Managing slots or appointments for places like classrooms or labs really do not need a person dedicated to doing so.
Often, an easy and intuitive software like Zoho Bookings can make things a lot simpler by automating the management of these appointments with an appointment scheduling site.
A nice and easy to use site can also be a convenient choice for users who would rather not spend time calling to schedule a slot for a classroom or a lab. In short, everyone will appreciate how effortless the management of the classroom and lab slots can be with an appointment scheduling site.
In this guide, we will show how to design an appointment scheduling site for your organization in such a way that the users see this as an effective replacement for calling to schedule a slot.
Do you really need an attractive appointment scheduling site for your company?
It is essential to present your brand in the best possible way when you run a company so that not only do you keep your current customers satisfied, but also help to turn those prospective customers into new ones. Today an enticing online experience amongst small businesses is undervalued in many ways.
Also for booking pages this experience gives the consumer a sense of consistency and trustworthiness in the internet-centric world of today. It is therefore crucial that you build your booking page correctly so that you can give your customers a great online experience that is both easy and attractive.
Certain rules and guidelines need to be followed while doing this. But why?
The education industry involves a lot of reading and learning. Be it online or offline, you need to portray an image that the customers will be able to do these easily and effectively through your service.
Unlike other industries where their online experience may have the job of just informing the customers of their services, you need to take other factors in consideration for the education industry. At the same time, you shouldn’t look outdated either when compared to the competition.
As always with every industry, there are some elements in your booking page that need to be designed in a certain way so that you look adapted and up to date with the best in your industry. Of course, it is not mandatory to follow these but it will be better if you do in terms of professionalism, quality and aesthetic appeal.
This guide gives an overview of what you need to know when designing your scheduling appointment page in your industry. If you need directions covering every step of the process, we have a
guide made for that very purpose.
All right, so, how should you go about making an appointment scheduling site?
Your industry is highly dependent on legibility, so it should be easy for your customers to read and understand the graphics and text on your website.
Every item on the page should be easy on the eyes, without asking them too much effort. They will find the layout of the booking page easy to understand by making it concise and visually appealing. Luckily for you, we have already covered the first chapter!
About the second section, we will instruct you on how to make it as fun as possible without putting too much effort into it.
The best place to start is your background image.
Try to imagine how your booking page will look at the end, before we continue with this. Besides, go and check out other websites and pages in this area.
When you closely observe, you will find that most of them have white as the base color on top of which much of the text is shown. In addition, white would also be the most dominant color on the pages. This is because white is the simplest color on top of text and the most calm and neutral of all colors.
This allows us to hold the reader's attention to the text rather than to the design, while at the same time complementing it (which is what we want on our page). Note that if you want to go with an image-based background instead of a solid color, consider using an image that has a lot of white surrounding the picture for the reasons we have just talked about.
Now that we have identified white as one of the primary colors we are going to use in the color scheme, we need to select another color that can be used in conjunction with white. The advantage of a paint scheme that uses white is that in conjunction with it, almost every paint can be used.
Given that there are so many colors to choose from, how do we pick the second color for our scheme? For this, you will need to take a look at other websites and booking pages of other establishments like yours. After referring to them, pick a color that you think will suit your business in the right way.
Taking into account the combination of these two colors, seek to search for a background picture that combines both very well. This is because it provides a very professional and appealing look to your booking page when this color scheme is used extensively on all elements of your booking page.
An exception to that is that if you already have a website that uses a certain color scheme, it would be easier to go with that because it will give the website and the booking page a much more full look.
You may also use photos which your organization owns for its use. If not, you can search for pictures from websites such as Shutterstock and 123rf for pictures sold for this very purpose or you can also search for royalty-free pictures from other sources. Make sure the picture you choose is not cluttered with topics, so you can clearly see the text that will come over it on the booking page.
When you need to modify any image in addition to the default logo on the website, such as adding your company logo to it, please bear in mind that you will need to use software such as Canva or specialized tools such as Photoshop for this purpose.
Now that your background image is finalized, let’s go over the color customization next.
What about the other things on your site, then?
We had previously mentioned that the color scheme used should also be applied to other elements on the page. This is so that when it comes to visual design we can ensure the context and the elements go well with each other.
When applying the same for the text and press, ensure that the right color is applied that contrasts with the underlying background color. For instance, if the background color on the page where the text is being populated is white, then the color of the text should be the other color you have chosen in your color scheme.
It is done so you can make sure your customers can see the text on your booking page clearly without having to strain their eyes to read it. Besides this, you should also make sure that for the same reasons your company logo which is used on your booking page always contrasts well with the context.
Check out your page after you have completed all of these, by clicking on the Go To button at the very end of the configuration options to check if all is as you need it.
Depending on that, you will determine further whether you need to alter or tweak something you have done to the page so it looks better than before.
The text on your site is probably the most powerful part.
The text on your booking page consists primarily of two lines which you can use according to your needs. While some may use it to display phrases used to market their product, others may use it to give specific instructions that should be taken into consideration when booking appointments.
Also, when you book the appointments with your company, the text that should be on the website really comes down to what you need the clients to see. When you like, you can even be imaginative about it! Make sure your customers understand the text clearly and easily so they are clear about what they need to say before booking their appointments.
However, if you need to view additional text other than these two lines, editing the image would allow you to add it to the background image. In this case, make sure you do not apply the text to the picture where the buttons will overlap, so you can stop the buttons on the booking page covering the text.
Keep in mind that the color of the text will suit the color you are using on the other text-based elements to ensure that the page is legible and consistent.
Is that everything that you need to do? Not quite!
Look at the end of the page and see whether you have achieved what you wanted. For every edit you make, we will recommend that you keep reviewing your page so that you can make appropriate adjustments as you continue with your editing process.
Overall, you should make sure that your booking page is not too cluttered, that it is visually pleasing, and that it is readable very easily to anyone who might find it. You should also ensure that you included all the relevant details that the customer should be aware of before booking an appointment with your company.
We hope that this guide has helped you! If in case you have any questions regarding this guide, let us know in the comments below.
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