Marketer’s Space - Get Holiday-Ready with Zoho Campaigns

Marketer’s Space - Get Holiday-Ready with Zoho Campaigns


Hello marketers,
Welcome back to another post in Marketer’s Space! Q4 is packed with opportunities to connect with your audience - from Halloween, Black Friday, and Cyber Monday, to Thanksgiving, Christmas, and New Year. In this post, we’ll look at how you can prepare your holiday campaigns in advance using Zoho Campaigns.

Plan Ahead

When the busiest months arrive, you don’t want to be caught in the rush of designing, writing, and scheduling campaigns at the last minute. Use this time to plan your content calendar, shortlist key dates, and decide the campaign goals for each occasion.
Zoho Campaigns makes it easy to schedule campaigns ahead of time. You can create and queue your email series now, ensuring they roll out automatically during peak periods. This helps you stay consistent, even when your audience’s inboxes are full of offers.
Let’s look at a few ways marketers can make the most of each scheduling option.

Fixed Time and Time Zone

Choose a specific date and time for your campaign, and Zoho Campaigns will launch it accordingly. This is perfect for global announcements or event invitations where timing matters.
Liam, a B2B marketer for a webinar platform, plans to announce a Cyber Monday webinar at exactly 10 AM EST. He selects Fixed Time and Time Zone to ensure everyone receives the email simultaneously, creating a sense of urgency and excitement for registrations.  

Recipients’ Time Zone

Send your campaign at a consistent local time across regions. If you schedule an email for 9 AM, it reaches each recipient at 9 AM in their time zone.
Ethan’s company sells SaaS tools across the US, UK, and Australia. He schedules his Thanksgiving appreciation email for 9 AM using the Recipients’ Time Zone option - so every customer, regardless of where they are, sees the email during their morning inbox check.
Note: If the recipient time zone isn't identified the default will be your timezone.

Recipients’ Optimal Open Time  

Zoho Campaigns uses past engagement data to predict when each contact is most likely to open emails and sends accordingly. This increases visibility and open rates.
Sara, a marketing manager for an HR software brand, sets her Year-End Offer campaign to Recipients’ Optimal Open Time. Her contacts receive the message during their most active email hours - some in the morning, others in the afternoon - leading to a higher open rate compared to her previous blast.
Note: Zoho Campaigns analyzes engagement from the last five campaigns sent to each contact. If no engagement data is available, the system uses a default time to deliver the campaign within 24 hours from launch.

Experiment with A/B Testing   

Timing isn’t the only factor that boosts engagement - your content plays an equal role. With Zoho Campaigns’ A/B testing, you can test variations of subject lines, sender details, or content layouts to find what resonates best with your audience.
Alex, a B2B marketer at a project management software firm, creates two versions of his Christmas Promotion email. Version A highlights a limited-time discount, while Version B emphasizes a “gift your team” message. He runs an A/B test to 20% of his contact list, and the winning version - the one with higher clicks - is automatically sent to the remaining 80% of the audience.

Reuse and Refresh Existing Templates   

If you’ve already sent campaigns for previous holidays, reuse your templates instead of starting from scratch. Zoho Campaigns lets you clone and edit your older templates in just a few clicks. Update the visuals, change the text, and tweak the offers to fit this year’s theme.
This approach saves time, ensures brand consistency, and helps you keep your designs familiar yet fresh.
Maya, a marketer at a software company, reused her Thanksgiving template from last year to run a campaign. She simply updated the banner, added this year’s discount offer for business plans, and scheduled it in advance. By reusing and refining her design, she launched the campaign in minutes and focused more on audience targeting instead of starting from zero.

Set Up Automations

You can set up Workflows in Zoho Campaigns to handle engagement, follow-ups, and reminders automatically.
Ravi, a marketing manager at a SaaS firm, sets up a “Black Friday follow-up Workflow” in Zoho Campaigns. When a contact clicks on a Black Friday email but doesn’t sign up, the Workflow automatically sends a follow-up offer three days later. This keeps leads engaged while his team focuses on launching the next campaign.

Stay Agile with Ready-to-Use Tools

Zoho Campaigns offers predesigned templates, dynamic content blocks, and an intuitive editor - everything you need to create campaigns that stand out. The key is to prepare early so that when November and December arrive, you’re not designing under pressure but optimizing your campaigns for better performance.
Getting holiday-ready doesn’t have to be stressful. With a little early planning and the right tools in Zoho Campaigns, you can stay ahead, stay organized, and make every festive moment count.

Happy holiday campaigning! 

Regards,
Pearlin Nitika
User Education
Zoho Campaigns Team

    • Recent Topics

    • This user is not allowed to add in Zoho. Please contact support-as@zohocorp.com for further details

      Hi Team, when I,m trying to create a email account (imagixmidia.com.br) it's showing this error >>  This user is not allowed to add in Zoho. Please contact support-as@zohocorp.com for further details plz help me  thanks

    • Edit default "We are here to help you" text in chat SalesIQ widget

      Does anyone know how this text can be edited? I can't find it anywhere in settings. Thanks!

    • Can't change form's original name in URL

      Hi all, I have been duplicating + editing forms for jobs regarding the same department to maintain formatting + styling. The issue I've not run into is because I've duplicated it from an existing form, the URL doesn't seem to want to update with the new

    • Feature Request: Sync Leave Tracker to Zoho Mail / Calendar or provide option to download information

      Zoho Leave Tracker offers the option to sync the leave Calendar to Microsoft 365 and Google Calendar. Adding an option to sync to Zoho-Mail Calendar would avoid duplication and add significant value for users. An alternative would be to allow users to

    • Compensation | Salary Packages - Hourly Wage Needed

      The US Bureau of Labor Statistics says 55.7% of all workers in the US are paid by the hour. I don't know how that compares to the rest of the world, but I would think that this alone would justify the need for having an hourly-based salary package option.

    • Multiple currencies - doesn’t seem to work for site visitors / customers

      I am trying to understand how the multiple currency feature works from the perspective of the website visitor who is shopping on my Zoho Commerce site. My site’s base currency is US Dollars (USD) but my store is for customers in Costa Rica and I would

    • Archiving Contacts

      How do I archive a list of contacts, or individual contacts?

    • How do people handle using Outlook and Zoho Project calendar at the same time?

      We have an ongoing problem in our organisation where we use Zoho Projects to plan all of our projects tasks and that also allows us to look forward using the workload report to see which of our consultants are overstretched etc and which are available.

    • 10GB Email Storage Limits in Zoho CRM

      We’ve had Zoho One for almost 5 years and have always synced our emails from Gmail via IMAP… As of late, we’ve run into issues with our emails not syncing, due to being over the 10GB storage cap… What’s very odd is that we haven’t changed a thing? I know

    • Performance is degrading

      We have used Mail and Cliq for about three years now. I used to use both on the browser. Both have, over the past 6 months, had a severe degradation in performance. I switched to desktop email, which appeared to improve things somewhat, although initial

    • How to set page defaults in zoho writer?

      hi, everytime i open the zoho writer i have to change the default page settings to - A4 from letter, margins to narrow and header and footer to 0. I cannot set this as default as that option is grayed out! so I am unable to click it. I saved the document

    • Add Israel & Jewish Holidays to Zoho People Holidays Gallery

      Greetings, We hope you are doing well. We are writing to request an enhancement to the Holidays Gallery in Zoho People. Currently, there are several holidays available, but none for Israel and none for Jewish holidays (which are not necessarily the same

    • Unable to Send Different Email Templates for Different Documents in Zoho Sign

      Hello Zoho Community, I am facing a limitation with Zoho Sign regarding email notifications sent to customers when a document is sent for signing. Currently, whenever I send any template/document for signing, the email notification that goes to the customer

    • Enable History Tracking for Picklist Values Not Available

      When I create a custom picklist field in Deals, the "Enable History Tracking for Picklist Values" option is not available in the Edit Properties area of the picklist. When I create a picklist in any other Module, that option is available. Is there a specific reason why this isn't available for fields in the Deals Module?

    • ZO25: The refreshed, more unified, and intelligent OS for business

      Hello all, Greetings from Zoho One! 2025 has been a remarkable year, packed with new features that will take your Zoho One experience to the next level! From sleek, customizable dashboards to an all-new action panel for instant task management, we’ve

    • Vault crashes on Android Devices

      Vault is continuously closing after entering the master password on my Android device. After several attempts I get a system message that says there is a bug in the app. I've uninstalled and reinstalled the app, and cleared the app cache, but nothing

    • ¿Cómo puedo configurar las contraseñas creadas bajo una directiva para que nunca caduquen y no aparezcan como caducadas en los informes?

      ¿Cómo puedo configurar las contraseñas creadas bajo una directiva para que nunca caduquen y no aparezcan como caducadas en los informes? La razón por la cual contraseña estas no deben caducar es porque su actualización depende de mi cliente y no de mí.

    • Camera access

      My picture doesn't appear in a group discussion. (The audio is fine.) The guide says "Click the lock icon on address bar," but I can't find it. Advise, please

    • Are static links available

      I'm still using Zoho Meeting in trial mode. My previous webinar software provided a static link, and I made the mistaken assumption that I could send out my link and start a meeting later. Mass confusion, but my fault. With a paid version do you get a

    • Why is Zoho Meeting quality so poor?

      I've just moved from Office 365 to Zoho Workplace and have been generally really positive about the new platform -- nicely integrated, nice GUI, good and easy-to-understand control and customisation, and at a reasonable price. However, what is going on

    • How to print a label from zoho creator app?

      Hello, I would like to print a label from zoho creator app record similar to attached one. Size 74mm x 102mm. I tried record template. It leaves plenty of space around the content and also I couldn't set the height of the page. So it is not printing properly. Could someone please direct me to right direction for this requirement?

    • Integration between "Zoho Sprints Stories" and "Zoho Projects Tasks/Subtasks"

      We have two separate teams in our organization using Zoho for project management: The Development team uses Zoho Sprints and follows Agile/Scrum methodology. The Infrastructure team uses Zoho Projects for traditional task-based project management. In

    • Where can we specify custom CSS in Zoho Forms custom theme ?

      I'm using a form with a dark theme. The OTP popup window is unreadable, because for some reason, the OTP popup background fixes color to white, but still takes the font color specified in the custom theme. This ends up as white on white for me, rendering

    • Team Gamification

      Would love to motivate, engage and encourage our team with our social media posts. Would like to include Gamification features of Social Media in Zoho Social or Marketing Automation. And also bring in Social Advocacy tools/tracking/management to these,

    • Sync Data from MA to CRM

      Currently, it's a one-way sync of data from the CRM to MA. I believe we should have the ability to select fields to sync from MA to the CRM. The lead score is a perfect example of this. In an ideal world we would be able to impact the lead score of a

    • Update CRM record action

      Currently, MA only offers a "Push Data" action to push data to a CRM module. This action is built to cover the need to both create a new record and update an existing record. Because it has been implemented this way all required fields on the CRM module

    • Pro Lite Upgrade - Quick Access Tray

      Hello, I was going to upgrade to Pro Lite but the Quick Access Tray feature isn't available for Windows. Of the four features not available for Windows, the QAT is what I'm most interested in. Are there plans to add this feature for Windows anytime soon?

    • Boost your CRM communication with new font types, sizes, and default reply-to options while composing emails

      Hello Everyone, We’re excited to introduce a series of impactful enhancements to the email composer settings in Zoho CRM. These updates enable you to personalize and optimize your customer interactions with greater efficiency. So what's new? Add custom

    • 3 year sick leave cycle

      How do you set up a sick leave cycle for South Africa? In SA the sick works like this for the first 6 months you get 0.83 paid sick days a month, then after 6 months you sick leave balance is reset to 30 days that can be used over a 36 month cycle.  This

    • WorkDrive and CRM not in sync

      1/ There is a CRM file upload field with WorkDrive file set as the source: 2/ Then the file is renamed in WorkDrive (outside CRM): 3/ The File in CRM is not synced after the change in WorkDrive; the file name (reference) in CRM record is not updated (here

    • Is Zoho Communityspaces now part of Zoho One?

      Is Zoho Communityspaces now part of Zoho One?

    • How to update "Lead Status" to more than 100 records

      Hello Zoho CRM, How do I update "Lead Status" to more than 100 records at once? To give you a background, these leads were uploaded or Imported at once but the lead status record was incorrectly chosen. So since there was a way to quickly add records in the system no matter how many they are, we are also wondering if there is a quicker way to update these records to the correct "Lead Status". I hope our concern makes sense and that there will be a fix for it. All the best, Jonathan

    • Bigin’s 2025 Evolution: Highlights from 2025 and What’s Ahead in 2026

      Dear Biginners, Wishing you a very happy New Year! As we stand at the cusp of endless possibilities in 2026, we would like to take a moment to reflect on what we achieved together in 2025. Your continued support, thoughtful feedback, and kind words of

    • Send Supervisor Rule Emails Within Ticket Context in Zoho Desk

      Dear Zoho Desk Team, I hope this message finds you well. Currently, emails sent via Supervisor Rules in Zoho Desk are sent outside of the ticket context. As a result, if a client replies to such emails, their response creates a new ticket instead of appending

    • Zoho Desk - Change Time Zone for all users and set default for new user

      Hi,   Is there a way to set a default time zone so that when user creates an account via the Zoho Desk invitation, they don't need to select the time zone via the hundreds of choice?   And, for already created users, can we edit the incorrect time zone selected by the user at the account creation ?   Thanks ! Fred

    • Introducing WhatsApp integration in Bigin

      Greetings! In today's business landscape, messaging apps play a significant role in customer operations. Customers can engage with businesses, seek support, ask questions, receive personalized recommendations, read reviews, and even make purchases—all

    • Allow Manual Popup Canvas Size Control

      Hello Zoho PageSense Team, We hope you're doing well. We would like to request an enhancement to the PageSense popup editor regarding popup sizing. Current Limitation: Currently, the size (width and height) of a popup is strictly controlled by the selected

    • Why does Zoho’s diff viewer highlight parts of unchanged lines?

      Hi everyone, I’ve noticed something odd in the Zoho editor’s diff view. When I delete a single line, the diff doesn’t just mark that line as removed. Instead, it highlights parts of the next line as if they changed, even though they are identical. Example:

    • CRM x WorkDrive: File storage for new CRM signups is now powered by WorkDrive

      Availability Editions: All DCs: All Release plan: Released for new signups in all DCs. It will be enabled for existing users in a phased manner in the upcoming months. Help documentation: Documents in Zoho CRM Manage folders in Documents tab Manage files

    • Passing the CRM

      Hi, I am hoping someone can help. I have a zoho form that has a CRM lookup field. I was hoping to send this to my publicly to clients via a text message and the form then attaches the signed form back to the custom module. This work absolutely fine when

    • Next Page