Credit Management: #1 Credit You Owe vs Credits Owed to the Business

Think about the last time you ordered food online. You might have paid in advance through your card, but you received a $20 refund because your order got delayed or cancelled. In most apps, refunds don't go into the bank account directly; instead, they're stored as a credit in your food delivery account, ready for your next order.

Imagine a mom-and-pop store at the corner of your street, where you buy things "on tab." You take home items today and promise to settle the bill at the end of the month.

Now, flip that perspective. The same store probably receives goods from its supplier every week, but doesn't pay for them immediately. The supplier allows a few days or even weeks before payment.

They are more than just promises, more than trust. They are credits.

Credits like these are everywhere in our daily lives. Sometimes we owe them, sometimes they owe us. Moreover, in business, this constant give-and-take of credit plays a critical role in keeping transactions flowing smoothly.

Understanding the Two Sides of Credit 

In every business, credit flows both ways. You extend credit to your customers when you allow them to pay later, and sometimes you owe credit back, as adjustments or refunds. These two sides of credit determine how efficiently your business manages cash flow, customer relationships and revenue recognition.

Let's break them down.

Credits Owed to the Business 

You're extending credit when your business provides goods or services before receiving payments. It's a standard business practice that builds trust and encourages repeat sales, but it also means a portion of your revenue is pending to be collected. This pending amount is your credit owed or accounts receivable.

Some of the common forms of Credit Owed to the business are:

Sales on Credit:

The most common form of credit is sales credit. You deliver the product or service and give the customer a set number of days to pay, say, Net 15 or Net 30.

For example, a freelance designer might deliver a logo package to a client and issue an invoice payable within 10 days. Until payment is made, that amount remains as credit owed to the business.

Recurring or Subscription Billing:

For services that run month after month, invoices are generated periodically, and the payment cycle follows agreed-upon terms. It may be either the start or the end of the month.

Take a SaaS company offering a monthly plan. Each invoice raised at the start of the month gives the customer a set time to complete the payment, making it a recurring credit relationship.

Instalment or Milestone Billing:

Large or ongoing projects may be billed in parts; each payment represents a credit instalment.

For example, a software development firm might bill 40% upfront, 30% after a beta release and 30% after project completion. Each stage involves extending short-term credit until the payment arrives.

Overdue Receivables:

When payments extend beyond the due date, those invoices become overdue and need close follow-up.

For instance, a wholesaler who has multiple clients on credit terms may notice one customer's invoice consistently crosses the 45-day mark, prompting reminders or credit hold decisions.

Credits You Owe 

Now let's flip the perspective.

Sometimes, your business owes customers a credit. This could be because they paid in advance, overpaid, or a transaction needed adjustment. These credits act as a promise, a value the customer can use against future invoices or purchases.

Some of the common forms of Credit You Owe are:

Credit Notes:

This is issued when you need to reverse or adjust part of a billing amount, such as when a customer returns goods or a post-sale discount occurs.

Imagine a retailer who invoices a customer for 100 items but later finds 10 were defective. Instead of issuing a refund, they create a credit note for the value of those 10 items, which the customer can apply to their next purchase.

Overpayment:

When a customer pays more than what's due, the excess is treated as a credit balance for future invoices.

For instance, if a customer's invoice total is $1900 but they transferred $2000, the extra $100 becomes a credit balance that can automatically be adjusted against their next invoice.

Advance Payment:

When a customer prepays, the amount remains a credit until applied against an upcoming service or product delivery.

A good example is a training provider who receives $600 upfront for a workshop scheduled next month. That amount is held as customer credit until the session occurs and the invoice is adjusted.

Balancing the Equation 

Both sides of the credits are equally important.

1. 
   If the "credit owed to you" side grows too much, your cash flow is weakening.
2. 
   If the "credit you owe" side isn't correctly managed, you risk misreporting revenue or confusing customers.

A healthy credit management process means,

• Payment terms are clearly defined.

• Overdue invoices are tracked and followed up on.

• Credits and refunds are issued promptly.

• Use automation to handle reminders, adjustments and reporting.

 When these pieces are in sync, your business operates with confidence, as every transaction is accounted for and every balance is clear.

Meet Zoho Billing 

Credit management becomes much easier when your billing system does the heavy lifting.

With Zoho Billing, businesses can:

• Define flexible payment terms at the customer level or invoice level.

• Track receivables in real time with clear visibility into what's due, overdue or funds collected.

• Issue credit notes instantly for returns, discounts or adjustments.

• Apply customer credits automatically against future invoices or renewals.

• Automate reminders and the dunning process to keep cash flow consistent.

• Clear reports on what's paid and unpaid, how long a customer takes to pay, and how often it fails.
  

In this series, we will examine each of these functionalities deeply and explain how they offer visibility and clarity, letting your team focus on growth rather than following up on credits.

 

Up Next: Setting the Right Payment Terms 

• Topic Participants

• Hari Hara Sudhan. S

  

• Sticky Posts

• Community Learning Series | Digest #5 — September 2020

  Dear customers, We're happy to bring you the September edition of our #CommunityDigest! Keep track of your subscription KPIs right from your smartphone: Last month, we enhanced our Android mobile app to help our customers get daily updates on their business health. We got to know from a lot of customers that this has made their job much more easier because they no longer have to keep a reminder to manually check on the previous day's revenue or activations. If you have not downloaded it yet, here's

• Community Learning Series | Digest #4 - August 2020

  Dear customers, We hope you're staying safe and healthy. I'm happy to bring you the fourth edition of our #CommunityDigest with some brand-new updates from us. 1. Daily Business Updates (for Android users) The Zoho Subscriptions Android app has got a cool new update: You can now get a push notification to your smartphone that lets you know how many activations and cancellations have taken place, and what's the net revenue for the previous day. The best part is, you can tell the app when exactly you

• Community Learning Series | Digest #3 - July 2020

  Dear customers, We hope you're staying safe and healthy. We're glad to bring you the July edition of our #CommunityDigest. New community members can view our previous newsletters here. This time, we have two major updates and three interesting topics for you: 1. Zoho Subscriptions Developer Community Since the inception of Zoho Subscriptions, our team believed that the recurring billing platform we provide should be able to offer an extensive API library that empowers businesses to automate most

• Introducing: Community Learning Series | Digest #1 - May 2020

  Dear customers, We hope you are staying safe and healthy. Helping businesses manage their customer subscriptions more efficiently has always been, and always will be, our goal at Zoho Subscriptions. We strongly believe this is possible if we grow together as a community and share what we know with each other. To nurture this shared learning experience, here is our brand-new Community Learning Series! ​ Welcome to the first edition of our digest! Each edition of our community digest includes guides

• Recent Topics

• doubts about customer happiness in zoho desk

  Good afternoon, Desk community. The reason for my message is that I have a question regarding the customer satisfaction surveys we can ask our clients to rate our service. I know that in Desk, you can activate Customer Happiness to send a survey to the

• Compensation | Salary Packages - Hourly Wage Needed

  The US Bureau of Labor Statistics says 55.7% of all workers in the US are paid by the hour. I don't know how that compares to the rest of the world, but I would think that this alone would justify the need for having an hourly-based salary package option.

• Zoho CRM for Everyone's NextGen UI Gets an Upgrade

  Hello Everyone We've made improvements to Zoho CRM for Everyone's Nextgen UI. These changes are the result of valuable feedback from you where we’ve focused on improving usability, providing wider screen space, and making navigation smoother so everything

• Customizing Helpcenter texts

  I’m customizing the Zoho Desk Help Center and I’d like to change the wording of the standard widgets – for example, the text in the “Submit Ticket” banner that appears in the footer, or other built-in widget labels and messages. So far, I haven’t found

• Ability to Edit Ticket Subject when Splitting a Ticket

  Often someone will make an additional or new request within an existing ticket that requires we split the ticket. The annoying part is that the new ticket maintains the subject of the original ticket after the split so when the new ticket email notification

• Automatically Update Form Attachment Service with Newly added Fields

  Hi, When I have a Form Setup and connected to a 3rd Party Service such as OneDrive for Form Attachments, when I later add a new Upload Field I have to remove and redo the entire 3rd Party Setup from scratch. This needs to be improved, such as when new

• 🚀 WorkDrive 6.0 (Phase 1): Empowering Teams with Content Intelligence, Automation, Accessibility, and Control

  Hello, everyone! WorkDrive continues to evolve from a robust file management solution into an intelligent, secure, and connected content collaboration platform for modern businesses. Our goal remains unchanged: to simplify teamwork, strengthen data security,

• COQL API in JS Widget only pulling 200 records

  Hello! We've been building a custom homepage widget using the Zoho JS SDK, and it seems that this https://help.zwidgets.com/help/latest/ZOHO.CRM.API.html#.coql only allows 200 records. I thought the limit was 2000 for COQL queries, but am I mistaken?

• Extend the Image Choice Field

  Hi, The New Yes/No field is great for what it does, and the Image Choice Field is good but could be better with some functions from the Yes/No field. Take an example, rather than just Yes/No you want Yes/No/Maybe (Or more than 3 choices), but unlike the

• Reopen ticket on specific date/time

  Is there a way that we can close a ticket and setup a reopen of that ticket on a specific date and time? (without using the "on hold" ticket option)

• Introducing parent-child ticketing in Zoho Desk [Early access]

  Hello Zoho Desk users! We have introduced the parent-child ticketing system to help customer service teams ensure efficient resolution of issues involving multiple, related tickets. You can now combine repetitive and interconnected tickets into parent-child

• [Important announcement] Zoho Writer will mandate DKIM configuration for automation users

  Hi all, Effective Dec. 31, 2024, configuring DKIM for From addresses will be mandatory to send emails via Zoho Writer. DKIM configuration allows recipient email servers to identify your emails as valid and not spam. Emails sent from domains without DKIM

• Column letter from number

  Hello, I am trying to select a cell and i have the column number. How do i do this or is there a way of getting the letter from the number? Thank you

• API credit COQL COUNT

  The docs describe API credits in COQL from the LIMIT perspective: https://www.zoho.com/crm/developer/docs/api/v8/COQL-Overview.html When using aggregate functions such as `COUNT` or `SUM`, is that billed as 1 API credit?

• Trigger a Workflow Function if an Attachment (Related List) has been added

  Hello, I have a Case Module with a related list which is Attachment. I want to trigger a workflow if I added an attachment. I've seen some topics about this in zoho community that was posted few months ago and based on the answers, there is no trigger

• Standard Description Field - Can I change label or add dd tooltip

  Is there a way fo you guys to allow the customer to change the label name for the description field in the customer portal when submitting tickets. Or at least allow us to add a tooltip to clarify what description we need from them. I know I can create my own separate multi line description field but if I do that, it doesn't have the nice toolbar with Bold, Italic, Underline, color, font, indent, etc. Can you please allow us to add a tooltip to the zoho standard description field?

• Weekly Tips : Save Time with Saved Search

  Let's assume your work requires you to regularly check emails from important clients that have attachments and were sent within a specific time period. Instead of entering the same conditions every time—like sender, date range, and attachments included—you

• Remove 'This is an automated mail from Zoho Sign' in footer

  Hi there, Is it possible to remove or change the text under the e-mail templates? I can't figure out how to do that: Would love to hear from you. Kind regards, Tristan

• How can I link Products in a Deal Subform to the Products Module

  Hello, I have a pricing subform on our Deals page and use a lookup field to associate a product with each line. I want to be able to look at a product page within the Products module and see a list of the deals connected to that product. I have this working

• Organize and manage PDFs with Zoho PDF Editor's dashboard

  Hello users, Zoho PDF Editor's dashboard is a one-stop place to upload, sort, share PDF files, and more. This article will explore the various capabilities that Zoho PDF Editor's dashboard offers. A few highlights of Zoho PDF Editor's dashboard: Upload

• Updating records through Zoho Sheets View doesn't update timeline or trigger workflow rules

  I have noticed that when i update a series of record with the zoho sheets view (see here http://d.pr/i/ahnR) it doesn't update timeline history or trigger workflow rules. I am using it in the Deals module. Looking forward for some more info. Denis

• Passing Info from Function to Client Script

  Hello, I have recently started making use of client script for buttons, allowing me to give the user information or warnings before they proceed. This is great. However, I have never quite managed to pass back any extra information from the function to

• Cannot get code to work with v2.mergeAndStore!

  Please can someone help me pass subform items into a repeating mail merge table row using v2.mergeAndStore? I have a mail merge template created in Writer and stored in Workdrive. This template is referenced by a custom CRM function which merges all of

• Drag 'n' Drop Fields to a Sub-Form and "Move Field To" Option

  Hi, I would like to be able to move fields from the Main Page to a Sub-Form or from a Sub-Form to either the Main Page or another Sub-Form. Today if you change the design you have to delete and recreate every field, not just move them. Would be nice to

• Zoho Payroll for Canada

  Is anyone else having problems getting setup for Canada?

• Passing the CRM

  Hi, I am hoping someone can help. I have a zoho form that has a CRM lookup field. I was hoping to send this to my publicly to clients via a text message and the form then attaches the signed form back to the custom module. This work absolutely fine when

• Super Admin Logging in as another User

  How can a Super Admin login as another user. For example, I have a sales rep that is having issues with their Accounts and I want to view their Zoho Account with out having to do a GTM and sharing screens. Moderation Update (8th Aug 2025): We are working

• One Contact with Multiple Accounts with Portal enabled

  I have a contact that manages different accounts, so he needs to see the invoices of all the companies he manage in Portal but I found it not possible.. any idea? I tried to set different customers with the same email contact with the portal enabled and

• User Automation: User based workflow rules & webhooks

  User management is an undeniable part of project management and requires adequate monitoring. As teams grow and projects multiply, manual coordination for updating users & permissions becomes difficult and can give way to errors. User automation in Zoho

• Disable Zoho Contacts

  We don't want to use this app... How can we disable it?

• Default Ticket View - Table?

  Guys, We mostly use the table view to queue tickets. Maybe I am missing it - but how can I set that view as 'default" for all our agents? Thanks JV

• Zoho One IS BUGGY

  Here are some things that just don't work: - Disabling applications from certain Spaces - Adding users (probably only for me) - Renaming applications in Zoho One Portal (fixed by now) - Reordering applications in Spaces When I try to reorder: It feels

• Paid Support Plans with Automated Billing

  We (like many others, I'm sure) are designing or have paid support plans. Our design involves a given number of support hours in each plan. Here are my questions: 1) Are there any plans to add time-based plans in the Zoho Desk Support Plans feature? The

• Merge Fields that previously worked are now giving an Error!

  Saving a URL Link button on the Deal module. The below fields used to save without issue at all, but now produce an error of "URL contains unsupported merge field!" ${Contacts.Mailing Street} ${Contacts.Mailing City} ${Contacts.Mailing State} ${Contacts.Mailing

• Move email between inboxes?

  Is it possible to move emails from one team inbox to another? We would like to be able to have a single "catch-all" inbox for incoming requests, and then move the email to the appropriate department inbox. I was hoping we would be able to accomplish this

• Clarification on Zoho Forms 1-User Plan: Multiple Submitters and Approvers

  Question Content (Copy–Paste Ready) Hello Zoho Team, I would like clarification regarding Zoho Forms pricing and user limits. I am planning to subscribe to the ₹700/month (1 user) plan. My use case is as follows: Only 1 person (myself) will create and

• CRM Cadences recognise auto-responses

  I have leads in a Cadence. I get an auto-responder reply "I'm out of the office..." Normally Cadences seems to know that isn't a real reply and keeps the lead enrolled in the cadence. However, today, Cadences has UNENROLLED a Lead who sent an auto-reponse

• App for Mac OS X please!

  It would be awesome to have a mail app for Mac OS X that included all the cool features such as steams, calendar, tasks, contacts, etc. Most people prefer native apps, rather than running it through a web browser. I know that we can use the IMAP, CalDAV,

• Facing Issues with Sites Mobile font sizes

  my page renediaz.com is facing issues mobile view, when i try to lower font sizes in home page, instead of changing the size, it changes the line space

• Zoho Books Payroll

  How am I supposed to do payroll and pay my employees with Zoho Books? I think it's pretty strange that an accounting software doesn't have the ability to perform one of the most common functions in business; paying your employees. Am I missing something,

• Next Page