Digest Avril - Un résumé de ce qui s'est passé le mois dernier sur Community

Digest Avril - Un résumé de ce qui s'est passé le mois dernier sur Community

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Bonjour chers utilisateurs,
Un nouveau mois se termine au sein de Zoho Community France. Faisons le point sur cette période.
Le mois dernier, nous avons abordé deux approches clés du marketing : l’e-mail, outil traditionnel et sûr, et les réseaux sociaux, moteur incontournable du marketing digital.
Nous avons commencé par étudier le spoofing d’e-mail, un problème en pleine expansion dans le secteur de l’e-mail. Le spoofing d’e-mail est une technique de fraude où des cybercriminels usurpent l’adresse d’un expéditeur pour faire croire qu’un message provient d’une source fiable, comme une entreprise connue. Leur but : inciter les destinataires à cliquer sur des liens malveillants ou à partager des données sensibles. Cet article explique le fonctionnement de cette menace, les risques associés, et les mesures à adopter pour protéger votre entreprise et vos clients.

Nous avons étudié l’automatisation des e-mail grâce aux workflows, avec des exemples comme le lead nurturing et d’autres campagnes ciblées. Par ailleurs, nous avons mis en avant la valeur stratégique du lead nurturing, accompagnée de 10 workflows scénarisés pour en illustrer l’application.

Nous vous présentons Linkthread, la toute nouvelle solution de Zoho Social — un outil puissant conçu pour mettre en valeur vos contenus les plus importants. À mesure que les réseaux sociaux évoluent, notre manière de communiquer change également. C’est pourquoi nous avons créé Linkthread : une solution simple, flexible et élégante pour centraliser vos liens et refléter votre identité numérique.
Avec cette nouveauté, vous pouvez regrouper tous vos liens essentiels, mettre en avant vos contenus clés et personnaliser entièrement votre page pour qu’elle corresponde parfaitement à l’image de votre marque.

Ça y est, vous êtes prêt ?! Zoholics revient en France ! 🔥 Alors, réservez votre place ? Cliquez ici pour en savoir plus et réserver vos billets ! 🎫

L'équipe Zoho France

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