Social Media Simplified with Zoho Social: The need for a social media approval process

Social Media Simplified with Zoho Social: The need for a social media approval process

 
Picture this:
 
It's a regular day as a social media marketer in your agency, and you are about to publish a post for one of your clients. You start drafting the content, and it's LIVE!


 
A few minutes later, you start receiving the following comments.
 
"Is this Bali or Bari, or both?"
 
"Typo alert! Bari is not Bali!"
 
"Did you mean Bali?"
 
You realize what the problem is, but the post already has more than 10k impressions. What do you do now?
 
You can either take the post down, or come up with a witty reply. It's not all bad, but it does take a hit on the brand's reputation and image.
 
How do you avoid such scenarios?
 
Here's where setting up an approval process for publishing can come in handy. Let's break it down.

What's a social media approval process?

This is a process where the stakeholders, clients, or peers vet the content and give their approval for every post that goes live on social media. It ensures streamlined publishing for posts and error-free content to keep the brand's image intact.

Approval process in Zoho Social

Roles and Permissions in Zoho Social lets you configure access requirements for your team members. There are four default roles:
  • Portal Admin: Publishing, messages, comment/reply, advanced reports, leads data, Zia, and inbox.
  • Brand Admin: Publishing, messages, comment/reply, advanced reports, leads data, Zia, and inbox.
  • User: Publishing, messages, comment/reply, advanced reports, leads data, and Zia.
  • Limited Publisher: Messages, comment/reply, advanced reports, and Zia.
Portal Admins, Brand Admins, and Users can be added as approvers in Zoho Social. You can also create custom roles; any new role with access to Publishing can also be given permission to approve posts.

 

Clients can also be invited to Zoho Social and added as approvers.


A Limited Publisher will not have access to publishing posts on social media and has to submit the posts for approval.
 
Once a post is submitted for approval by a team member, all the approvers will be notified. They can add a comment, change the status to under review, approve, or reject the post. The post activity tracks all the changes made to the post.


 
An administrator can also submit posts to their peers for approval.


 
Once the post is approved, it will follow the appropriate publishing preference defined earlier. Approvers also have an option to take the post live right away or add it to the queue. 

 
With this process in place, brands and agencies can ensure any content that goes live is accurate and consistent with their image and reputation. 

    Nederlandse Hulpbronnen


      • Recent Topics

      • Question about using custom_fields in Storefront Add-to-Cart API (error 2003 – required details)

        Hi everyone, I’m working with the Zoho Commerce Storefront API, specifically the Add to Cart endpoint: POST /storefront/api/v1/cart According to the documentation, this endpoint supports a custom_fields parameter for adding line-item custom data. I’m
      • Can a project be cloned?

        Good afternoon, greetings. I would like to ask if it's possible to clone a project in Microsoft Project. I found a way to do it using templates, but I'm not sure if there's a direct way to clone a project. Thank you in advance for your attention, and
      • Timesheet Tasks in Zoho Books: associate to service item

        How do we associate a service item to timesheet tasks in Zoho Books? For example: Joe spent 5 hours on project:task1 which is Service Item#1 (Income:Service1). When the invoice is issued thru the Project Invoice section, this is not available. When the
      • Why Sharing Rules do Not support relative date comparison???

        I am creating a Sharing Rule and simply want to share where "Last Day of Coverage" (Date field) is Greater than TODAY (Starting Tomorrow). However, sharing rules don't have the option to compare a date field to a relative date (like today), only to Static
      • Task/Activity indicator in SalesPipeline overview has disappeared

        I Just logged in my ZOHO CRM first 2026 checking my salespipeline overview , Every record card used to show an indication that there was an open task (Yellow if the expiry date was close, red if the expiry date was today and grey when it had expired).
      • Tip #56- Accessibility Controls in Zoho Assist: Hearing- 'Insider Insights'

        As we begin the new year, it’s a great time to focus on making our tools more inclusive and accessible for everyone. Remote support often involves long hours in front of screens, varying lighting conditions, and users with diverse accessibility needs.
      • Zoho Desk Android app update: Table view for All Departments view, custom button

        Hello everyone! In the latest version(v2.9.25) of the Zoho Desk Android app update, we have introduced Table view for the 'All Departments' view in the ticket module. We also have supported an option that allows tickets in the Table view to be sorted
      • What's New - December 2025 | Zoho Backstage

        In December, Backstage introduced a focused set of updates that improve how you manage registrations, communicate with attendees, and track participation. These enhancements are designed to give organizers greater flexibility and clearer control across
      • Need code format to specify default values

        Can someone please direct me to the code syntax or the proper translation per the instructions circled below. These instructions don't seem correct.
      • Problem with CRM Connection not Refreshing Token

        I've setup a connection with Zoom in the CRM. I'm using this connection to automate some registrations, so my team doesn't have to manually create them in both the CRM and Zoom. Connection works great in my function until the token expires. It does not refresh and I have to manually revoke the connection and connect it again. I've chatted with Zoho about this and after emailing me that it couldn't be done I asked for specifics on why and they responded. "The connection is CRM is not a feature to
      • Task Deletion Restriction & Strict Stage Control

        Hello Zoho Community, We have the following two issues currently pending and under testing, for which we require a workable and reliable solution: 1. Task Deletion Restriction We are testing ways to ensure that staff users are not able to delete tasks
      • Add multiple users to a task

        When I´m assigning a task it is almost always related to more than one person. Practical situation: When a client request some improvement the related department opens the task with the situation and people related to it as the client itself, the salesman
      • A Roundup of Zoho Sprints 2025

      • Issue with WhatsApp Template Approval and Marketing Message Limit in Zoho Bigin

        We are facing issues while creating and using WhatsApp message templates through Zoho Bigin, and we request your clarification and support regarding the same. 1. Utility Template Approval Issue Until December, we were able to create WhatsApp templates
      • Sorting Custom Date in API isn't working w pagination limit

        How can we sort a custom field with DATE using pagination? Starting at page=1 then moving to page=2 with a limit of 10 each, its all messed up and even shows some of the same records as page 1? https://www.zohoapis.com/crm/v2/INVOICE_MODULE/search?criteria=(FM_Contact_ID:equals:1234)&sort_by=Invoice_Date&sort_order=desc&per_page=10&page='
      • SAP Business One(B1) integration is now live in Zoho Flow

        We’re excited to share that SAP Business One (B1) is now available in Zoho Flow! This means you can now build workflows that connect SAP B1 with other apps and automate routine processes without relying on custom code. Note: SAP Business One integration
      • Enhancement in Role and Profile mapping of agents in Sandbox

        Hello everyone! We have brought in a modification in the way users are mapped to a particular role and profile in Sandbox. What has changed? When agents are copied from production to Sandbox: If a user's current role and profile is available in Sandbox,
      • The reason I switched away from Zoho Notebook

        My main reason for switching to Zoho was driven by three core principles: moving away from US-based products, keeping my data within India as much as possible, and supporting Indian companies. With that intent, I’ve been actively de-Googling my digital
      • Decimal places settings for exchange rates

        Hello, We are facing issues while matching vendor payments with banking feeds. As we often import products/services exchange rate comes into play. Currently, ZOHO allows only six digits for decimal places. We feel that conversions like JPY to INR require
      • Zoho removed ability to see all Scheduled Reports!

        If you are not the owner of a scheduled report, Zoho recently removed the capability to see each scheduled report. As an admin who relies on seeing all scheduled reports being sent, this is a terrible update. Now I cannot see ANY scheduled reports...even the ones I am being sent!!  This should be a setting for admins to control.  This is a bad update.
      • Automate Backups

        This is a feature request. Consider adding an auto backup feature. Where when you turn it on, it will auto backup on the 15-day schedule. For additional consideration, allow for the export of module data via API calls. Thank you for your consideration.
      • GCLID and Zoho Bookings

        Is there anyway to embed a Zoho Bookings signup on a landing page and pass the GCLID information? More specifically, can this be done using auto-tagging and not manual tagging the GCLID? I know Zappier has an integration to do this but is there a better
      • Merge Items

        Is there a work around for merging items? We currently have three names for one item, all have had a transaction associated so there is no deleting (just deactivating, which doesn't really help. It still appears so people are continuing to use it). I also can't assign inventory tracking to items used in past transactions, which I don't understand, this is an important feature moving forward.. It would be nice to merge into one item and be able to track inventory. Let me know if this is possible.
      • Create PO from an invoice

        We are a hardware and software sales company which receives orders over the internet. We drop ship most of our products from a warehouse outside of our company. Our orders get sync'd into Zoho from our store via onesaas as invoices. It would be great
      • Blueprint or Validation Rules for Invoices in Zoho Books

        Can I implement Blueprint or Validation Rules for Invoices in Zoho Books? Example, use case could be, Agent confirms from client that payment is done, but bank only syncs transactions tomorrow. in this case, Agent can update invoice status to done, and
      • Resetting auto-number on new year

        Hi everyone! We have an auto-number with prefix "D{YYYY}-", it generates numbers like D2025-1, D2025-2, etc... How can we have it auto-reset at the beginning of the next year, so that it goes to D2026-1? Thanks!
      • Delivery and handling of documents e-stamped using Zoho Sign

        Hello everyone! Zoho Sign makes it easy to pay non judicial stamp duty online and automatically attach the digitally generated e-stamp challan to electronic documents. We also manage the delivery of physical e-stamped papers. We periodically receive these
      • The Social Wall: December 2025

        Hello everyone! As we wrap up the final edition of the Social Wall for 2025, it’s the perfect time to look at what went live during December. QR code generator From paying for coffee to scanning metro tickets, QR codes are everywhere and have made everyday
      • Custom AI solutions with QuickML for Zoho CRM

        Hello everyone, Earlier, we introduced Custom AI Solutions in CRM that let you access QuickML for your custom AI needs. Building on that foundation, we’ve now enabled a deeper integration: QuickML models can be seamlessly integrated into CRM, and surface
      • Helper Functions and DRY principle

        Hello everyone, I believe Deluge should be able to use 'Helper functions' inside the main function. I know I can create different standalones, but this is not helpful and confusing. I don't want 10000 different standalones, and I dont want to have to
      • Add specific field value to URL

        Hi Everyone. I have the following code which is set to run from a subform when the user selects a value from a lookup field "Plant_Key" the URL opens a report but i want the report to be filtered on the matching field/value. so in the report there is
      • Introducing workflow automation for the Products module

        Greetings, I hope all of you are doing well. We're happy to announce a few recent enhancements we've made to Bigin's Products module. The Products module in Bigin now supports Workflows, enabling you to automate routine actions. Along with this update,
      • Power up your Kiosk Studio with Real-Time Data Capture, Client Scripts & More!

        Hello Everyone, We’re thrilled to announce a powerful set of enhancements to Kiosk Studio in Zoho CRM. These new updates give you more flexibility, faster record handling, and real-time data capture, making your Kiosk flows smarter and more efficient
      • Zia Formula Expression Generator for Formula fields

        Hello everyone! Formula fields are super useful when you want your CRM to calculate things for you but writing the expression is where most people slow down. You know what you want, but you’re not fully sure which function to use, how the syntax should
      • Where is the settings option in zoho writer?

        hi, my zoho writer on windows has menu fonts too large. where do i find the settings to change this option? my screen resolution is correct and other apps/softwares in windows have no issues. regards
      • CRM project association via deluge

        I have created a workflow in my Zoho CRM for closing a deal. Part of this workflow leverages a deluge script to create a project for our delivery team. Creating the project works great however, after or during the project creation, I would like to associate
      • Issue with Zoho Creator Form Full-Screen View in CRM Related List Integration

        Hi Team, We have created a custom application in Zoho Creator and integrated it into Zoho CRM as a related list under the Vendor module, which we have renamed as Consignors. Within the Creator application, there is a form named “Pickup Request.” Inside
      • Wrapping up 2025 on a high note: CRM Release Highlights of the year

        Dear Customers, 2025 was an eventful year for us at Zoho CRM. We’ve had releases of all sizes and impact, and we are excited to look back, break it down, and rediscover them with you! Before we rewind—we’d like to take a minute and sincerely thank you
      • Directly Edit, Filter, and Sort Subforms on the Details Page

        Hello everyone, As you know, subforms allow you to associate multiple line items with a single record, greatly enhancing your data organization. For example, a sales order subform neatly lists all products, their quantities, amounts, and other relevant
      • Customer Parent Account or Sub-Customer Account

        Some of clients as they have 50 to 300 branches, they required separate account statement with outlet name and number; which means we have to open new account for each branch individually. However, the main issue is that, when they make a payment, they
      • Next Page