Tip of the week 02 - The art of 'seeing' your leads
What's the last page that your lead visited before signing up for your brand? What was the page that first convinced your lead to explore more about you? Where are your leads coming in from? Well, these are some perennial questions today's marketers live upon. And, knowing the answers to these questions is crucial, considering the vitality of leads in every business.
In the journey of finding lead opportunities, it's important to understand that every detail about a lead is useful. While the channels your leads come from help you in understanding your top-performing sources and optimizing your budgets, your leads' behavior, needs, and actions define much more. So, a holistic view of your lead helps you in rightly targeting them and helping them convert in the sales funnel.
As a marketer, you should have access to reports that give you the lead source points such as social media platforms, advertising mediums, emails, and so on. Along with this, insights about what were various stages or points in the path of lead progression, through different time intervals, can help you further strengthen your nurturing campaigns.
With that said, here's the tip for this week, telling you how to 'see' your leads in-and-out, through their journey:
Cheers,
Aishwarya Ashok,
Product Marketer | Zoho MarketingHub
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Marketer’s Space - Automating CRM Actions with Journeys – Part 2
Hello marketers! Welcome back to another post in Marketer’s Space. In our previous post, we explored how CRM actions in Journeys help marketing and sales teams work together by nurturing CRM leads and pushing only engaged prospects back to sales. If youIntroducing automation and utility conversations in WhatsApp marketing
We’re excited to announce the addition of two new features to our WhatsApp integration: Automation and Utility conversations. These enhancements will allow you to streamline your marketing efforts and engage with your customers more effectively by automatingTip of the week 02 - The art of 'seeing' your leads
What's the last page that your lead visited before signing up for your brand? What was the page that first convinced your lead to explore more about you? Where are your leads coming in from? Well, these are some perennial questions today's marketers live upon. And, knowing the answers to these questions is crucial, considering the vitality of leads in every business. In the journey of finding lead opportunities, it's important to understand that every detail about a lead is useful. While the channelsZoho Marketing Automation Update: Topics, Contacts, and List Management
At Zoho Marketing Automation, our highest priority is making it easier for you to use our product to accomplish your business goals. With that in mind, we are updating three of our pivotal features: Topic, Contacts, and List Management. These existingImportant: Zoho MarketingHub is now Zoho Marketing Automation
Hello Everyone, We hope you all are doing well. We'd like to notify you that we have rebranded Zoho MarketingHub to Zoho Marketing Automation. We'll discontinue using the term "MarketingHub" from May 26, 2021. However, there will be no changes in the
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