Fifth Insight - Maximize the role of Departments
The Wheels of Ticketing - Desk Stories
Maximize the role of Departments
What are Departments?
Departments represent the various business divisions within your organization, each serving distinct functions that align with your products, geographical locations, or specialized teams. With Zoho Desk, you have the power to create and manage departments tailored to your customer support needs, enabling you to provide dedicated assistance for each division.
Every department can have its own set of agents, customizable mailboxes, live chat support, community forums, web forms, and social media channels. This ensures that each division can operate independently and effectively, addressing its customers' unique queries and concerns.
You can also implement specific automation processes, service agreements, and business hours tailored to each department. This level of customization allows you to design a support workflow that aligns perfectly with each division's goals and dynamics, enhancing overall efficiency and customer satisfaction.
By managing departments independently, you can streamline your support process and maintain efficiency for all aspects of customer support across your organization.
Role of Departments in Zoho Desk
Zoho Desk departments play a crucial role in enhancing customer support by effectively organizing support tickets. By grouping specialized agents into dedicated teams, each department can focus on specific types of queries. This targeted approach improves the accuracy and quality of ticket handling and significantly reduces response times. By ensuring that each customer receives expert assistance tailored to their needs, this structured method provides a smoother overall customer service experience and fosters greater satisfaction and loyalty.
Users can seamlessly transfer agents and email traffic to another active department. If a department is disabled, agents and emails can be reassigned to ensure that any messages sent to the transferred addresses continue generating tickets within the new department. The service captures emails directed to support addresses, routes them to Zoho Desk, and converts them into actionable tickets. While the service does not create tickets directly, it guarantees customer emails are readily available for ticket generation.
How do departments work?
- Categorization—Tickets are classified based on the issue's nature, product line, or service area.
- Routing—The system routes tickets to the relevant department, ensuring that inquiries are handled by experts in that particular domain.
- Workload Management—Departments help manage the support workload efficiently, improving response times and overall customer service.
- Collaboration—Departments facilitate team collaboration by providing a structured environment for handling and resolving issues.
- Tracking—Departments allow stakeholders to track the status and progress of tickets throughout their lifecycle,
A story for better understanding
Optimizing the Support Workflow with Departments
In a company called Help Always, departments often found themselves working in silos. The customer support, product development, and product management teams all had separate priorities, leading to occasional miscommunication and delays in addressing customer needs. Each department was focused on its metrics, often overlooking the broader picture of customer satisfaction.
Recognising the need for better alignment, the leadership team implemented a new strategy called "Departmental Synergy." This initiative aimed to break down walls and create a more cohesive work environment where departments could collaborate efficiently and prioritise the customer experience.
The first step was to establish weekly cross-departmental meetings. Representatives from each department came together to discuss ongoing projects, share insights, and identify challenges they were facing. During one such meeting, Pheobe from customer support highlighted a recurring issue where customers were confused about product features, leading to a spike in support tickets. Mark from product management realized that the confusion stemmed from a recent update that hadn't been communicated to users.
Inspired by this divulgence, the team created a unified communication plan. They launched a “Clarity for All” project where the marketing team would develop clearer messaging for new product features. In contrast, tech support and product management collaborated to create comprehensive FAQS and help articles. The departments worked together, turning the helping hand of ASAP’s help widget into a powerful tool that provided real-time guidance to customers on the latest updates.
As they implemented these changes, they noticed a shift in customer interactions. Support tickets began to decrease, and customer feedback improved significantly. Customers expressed appreciation for the clarity in communication and the easy access to information through the help widget. They felt supported and valued, which boosted customer loyalty and created a win-win resolution.
The success of the "Clarity for All" initiative sparked a transformative shift in how departments approached customer experience. As a result, key metrics, such as customer satisfaction scores, ticket resolution times, and user retention, became collective goals embraced by all supporting departments. This new focus encouraged each team to work together, collaborating across functions, to ensure that every customer interaction contributed positively to overall service.
The result was a more cohesive approach to customer support, where departments actively collaborated, used shared metrics to drive performance, and ultimately created a better customer experience.
In this environment of continuous improvement and shared goals, teams found an increased sense of purpose and motivation, knowing that their collective efforts made a tangible difference in customer experience and business outcomes.
As the months went by, Help Always work culture transformed. Silos crumbled, and a unified approach took its place. Pheobe's overall strategy was much appreciated. The departments developed a shared language focused on customer needs, and this synergy extended beyond just internal communication—it resonated with clients who felt they were now at the heart of the Help Always operations.
Ultimately, improving the journey towards departmental synergy exemplifies that excellent customer service isn’t just a single department's responsibility but a collaborative effort that elevates everyone involved.
Benefits of Departments
More knowledgeable answers and happier customers
Support significantly improves when tickets are directed to the appropriate agent within the right department. Skilled agents who deliver exceptional service can elevate customers' support experience and overall satisfaction. This, in turn, can result in increased sales, greater customer loyalty, and positive recommendations.
Rapid response times
When a help desk ticket reaches the appropriate agent in the respective department, they can respond without delay. Rather than searching for answers or checking with colleagues, they will immediately know how to address the issue, enhancing both resolution and response times. This ultimately leads to greater customer satisfaction.
Clear responsibilities and more direct workflows
Organizations that establish clear responsibilities within departments streamline ticket management and enhance agent workflows and efficiency. When tickets are assigned to specific departments, this targeted approach eliminates the need for agents to rummage through a cluttered inbox in search of tickets they can assist with.
Additionally, leveraging a knowledge base creator empowers businesses to organize and present valuable information systematically. This resource makes helpful content readily accessible, benefiting customers seeking solutions and support agents who require quick reference materials. Companies can foster a more effective support environment by prioritizing responsiveness and clarity.
Multiple layouts and multiple departments can complement each other in a support system by enhancing communication, organization, and overall efficiency. The benefits of this approach include:
- Structured support environment
- Clear role assignments
- Centralized information access
- Enhanced user experience
- Feedback and improvement loop
- Tracking and analytics
- Cohesive branding and messaging
- Cross-department collaboration
Wrapping up
By streamlining the inquiry process, departments enhance the overall effectiveness of customer support, reduce response times, and foster higher satisfaction rates among users.
Please stay tuned for more Desk Module stories.
Cheers,
Kavya Rao
The Zoho Desk Team
Topic Participants
Kavya Rao Addepalli
Recent Topics
billing
hi, I am being billed $12/year, and I can't remember why. My User ID is 691273115 Thanks for your help, --Kitty PearlAutomatic Matching from Bank Statements / Feeds
Is it possible to have transactions from a feed or bank statement automatically match when certain criteria are met? My use case, which is pretty broadly applicable, is e-commerce transactions for merchant services accounts (clearing accounts). In theseUnable to confirm Super Admin assignment — confirmation button not working
I’m trying to change the roles within my organization. I am currently a super admin and would like to add another user as a super admin. When I attempt to confirm the action, a screen appears asking for my password to verify my identity. However, whenAutomation#36: Auto-create time-entry after performing the Blueprint transition
Hello Everyone, This week’s edition focuses on configuring a custom function within Zoho Desk to streamline time tracking within the Blueprint. In this case, we create a custom field, and request the agent to enter the spending time within the singleFeature Request: Reviews
Any chance we could get a "Reviews" element to put on sites? It should be extremely simple to do. Basically just take the comments box and add an option for a star rating. At the very least, it would be nice to have more customization options for the comment box so the text could be changed from "Comments" to "Reviews". I've looked at a bunch of embeddable review widgets but nothing meets my needs so this would be a great feature to have added to the site builder.Can we handle a support like (incident management) project in Zoho Projects?
Hi, I have a new profile of a project whereby we provide "ticket" base support to a client. They have a request and ideally we would handle comms via a email exchange logged in Zoho. Today we use Zoho Projects for all out projects, which means that weTrying to show the actual Terms & Conditions on PDF
Hi, On Zoho forms I am trying to have the actual terms and conditions that the user needs to accept also show on the pdf that they receive after. Right now it only says "Agreed". Please help.Installing EMAIL Setup in New Domain
Respected Support team, I'm facing an issue with cloudflare in Pakistan, I want to setup Zoho Mail Setup but I Don't know how to enable Zoho mail setup without cloudflare. My Website https://stumbleguyzzapk.com/, https://fakservices.com/ is using CF,Enhancements to Zoho Meeting Annotator
Hello Zoho Meeting Team, Hope you are doing well. We would like to share a few improvement suggestions regarding the Zoho Meeting Annotator used during screen sharing. While the current version provides helpful annotation tools, there are several limitationsZoho Social/Marketing Plus - Addition to "Monitor" function
It would be very helpful if the Monitor function would allow us to add a column to monitor hashtags in addition to pages and mentions. This is a common and very valuable function in other social listening tools.Zoho forms - > Zoho desk multiple agents
Hi! I would like to use a standard form to be used when we hiring people, so we looked at zoho forms for that. Now we would like to get that info in to Zoho desk and their different users shall take care of this ticket simultaneous . So, what would beAlmacenamiento
Hola, Quisiera saber como podría hacer para bajar el almacenamiento de 5gb a mis usuarios, en otras palabras los quiero ir limitando de la cuota real, y luego ir agregando poco a poco la cantidad hasta llegar a los 5gb que me dan en el plan free.Zoho Invoice Now Supports VeriFactu for Businesses in Spain
Starting from January 1, 2026, Spain requires real-time invoice reporting for all B2B transactions. From July 2026, this requirement will extend to B2C transactions as well. All reporting must be carried out through the VeriFactu to AEAT (Agencia EstatalWill I Get a Refund If I Downgrade Zoho Mail?
Hello, We upgraded an email account for our new employee. However, the employee left after one month, and now I've reduced the number of Zoho Mail users from 7 to 6. Can we get a refund for the remaining portion of our annual payment?Infinite loop of account verification
Hi I can't do anything on my zoho account. I always get this message Hi Sheriffo Ceesay As a security measure, you need to link your phone number with this account and verify it to proceed further. When ever I supply the details, it displays that the number is associated with another account. I don't have any other account on zoho so this is really annoying.Zoho Billing Now Supports VeriFactu for Businesses in Spain
Starting from January 1, 2026, Spain requires real-time invoice reporting for all B2B transactions. From July 2026, this requirement will extend to B2C transactions as well. All reporting must be carried out through the VeriFactu to AEAT (Agencia EstatalIntroducing the revamped What's New page
Hello everyone! We're happy to announce that Zoho Campaigns' What's New page has undergone a complete revamp. We've bid the old page adieu after a long time and have introduced a new, sleeker-looking page. Without further ado, let's dive into the mainZoho Books - France
L’équipe de Zoho France reçoit régulièrement des questions sur la conformité de ses applications de finances (Zoho Books/ Zoho Invoice) pour le marché français. Voici quelques points pour clarifier la question : Zoho Books est un logiciel de comptabilitéName autocomplete
Hi, During searching emails the web tool does not always propose the auto-completion of the saved emails. As a result I either have to go to contacts and look up the exact email, or the exact full name including the middle name and any dots, which is very annoying. For example I have a contact that I emailed in the past that has "First M. Last" <email@email.com> type of contact. When I start typing 'First' the email may or may not pop up in the autocomplete menu. Then if I start typing "first last"How do i follow up my email campaign in-thread
Is there a way to follow up the email campaign so that it is in-thread using zoho campaigns? eg customer gets original email with subject line "hello" then 5 days later follow up would be with subject line "RE: hello".Announcing new features in Trident for Mac (1.29.0)
Hello everyone! Trident for macOS (v1.29.0) is here with new features and enhancements to enhance your business communication. Let's take a quick look at them. Access shared mailboxes. You can now view and access shared mailboxes in Trident, which areBooks is extremely slow again today !
Everything is running slowly even with 500mb connection speedCyclic dependencies in many-to-many relationships...
I have an application which includes a form for companies, and a form for contacts. Each company can be assigned 1 technical and 1 administrative contact. I have this working okay so far, but I want to copy the scripts used so far to a new empty application. When I import the scripts it fails with a message that says: Problem encountered while creating the application Error in resolving form dependency:Cyclic dependency among the forms:[Company, Contact] What can I do to resolve this? After all,Zoho API to create ticket
I'm developing an integration to create tickets via API, but, locally it works (send and recieve requests). In production it also works sending requests, but, my file don't recieve any response data. My URL is available in Zoho API Console and I haveAutomate Timesheet Approvals with Multi-level Approval Rules
Introducing Approval Rules for Timesheets in Zoho Projects. With this automation, teams can manage how timesheets are reviewed and approved by setting up rules with criteria and assigning approvers to handle submissions. Timesheet, when associated toLabels Part 2
Hey Zoho Mail Team, On the labels window on the left-hand pane, alphabetize label name display, rather than displaying in order created. This one should be easy. Thanks, DrewBuilding Toppings #1 - Serving your needs with Bigin Toppings
Hey Biginners! We're excited to kick off our Developer Community series on building toppings for Bigin, and our goal is to provide an accessible, beginner-friendly, and relevant path for every developer. Imagine creating tiny pieces of software that unlockCan we create Sprint with tasks from Multiple projects?
Hi Team, We were using Zoho Sprints for quite sometime. Currently we have started the process of Sprint method. We couldnt create the active sprint board with the tasks from multiple projects. I would like to know whether this is possible or Any timelineTip of the Week #74– Create automated workflows in MS Power Automate
Zoho TeamInbox now connects directly with Microsoft Power Automate, letting you streamline everyday routines tasks such as from sending emails to managing threads, with automated workflows. About the integration Zoho TeamInbox integrates with MicrosoftAccount validation
Hello everyone, I registered my account on ZeptoMail to use the system, but the problem is that the verification period on Zepto's end has already passed and I have limited functionality.Paste issues in ZOHO crm notes
Hi, since a week or so I have issues with the paste function in ZOHO CRM. I use "notes" to copy paste texts from Outlook emails and since a week or so, the pasting doesnt function as it should: some text just disappears and it gives a lot of empty lines/enters.....Is it possible to add a gradient color to a newsletter im designing?
From where i sit it looks like you can only choose a single color but not combine 2 colors?New Feature: Audit Log in Zoho Bookings
Greetings from the Zoho Bookings team! We’re excited to introduce Audit Log, a new feature designed to help you track all key actions related to your appointments. With Audit Log, you can maintain transparency, strengthen security, and ensure accountability.Custom validation in CRM schema
Validation rules in CRM layouts work nicely, good docs by @Kiran Karthik P https://help.zoho.com/portal/en/kb/crm/customize-crm-account/validation-rules/articles/create-validation-rules I'd prefer validating data input 'closer to the schema'Account disabled
I have an issue I need help with. Whilst trialing ZOHO CRM I created the following: Account1 (-------------) using m__ame@m__rg___s__i__.___.__ and 2 personal emails Account2 (-------------) using a personal email and 2 users _al__1@______________._o_.__Blocked Email
We are a Zoho One subscriber and use Yahoo as our MX provider. A few times each year, for the past four years, CRM blocks one or more of my Zoho One users from receiving internal email from CRM. This includes "@mentions" in all modules, and emails fromNo more IMAP/POP/SMTP on free plans even on referrals with NO NOTICE
Outraged. Just referred a colleague to use her domain (not posting it publicly here) to Zoho, just as I have other colleagues, clients, friends. Expected the exact same free plan features as I have and as everyone else I ever referred got. I was helpingmessage var is empty in bot mention handler
Hi, I'm encountering a problem: in my bot's mention handler, I want to retrieve the text the user typed when mentioning the bot. Example: On the #tests-cyril channel, I send this message: “@Donna hello how are you ?” I expect the system variable "message"Remembrance Day to Remember – Recalling Values
The phrase “at the eleventh hour” refers to the 11th hour of the 11th day of the 11th month in 1918, when the hostilities of World War I came to an end—but it still holds meaning today. Remembrance Day (Veterans Day in the US) is observed on NovemberEnhancing Zia's service with better contextual responses and article generation
Hello everyone, We are enhancing Zia's Generative AI service to make your support experience smarter. Here's how: Increased accuracy with Qwen One of the key challenges in AI is delivering responses that are both contextually accurate and empathetic whileNext Page