The difference between Zoho Marketing Automation and Zoho Campaigns

The difference between Zoho Marketing Automation and Zoho Campaigns

Greetings Marketers!
This post aims to differentiate between Zoho Marketing Automation and Zoho Campaigns. By the time you get to the end of the post, you will be able to choose a product that objectively suits you.

What is Zoho Marketing Automation?
A multichannel automation solution which helps you shape your business' marketing pipeline. You can create landing pages, forms, and pop-ups, run campaigns on email and SMS with confidence, and automate the customer journey with workflows. The software also has deep measurement and analysis functionality built-in. 

Zoho Marketing Automation, mainly addresses the following needs of a business:

  • Top of the funnel:

    • Lead generation: Landing pages, sign-up forms, pop-up forms, and offline marketing tracking capabilities.

    • Web behaviour: Analyze website pages, track traffic sources, set action-based goals, and create custom links.

  • Middle of the funnel:

    • Campaigns: Email, WhatsApp, SMS, social media, and pop-up campaigns.

    • Nurturing: Automate workflows, score leads, and personalized content.

    • Lead Life Cycle Management: Personalized stages, lead scoring, lead segmentation.

  • Bottom of the funnel:

    • Lead attribution and reporting: Key performance indicators like number of verified leads, conversion rate, click-through-rate, time spent on page,

    • Marketing Planner: Set goals, create & coordinate tasks, and track activities for campaign transparency.

    • Budgeting and RoI: Get campaign level and holistic view of the outcomes of your marketing activities to track ROI.


What is Zoho Campaigns? 

A powerful email and SMS marketing platform to create and send targeted campaigns to your audience. The software allows you to automate your campaigns based on triggers and execute multi-step campaigns flawlessly. It also offers vast campaign analytics and measurement capabilities.

So what are the differences?

 

Zoho Marketing Automation

Zoho Campaigns

 

Description

Helps you create & run full-funnel marketing, beyond email and SMS marketing. For instance,  landing pages, WhatsApp, social media, and lead lifecycle management, amongst others.

Used for creating, sending, and tracking email  & SMS campaigns. Primary focus is on delivering targeted and engaging email messages.

Marketing Campaigns

Email, WhatsApp, SMS, social media, webinars

Email and SMS campaigns.

 

Lead Qualification

Lead segments, lead scoring (advanced- web behaviour based, field based, email activity based scoring), custom lead stages, assign tags.

Lead segments, lead scoring (email activity & workflow).

Automation

  • Automate marketing communication, segment audiences, nurture leads, and qualify with Journeys. Leverage templates, triggers, and generate detailed reports.
  • Journey X-ray reports to analyse the least and most engaged path chose by contacts.

Crafts workflows for campaigns based on user behaviours and email responses with pre-built templates.

 

Analytics

Track pages, identify sources, set goals with reports. Generate custom links for source tracking and insights into impactful channels.

Generates reports for email campaigns but website analytics are not available.

 

 

Marketing Planner

Set goals, plan campaigns, track progress, and collaborate seamlessly with detailed insights using the online planner, ensuring optimal budget control and successful marketing operations.

Doesn't offer distinct marketing planner. you can schedule campaigns. seek team approvals, and specify access for each team member

 

Lead Generation

Signup forms, Pop-up forms, and Landing pages

Does not offer landing pages and pop-up forms, but it does allow for the deployment of signup forms.

Ecommerce
  • Connect your ecommerce store with the platform and bring in contacts, revenue, product related information. The platform comes with a dedicated ecommerce dashboard, helps e-commerce brands sell better and engage faster over different channels.
  •  Has dedicated e-commerce email marketing automation capabilities, along with RFM (Recency, Frequency, Monetary) model for brands to analyse the customer group.
Can connect ecommerce store, and engage in email and SMS marketing for running promotional communications to ecommerce business contacts. It doesn't have RFM analysis.

Zoho Marketing Automation stands out for its comprehensive capabilities in product promotion. From robust contact management and marketing planning to precise ROI calculation and powerful web analytics with custom goal-setting, it offers a holistic suite. Unlike Zoho Campaigns, it extends its reach to include Lead Attribution, Website Tracking, Marketing Planner, Landing Pages, Workspace, Ecommerce Dashboard, Journey with path tracing capabilities, and 360 degree lead view. This expansive feature set positions Zoho Marketing Automation as the go-to solution for businesses seeking an all-encompassing approach to marketing strategy.  

If a business primarily wants to focus on just email and SMS marketing, then Zoho Campaigns can be a great option. However, if a business wants a more comprehensive marketing automation solution that covers multiple channels along with lead life cycle management, then they may need to check out Zoho Marketing Automation.




      • Sticky Posts

      • Marketer’s Space - Automating CRM Actions with Journeys – Part 2

        Hello marketers! Welcome back to another post in Marketer’s Space. In our previous post, we explored how CRM actions in Journeys help marketing and sales teams work together by nurturing CRM leads and pushing only engaged prospects back to sales. If you

      • Introducing automation and utility conversations in WhatsApp marketing

        We’re excited to announce the addition of two new features to our WhatsApp integration: Automation and Utility conversations. These enhancements will allow you to streamline your marketing efforts and engage with your customers more effectively by automating

      • Tip of the week 02 - The art of 'seeing' your leads

        What's the last page that your lead visited before signing up for your brand? What was the page that first convinced your lead to explore more about you? Where are your leads coming in from? Well, these are some perennial questions today's marketers live upon. And, knowing the answers to these questions is crucial, considering the vitality of leads in every business. In the journey of finding lead opportunities, it's important to understand that every detail about a lead is useful. While the channels

      • Zoho Marketing Automation Update: Topics, Contacts, and List Management

        At Zoho Marketing Automation, our highest priority is making it easier for you to use our product to accomplish your business goals. With that in mind, we are updating three of our pivotal features: Topic, Contacts, and List Management.   These existing

      • Important: Zoho MarketingHub is now Zoho Marketing Automation

        Hello Everyone,   We hope you all are doing well. We'd like to notify you that we have rebranded Zoho MarketingHub to Zoho Marketing Automation. We'll discontinue using the term "MarketingHub" from May 26, 2021. However, there will be no changes in the

        • Recent Topics

        • Fuel up your sales with the Zoho SalesIQ + Bigin integration

          Hi everyone! We’re happy to bring you the all-new Zoho SalesIQ + Bigin integration. With this, every prospect from your website instantly becomes a contact in Bigin, complete with transcripts and follow-up tasks, so you never lose a lead again. Let's

        • Introducing AI-powered Assessments & Zoho's native LLM, Zia

          We’ve shipped a cleaner, faster way to create assessments in Zoho Recruit. 🚀 Instead of manually building question banks or copying old templates, you can now generate ready-to-use assessments in just a few clicks, all tailored to the role you’re hiring

        • Ability to Reset Visitor Fields During an Active Chat Flow

          Hello Zoho SalesIQ Team, We hope you are doing well. We would like to propose a feature enhancement to Zoho SalesIQ regarding the management of visitor fields within Zobot flows. Use Case: Our bot asks the visitor to provide information about a 3rd person

        • External ID in Zoho CRM

          Hello everyone! We know that Zoho CRM allows you to integrate third-party apps and manipulate data through APIs. While you integrate a third-party application, you may want to store the third-party reference IDs in Zoho CRM's records. To meet this need

        • Some emails are not being delivered

          I have this problem where some of my mail just seems to disappear. When I send it, it appears as sent with no mention of any problem, but my recipient never gets it, not even in the Spam folder. Same for receiving, I have a secondary e-mail address, and

        • New in Zoho Chat : Search for contacts, files, links & conversations with the all new powerful 'Smart Search' bar.

          With the newly revamped 'Smart Search' bar in Zoho Chat, we have made your search for contacts, chats, files and links super quick and easy using Search Quantifiers.   Search for a contact or specific conversations using quantifiers, such as, from: @user_name - to find chats or channel conversations received from a specific user. to: @user_name - to find chats or channel conversations sent to a specific user. in: #channel_name - to find a particular instance in a channel. in: #chat_name - to find

        • Template modifiactions

          Hello, I am struggling with the templates in ZOHO Books. Especially with the placement of some items, like company address, ship to, bill to etc.  For example: One item I like from template X (placement of ship to and bill to next to each other in the

        • Aggregating the First Value in the Group By of a dataset

          Hi I am trying to get the following Aggregate Formula to work in my chart, but cannot seem to get the right format. I have a series of data that I am running an include_groupby and want to SUM only a column in the first row of each group. So for example.

        • Admin Control Over Profile Picture Visibility in Zoho One

          Hello Zoho Team, We hope you are doing well. Currently, as per Zoho’s design, each user can manage the visibility of their profile picture from their own Zoho Accounts page: accounts.zoho.com → Personal Information → Profile Picture → Profile Picture

        • Track Zoho Campaign and Workflow sales impact

          I am attempting to measure the performance of our marketing workflows and campaigns by comparing the date each campaign was sent to a contact with the purchase date of the contact. For example, if Contact A was sent Email A on 9/1 and made a purchase

        • Tables for Europe Datacenter customers?

          It's been over a year now for the launch of Zoho Tables - and still not available für EU DC customers. When will it be available?

        • What is a line break code for zoho?

          Hi, I am archiving data by adding values from a single line field from one form to a multi-line field in another form. So I need a code/function that starts a new line on that multi-line field so it does not just keep adding it on the same line. Example, doing something like this means that it will be on a same line. archive.field1 = archive.field1 + input.Field1 I need a code so the input.Field1 can just start on the next line. Instead of "value 1, 2,3,4,5" It will be: "1 2 3 4 etc.".  something

        • Automatic Project Owner change

          Is there a way to change Project Owner automatically once a specific Milestone in a project is marked as completed. Different Teams are working on projects in our Org, they have their own Milestones to complete and so we transfer the project from team

        • Button to add product to cart

          Is there a way to have a button on a page, that when clicked, will add Qty 1 of a product to the cart?

        • Problem with Submit Button Design

          I have made a template to apply to my forms and under the button controls, I have it set to "standard" and yet it's still filling the container. This is super frustrating and looks weird. Why do we not have full control over button size? How can I fix

        • Zoho CRM- Authorize your Microsoft Teams account issue

          Hi, I tried to link Zoho CRM with Teams and I got the following message: Clicking "Authorize now" sent me to the following page, Microsoft tried to start a session but, after 3 seconds the page closed and nothing happened. I get the same message each

        • Passing the CRM

          Hi, I am hoping someone can help. I have a zoho form that has a CRM lookup field. I was hoping to send this to my publicly to clients via a text message and the form then attaches the signed form back to the custom module. This work absolutely fine when

        • Is there a way to associate an email in ZOHO Main to a Vendor record in ZOHO CRM

          My situation is as below, I have a vendor in ZOHO CRM lets say "Vend A" and an associated contact, "Cont A" If Cont A sends me an email using the email I've registered in the contact record the standard OOTB email sync will work. But the vendor has some

        • Bank charges are applied. Please select a bank account.

          Hello, I'm trying to add bank charges to a customer payment, but I get the error message "Bank charges are applied. Please select a bank account." I found this old thread, where it says that I need to "select a Bank account for the 'Deposit To' dropdown

        • Kaizen #207 - Answering your Questions | Advanced Queries using COQL API

          Hi everyone, and welcome to another Kaizen week! As part of Kaizen #200 milestone, many of you shared topics you would like us to cover, and we have been addressing them one by one over the past few weeks. Today, we are picking up one of those requests

        • Présentation de SecureForms dans Zoho Vault

          Soyons francs : demander à quelqu’un de transmettre un mot de passe ou des informations sensibles n’est jamais une tâche facile. On attend, on relance, parfois de nombreuses fois. Et quand l’information arrive, elle se retrouve souvent dispersée dans

        • Introducing Connected Records to bring business context to every aspect of your work in Zoho CRM for Everyone

          Hello Everyone, We are excited to unveil phase one of a powerful enhancement to CRM for Everyone - Connected Records, available only in CRM's Nextgen UI. With CRM for Everyone, businesses can onboard all customer-facing teams onto the CRM platform to

        • Granular Email Forwarding Controls in Zoho Mail (Admin Console and Zoho One)

          Hello Zoho Mail Team, How are you? At present, the Zoho Mail Admin Console allows administrators to configure email forwarding for an entire mailbox, forwarding all incoming emails to another address. This is helpful for delegation or backup purposes,

        • Sales order & purchase order item links for item details

          This is fantastic for checking lots of things, I use it a lot. It would be great to see it extended to invoices & bills On another note, may as well throw in my favourite whinge ..... Wish you guys would get the PO receive differences sorted urgently,

        • Zoho Workdrive - Communication / Chat Bar

          Hi Team, Please consider adding an option to allow admins to turn on or off the Zoho Communication Bar. Example of what I mean by Communication Bar: It's such a pain sometimes when I'm in WorkDrive and I want to share a link to a file with a colleague

        • Kaizen #190 - Queries in Custom Related Lists

          Hello everyone! Welcome back to another week of Kaizen! This week, we will discuss yet another interesting enhancement to Queries. As you all know, Queries allow you to dynamically retrieve data from CRM as well as third-party services directly within

        • Need the ability to have read only fields on a form.

          There needs to be functionality in Creator that allows a field on a form to be read only. Most screen building software applications have this capability. I know you can hide certain fields from specific users and that you can also make the whole form read only but that's not the functionality I need. I want to be able to create a form where certain fields are editable and other are for display purposes only (read only). For example if the form was displaying information on an item that the user

        • Reverse payment on accidentally closed invoice.

          An invoice was closed accidentally with the full payment added. However, only partial payment was paid. How can I reopen the invoice and reverse this to update it to show partial payment?

        • New integration: Track booking page appointments in Google Analytics 4

          Hello all, Greetings from the Zoho Bookings team! We’re excited to introduce our new Google Analytics 4 (GA4) integration designed to help you track booking activity, understand customer behavior, and measure marketing performance, all in one place. What

        • How to list emails in a folder, e.g. Inbox, on multiple pages when using Zoho mail webpage?

          Something as shown in the figure. There are totally 50 emails in Sent folder. If "Mail per page" equals 20, then the Sent folder is split into 3 pages. When I wander through Sent folder, I can just select a specific page to jump to. BTW, it seems that

        • Zoho Calendar soft bounce on @hotmail.com and @yahoo.com email addresses

          Hello, our Zoho calendar recently does not send the calendar invites to emails with hotmail and yahoo domains and comes back with a "soft bounce". other domains like Gmail works fine. Also sending "email" to the same emails to the above domains work well

        • ERROR CODE :512 - 5.4.4 DNS error:NXDOMAIN.

          Suddenly we cant send mail, we are getting this error for all outbound mail to multiple domains.

        • Can Zoho Flows repeat Actions more than once?

          I'm attempting to make an intentional Zoho Flow loop using the below layout. However, when "WithinLimit" condition is met, the program fails to execute the action "Get & Add Request Co..." again. Is this by design? Is Zoho Flows unable to repeat actions

        • Unveiling Cadences: Redefining CRM interactions with automated sequential follow-ups

          Last modified on 01/04/2024: Cadences is now available for all Zoho CRM users in all data centres (DCs). Note that it was previously an early access feature, available only upon request, and was also known as Cadences Studio. As of April 1, 2024, it's

        • customer data security

          We are exploring ways to enhance our within Zoho CRM. Our Goal: We want to fully integrate RingCentral with Zoho CRM to enable click-to-call functionality for our sales team. However, to comply with data privacy regulations and protect customer contact

        • Zoho Cliq not working on airplanes

          Hi, My team and I have been having this constant issue of cliq not working when connected to an airplane's wifi. Is there a reason for this? We have tried on different Airlines and it doesn't work on any of them. We need assistance here since we are constantly

        • Sync CRM inventory data with Zoho Books

          I just switched everything over to ZoHo books, but I am trying to find out why the CRM Estimates, Invoices, and Sales Orders created in ZoHo CRM are not then duplicated in ZoHo Books? I had Quickbooks before, and had to do everything twice, I thought

        • mask Customer phone number and agents cant see customer phone number

          Is there any way we can integrate Zoom Phone with Zoho CRM while ensuring that customer phone numbers remain masked? We need a solution where agents can make outbound calls but cannot see customer phone numbers. Please let us know if there is any solution

        • Email Reminders on Shared Calendars

          How do we turn off the setting that emails reminders to everyone who has accepted or declined a calendar invite? If 8 of us have been invited to the same meeting, we receive 8 notifications for every step of the process, from invitation to decision.

        • Default Sorting on Related Lists

          Is it possible to set the default sorting options on the related lists. For example on the Contact Details view I have related lists for activities, emails, products cases, notes etc... currently: Activities 'created date' newest first Emails - 'created

        • Next Page