Tip #10: 5 consejos para un mejor uso del email marketing durante festivos

Tip #10: 5 consejos para un mejor uso del email marketing durante festivos

Tips and tricks #10 para Zoho Campaigns
¡Hola comunidad!

Los festivos son, para muchos, momentos de descanso. A su vez, para algunos negocios los días festivos presentan una gran oportunidad para contactar con clientes, promocionar nuevos productos y servicios, y en general, ofrecer un contenido distinto, y tal vez más cercano. En la publicación de hoy, de la mano de la serie Tips and Tricks para Zoho Campaigns, os voy a dar cinco consejos para que negocios como el tuyo puedan aprovechar la Semana Santa y otros festivos que estén al llegar. ¡Empezamos!

Tip #10: 5 consejos para un mejor uso del email marketing durante festivos.

El marketing por correo electrónico puede incrementar la presencia de tu marca e impulsar tus ventas durante épocas festivas. ¿Qué puedes hacer para que así sea?

1. Ten preparado tu plan de marketing
Planifica tus estrategias de marketing con antelación para asegurar que tu marca se mantenga conectada con tus contactos durante la época festiva. Anota los días festivos del año en tu calendario para tener una visión global de la frecuencia y el momento de envío de tus campañas, y evita situaciones en las que tus correos podrían ser abusivos.

2. Ofertas personalizadas para tus clientes
Cuando consultas tu sistema CRM, o echas la vista atrás, puedes ver que hay clientes que han estado con tu negocio durante mucho tiempo. Las épocas festivas son una buena oportunidad para agradecerles su compromiso con ofertas personalizadas. Envíalas con campañas personalizadas gracias a las etiquetas de personalización de Zoho Campaigns y dirígete específicamente a cada uno de ellos.

3. Diseños atractivos
El diseño de tu correo electrónico juega un rol importante en la generación de confianza y conexión con tus clientes. En general, las épocas festivas traen consigo emociones positivas, las cuales deberían conservarse también al recibir y leer tus correos electrónicos. Utiliza imágenes y textos que animen a tus clientes a recordar las emociones positivas durante este tiempo en experiencias pasadas.

4. Haz seguimiento de los historiales de compra
Recuerda a tus clientes las elecciones que han hecho en las compras anteriores. Esto evocará un sentimiento de pertenencia, entre tus contactos, con tu marca. Para ello, elabora tu plan teniendo en cuenta datos cómo sus compras pasadas y su historial de navegación, y evalúa las posibles necesidades de tus contactos.

5. Automatización de los correos electrónicos
Crear una serie de correos electrónicos manualmente y enviarlos uno a uno, como ya sabemos, es un proceso que lleva bastante tiempo. Es el momento adecuado para planificar tus objetivos de email marketing de la temporada y elaborar correos electrónicos elaborados basados en el tema. El resto puede ser confiado a la automatización que te ayuda a enviarlos a los contactos correctos en el momento adecuado. Más información.

¡Esperamos que este consejo te sea útil! Síguenos para no perderte más consejos sobre nuestras apps Zoho favoritas.

    • Recent Topics

    • Show unsubscribed contacts ?

      Hello, I would like to display the unsubscribed contacts. Unfortunately, I do not have this subscription type as described in the documentation (https://help.zoho.com/portal/en/kb/marketing-automation-2-0/user-guide/contacts/contact-management/articles/subscription-type-24-1-2024#Subscription_Type_field.)

    • Zoho Developer Community Hackathon 2025 is LIVE!

      Hey developers! It’s that time of the year again — the Zoho Developer Community Hackathon 2025 is officially open for registrations! If you’ve been waiting for a chance to stretch your skills, try something new, or finally bring that idea to life, this

    • Converted Leads Not Showing in Lead Reports

      Converted leads are not showing in the Lead reports. How can I make converted leads visible in the report,

    • Text widgets in dashboards

      Having a text widget in a dashboard would help immensely. It would allow adding links to related documents, relevant CRM views, etc. It would allow adding explanations of the data displayed in the other widgets, about how to interpret them or about filtering.

    • [Webinar] Zoho Writer for content creators and publishing houses

      Managing multiple drafts, edits, and client reviews doesn't have to slow you down. Join our upcoming webinar to see how Zoho Writer helps content creators and publishing houses create, edit, and publish seamlessly—all in one place. You'll learn how to:

    • Adding Reports to Portals

      Is there a way to add Reports to portals so only the user can see report templates relevant to them?

    • How to assign one Manual to multiple Spaces?

      Hello, I have two spaces, one called tech knowledge and the other one called HR knowledge. I have a manual that is called HR tech. I want to assign this manual to HR knowledge and tech knowledge. How should I do that?

    • Introducing VeriFactu Support in Zoho Books

      Hello users, Spain has introduced the VeriFactu system under Real Decreto 1007/2023 to ensure integrity, traceability, and anti-fraud compliance in e-invoicing. Starting January 1, 2026, all B2B invoices must be reported to Agencia Estatal de Administración

    • How can I assign courses to Spaces?

      How can I make courses show up here in this space?:

    • When will Zoho Learn be able to support SCORM files on the mobile app?

      When I click the SCORM content, I just get a message saying it's not possible yet. Yet implies that it will be coming soon. All I'm asking for is a realistic timeline so I know whether or not to invest my time in using it. If it will be soon, then I will

    • Announcing new features in Trident for Windows (v.1.35.6.0)

      Hello Community! Trident for Windows just got better with an update that makes working with your emails even more efficient. Let’s dive into what’s new! Work with PST files more efficiently. You can now do more than just view mounted PST files. You can

    • Marketing Tip #9: Track your traffic sources

      Not all marketing channels work equally well. Knowing whether your visitors come from Google, Instagram, or email helps you focus on what actually drives sales. Try this today: Check your Zoho Commerce reports or connect Zoho PageSense to see your top

    • Google Analytics import data inaccurate (as of October 11, 2025)

      We have Zoho Analytics connected to GA4 to import daily event data. This has been running without issue for a couple of years. However, a month ago we started noticing discrepancies. All data until October 10 lines up perfectly - October 11 onward is

    • Prevent accidental duplicate entry of Customer Ordersome

      Zoho Support has confirmed that Zoho currently does not have any method (using Deluge, flow or any other method) to alert a user when a sales order has been entered twice using the same customer reference number (i.e. a duplicate). Most ERP platforms

    • Zoho Books | Product updates | November 2025

      Hello users, We’ve rolled out new features and enhancements in Zoho Books. From translating email notification templates to the new transaction locking restrictions, explore the updates designed to enhance your bookkeeping experience. Making Tax Digital

    • Insert Image into Notebook page

      Prior to today, I could add images to my notebook pages. Today when I tried to do this I got an error message that said something like, "There's been a problem on our end. Try again later." So, I've tried all the ways I know how, but I can't insert an

    • 【開催報告】名古屋 ユーザー交流会 Vol.2 2025/11/21 Zoho Analytics / Inventory で実現する在庫の"未来予測"

      ユーザーの皆さま、こんにちは。コミュニティチームの中野です。 11/21(金)に名古屋 ユーザー交流会 を開催しました。 本投稿では、当日実施したセッションの様子及び投影資料をお届けします。 会場にて参加できなかった皆さまも、ぜひご参照ください。 （Zoho 社員セッションの登壇資料については、11/28(金)開催の東京回の開催報告で共有いたします） 今年2回目の開催となる名古屋 ユーザー交流会では、株式会社エンツナクリエイト 野末さんによる Zoho Analytics / Inventory

    • Is there a way to automatically add Secondary Contacts (CCs) when creating a new ticket for specific customers?

      Some of our customers want multiple contacts to receive all notifications from our support team. Is there a way to automatically add secondary contacts to a ticket when our support team opens a new ticket and associates it with an account? This would

    • Improved RingCentral Integration

      We’d like to request an enhancement to the current RingCentral integration with Zoho. RingCentral now automatically generates call transcripts and AI-based call summaries (AI Notes) for each call, which are extremely helpful for support and sales teams.

    • Edit Pinned Comments in Zoho Desk

      It's great that private comments can now be pinned to the top of the ticket but what would be extremely helpful would be to allow for the pinned comment to be edited vs. having to find the comment in the ticket to edit it.

    • Updating Secondary Contact (CCs)

      We use Zoho Forms to capture the user request and integrated with Zoho Desk to raise tickets. Active Microsoft login is captured in our Zoho forms and registered as Primary contact in Zoho desk ticket. We also an have an option to raise ticket on behalf

    • blank page after login

      blank page after logging into my email account Thanks you

    • WriterTh

      After every space Writer goes to capital letters mode in my Android tablet. The cap mode stays till the second letter is typed in the word then it comes to normal mode.

    • Zoho writer unable to merge documents to PDF with basic fonts in Hebrew or fonts from my computer

      I created several forms that will be merged into PDF files through Zoho Writer and I am unable to receive the PDF in the basic fonts of the Hebrew language or in the fonts I have on my computer. The writer exports to PDF an exchange font that looks very

    • I have already created some Bots, Commands, and Widgets in Cliq, but I am still not seeing the “Create Extension” option in my account. Could you please help me enable or access this option?

    • Infinite loop of account verification

      Hi I can't do anything on my zoho account.  I always get this message Hi Sheriffo Ceesay As a security measure, you need to link your phone number with this account and verify it to proceed further. When ever I supply the details, it displays that the number is associated with another account. I don't have any other account on zoho so this is really annoying. 

    • How we cut CRM updates from ~20 minutes down to 2, our real workflow

      Updating the Zoho CRM after every call used to be one of the biggest time sucks for our team. By the time you write your notes, clean them up, fill in the fields, and log everything properly… you’ve easily lost 15–20 minutes per call. We started experimenting

    • Arattai App Features Update

      1. Offline Messaging & Sync Enable users to compose messages without internet and deliver them automatically via peer-to-peer methods (Bluetooth/WiFi Direct) when nearby users are available. This would be a game-changer for rural India with unreliable

    • How to add Product Add-Ons, Mandatory Forms, and Auto-Save Address in Zoho Commerce

      Hi all, I need help setting up several behaviors in Zoho Commerce. I can’t find the correct configuration options, so I want to confirm whether these are supported or if there is a workaround. 1. Product-Specific Add-Ons (Example: GWB Subscription) When

    • Zohomail

      Im trying to setup email address zoho

    • PROBLEMA

      Salve, non riesco a inviare email, e mi esce una tabela errore temporaneo. come posso risolvere il problema ?

    • Forever FREE Business Email with Zoho Mail

      Forever FREE Business Email with Zoho Mail: is it available?

    • Weekly Tips : Make collaboration effortless with Whiteboard in Zoho Mail

      Working with your team often means switching between emails, notes, and other applications just to explain an idea. Maybe you are trying to sketch a layout, plan a workflow, or quickly brainstorm ideas—with text alone, things can get confusing. So how

    • Formula field number of days between 2 dates

      Hi, I want to have a formula field which calculates the following: IF EndDate < TODAY and Oproep is true (this is a checkbox field) than EndDate - StartDate, otherwise TODAY - StartDate It should calculate the number of days How can I write this for

    • 'email address already exists'

      I deleted a user from my organization and want to use the same email address that user had, but the email address seems to still exist somewhere as I get 'email address already exists' when I try and create it. I have deleted the entire organization and

    • ZOHO reporting DKIM entries are not configured, when they have been configured and verified by 3rd parties

      Why is ZOHO reporting to my organisation users the following: "The DKIM entries in your domain's DNS records are not configured. Please contact your administrator for configuring DKIM to ensure optimal RSVP invite delivery." When I have configured the

    • Manage Bookings directly from Zoho Mail

      Greetings from the Zoho Bookings team! We’re introducing the new Zoho Bookings extension for Zoho Mail, designed to help you view appointments, copy time slots and share booking links without leaving your inbox. This integration brings scheduling right

    • My notes from the past 2 months have disappeared

      Hola, necesito ayuda urgente. Hoy, al iniciar sesión en mi Zoho Notebook como todos los días, me llevé una gran sorpresa al descubrir que todas mis notas de los últimos dos meses habían desaparecido. Estas notas son muy importantes para mí, ya que uso

    • How can I load a network into the cliq desktop app?

      I have both the standard cliq log in for my org and I am part of a cliq network. In the browser I can choose which I log in to. However, in teh desktop app if I log in it will alwasy load my org's cliq. Can I switch this to the network I have create

    • Ability to modify what displays in calendar invite?

      I am a long time calendly user and want to make the switch to bookings.  I understand that there is not currently a meets/hangouts integration, is one on the roadmap? Is there anyway I can modify the calendar invite to include the meet link?  I can add it to the emails no problem, but I would also like it to display on their calendar.  Is there some work around I can do to get it on the calendar?  Also am I able to modify the calendar event title?

    • Next Page