Education Industry: How to design appointment scheduling sites for businesses in this industry?

Hey everyone!

Today, we have put together a guide for those of you who are in the education industry to help you design your booking pages better. We hope that this guide will be useful to you and do not forget to share this with anyone who you know will benefit from this. So, let us get started!

If you are interested in reading more articles like these, click here.

Why do you need a good booking page?

When you run a business, it is essential to showcase your business through your scheduling website in the best possible way so that not only you keep your existing customers happy, but help convert some prospective customers into new ones as well. An attractive appointment scheduling experience is in many ways undervalued among small businesses today. This experience even for appointment scheduling pages gives a sense of quality and trustworthiness to the customer in today’s internet-centric world. Therefore, it is imperative that you get your appointment scheduling page designed in the right way so that you can offer a great online experience to your customers which is convenient and attractive simultaneously.

Note: This guide will provide an overview of what you need to know while designing your appointment scheduling page in the education industry. If you need an in depth guide covering every step of the process, we recommend that you go through this guide before continuing any further.

Why is the education industry different from the others and why do you need to follow certain guidelines while designing the booking page?

The education industry involves a substantial amount of reading and learning. Be it online or offline, you need to portray an image that the customers will be able to do these easily and effectively through your service. Unlike other industries where their online experience may have the job of just informing the customers of their services, you need to take other factors into consideration for the education industry. At the same time, you should not look too outdated either when compared to the competition. As always with every industry, there are some elements in your appointment scheduling page that needs to be designed in a certain way so that you look adapted and up to date with the best in your industry. Of course, it is not mandatory to follow these but it will be better if you do in terms of professionalism, quality and aesthetic appeal.

What do customers expect from your booking page?

The education industry is highly reliant on legibility, so, the visuals and the text on your page should be easy for your customers to read and comprehend. Every element on the page should be easy on the eyes without asking too much effort from them. They should find it easy to understand the layout of the appointment scheduling page by making it simplistic and visually pleasing. Fortunately for you, the first part has already been taken care of by us! As for the second part, we shall guide you on how to make it as pleasing as possible without putting in too much effort. Be it Marketing, Education, Fitness or any other industry for that matter, having an attractive and good-looking appointment scheduling website can only work wonders for your business.

Designing your background image

Before we start with this, try to imagine how your appointment scheduling page should look like at the end. Besides that, check out other websites and pages in this field. If you observe carefully, you will notice that most of them have white as the base color on top of which most of the text is shown. Also, the most dominant color on the pages will be white as well. This is because white is the easiest color to read text on top of as well as the most peaceful and neutral of all colors. This helps us keep the attention of the reader on the text rather than the design, while complimenting it simultaneously (which is what we want on our page). Do note that if you want to go with an image-based background rather than a solid color, try to use an image that has a substantial amount of white dominating the image for the reasons that we have just discussed.

Now that we have established white as one of the primary colors in the color scheme that we are going to use, we need to pick another color that can be used in combination with white. The beauty of a color scheme that uses white is that pretty much any color can be used in combination with it. Since there are so many colors to choose from, how are we going to pick the second color for our scheme? In order to do that, try to answer the following questions in such a way that you come up with a color or two as the answer:

1. What is the most dominant color in my company logo?
   
2. If my company logo is in white, what other color is used extensively on my company website?
   
3. What color can I use on my page so that it goes well with the white that I use and is visually calm and pleasing to my eyes?
   

If you have an answer to these questions, then we would suggest you to go ahead with that color as the second one that can be used on your color scheme. With the combination of these two colors in mind, try to look for a background image that incorporates these very well. This is because when this color scheme is used extensively on all elements of your appointment scheduling page, it portrays a very professional and attractive look to your appointment scheduling page. One exception to this is that if you already have a website that uses a certain color scheme, it may be better to go with that as it will give a much more complete look to the website and the booking page.

Also, you can use images that are owned by your company for its use. If not, you can look for images from websites such as Shutterstock and 123rf for photos that are being sold for this very purpose or you can go look for royalty-free images from other sources as well. Ensure that the image that you pick isn’t too cluttered with subjects so that the text that is supposed to come over it is easily visible on the appointment scheduling page. If you need to customize any image further like adding your company logo to it in addition to the default logo that will be shown on the page, please keep in mind that you may need to use tools such as Canva or advanced tools such as Photoshop for this purpose.

Now that your background image is finalized, let us go over the color customization next.

If you are still mulling over this, check out our recommendations below. Enter the hex values given under every color in the color editor in Zoho Bookings to get that exact color.

Applying the color scheme on other elements

We had mentioned earlier that the color scheme that was used should be used on other elements in the page as well. This is so that we can ensure the background and the elements go well with each other when it comes to visual aesthetics. While applying the same for the text and the button, ensure that you apply the right color that contrasts with the background color underneath it. For example, if the background color on the page over which the text is being populated is white, then the color of the text should be the other one that you have chosen in your color scheme. This is done so that you can ensure the text on your appointment scheduling page is easily visible to your customers without having to make them strain their eyes to read it. Besides this, you should also make that your company logo that is being used on your appointment scheduling page also contrasts well against the background for the same reasons. Once you have done all these, check out your page by clicking on the Go To button on the very end of the customization options to check if everything is as per what you need. Based on this, you can further decide whether you need to change or tweak anything that you have done to the page so that it looks better than before.

Writing the text on your booking page

The text on your appointment scheduling page primarily consists of two lines that you can you use as per your need. While some may use it to display phrases that are used to market their product, others may use it to provide specific instructions that should be considered while booking the appointments. So, your text that should be on the page really comes down to what you need your customers to see when they are booking the appointments with your company. You can also get creative with it if you want! Ensure that the text is simple and easy for your customers to understand so that they are clear about what they need to know before booking their appointments. Also, if you need to display additional text other than these two lines, you will need to add it to the background image by editing that image. In that case, ensure that you do not add the text on the image where the buttons are supposed to overlap so that you can avoid the buttons covering that text on the appointment scheduling page. Keep in mind that the color of that text should match the color that you use on the other text-based elements as well to ensure legibility and uniformity on the page.

The final thing to do

Take a look at the page at the end and see if you have achieved what you wanted to. We would suggest that you keep checking your page after every edit that you make so that you can make necessary changes that are needed as you go on your editing process. Overall, you should ensure that your appointment scheduling page isn’t too cluttered, is visually pleasing and very easily legible to anyone who may come across it. You should also ensure that you have provided all the necessary information that the customer should know about before booking an appointment with your company.

• Topic Participants

• Akarsh Madhav

  

• Sticky Posts

• Zoho Bookings know-how: A hands-on workshop series

  Hello! We’re conducting a hands-on workshop series to help simplify appointment scheduling for your business with Zoho Bookings. We’ll be covering various functionalities and showing how you can leverage them for your business across five different sessions.

• Announcing: custom color palette + free workshop

  Hello everyone, We're excited to share new feature in Zoho Bookings—a color palette within booking page themes. You'll find this option under Manage Bookings > Workspaces > Booking Page Themes. You can customize the color of every element in your booking page and even alter the transparency of your background image. Please note that this is a paid feature included in the Basic and Premium plans. At the moment, it's available only under the Modern Web theme. This means you can create billions (7,

• Complete walk-through of Zoho Bookings (video)

  Save time for both you and your customers. Use Zoho Bookings, the appointment scheduling app from Zoho, to free yourself from email and paper-based scheduling. Zoho Bookings can give you a common calendar by syncing multiple calendars, including yours and your staff's. Your customers can book a time convenient for them, and pay for services, through your website or the customizable webpage features available in Zoho Bookings. They'll also get emails reminding them about their appointments and any

• New Features: Service Availability and staff booking page themes!

  Dear All,  Want a dedicated schedule for your one-on-one services? How would it feel to have one-on-one services open for consultations only during certain times? You need a superpower to make that happen and we give it to you - Service Availability is

• Zoho Bookings has a new pricing - Pay per user

  Dear customers, Businesses around the world use Zoho Bookings. Customers have booked 1.5 million appointments and over 200K online meetings using Bookings. We are only set to cross more milestones, thanks to your support. We are excited to introduce to

• Recent Topics

• Partially receive PO without partial Bill?

  Most of our inventory is pre-paid. Let's say we purchase 30 pieces of 3 different items for a total of 90 pieces. It is common for our supplier to send us the items as they are ready. So we will receive 30 pieces at a time. How can I partially receive

• 2 users editing the same record - loose changes

  Hello, I'm very new to Zoho so apology if this has been addressed somewhere i can't find. I have noticed the following: If we have 2 users put an inventory item in edit mode at the same time: say user1 click on edit and user2 while user1 is still in edit,

• How to get the Dashboard page to be the first page when you open the app

  So when it opens on a tablet or phone it opens on the welcome page, thanks.

• How I set default email addresses for Sales Orders and Invoices

  I have customers that have different departments that handle Sales Orders and Invoices. How can i set a default email for Sales Orders that's different than the default email for Invoices? Is there a way I can automate this using the Contact Persons Departments

• Formula fields not refreshing until page is reloaded

  I need help/advice about the formula fields and how I can refresh the information in real-time. We have two formula fields on our deals page which show calculated prices: One formula is in a subform which calculates the subform total + 1 other field amount

• How can I setup Zoho MCP with Chat GPT

  I can set up custom connections with Chat GPT but I cat an error when I try to set it up. The error is: "This MCP server can't be used by ChatGPT to search information because it doesn't implement our specification: search action not found" Thoughts?

• API ZOHO CRM Picket list with wrong values

  I am using Zoho API v.8. with python to create records in a custom module named "Veranstaltung" in this custom module I've got a picket list called "Email_Template" with 28 Values. I've added 8 new values yesterday, but if I try to use on of those values

• Group Emails

  I have synced Zoho CRM to Campaigns but there are certain email not synced. showing it is Group Emails, but this email ids belongs to different individuals. please provide a solution as i nedd to sync the same.

• Enable Password Import option in ulaa browser

  Dear Ulaa Team, I noticed that the Ulaa Password Manager currently offers an option to export passwords, but not to import them. This limitation poses a challenge for users like me who have stored numerous credentials in browsers like Chrome. Manually

• "Is Zoho CRM customer" vs "Is linked with Zoho CRM"

  Recently while building a Flow, I was setting up a Decision action following a Zoho Invoice Fetch record action. There were 2 choices that I had not seen as something I could manually action in Zoho Invoice: "Is Zoho CRM customer" and "Is linked with

• Client Script | Update - Introducing ZRC: Simplified HTTP request library

  Hello Developers! Are you tired of juggling different methods to make API calls? Are you confused with multiple syntaxes and version restrictions? Have you ever wished for one simple way to make all API calls in CRM? We heard you :) Here comes ZRC (Zoho

• Selection Filed for Data Export section

  Hi FSM Team, I hope you are all doing well. I would like to share an idea for future development based on my experience. Currently, in FSM, we can only download up to 5,000 records at a time. If the development team could add a selection option to choose

• Text wrap column headers in reports?

  Is it possible to auto wrap column headers so that a longer multi-word header displays as two lines when the column is narrower than the width of the header title?

• What if I dont see contacts on the left side list

  My CRM does not show the contacts tab. In order to create list this is needed and I cant find it.

• Comments Vs. Replies

  I'm curious as to the difference between a "Reply" and a "Comment" on a ticket. It appears that "Replies" are what's used to determine response time SLA's and there are also used to automatically re-open tickets. I'm just trying to understand the key differences so I can educate both our clientele and our back-end users on which function/feature to use to better improve the ticket lifecycle. If anyone has any insight it would be appreciated. Thanks!

• Transitioning to API Credits in Zoho Desk

  At Zoho Desk, we’re always looking for ways to help keep your business operations running smoothly. This includes empowering teams that rely on APIs for essential integrations, functions and extensions. We’ve reimagined how API usage is measured to give

• Resetting auto-number on new year

  Hi everyone! We have an auto-number with prefix "D{YYYY}-", it generates numbers like D2025-1, D2025-2, etc... How can we have it auto-reset at the beginning of the next year, so that it goes to D2026-1? Thanks!

• Can you prevent closing Ulaa window when the last tab is closed (inadvertently)?

  Most browsers have started to bring this feature in to prevent closing their windows when the last tab is closed (inadvertently). I hope Ulaa should get this in too.

• Microsoft Phone Link

  Does anyone know if you can use Microsoft Phone Link to make calls through Zoho?

• Voip Phone system that integrates with Zoho

  Just checking to see if anyone could tell me what phone system they are using with Zoho that is on the list of systems that integrate with Zoho.  I use Vonage and have been with them for quite a few years but their service has really gone down hill and

• Removing Related Modules Lookup Fields Assignment / Relationship

  Issue: When creating a related list, I accidently selected module itself creating a circle reference. See attached. Situation: I wish to relating a custom module called "Phone Calls" to Leads and Contacts. Outcome: 1) I either want to remove the this

• [Product Update] TimeSheets module is now renamed as Time Logs in Zoho Projects.

  Dear Zoho Analytics customers, As part of the ongoing enhancements in Zoho Projects, the Timesheets module has been renamed to Time Logs. However, the module name will continue to be displayed as Timesheets in Zoho Analytics until the relevant APIs are

• Kaizen #210 - Answering your Questions | Event Management System using ZDK CLI

  Hello Everyone, Welcome back to yet another post in the Kaizen Series! As you already may know, for the Kaizen #200 milestone, we asked for your feedback and many of you suggested topics for us to discuss. We have been writing on these topics over the

• Seriously - Create multiple contacts for leads, (With Company as lead) Zoho CRM

  In Zoho CRM, considering a comapny as a lead, you need us to allow addition of more than one contact. Currently the Lead Section is missing "Add contact" feature which is available in "Accounts". When you know that a particular lead can have multiple

• can I link a contacts to multiple accounts

  can I link a contacts to multiple accounts

• Free webinar! Digitize recruitment and onboarding with Zoho Sign and Zoho Recruit

  Hello, Tired of being buried in onboarding paperwork? With the integration between Zoho Sign and Zoho Recruit, a powerful applicant tracking system, you can digitize and streamline the entire recruitment and onboarding process, all from one platform.

• is it possible to add more than one Whatsapp Phone Number to be integrated to Zoho CRM?

  so I have successfully added one Whatsapp number like this from this User Interface it seems I can't add a new Whatsapp Number. I need to add a new Whatsapp Number so I can control the lead assignment if a chat sent to Whatsapp Phone Number 1 then assign

• Open Activities view.

  I really like the new views for the open and closed activities inside the deals. But when you are in the tab view instead of the column view you can only complete and edit the open activity there isn't the 3 dot option to be able to delete the activ

• Potentially Outdated and Vulnerable Chromium Engine Installed by Ulaa Browser Installer

  I just installed Ulaa Browser a few minutes ago. Whats My Browser page shows I am using an outdated Chromium engine meaning I might be vulnerable for security exploits that might have got fixed in the new version.

• Potentially hardcoded list of Browsers to import from (after Ulaa Setup)

  I have just installed Ulaa Browser and found that the list of browser to import data is potentially hardcoded ones rather than looking at the system. I do not have FF, IE and Edge is not my default itself. I would appreciated if Ulaa detected my browsers

• From Layout to Code: Finding Custom Field IDs in Zoho Projects.

  Hello everyone! Ever found yourself wondering how to get the API names and IDs of custom fields in Zoho Projects while working on custom functions? Here’s a simple and effective way to do it! This method makes it super easy to locate the right field details

• Billing frequency is not displayed correctly.

  Hello There is an issue while displaying the billing frequency on a subscription quote. I am able to activate the subscription details and get this lovely overview: If I am adding a Plan which I charge quarterly, first of all it should be possible to

• Session Expired

  I constantly get "Session Expired" and need to relogin or close and open the application again. This gets really frustrating during the day. Is this something that can be solved? This really makes me want to leave the app as it is no go to need to reopen

• Employee type and source translation

  In Zoho People, when I fill in the employee’s information, there is the option to determine the type of employment (employee type) and the hiring source. Both options ALWAYS appear in English. It is extremely inconvenient to deal with poorly translated

• Sync Issue Between Zoho Notebook Web App on Firefox (PC) and Android App

  Hi Zoho Notebook Community, I'm facing a sync problem with Zoho Notebook. When I use the web version on Mozilla Firefox browser on my PC, I create and save new notes, and I've synced them successfully. However, these new notes aren't showing up in my

• Request for Clarity on Timeline for True GPT/Zia Auto-Response Capabilities

  I appreciate Zoho’s steady innovation, but I’m concerned that Desk and Zia remain well behind modern AI capabilities. For years, GPT-based tools have been able to generate and send contextual responses, yet Zoho Desk only supports summarization or suggested

• Notebook audio recordings disappearing

  I have recently been experiencing issues where some of my attached audio recordings are disappearing. I am referring specifically to ones made within a Note card in Notebook on mobile, made by pressing the "+" button and choosing "Record audio" (or similar),

• Has anyone built a ticket export that allows Help Center users to export the tickets shown in the My Area list they are looking at?

  Hi, We are moving to Zoho Desk soon. Our current support system displays an option in our help center allowing customers to export their Open, Closed, or all tickets based on which list they are looking at. We need to offer the same in Zoho Desk help

• Two factor authentication for helpdesk users

  The company i work for wants use the helpdesk site in Zoho desk, as a place for their distribution partners to ask question and look for information about our product. The things there is suppose to go up there is somewhat confidential between my company

• Zoho Desk: Q2 2025 | What's New

  Hello everyone, We are excited to announce Zoho Desk's 2025 Autumn updates. This release brings new features and enhancements that improve work management and enable businesses to provide a better overall support experience. Spanning from Zia Agents to

• Next Page