Photography Industry: Learn to create amazing appointment scheduling sites

If I were to tell you that your appointment scheduling page is one of the best ways to advertise your company and show off what you can do, would you agree?

Of course you would, because it is true.

Having an amazing appointment scheduling site is also probably one of the cheapest ways you can do this. You will be amazed by the number of new customers who will sign up with your company at the end of the month once you put up an awesome new appointment scheduling site.

I know for a fact that I will have confidence while booking an appointment with a photography company that has an amazing appointment scheduling site as compared to one that has a lackluster one.

You do not want to be a part of the latter. Definitely not.

Your own work can be used to make some amazing site designs.

In this guide, I am going to show you how you can make the best out of your appointment scheduling page on your Zoho Bookings application.

We will not be covering everything here because this will then be a very, very long post. While this guide will teach you things that are specific to your industry, we have another guide that you can check out if you need to know how to implement them your Zoho Bookings application.

Do you really need an attractive appointment scheduling site for your company?

If you work in the wedding industry, you will know that portraying the perfect image of your services to your customers can work wonders for your business.

This is because an amazing photograph will help preserve the moments in the most memorable way possible. The more you can achieve this and induce that feeling to them, the better they will appreciate your services.

Think about this. Even if you have good ratings on Google or any other website that you have a presence in, the confidence and expectation will be taken to the next level when they see your beautiful site. This applies to your website as well, if you have one.

Also, in this industry those who do this better than their competitors will attract more customers because for most people, photographs are the best way to capture the most important moments of their life and they want the best that they can afford for same. This means no compromises on quality.

How do you prove your quality to your customers? With an incredible online appearance.

In today’s world where photographers are a plenty, you need to stay at the top of your game to make sure that you make the most out of your business. The perfect appointment scheduling site will help you stand out from the crowd and at the top of your game.

Certain rules and guidelines need to be followed while doing this. But why?

Our goal with this guide is to create the best appointment scheduling site that you can by yourself. To achieve this, there are a couple of guidelines that you need to follow so that your site resonates the quality of your service within your industry.

Every industry has certain visual cues that you will notice that are characteristic to the industry when it comes to design. For example, government sites tend to use colors that are picked from the national flag because, you know, it is a part of the government.

In most cases, customers like to get the feel of your industry from your sites because it feels very authentic and natural.

Therefore, it is essential that you follow certain guidelines that are commonly used in your industry to make sure you look very much like a part of your industry while staying over your competition. Be it Beauty, Wedding, Fitness or any other industry for that matter, having an attractive and good-looking appointment scheduling website can only work wonders for your business.

Note: This guide will provide an overview of what you need to know while designing your appointment scheduling page in the education industry. If you need an in-depth guide covering every step of the process, we have a guide for that very purpose.

All right, so, how should you go about making an appointment scheduling site?

Notice how the pictures go well with the site background.

In addition to visual aesthetics, your site needs to have a very user-friendly interface that your customers will appreciate.

Zoho Bookings has already done this for you!

There are four templates that you can choose from in the Bookings application. Using these templates, you need to create a very attractive and intuitive site for your customers.

While building your site, you should keep in mind that it should not have too many things going on in it and the customer should find it easy to understand everything on the page with minimal time and effort. With the right color combination, background and text you can create an awesome appointment scheduling site that you can be proud of.

The best place to start is your background image.

Your background image is the part that takes the maximum real estate on your booking page. Needless to say, it is also one of the most important aspects of your page that you need to pay attention to.

Now, let us go over how the image of your page should look like. The colors on your background image say a lot about the mood of the image.

These colors are determined by the type of photography you do. Is it Wedding? Fashion? Or are you not restricted to just one industry?

If you do only one type of photography, you will need to pick the colors that are mostly seen in that industry. For e.g. You will see a lot of pink and baby blue colors on wedding, so, those are what you should go for if you specialize in wedding photography.

If you do not specialize in any specific type of photography, then you should go with colors that are neutral and go well with other colors such as white. This is so that any photographs or examples of your work from different settings can be put together on the background image.

After you have your colors, you need to apply those colors on your background image. Keep in mind that you will be using these colors on your buttons and text as well, so you can even go ahead with applying just a single color on your image.

After this is done, you can put some pictures on your site on top of the background image so that your customers are able to see what they are getting into by booking an appointment with your company. You can use the same image editing tools that you use for editing your photos to get this done.

If in case you have just started your business or if you really cannot find some professional images, fret not. There are many websites from which you can either buy an image or download one for free, for which the process is explained in detail on the guide which is mentioned at the beginning.

Even though there is always an option of going with a solid color on your background, we would highly recommend that you go with an image as the latter is much more attractive than just a single color on your page.

What about the other things on your site, then?

You may have noticed that the template had other elements such as text and buttons while picking the template as well (i.e. if you picked the Modern Web template).

To do this, you can use the colors that you had picked earlier and apply them so that you can maintain uniformity across the site. Keep trying out the colors and find the best combination that looks good and is visually nice.

One way that you can make sure that the colors do not vary while being applied to different parts of the site is by using hex values that Zoho Bookings supports to get them accurate.

We can sometimes run into a situation where any color from the ones that you had picked do not help the text or the buttons look visible enough. This is because all of them are either too bright or too dark.

If you ever face this situation, you can use white or black as alternatives on the text as they go very well with any color.

The text on your site is probably the most powerful part.

There are two lines above the buttons where you can give any text that you want on your booking page.

Do you want to inform your customer of something that they need to know about before booking an appointment?

Go ahead, you can use this for that.

Or do you want to write some catchy phrases instead to further attract your customer?

You can do that as well.

The choice is yours and make sure that you utilize that space effectively.

If you feel that the given space for text is not enough for you, you can always edit the space between the buttons and the footer of the page to write what you need. Just make sure that the text on the image is legible enough to be read easily by the customer.

Is that everything that you need to do? Not quite!

Almost always, one of the best ways you can get yourself evaluated is by asking for an opinion from a third party. Therefore, one of our most important recommendations in this guide is to get feedback after you have completed designing the appointment scheduling page.

Opinions of others are very important in creating such a site because they can sometimes point out things that you may have missed out in the process of making it. They also sometimes provide suggestions about your work that you may not have noticed in the past.

Make sure that you get different points of view from people that you trust such as colleagues, friends and family and incorporate that changes that you think will improve the booking page. The more similar they are to your target customers, the better. You can also start asking your customers for feedback on the same from which you can take in suggestions that can be used to further improve your appointment scheduling site.

We hope that this guide has helped you! If in case you have any questions regarding this guide, let us know in the comments below.

• Topic Participants

• Akarsh Madhav

  

• Ed Hafizov

  

• Recent Topics

• Mailk got blocked / Inquiry About Email Sending Limits and Upgrade Options

  Dear Zoho Support Team, My name is Kamr Elsayed I created this account to use for applying for vocational training in Germany. As part of this process, I send multiple emails to different companies. However, after sending only 8 emails today, I received

• Can't join canal Developers Zoho User

  Hello, I received an invitation to join this channel, but I get an error when I try to join it, and I get the same error when I go to the Zoho Cliq interface > Search for a channel. Is this because I don't have a license linked to this email address?

• Desk Email reply - set default font / use custom font

  Hello, in our e-mails, which we send to our customers, a certain font must be used (Corporate Design): Segoe UI https://en.wikipedia.org/wiki/Segoe#Segoe_UI How can this be included? How can this be set as the default font to ensure that this font is

• PDF Templates - Checkbox Borders

  Is there a way to remove the border of a radio/checkbox on a PDF? I'd like to use the function of checkbox but if there's no easy way to remove the border (the PDF form already has a rectangle so it gets cluttered), then I'm forced to create a single

• Settings Icon No Longer in ZOHO Desk?

  In ZOHO desk, there has been a gear icon for settings. as of yesterday, it is no longer there. I showed up briefly this morning but is gone again. Anybody else experiecing this?

• Introducing the all-new email parser!

  Greetings, We are pleased to introduce to you, a brand-new, upgraded version of the Zoho CRM Email Parser, which is packed with fresh features and has been completely redesigned to meet latest customers needs and their business requirements. On that note,

• Tip #43 - Track, Review, and Analyze Your Assist Sessions with Reports-'Insider Insights'

  Did you know you can generate detailed reports for both remote support sessions and unattended access sessions in Zoho Assist? This makes it easy to monitor technician activity, measure efficiency, and review customer interactions. Let us now take a closer

• Function #20: Custom calculation in item table of invoices

  When you create an invoice in Zoho Books, the 'Amount' of a line item is typically calculated as the product of the "Quantity" and the "Rate" of the item. For instance, if an item has a sales rate of $50 and a quantity of 5 is sold, then the amount would

• CBSA - GST CHARGES on imports

  Hi there, We have a questions about landed cost categorization. We received a shipment from overseas. CBSA invoiced us for the GST on the items. Now we entered the CBSA-GST as a separate bill and attached it as landed cost to the main invoice based on

• Simplified Call Logging

  Our organization would like to start logging calls in our CRM; however, with 13 fields that can't be removed, our team is finding it extremely cumbersome. For our use case, we only need to record that a call happened theirfor would only need the following

• Sub form doesn't as formula field

  Is it possible to get formula field in sub form in futures?

• Week date range in pivot table

  Hello, I need to create a report that breakouts the data by week.  I am using the pivot table report, and breaking out the date by week, however the date is displayed as 'Week 1 2014' format.  Is there anyway to get the actual dates in there? ex. 1/6/2014-1/12/2014 Thanks,

• How do I get Status History data of my Projects?

  I want to build a table in Zoho Analytics that Groups by Date, when Projects entered a certain status. I cannot find Status History or any such useful data available in the Setup of my Data Source sync. Please advise how I can achieve this?

• Is it possible to hide fields in a Subform?

  Since layout rules cannot be used with Subforms, is there another way, or is it even possible, to hide fields in a subform based on a picklist fields within said subform? For example, if the Service Provided is Internet, then I do not want to see the

• Weekly Tips :Instantly find what you need with Attachment Viewer

  Your inbox must be packed with project emails, shared notes, and scattered attachments. You are looking for one specific file—a presentation slide or maybe a media clip from a team update—but don’t want to dig through endless email threads or switch between

• Missing Zoho Desk integration option for form workflows

  According to the help page "Configure Zoho Desk integration in form workflows" we should be able to select Zoho Desk as an integration target but when I open the integrations list then Zoho Desk is not being listed in it. We are on the Premium plan which should already support Zoho Desk integrations.

• Gantt for 2 or more projects

  Hello, I'm trying the free version of your produtc. It is veryyy good!!!! I don't know if in the Standard plan, I can overview a Gantt Graph for 2 or more Projects Milestone. This would be very helpfull for managing teams and taking decisions about who I will assign a task to. In the paid plan Do I have this possibility? Thank you.

• Integrating a Zoho Project Gantt Chart into Reports

  Is is possible to integrate a Zoho Project Gantt Chart into a Zoho Report Dashboard. I am in the process of creating Project Status Dashboards for the projects that we track in Zoho Projects and I would like to incorporate the gantt chart within Reports.  Please let me know! Thanks

• ZOHO BOOKS - EXCESSIVELY SLOW TODAY

  Dear Zoho Books This is not the first time but it seems to be 3 times per week now that the system is extremely slow. I work on Zoho Books 95% of my day so this is very frustrating. Zoho you need to do something about this. I have had my IT guy check

• Gantt Chart - Zoho Analytics

  Are there any plans to add Gantt Charts capabilities to Zoho Analytics?

• Displaying related quotes in sales order and back

  Hi, My colleague liked to see to which sales orders, the quote has been converted. Quote shows Invoices, but not SO. Same, they would like to see the quotes in the sales order, as they can see invoices, packages, shipment, How can we achieve this ? Thank

• Tip of the Week #71–Auto-move incoming messages to the right inboxes with keywords

  We all know that customer-facing teams, especially your sales and support teams, can’t afford to miss even a single customer conversation. But sometimes, sales queries or support requests can easily get lost in a crowded inbox or even end up in the wrong

• Clearing Fields using MACROS?

  How would I go about clearing a follow-up field date from my deals? Currently I cannot set the new value as an empty box.

• Migrating a Zoho Forms form into Zoho Creator

  Hi, How can I migrate my Zoho Forms form into Zoho Creator? Thanks. Truly, Emad

• Is there any way to recall an email sent using Zoho CRM?

  If an email is sent using Zoho Mail, there is a recall option/functionality that is available to the sender. Is there any way to recall an email if it was sent using Zoho CRM? I can't seem to find that option. Any help would be appreciated.

• Problem with reports due to "Connected" items change - Yes this IS a problem

  Now that the change has been made to use "connected" items I can no longer run the reporting I need in CRM. I should be able to start with Deals as the parent, connect down to the Account (Account_Name) on the deal as the child, then to any child items

• Introducing notifications in the vendor portal

  Imagine this: You're a recruiter working with multiple vendors on a high-volume hiring project. You’ve just updated a job description after a last-minute change from the hiring manager. One of your vendors, however, is still working off the older version

• CRM limit reached: only 2 subforms can be created

  we recently stumbled upon a limit of 2 subforms per module. while we found a workaround on this occasion, only 2 subforms can be quite limiting in an enterprise setting. @Ishwarya SG I've read about imminent increase of other components (e.

• LESS_THAN_MIN_OCCURANCE - code 2945

  Hi I'm trying to post a customer record to creator API and getting this error message. So cryptic. Can someone please help? Thanks Varun

• Analytics for notes created

  Is there a way I can see how many notes were created per day? Via reporting or analytics?

• No TDS Deduction

  In some of our case, where we are reselling items at the same rate we purchased. In this scenario, Indian IT Law has a provision to request customer not to deduct TDS if the transaction value is same. TDS is paid by us (intermediary reseller) before we

• Cannot update Recurring_Activity on Tasks – RRULE not accepted

  Hello, I am trying to update Tasks in Zoho CRM to make them recurring yearly, but I cannot find the correct recurrence pattern or way to update the Recurring_Activity field via API or Deluge. I have tried: Sending a string like "RRULE:FREQ=YEARLY;INTERVAL=1"

• Add image to report...

  Greetings, I send a weekly color coded report via Creator email. I would like to add the legend somewhere in the report. Header, footer where ever. I have the legend saved on Google Drive and can access it via shared link. Sure someone has wanted to add

• More controls for User Fields in CRM

  Dear All, We are here with a minor but crucial enhancement to the user fields—now set accessibility permissions to the records for user field. User field allows you to extend co-ownership of records to your peers. You can collaborate with them for certain

• Calls to accounts rather than leads or contacts?

  So..... We have a dilemma and I'm hoping someone has encountered this before and figured out a fix. We have just migrated to Zoho. It's great.....expect for how "Calls" are handled.... We are B2B. We do not use the leads module. A "Lead/Prospect" for

• Image Upload Field | Zoho Canvas

  I'm working on making a custom view for one of our team's modules. It's an image upload field (Placement Photo) that would allow our sales reps to upload a picture of the house their working on. However, I don't see that field as a opinion when building

• Power of Automation :: Automated 'Delayed & Closed' Status Update Based on Due Date

  Hello Everyone, A custom function is a software code that can be used to automate a process and this allows you to automate a notification, call a webhook, or perform logic immediately after a workflow rule is triggered. This feature helps to automate

• Lead Blueprint transition in custom list view

  Hi, Is It possible to insert the Blueprint transition label in a custom Canvas list view? I am using Lead module. I see the status, but it would be great if our users could execute the Blueprint right from the list view without having to enter the detailed

• Range names in Zoho Sheet are BROKEN!

  Hi - you've pushed an update that has broken range names. A previously working spreadsheet now returns errors because the range names are not updating the values correctly. I've shared a video with the support desk to illustrate the problem. This spreadsheet

• populate email address and name in zoho desk?

  Is it possible to populate the email address and name in the zoho desk widget? We only use it in the context of an authenticated user, so we already know the user's name and email. Thanks,

• Next Page