Eighth Insight - Oversee module relationships with Lookups

The Wheels of Ticketing - Desk Stories

Oversee module relationships with Lookups

‌Learning about lookups

A lookup field provides a powerful way to display and utilize data from another module directly within a field of your current module. This functionality establishes a seamless connection between different data sources, enabling users to access and work with related information effortlessly. Rather than duplicating data, which leads to inconsistencies and increased data management complexity, a lookup field acts as a bridge that consolidates information.

A lookup field enables users to retrieve and display data from a specific module based on an established relationship between two records. The data from the associated record is displayed within the lookup field, making it easy to view and use related information. Lookup fields are generally editable and show information retrieved from the associated record.

Lookup fields help display related information, filter data based on related fields, and manage complex relationships between different modules.

In a ticketing system, the Contact ID field in the "Tickets" module is a lookup field that retrieves contact information from the "Contacts" module. 

Linking modules

To create connections between two custom modules, it's essential to incorporate lookup fields. These fields are added to module layouts to establish relationships across different modules, whether they are standard-standard, custom-standard, or purely custom. For example, an "Assets" custom module can connect to another custom module or a standard module, such as "Contacts."

This connection allows users to link relevant records (such as contacts) with their respective items (like assets), making it easier to access and view information from either module. Adding a lookup field establishes a direct relationship, which enables users to perform actions such as linking, viewing, unlinking, or generating new tickets without needing to navigate away from the current module.

The importance of linking two modules through a lookup field lies in its ability to enhance information flow and improve data accessibility. By forming distinct relationships between various data points (such as assets and contacts), Zoho Desk facilitates more effective tracking, management, and resolution of customer inquiries and operational tasks. 

Users with the "Manage Layouts and Fields" permission or those in a support administrator role can connect custom or standard modules by adding a lookup field to the module's layout (Standard layout for custom modules) through an easy drag-and-drop interface. 

How it works in practice

There was a small but mighty help desk company called "Fix Tickets." The team at Fix Tickets was dedicated to resolving customer issues promptly and efficiently. One day, they decided to improve their ticketing system with a new feature: lookup fields.

On Monday morning, a customer named Amy reached out with a problem. Her internet was down, and she submitted a ticket through the help desk portal to request assistance. As her ticket entered the system, a lookup field allowed the help desk staff to view relevant information from the Accounts module instantly, the Contracts module, as well as any past tickets. 

Using lookup fields eliminated the need for manual search, and a support agent quickly realized that Amy's account required verification. Meanwhile, Gunther received an email update regarding the status of the customer's ticket. They sent Amy an email update with instructions to verify her account and restore her connection. The entire process was seamless, all thanks to the lookup field functionality, which allowed Fix Tickets to access information quickly and enhance customer satisfaction.

As the week progressed, more tickets came in, and the team continued to rely on the lookup fields. They noticed a significant increase in their efficiency and a decrease in the time spent per ticket. Soon, customer satisfaction scores began to increase as positive reviews poured in from happy customers like Amy.

Uses of Lookup Fields

Data integrity

Lookup fields ensure that data entered into Zoho Desk is valid and consistent. By referencing existing data, such as user accounts or product information, you minimize the chances of errors and maintain the overall integrity of the database.

Consistency across records

Lookup fields ensure that the same values are used consistently across different records. This benefits teams by reducing duplication, enhancing the quality of data available in tickets, and providing team members with more insight into relevant information by linking records across modules.

Improved user experience

By allowing users to select from predefined options, lookup fields make data entry faster and easier. This reduces the time spent typing and searching for information, providing a more efficient ticket submission process.

Improved reporting and analytics

Lookup fields facilitate more accurate and meaningful reporting. By linking tickets to specific accounts, departments, or products, you can generate insights that help improve service delivery and customer satisfaction.

Streamlined workflow automation

Lookup fields can be utilized in workflow rules to automate ticket assignments and efficiently escalate issues. For instance, if a ticket pertains to a specific product, it can automatically be routed to the relevant product team.

Better relationship management

By associating tickets with customers or contacts through lookup fields, support teams can easily view related interactions and history. This context enables agents to provide more personalized and informed responses.

Simplified data management

Lookup fields enable organisations to manage relationships and processes involving various entities, such as users, products, and departments. Changes to the data automatically reflect wherever it’s invoked by a lookup field to ensure that all users are working with the most current and relevant information.

Faster issue resolution

Providing agents with quick access to related data through lookup fields speeds up the resolution process. Whether it’s identifying the correct department to solve a problem or accessing customer history to investigate an account issue, lookup fields enhance data quality, user experience, and operational efficiency.

Takeaway

Lookup fields can help your organization leverage its data to enhance all aspects of customer service, including routing and managing tickets, resolving customer inquiries, and reporting and analysis. This approach equips users with insights into exactly when and where they need them, which empowers them to make well-informed decisions and deliver effective service.

 

Please stay tuned for more Desk Feature stories.

 

Cheers,

 

Kavya Rao

The Zoho Desk Team

Also read:

• Seventh Insight - Organize your data using Modules
• Sixth Insight - The Hidden C in Data
  
• Fifth Insight - Maximize the role of Departments
  
• Fourth Insight - The power of Multi-Layouts
• Third Insight - The Importance of Data Segregation
• Second Insight - Let's talk Layouts
• First Insight - Find your Fields
  

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