotion" is assigned to the list "New signups." Now only those contacts associated to the topic "Webinars" from the mailing list "New signups" will receive the email.
 
Topic Management 
 
  • Topics will be maintained at the organization level. This means when someone unsubscribes, the contact is removed from the organization. 
  • However, the "Manage preferences" link will be present in the confirmation page where subscribers will get to choose the Topics they are interested in.
  • Enabling Topics for all their email campaigns is now mandatory. Also, Topics must be assigned to automated emails that are part of journeys.
  • Topics will no longer be associated with a list. Instead, they will be directly associated with contacts.
 
These updates will be made available globally by September 21, 2021. 
 
We will enforce this new topic management setup for all users that sign up after September 21, 2021. 

 
For existing customers
 
  • Existing customers do not have to worry as any manual adjustments will not be required. The migration will be seamless and won't impact any previous setup that they might have had. 
  • An existing organization that doesn't have Topics enabled can enable it at any time until September 30, 2022. When enabled, we will enforce the new Topic Management system by creating a default Topic called "Marketing." Users can manage their organization's products and Topics as desired. 
  • Existing organizations that already use Topics can choose to migrate to the new Topic Management system anytime until September 30, 2022. Once enabled, this change cannot be reverted. We have put in place all the necessary implementations to make sure this transition is frictionless. 
 
A user can choose to opt for the new Topic Management system with just the click of a button. Beyond September 30, 2022, we will automatically enable new Topic Management for all existing users. 


Here is a side by side comparison of the old and the new topic management approach.
Highlights
Topics
Contacts
Marketing Types
Misc


FAQs

When do these updates go live?
You can adopt the new Topic Management approach any time before September 30, 2022. Once you switch, every functionality, from campaign sending to list and contact management, will take effect and you can experience hassle-free email marketing.

I've already set up topics in my Zoho Marketing Automation account. Will switching to the new setup erase all my previous topics? 
No, all your current topics will be seamlessly migrated to the new setup. We will provide any help you need.

I don't have even a single topic created in my account. What happens when I set up topic management? 
We mandate that your organization has at least one topic created. Zoho Marketing Automation adds a topic named Marketing by default when you configure topics for your account.  

What happens to my active journeys after these changes?
The active journeys remain unchanged.
 
 
We highly recommend you go through this page and watch this video to get a detailed breakdown of this update.

**Note: Release Notes Attached as PDF


      • Sticky Posts

      • Introducing automation and utility conversations in WhatsApp marketing

        We’re excited to announce the addition of two new features to our WhatsApp integration: Automation and Utility conversations. These enhancements will allow you to streamline your marketing efforts and engage with your customers more effectively by automating

      • Marketer's Space: Streamline marketing and sales by integrating ZMA's Planner with Zoho CRM

        In a competitive market, clear goal-setting and seamless campaign execution are crucial for marketing and sales alignment. When integrated with Zoho CRM, Zoho Marketing Automation's Planner enables marketers to create, manage, and measure campaigns effectively

      • Tip of the week 02 - The art of 'seeing' your leads

        What's the last page that your lead visited before signing up for your brand? What was the page that first convinced your lead to explore more about you? Where are your leads coming in from? Well, these are some perennial questions today's marketers live upon. And, knowing the answers to these questions is crucial, considering the vitality of leads in every business. In the journey of finding lead opportunities, it's important to understand that every detail about a lead is useful. While the channels

      • Zoho Marketing Automation Update: Topics, Contacts, and List Management

        At Zoho Marketing Automation, our highest priority is making it easier for you to use our product to accomplish your business goals. With that in mind, we are updating three of our pivotal features: Topic, Contacts, and List Management.   These existing

      • Important: Zoho MarketingHub is now Zoho Marketing Automation

        Hello Everyone,   We hope you all are doing well. We'd like to notify you that we have rebranded Zoho MarketingHub to Zoho Marketing Automation. We'll discontinue using the term "MarketingHub" from May 26, 2021. However, there will be no changes in the

        • Recent Topics

        • Multi branding issue with sender addresses

          Hello, I'm currently working on a project involving two (seperate) brands. Named 'Windeck' and 'Prolance'. They've chosen CRM Plus and I'm currently working on CRM, SalesIQ, Social and Marketing Automation. So far, I'm able to make enough separations

        • How to Replace an Assessment in a Job Opening on Zoho Recruit

          Hi everyone, I’m currently using Zoho Recruit and would like to replace the assessment linked to a specific job opening. I want to remove the existing assessment and add a new one. What is the best way to do this without losing any important data or affecting

        • Is there API Doc for Zoho Survey?

          Hi everyone, Is there API doc for Zoho Survey? Currently evaluating a solution - use case to automate survey administration especially for internal use. But after a brief search, I couldn't find API doc for this. So I thought I should ask here. Than

        • Email Campaigns overview page is missing SENT DATE and # people sent to!

          I would like to see the date the email campaign was sent, so I can understand and track when each email campaign was sent. Right now, unless you go to a contact who received a campaign, you cannot see when the campaign was sent (!!!!!!). So, if my boss

        • SEO recommendation of H1 tag for website tittle

          The exact words are “ It is good practice to place the page title inside the H1tag.” Now I already have one H1 tag on my website but it is not website tittle. In the SEO recommendation that is clear too that I have h1 tag on my page. Now I don’t know

        • How to choose other payment methodes than creditcards

          We have connected stripe as a payment provider in zoho books, booking, commerce and checkout. In stripe we selected al major payment methodes for Belgium (mainly bancontact). However, at checkout customers seems to have only the possibility to pay with

        • Introducing Zia LLM: Zoho’s in-house Generative AI solution for CRM's AI capabilities

          Hello everyone, We're excited to announce the launch of our in-house Large Language Model (LLM) by Zia to power our AI offerings. What is LLM? LLM stands for Large Language Model, a powerful AI technology that processes and generates human-like text based

        • How to call a Creator function which is in a different Creator application?

          How to call a Creator function which is in a different Creator application?

        • Can the code in my "Successful form submission" WF be invoked from a function?

          Can "Successful form submission" be invoked from a function? Data gets into a form manually and programatically. My code in "successful form submission" is good and I want to reuse it/call it, from another function which does Insert Into How to achieve

        • Kaizen #169 - Serialization and Schema Management in Queries

          Hello everyone! Welcome back to another post in the Kaizen series! In Kaizen #166, we discussed handling Variables in Queries and associating the query in Kiosk. This week, we will discuss Serialization and Schema management in Queries. Business Scenario

        • Introducing Keyboard Shortcuts for Zoho CRM

          Dear Customers, We're happy to introduce keyboard shortcuts for Zoho CRM features! Until now, you might have been navigating to modules manually using the mouse, and at times, it could be tedious, especially when you had to search for specific modules

        • Feature Request: Notebooks within notebooks (Tree-like structure)

          Dear Zoho! I already migrated all my stuff from Google Keep, Im really fond of Zoho Notebook so far. One thing that could make the service much more powerful is multi-level notebooks (or tree like structure). For example, entering into Notebook named

        • Can't get authorization for Sandbox environment using the self client

          Hello, After creating a self client, and following the client-credentials method (as it's not optimat to manually generate a code for every 10 minutes), after inputting the sandbox org id for SOID parameter, im getting the error: "error": "no_org". For

        • Create landing pages from Zoho Marketing Plus

          Hey everyone, Over the last few months, we've introduced various features and enhancements to bolster the marketing capabilities of Zoho Marketing Plus and make it simpler for everyone. To that end, we're excited to announce that Zoho LandingPage is now

        • Custom service report or Zoho forms integration

          Hello, So far the experience with Zoho FSM and the integration with Books has been good, however there are limitations with service reports. As with my business, many organisations send technicians to different types of jobs that call for a different

        • Email tracking subdomain

          The Email Tracking configuration screen of the ZeptoMail asks for a subdomain. I have gone through the documentation but could not find more information about how that subdomain is used by ZeptoMail to track the emails. Can someone throw some light about

        • Chart View group X-axis values above a value

          I have a data set with X values ranging from 0 up to 300-400, the Y values are an AVG of the values for the given X. I am interested in the values at the low end of the scale, say 0-10 and want the X values 10 and greater to be grouped into a single category

        • How do I get the Text Account name instead of the Reference number?

          Good Morning everyone! I am very new to zoho analytics. I'm trying to create some pivot tables and when I add the Account or Division name it comes up as a reference number. From my research, I need to use a lookup. I'm having a really hard time understanding

        • Custom API - Need to create a string return value, not only MAP

          @Support: When creating a Custom API it only allows a return from a function of MAP type. The service I'm using requires a string return, how can this be achieved?

        • missing video-urgent

          hi..I have a problem regarding zoho meeting. I already record almost 2hrs for my interview session. After end my session, i'm stop the recording. Its happened when i didn't received any meeting recording at my email.But i received recording 7minutes after

        • Duplicate New Ticket Emails

          I am getting two Ticket emails when a ticket is created. The first one goes to me as the Admin helpdesk@ And because I am an Agent as well it also send to helpdesk@, support1@ and support2@ Is there any way to stop this?

        • Ticket Response Email Template

          Is there a way to have an email template automatically selected when I click on Reply for a ticket?

        • Unpublishing Job Post for LinkedIn

          Hi, We have experienced issue with the above. We did unpublish a job in Recruit but it still appear under Job section in our LinkedIn page. It did not remove from LinkedIn as it should be.  Please check and advise. Regards, Snyder 

        • Power of Automation :: Automatically start / pause / stop timer on task status update.

          Hello Everyone, A Custom function is a user-written set of code to achieve a specific requirement. Set the required conditions needed as when to trigger using the Workflow rules (be it Tasks / Project) and associate the custom function to it. Requirement:-

        • Editor limitations to define screen types

          Guys I have noticed that even in version 2.0 of the editor (which is this new one we use) we still have a lot to improve... When I compare to some more global solutions like Wix, Zyro, Go Daddy, Squarespace and Weebly feel that we have some limitations

        • Dúvidas do Zoho Creator

          Pessoal, Estou colocando um tópico para dúvidas do Zoho Creator. Um abraço, Leandro

        • Tropicalize Books

          Books is an incredibly powerful tool that works well in many countries. But I feel that it is a product that is not yet "tropicalized" for Brazil as we speak (this would be like adapting the local reality). We have many strong competitors who do more

        • Automatic Sitemap Generation

          Guys are all right? Doesn't make sense for me to have to generate a map site and upload it... because it's not automatically generated just as it is done in WIX? where the customer doesn’t have to worry about this.

        • SEO improvements with ZIA

          Are you okay? I would like to bring an idea that would be amazing to improve the product that is the possibility of being able to improve the SEO of the pages (this of each page or each article on the blog) through ZIA so that it could create page Summary

        • Automatically updating field(s) of lookup module

          I have a lookup field, which also pulls through the Status field from the linked record. When the lookup is first done, the Status is pulled through - this works perfectly. If that Status is later updated, the lookup field does not update as well. As

        • Initiating a SalesIQ Zobot from a custom button on Zoho Sites

          I have created a Zobot set to initiate on a custom action called "Fast_Answers". On Zoho Sites, I created a code snippet button and set it to on-click run the event called "Fast_Answers". I installed the SalesIQ integration code into the Zoho Sites Page

        • Zoho Desk -> Zoho Analytics : Where is the field for "Layout" ?

          I have many different layouts on my helpdesks and I want to be able to identify the stats for each one, however I can not file the field in the raw data from the Zoho Desk datasource. I thought it might be under "Tickets" but there is nothing. There is

        • Set resolution mandatory field

          Hi,  i have 2 questions:) : - i want to set the resolution field mandatory before close the ticket. Because for now, i can close the ticket without writing how i solve it - how can i setup zoho desk to receive ticket by email(e.g. clients sent email to support@mydomain.com) and it create a ticket in zoho desk

        • Impuesto automatico en cotizaciones

          Buen dia Mi pregunta es como se puede poner alguna operacion para que las cotizaciones me salgan automaticamente con impuestos ya que uno al cargarla al final tienen que añadir el porcentaje de impuesto Saludos

        • Zoho Assist "Agree and Download" Button "Greyed Out" ("Light Blued" Out)

          Anyone else having issue where support clients are unable to click "Agree and Download" to access the client so that we can provide remote support? This is for "on demand" support via accessing the support page and entering the support key and name. This

        • Project Billing with the Staff Hours Method in Zoho Projects

          The Staff Hours Billing Method in Zoho Projects allows you to bill your clients based on the actual time spent by each team member on a project, at the rate set for each user. This is useful for projects where different skill sets are needed and service

        • Creator Subform to CRM Subform

          Hello all, Has anyone successfully written data from a Creator Subform into CRM subform? I have been able to get the rows to populate but none of the data will come through. I'll add my code and the result in CRM. Creator Subform is 'Delivery_Receiving_Hours'.

        • custom fields not populating from deluge script into invoice

          Hello, I've created some Deluge script that is meant to take a few inputted invoice custom fields and calculate a few others. I can see when I execute the function that my inputted custom fields are being passed, yet im still ending up with all "null"

        • tax summation function - getting error

          Hello, I'm trying to create a function that adds all of individual tax rates from a few jurisdictions. I'm getting an error on line 9 - Value is empty and 'get' function cannot be applied. I've checked that I have data in each of the required fields,

        • Backstage / Zoho Books integration

          Hello. We have Zoho One and have slowly started using Backstage. Loving it. Problem is, we have ZERO accounting control over what is sold through this product. When will we be able to connect it to our existing Zoho Books tenant? Thank you very much!

        • Next Page