Marketer's Space: Why mobile optimization deserves a place in your email strategy

Marketer's Space: Why mobile optimization deserves a place in your email strategy

Hello Marketers,

Welcome back to Marketer's Space! Today, we'll talk about the importance of creating mobile-friendly email designs.

While mobile phones were once used only to make phone calls, today they're used for almost everything, including texting, reading, browsing, shopping, and much more. As marketers, this shift means one thing: We must ensure that our email campaigns are mobile-friendly. This isn't an exaggeration; it's a real challenge that many marketers and business owners face, especially during peak seasons. Let's look at one such example.

David's challenge: Great email but low engagement

David runs a handmade gift store. He and his team create customized gifts and greeting cards. For the holiday season, he has crafted a thoughtful email from scratch to send to his new contacts and recurring customers to introduce his new festive collection. His email content is on point; he personalizes it with merge tags, segments his audience, automates his workflows, and even schedules the campaign to go out at his recipients' optimal open times. In short, David has done everything right—or, at least, that's what he thought.

Despite all his efforts, the results aren't as expected. When he analyzes his campaign reports, he sees that the emails have been successfully delivered and that most of his contacts have opened them. But that's it; he hasn't received any clicks, orders, or engagement from his contacts. Confused, David digs deeper into his email reports and notices that most of his recipients opened the email on their mobile devices. He gets curious and checks how his email looks on his phone—and is a bit taken aback! His email is readable but not mobile-friendly.

David's checklist to create mobile-friendly emails

David immediately decides to fix this and make his next campaign mobile-friendly. Here's what he does differently:

Use simple layouts

The first and most effective change David makes is removing the column layout in his email. While the layout looks stylish on his laptop, it doesn't render well on mobile screens. Having multiple columns of images increases the scroll time and makes the email harder to navigate on smaller devices. Fewer columns enable the content to flow more smoothly from top to bottom and makes it easier for recipients to read and scroll through on their phones.
Simple layouts

Keep the content concise

Recipients who read emails on mobiles decide within seconds whether to keep reading or move on to a different screen. That's why brevity and structure matter. David breaks his content into short paragraphs, uses bullet points for clarity, and adds subheadings to guide the reader's eye.
Keep the content concise

Optimize visuals and CTAs

Images can enhance an email's appeal when they're optimized to suit different screen sizes. David uses lightweight images that load quickly and avoids large files that can slow down loading times. He also makes his call-to-action (CTA) buttons prominent, surrounds them with ample white space to prevent accidental taps, and uses action-oriented text like "Shop now" and "Get the offer."

Focus on readability

Tiny fonts that look elegant on desktops can be hard to read on mobile screens. David ensures that he uses at least 14px for body text and 22px or more for headings. He also makes sure there's proper spacing between lines, images, and buttons to make the design visually comfortable.

Test across devices before sending

Even the best-designed emails can appear differently across multiple devices and email clients. Using the Preview and Test feature in Zoho Campaigns, David previews his campaign to gauge how his email will look both on desktop and mobile screens. He also sends test emails to his team to identify any inconsistencies before finally sending the campaign to his contacts.
Test across devices

Avoid large, fixed-width elements

Fixed-width components like wide banners or tables can force users to scroll horizontally on small screens. David switches to flexible, percentage-based widths to ensure his content automatically adjusts to fit any device without users needing to pinch or zoom.

How Zoho Campaigns helps David get it right

Let's look at which features in Zoho Campaigns have helped David create mobile-friendly email campaigns in no time:
  1. Mobile-friendly templates: All pre-designed email templates available in Zoho Campaigns are mobile-friendly by default.
  2. Drag-and-drop editor: Zoho Campaigns' template editor enables users to customize text, image, and button elements. You can easily adjust font, color, size, and padding to create mobile-optimized designs.
  3. Preview and test options: View how your email looks on desktop and mobile screens and send test emails to your team before sending campaigns to your audience.
    Preview and test email

  4. Customize using HTML: If you're comfortable with coding, you can use the built-in HTML editor to code your content manually or import your own HTML and CSS files through the Import/Upload HTML option. Learn more

In a nutshell

By making these small yet impactful changes, David ensures that his emails not only reach his contacts but also engage with them effectively—regardless of the devices they use.

Regards,
Aiswarya Jayaprakash
User Education
Zoho Campaigns

    • Recent Topics

    • Cancel and refund

      Hi, Yesterday I paid for the Zoho email subscription. Within a few minutes, I realized that the subscription counts one email ID as one user. To make another email ID for the same domain name, I'd have to pay for another user. I emailed right away to

    • One Contact with Multiple Accounts with Portal enabled

      I have a contact that manages different accounts, so he needs to see the invoices of all the companies he manage in Portal but I found it not possible.. any idea? I tried to set different customers with the same email contact with the portal enabled and

    • Kaizen# 209 - Answering Your Questions | All About Client Script

      Hello everyone! Welcome back to another exciting Kaizen post! Thanks for all your feedback and questions. In this post, let's see the answers to your questions related to Client Script. We took the time to discuss with our development team, carefully

    • To Do: shareable task links without login

      Hi! I’m using Zoho Mail and ToDo in my daily work, and I’ve run into one limitation that’s a real blocker for me. Right now, to share tasks with managers or directors, they need to have a Zoho account and be added to a group. In practice, many of them

    • Ability to turn off "Would you like this amount to be reflected in the Payment field?" message

      Team, Is there any way to turn off the message" Would you like this amount to be reflected in the Payment field?" when I make a payment? This is so annoying. This happens EVERY TIME I put an amount in the Payment Made field.

    • Unlock agreement intelligence with Zoho Sign's latest AI updates

      Hello! If you've been struggling with long, complex agreements and spending way too much time on them, here's exactly what you'll want to hear: Zoho Sign now integrates with OpenAI's ChatGPT to make agreement management smarter and simpler. Acting like

    • Currency abbreviations

      Hello, Im stuck, and need help. I need the currency fields for example, opportunity value, or total revenue, to be abbreviated, lets say for 1,000 - 1K, 1,000,000 - 1M, and so on, how should I do this?

    • Embed Sign Document

      Has anyone tried embedding a document in a webpage? I'm building a webpage (using PowerPage) and I'm trying to embed it using an iframe then I got this error: Refused to display 'https://sign.zoho.com/' in a frame because it set 'X-Frame-Options' to

    • We’re transitioning from Zoho ShowTime to TrainerCentral

      Hello everyone, Zoho ShowTime was originally built as a training platform to serve training agencies, HR teams, and individual trainers. As the platform grew, we realized that more creators and businesses could benefit from its capabilities. That’s why

    • Emails Are Not Being Delivered to My Inbox

      Hello Zoho Support Team, I am experiencing an issue with my Zoho Mail account. The most important problem is that emails are not being delivered to my inbox. Details: My Zoho Mail address: info@coreforcelife.com What happens: I am not receiving any incoming

    • Radar In Focus: Track customer support metrics using Radar's static reports

      Hello everyone, Welcome back to the Radar In Focus series, where we explore how Radar features can add value to your business. In this episode, we're looking at Radar static reports. The help desk is filled with vast amounts of data that can be analyzed

    • Mail ToDo & Tasks Webhooks

      Our company uses Zoho ToDo inside Mail to manage our tasks. When I create a task and assign it to a team member it does not notify them unless I add a reminder via mail. I'm trying to create a webhook for when a task is created to send a cliq message

    • Allocating inventory to specific SO's

      Is there a way that allocate inventory to a specific sales order? For example, let's say we have 90 items in stock. Customer 1 orders 100 items. This allocates all 90 items to their order, and they have a back order for the remaining 10 items which could

    • Improved UI for a Seamless User Experience - Calls, Tasks, and Meetings

      Hello all, We are making UI unification across CRM so that the UI experience is seamless across the product. As part of that effort, we have made changes to the details page of activity-based module records—Meetings, Calls, and Tasks. Let's look at these

    • Where can I find rejected inbound mails and their reason for rejection

      Hi, I was recently made aware by a mailing list which I am subscribed to (ffmpeg-devel@ffmpeg.org) that my Zoho mail Mail account is rejecting some emails. If I look under Admin Panel > Security & Compliance > Quarantine > Incoming, the list there is

    • Refund

      Hi There, Please refund me asap possible, because of no support given. Thank you

    • تغيير عمله الدفع"Change payment currency"

      ما هى طريقه تغيير عمله الدفع "ما هي طريقة تغيير عملة الدفع؟"

    • How do I fix this? Unable to send message; Reason:554 5.1.8 Email Outgoing Blocked.

      How do I fix this? Unable to send message; Reason:554 5.1.8 Email Outgoing Blocked.

    • Attention API Users: Upcoming Support for Renaming System Fields

      Hello all! We are excited to announce an upcoming enhancement in Zoho CRM: support for renaming system-defined fields! Current Behavior Currently, system-defined fields returned by the GET - Fields Metadata API have display_label and field_label properties

    • Zia's ability to generate and improve content extended to Desk mobile app (iOS and Android)

      In support, agents will have to understand customers' pain points completely to provide empathetic personalized solutions and a positive experience. However, at times, agents might find it challenging to comprehend the customer issues and connect with

    • BANK FEED - MAYBANK , provider from YODLEE IS NOT WORKING

      As per topic, the provider YODLEE is not working for the BANK FEED. It have been reported since 2023 Q3, and second report on 2023 Q4. now almost end of 2024 Q1, and coming to 2024 Q2. Malaysia Bank Maybank is NOT working. can anyone check on this issue?

    • Zoho Sign product updates - Q3 2025

      Hello everyone! Q3 was all about AI. Here's the list of features and enhancements that have gone live, along with a list of what we have in pipeline for the last quarter: AI-powered agreement management Sending documents and authenticating recipients

    • Zoho sites header

      Good day, Im stuck with this situation. I choose a template for my website creation. I have tweaked every instance of the visual editor, regarding the header, I have created created customize fonts presets... I have followed every single step. and my

    • Quick Create needs Client Script support

      As per the title. We need client scripts to apply at a Quick Create level. We enforce logic on the form to ensure data quality, automate field values, etc. However, all this is lost when a user attempts a "Quick Create". It is disappointing because, from

    • Kaizen #152 - Client Script Support for the new Canvas Record Forms

      Hello everyone! Have you ever wanted to trigger actions on click of a canvas button, icon, or text mandatory forms in Create/Edit and Clone Pages? Have you ever wanted to control how elements behave on the new Canvas Record Forms? This can be achieved

    • DNS set up

      I want to create an email with my company domain. When I tried to add new record with cloudflare it didn't work. The DNS record can't be manually added. I followed the instruction but still can't add it. Could you help?

    • Pocket from Mozilla is closing shop. Don’t lose your favorites . Move them to Zoho Mail Bookmarks now! 📥🔖

      The end of Pocket shouldn't mean the end of your important links and content. Easily import them into Zoho Mail's Bookmarks and continue right where you left off. You can bring over your entire Saves, Collections, and tags just the way they are. Bookmarks

    • General suggestions

      Hello, I've picked this forum as it is at the top of the list! :) First suggestion: A general forum for issues and comments that are not specific to a particular Zoho application. Second suggestion: Put a link on the home page to "Zoho Identity Access Manager" The first suggestion came about because I didn't know where to post the second! ;) Regards Mark

    • Can't upload attachments.

      I can't upload attachment in Zoho Mail.

    • Need Guidance on SPF Flattening for Zoho Mail Configuration

      Hi everyone, I'm hoping to get some advice on optimizing my SPF record for a Zoho Mail setup. I use Zoho Mail along with several other Zoho services, and as a result, my current SPF record has grown to include multiple include mechanisms. My Cloudflare

    • How use

      Good morning sir I tried Zoho Mail

    • Zoho Mail Desktop App Not Loading + Can’t Manage Multiple Accounts

      Hi everyone, I’ve been having ongoing issues with the Zoho Mail desktop app for the past few weeks. The app starts to load but gives up midway and never actually opens — there’s no error message, it just stops loading. The main reason I use the desktop

    • Error when sending emails from Zoho

      Hello, When trying to send an email from Zoho CRM I keep getting the below error: javax.mail.AuthenticationFailedException: 535 5.7.139 Authentication unsuccessful, the user credentials were incorrect. Any support on this will be much appreciated. Thanks,

    • Zoho Tables is now live in Australia & New Zealand!

      Hey everyone! We’ve got some great news to share — Zoho Tables is now officially available in the Australian Data Center serving users across Australia and New Zealand regions! Yes, it took us a bit longer to get here, but this version of Zoho Tables

    • Not all emails from outlook365 migrated to my new zoho account

      I recently setup a new email address hosted by zoho. I migrated all my folders and email from my Outlook365 account to my new zoho account, but not all my emails migrated. Looks like only the past 12 months, or so, made the move. How do I get the rest

    • Max numbr of IMAP Accounts in Zoho Mail?

      In Zoho mail, you can manage the inboxes of other accounts using IMAP (and POP, actually) https://www.zoho.com/mail/help/external-imap-accounts.html Is there a max to the number of inboxes we can add?

    • Formula Fields Trouble

      Hi,  I can't get even a simple formula field to work and must be doing something dumb. This formula: If(Len(Trim(${Quotes.Subject}))=0,1,2) Gives the error: You used the wrong type of data in an argument. Check what you entered between the parentheses of your functions to make sure you put the right kind of data in the right place. This formula: Len(Trim(${Quotes.Subject}))=0 Gives the error: Syntax Error. Check the examples for any functions you're using to see if you formatted them correctly. Make

    • OPTED FOR STORAGE BY DESCRIPTIVE MISGUIDANCE

      We've opened a domain with three mail ids and payment has also been processed now the bill raised is for single use ID with additional storage capacity. Kindly request you to modify the purchase.

    • How can I add a new organization on Zoho Campaign

      I want to create a new organization with my Zoho Campaign

    • White Label certificate

      Hi all, About 72 hours ago, we fulfilled all steps for white labeling (CNAME to point to mail.cs.zohohost.eu), but since then the configuration page is now stuck at "generating certificate" since 3 days. When I execute an NSLOOKUP mail.webfoundry.be it

    • Next Page