What's the last page that your lead visited before signing up for your brand? What was the page that first convinced your lead to explore more about you? Where are your leads coming in from? Well, these are some perennial questions today's marketers live upon. And, knowing the answers to these questions is crucial, considering the vitality of leads in every business.
In the journey of finding lead opportunities, it's important to understand that every detail about a lead is useful. While the channels your leads come from help you in understanding your top-performing sources and optimizing your budgets, your leads' behavior, needs, and actions define much more. So, a holistic view of your lead helps you in rightly targeting them and helping them convert in the sales funnel.
As a marketer, you should have access to reports that give you the lead source points such as social media platforms, advertising mediums, emails, and so on. Along with this, insights about what were various stages or points in the path of lead progression, through different time intervals, can help you further strengthen your nurturing campaigns.
With that said, here's the tip for this week, telling you how to 'see' your leads in-and-out, through their journey:
Product Marketer | Zoho MarketingHub