Geo-Powered Retail Intelligence with Zoho Analytics

Geo-Powered Retail Intelligence with Zoho Analytics

In today’s highly competitive retail landscape, data-driven decisions are no longer optional — they’re essential. While businesses collect vast volumes of data across regions, stores, and customer segments, the real value lies in how effectively this data is visualized and interpreted.

Geo Maps in Zoho Analytics bring location intelligence to the forefront of decision-making. With powerful spatial analytics capabilities, retail businesses can now visualize store performance, identify untapped opportunities, and track customer behavior trends with a simple glance at a map.


This solution demonstrates how Zoho Analytics' Geo Maps can be leveraged to solve real retail business problems, using a step-by-step approach grounded in a practical, ready-to-use dataset.

Business scenario

Imagine you're a retail chain operating hundreds of stores across the United States. Each store generates data—sales, visitor footfall, customer satisfaction, marketing spend—but these numbers alone don’t explain why some stores succeed while others under-perform.
Key challenges include:
  • Identifying stores that are struggling before sales drop significantly.
  • Understanding whether poor performance is due to location, low visibility, or intense competition.
  • Evaluating which regions offer true expansion potential—and which are over-saturated.
With no visual correlation between location and business KPIs, many decisions remain reactive instead of proactive. This is where Geo Maps make all the difference—by transforming isolated data into contextual geographic insights.

Dataset Overview

To power this solution, we’ve created a comprehensive and realistic retail dataset that mirrors how actual store data behaves across geographies.
The dataset includes:
  • Store-level performance data: revenue, average purchase value, and satisfaction.
  • Customer insights: foot traffic, age, gender distribution.
  • Market context: competitor presence and market share, population density, and economic growth rate.
  • Geospatial data: zip code, city, state, latitude, and longitude of each store location.

Problem Description

Retail chains often operate on thin margins, and even minor under-performance at store level can have significant impacts across the organization. While dashboards provide revenue and performance trends, they often miss one critical dimension—geography.
Without geographic context, businesses face several recurring challenges:
  • Underperforming stores go unnoticed until major losses occur.
  • Ghost zones—areas with low store presence but high potential—remain unexplored.
  • Marketing budgets get wasted in regions where returns are consistently low.
  • Competitor pressure is misjudged due to lack of visibility on regional saturation.
  • Store closures become reactive decisions, made after performance has already declined.
In short, data without location awareness leaves decision-makers blind to spatial trends and risks. Businesses need a smarter, more intuitive way to analyze store performance with geographical clarity—before it’s too late.

Why Geo Maps Become a Game-Changer

Geo Maps in Zoho Analytics address this gap by unlocking a visual layer of intelligence that traditional charts can’t offer.


Here’s what makes them a game-changer:
  • Location-first insights: Instantly identify how store performance varies across the map - by city, state, or neighborhood.
  • Visual correlation of multiple KPIs: Compare revenue, satisfaction, and foot traffic geographically to detect hidden patterns.
  • Clutter-free, customizable visuals: Choose the right map type - bubble, filled, pie, or scatter - to match the data you want to analyze.
Unlike static dashboards, Geo Maps enable you to see the problem, context, and opportunity—all in one frame. Whether it's spotting trends, reallocating marketing spend, or planning expansion, this spatial layer puts decision-makers back in control.

Solution Implementation – Report Creation

This section walks through the step-by-step creation of four key Geo Map reports that reveal business insights from store-level data.

1. Store Performance Analysis (Map – Bubble)

To identify how stores are performing across different regions in terms of revenue and customer satisfaction, using a clean, visual-first map representation.
This helps uncover:
  • High-performing stores in key zones
  • Underperforming regions needing intervention
  • Patterns related to location-based store success

Why Map - Bubble?

The Map - Bubble chart is ideal for visualizing store-level metrics using geolocation.
  • Size indicates magnitude (e.g., Monthly Revenue)
  • Color indicates health or quality (e.g., Customer Satisfaction)
  • Each store appears as a distinct bubble based on its lat/long.

Procedure

  1. From the dataset, click the Create icon and select Chart View.

  2. On the designer page, drag and drop the following columns into their respective shelves:
    1. Latitude → X-Axis
    2. Longitude → Y-Axis
    3. Customer Satisfaction (out of 10) → Color
    4. Monthly Revenue (USD) → Size
    5. Store ID, Store Type, City → Tooltip

  3. Click Generate Graph.
  4. Click on the ellipsis icon and select the chart type as Map - Bubble.

  5. Click the Settings icon, and under the General tab, click Legend.
  6. In the Colors section, customize the color scale from red to green to represent satisfaction ranges.

  7. Under the Map tab, click Map control and enable Display Specific Country Map.
  8. From the drop-down, select Albers USA Projection. This displays the USA map by placing Alaska and Hawaii below the mainland USA on a single map.

  9. Rename the report as Store Performance and click Save.
Tip:
Add a User filter such as Store type or State to analyze performance by segment.
This configuration creates a bubble for every store, sized by its revenue and colored by customer satisfaction — instantly showing how happy customers are in high- or low-revenue zones.


Key Insights

Large bubble + Red color - High revenue but poor satisfaction — risk of churn!


Small bubble + Green color - Low revenue but high satisfaction — possibly underserved


Large bubble + Green color - Healthy performers — consider replicating success


Small bubble + Red color - Low performers — review for possible closure or revamp.


Business Interpretation

This chart acts as a live performance map for executives and analysts. Instead of scanning through tables or KPIs, stakeholders can instantly spot outliers, prioritize investments, and plan corrective actions by just glancing at the map.


2. Revenue-to-Traffic Ratio with Ghost Zone Detection (Map - Filled + Scatter)

To evaluate how efficiently each state is converting foot traffic into store revenue — and more importantly, to identify high-footfall regions without store presence, often referred to as ghost zones.
This chart helps:
  • Compare state-level foot traffic against actual revenue
  • Spot underutilized or over-performing regions
  • Discover untapped markets with high visitor potential but less to no physical stores

Why Map - Filled + Scatter?

  • The Map - Filled chart provides a regional perspective of traffic density and revenue generation.
  • The Scatter layer overlays actual store locations based on latitude and longitude.
This powerful combo allows you to measure performance where you’re active and spot opportunities where you're not.

Procedure

  1. From the dataset, click the Create icon and select Chart View.
  2. On the designer page, drag and drop the following columns into their respective shelves:
    1. State → X-Axis
    2. Foot Traffic (visitors/month) → Color
    3. Monthly Revenue (USD) → Text
    4. Marketing Spend (USD), Population Density (people/sq km), ROI (%) → Tooltip
  3. Click Generate Graph.

  4. Click on more option and select the chart type as Map-Filled.

  5. Click the Settings icon, then click Legend.
  6. In the Colors section, assign from light to dark green colors for the below range of foot traffic:
    1. Below 5,000
    2. 5,000–10,000
    3. 10,000–15,000
    4. Above 15,000

  7. Under the Map tab, change the map to Albers USA Projection.
    This filled layer highlights traffic and revenue across states.

  8. Toggle Enable Layers to add a second layer.

  9. In the new layer, drag and drop Latitude and Longitude into the X-Axis and Y-Axis respectively, Population density into the Color shelf, and click Generate Graph.

  10. Click Layer Controls, select Chart Chooser besides Latitude and choose the map as Map - Scatter from the list.

  11. To customize the second layer, go to Settings → Map → Latitude → Legend, and assign from light to dark red colors for the below range of population density:
    1. Below 2,000
    2. 2,000-4,000
    3. 4,000-6,000
    4. 6,000-8,000
    5. 8,000-10000
    6. Above 10,000

  12. Rename the report as Revenue-to-Traffic Ratio with Ghost Zone Detection and click Save.
This scatter layer marks the exact store locations, allowing visual correlation with high-traffic regions, revenue, and population density.

Key Insights

Dark green filled (high traffic) + Low revenue - Poor conversion - evaluate strategy or in-store experience


Mid to Dark green filled (high to mid traffic) + balanced revenue - Efficient zones — consider scaling efforts


Light green filled (low traffic) + high marketing spend (from tooltip) - Budget drain — reduce spend or re-evaluate targeting


Dark red marker (high population density) + less to no store markers - Ghost Zones — high opportunity areas for expansion


Example: In Las Vegas from Nevada, with a population density of 10,428 people/sq km and only two stores handling 10K–15K visitors/month, monthly revenue of the state remains modest at ~$278K. This indicates a high-opportunity zone for expansion, with strong footfall but untapped revenue potential.

Interpretation & Use

This map is designed for marketing and expansion teams who need to:
  • Justify where to open new stores
  • Optimize existing resource allocation
It visually answers the question:
Are we generating revenue where people are actually showing up?
Also, with the scatter layer:
Where are we not present — but should be?

​

3. Competitor Pressure Zones (Map – Scatter)

To evaluate how store performance is impacted by nearby competition, using a scatter map that plots every store across the U.S. and reflects competitor market share through color intensity.
This view helps:
  • Detect locations under competitive stress
  • Identify high-risk zones where your market share is at risk
  • Correlate competitor presence with satisfaction and store performance

Why Map - Scatter?

Map - Scatter offers a clean and lightweight visual that plots each store based on its exact coordinates. By encoding competitor market share as color and overlaying other attributes via tooltip, this chart becomes a competitive pressure radar.

Procedure

  1. From the dataset, click the Create icon and select Chart View.
  2. In the chart designer, drag and drop the following columns into their respective shelves:
    1. Latitude → X-Axis
    2. Longitude → Y-Axis
    3. Competitors market share → Color
    4. Competitors nearby, Monthly Revenue, and Store Type → Tooltip
  3. Click Generate Graph.

  4. Click on the more option and select the chart type as Map-Scatter.
  5. In the Settings panel, adjust the color gradient to reflect pressure levels
    1. 0 → Green
    2. 1-30 → Cyan
    3. 30-60 → Orange
    4. 60-80 → Pale red
    5. Above 80 → Red

  6. Change the Marker type under Maps → Marker tab.

  7. Under the Map tab, change the map to Albers USA Projection.
  8. Rename the report as Competitor Pressure Zones and click Save.
The resulting chart uses color to signal competitive heat around each store, allowing you to scan pressure zones across all regions visually.


Key Insights

Red (80-100%) - High competitor dominance — urgent intervention zone


Orange (30-60%) + low revenue - Growing pressure — performance risk emerging


Green (0%) + strong revenue - Market leader — low competition, strong position


Cyan (1-30%) + moderate revenue - Mild competition — possible opportunity to scale further


Business Interpretation

This chart empowers regional and strategy teams to:
  • Detect overcrowded areas where stores are losing share
  • Identify safe zones where your brand leads the market
  • Spot emerging competitor influence before it cuts into your margins
It acts as a competitive intelligence dashboard, mapping how your store network stands against external threats.

​

4. Customer Gender Distribution (Map - Pie)

To visualize how the gender distribution of customers varies across store locations. This helps identify stores with significant demographic skews, allowing for more personalized marketing, product selection, and in-store experience.

Why Map - Pie?

The Map - Pie chart is ideal for visualizing data composition across geographical locations.By breaking down each store’s customer base into Male (%) and Female (%) segments, this chart reveals who your customers are and where gender-targeted strategies might work best.

Procedure

  1. From the dataset, click the Create icon and select Chart View.
  2. In the chart designer, drag and drop the following columns into their respective shelves:
    1. Latitude → X-Axis
    2. Longitude, Male (%), Female (%) → Y-Axis
    3. City, Store ID, Average Customer Age, Store Type → Tooltip
  3. Click Generate Graph.

  4. In Settings, under the Map tab, change the map to Albers USA Projection.
  5. Click on Markers, adjust the Marker Size as shown.

  6. Click on Data Label, and enable the Show corresponding Y axis value as data label on the chart to display the percentage values on the map.

  7. Add Store Type as User Filters to slice down store-wise gender distribution.
  8. Rename the report as Customer Gender Distribution and click Save.
Each store will now display a pie chart representing the gender split among its customers, directly on the map.

Key Insights

Uneven gender split (e.g., 70% Male) - Potential to tailor offerings, branding, or promotions for the dominant gender


Balanced split (≈50/50) - Opportunity to run inclusive or diversified campaigns


High female ratio + specialty store - Indicates demand for niche products — expand category offerings


Business Interpretation

This chart allows marketing and merchandising teams to:
  • Understand gender-based customer clustering across regions
  • Launch targeted campaigns (e.g., loyalty programs, promotions)
  • Refine product assortments to suit local preferences
For example: A store with 70% female shoppers may benefit from deeper investment in lifestyle categories, while a balanced store could serve as a testing ground for unisex offerings.

​

Summary

In this phase, we laid the foundation for geo-powered retail intelligence using Zoho Analytics. Through a single, well-structured dataset and four powerful geo map visualizations, we transformed raw store data into real, actionable business insights.

Here’s what we achieved:

Report
Business Insights
Store Performance (Bubble)
Identified stores that are over performing or at churn risk based on revenue and satisfaction.
Revenue-to-Traffic Ratio (Filled + Scatter)
Detected ghost zones and optimized marketing ROI by comparing traffic and revenue.
Competitor Pressure Zones (Scatter)
 Mapped out competitor dominance and spotted at-risk or saturated regions.
Customer Gender Distribution (Pie)
Uncovered demographic patterns to tailor product, marketing, and in-store experience.

Click here to access the sample workspace.
These visualizations brought spatial awareness into every performance metric — turning maps into a strategic business tool.

And this... is just the beginning.

Stay tuned for Phase 2 — where Multi-Layer Geo Maps and Network Charts come together to supercharge your business strategy with even deeper spatial insights.

    • Sticky Posts

    • Invitation-Based User Access in Zoho Analytics

      Hello everyone, We’re rolling out an important update on how users are added to your Zoho Analytics Organization and Workspaces. Previously, when admins added users, they were automatically added to the organization. Moving forward, to improve security

    • Zoholics Europe 2025: Your Ultimate Data Analysis (Zoho Analytics) Workshop Experience

      Why should you attend? This year, Zoholics Europe 2025 is putting data analysis centre stage. With a dedicated workshop designed to answer all your data-related questions, you’ll gain practical skills, real-time solutions, and expert insights that you

    • [Webinar] Evolving BI & Analytics in the Age of AI

      Artificial intelligence is redefining how data is collected, analyzed, and leveraged across industries. As businesses strive to become more agile and insight-driven, traditional BI and analytics must transform to meet new demands. AI-first organizations

    • Geo-Powered Retail Intelligence with Zoho Analytics

      In today’s highly competitive retail landscape, data-driven decisions are no longer optional — they’re essential. While businesses collect vast volumes of data across regions, stores, and customer segments, the real value lies in how effectively this

    • Create and save user-specific filter views with Zoho Sheet

      The filters in Zoho Sheet have become even more collaboration-friendly. Previously, whenever you filtered any data, the filtered view will be updated for all the spreadsheet collaborators. This disturbed the data for others working on the same file. With this new update, you can apply data filters without altering the view for other collaborators in the file.   Collaborate with user specific filters   Let us say you are working on a sales report spreadsheet in real time with two remote colleagues. If

    • Recent Topics

    • Currency transition

      We are using Zoho CRM in Curacao, Dutch Caribbean. Our currency is currently the ANG. Curacao will be transition ing from using the ANG (Antillean Guilder) to using the XCG currency (Caribbean Guilder) on March 31st 2025, see: https://www.mcb-bank.com/caribbean-guilder.

    • Lookup fields

      Is there any way to add Lookup fields to Zoho FSM -- I do not see the option but I see default lookup fields in different modules

    • Using Zoho One to manage two (or more) businesses

      We are one company that operates two business, a scenario that Zoho One doesn't really seem to handle very well, and one which I can't imagine is at all unique to us! (It is basically designed to facilitate branding and use for one business only per subscription).

    • Switching Between Multiple Zoho One Organizations in New UI

      Here’s a polished version in English that you can use on Zoho’s support or community forum: Subject: Switching Between Multiple Zoho One Organizations in New UI Hello Zoho Community / Support Team, I’m currently managing two independent Zoho One organizations.

    • Fully functional FSM workflow

      I am using Books, FSM, Begin and Desk. At this moment, FSM is not fully functional even on its own. For example, Customer A buys 4 air-cons and 3 brackets from us. We are fine to create WO manually in FSM. This should be the full loop for a FSM workflow:-

    • Woocommerce Line Item Information

      I'd like to add each line item from a Woocommerce order to a zoho creator form record. The line items are found within the line items array, but I'm not sure how to get each item out of the array? Any help would be much appreciated.

    • Connect Woocommerce new order to zoho books via zoho flow

      Hello i want help to create a flow to create a new sales order from woocommerce to zoho books. Can someone send me step by step flow, functions and fields?

    • What's New in Zoho Invoice | April - June 2025

      Hello everyone! We're excited to share the latest feature updates and enhancements we've made to Zoho Invoice from April to June 2025. In this, you will learn more about the following features: New Integrations via Zoho Marketplace Add Images to Email

    • PROJECTS - More flexibility with task and pricing

      Hi Everyone, I would like to use PROJECTS in my Zoho Booking app but it does not fit into my business. For example: I charge per sessions fixed price. My session usually are 2 hours and I bill the customer on the end of the month. My session can have

    • Is it possible to change default payable account for a bill?

      We have a case where we need to change a bill account from the default accounts payable to another account (it can be current asset or current liability, depending on the case). However, Zoho Books has set default account for bills, (accounts payable)

    • how to upload a reviewed price list in zoho to replace the existing price list

      Price list upload for my zoho books

    • Banking: Transfer from another account without base currency

      Scenario: A banking line item shall be categorised as an "internal transfer" from another bank account. This is a USD to EUR transfer. Our base currency is CHF. What we tried: Category: "Transfer from another account" From: Our USD account To: Our EUR

    • Company details and emails

      Our company has recently been rebranded and we have new email address - How do I update information for users. I have tried to re invite users with new email but it sends me to organization and there is no where I can change the email or invite with new

    • Linking Resale Certificates to Customer Locations

      Florida Resale Certificates must be on every customer invoice. We have customers with multiple locations and each location has a seperate FL Resale Certificate. The FL Resale Certificate makes the transaction EXEMPT from Sales Tax. Can FL Resale Certificate

    • Notebook App Not Opening

      I love this app but for the last 2 days it recuses to open. My phone tells me the app is bugged and I must wait for a new update. Is anyone else having this problem or is something going on with me? I have many important notes that I can't necessarily

    • Admin and Dispatcher Users show as Field Technicians in Dispatch Module?

      Hi Zoho, Our Admin and Dispatch user both show up as Fied Technicians / Field Agents in the Dispatch module, but they most certainly should not be assigned to any of the work orders and service appointments. These users are NOT service resources. How

    • Full Text Customization & Translation in SalesIQ Chat Widget Settings

      Dear Zoho SalesIQ Team, Greetings, We would like to request an important enhancement to the chat widget customization options in Zoho SalesIQ. Current Limitation: At the moment, only some of the text shown in the chat widget is editable or translatable

    • Copy Sales Order Reference# to Purchase Order#

      Hello, We use our customer's purchase order number as the order number on our purchase order to the supplier.  We direct ship everything from our suppliers and the customers then see their PO number on the packing notes (instead of a sequentially-generated one). Therefore, is it possible to use automation to copy the Sales Order Reference# (customer PO) to the respective Purchase Order# (our PO) when converting the Sales Order to a Purchase Order?

    • Experience effortless record management in CRM For Everyone with the all-new Grid View!

      Hello Everyone, Hope you are well! As part of our ongoing series of feature announcements for Zoho CRM For Everyone, we’re excited to bring you another type of module view : Grid View. In addition to Kanban view, List view, Canvas view, Chart view and

    • Free webinar: Zoho Sign in Q2 2025: A quick walkthrough

      Hi there! We’re halfway through the year—and Zoho Sign has some exciting enhancements to show for it! Join us in our upcoming webinar to discover what's new and what you can look forward to. What will this session cover? Explore the newest features introduced

    • Using a Webhook as an Action

      I have been able to setup where I can use a webhook as a Trigger, but I am wondering how I can use a webhook as an Action. In the Zoho Flow Builder when using Zoho CRM as a trigger, I do not see a way to invoke a URL to POST json data that can be used

    • Add Microsoft Entra ID to Zoho One

      Hi! Have anyone tried the Zoho connection to Microsoft Entra ID (https://help.zoho.com/portal/en/kb/one/admin-guide/directory-stores/articles/add-microsoft-azure-to-zoho-one?action=kbArticleFollow&actionId=4014605732522 ) This is a big operation and you

    • Subform edits don't appear in parent record timeline?

      Is it possible to have subform edits (like add row/delete row) appear in the Timeline for parent records? A user can edit a record, only edit the subform, and it doesn't appear in the timeline. Is there a workaround or way that we can show when a user

    • Kaizen #197: Frequently Asked Questions on GraphQL APIs

      🎊 Nearing 200th Kaizen Post – We want to hear from you! Do you have any questions, suggestions, or topics you would like us to cover in future posts? Your insights and suggestions help us shape future content and make this series better for everyone.

    • Pushing Zoho People leave into Microsoft calendar: how to chose how "event" is shown (busy, free etc)

      Hi, how can I select how a "leave" event is pushed into Microsoft calendar? I want for leave "working elsewhere" to show as working elsewhere and NOT as busy.

    • Is there any way to prevent the row cloning feature(on edit page)

      My initial requirement is to prevent some users from adding new rows in the subform. For that, I have implemented the client script, and the script is working fine. But users are able to clone the row and make changes. For that, I was unable to find any

    • Custom Bulk Select Button

      Zoho CRM offers the ability to select multiple records and invoke a Custom Button This functionality is missing from Recruit Currently we can only add buttons in the detail page and list But we cannot select Multiple Records and invoke a function with

    • Tiktok and Instagram Carousel with Music

      Is it possible to add music or sound (can be downloaded or uploaded or attached) when we upload carousels in IG and Tiktok?

    • Once again, non-admins can no longer revise the site map

      Not sure when this change happened, but it's a problem now. This appears to be a regression on this issue: https://help.zoho.com/portal/en/community/topic/bug-non-admins-can-no-longer-revise-the-site-map ... which was solved. That issue was also a regression.

    • Modifying Product Details

      I am in the process of setting up new products in Zoho Commerce and have encountered a few problems: 1) Tabs It seems that Product Details pages do not have the ability to create Tabs. eg:  https://www.thedebugstore.com/tp240141-aardvark-usb-i2c-spi-host-adapter-total-phase.html

    • Customer Addresses cannot be edited/deleted in invoices

      In the invoices we have an option to change the customer address and add a new address Now I dont know why for some reason if we add an address through this field, the address doesn't appear in the customer module We cannot delete the addresses added

    • Detail View in Mobile without Labels

      Zoho creator 6. I have been trying to acheieve this but not able to. I have a quick view of my articles using custom layout for mobile. When i tap on an article it opens in detail view on my mobile which has two cols. Left displays label and right the

    • How do I automatically assign the project owner for all tasks in Zoho Projects?

      I have been researching for days on how to automatically assign all the tasks to the project owner on creation of the project in Zoho Projects. I have been having to go in and manually change all the task owner from 'unassigned' to the owner of the project

    • Updating task using excel file

      Hi, Is there a way to update existing tasks using excel file import?  Thanks

    • Zoho Books | Product updates | July 2025

      Hello users, We’ve rolled out new features and enhancements in Zoho Books. From plan-based trials to the option to mark PDF templates as inactive, explore the updates designed to enhance your bookkeeping experience. Introducing Plan Based Trials in Zoho

    • Cross module filtering is now supported in CRM

      Editions: All DCs: All Release plan: This enhancement is being released in phases. It is now available in AU, JP, and CN DCs. Help resource: Advanced filters The Cross-module filtering enhancement is now available to all CRM accounts in the following

    • Before Going To The Qc stage , site ready ness file upload mandtoty how to achive this in the blue print transition

      Before Going To The Qc stage , site ready ness file upload mandtoty how to achive this in the blue print transition On click of the Predelivery transition can we show site ready ness file upload mandtoty or on click of the QC show the alert message site

    • Note cards are duplicating

      Hi, I've been using this app for some time and love it. Recently I've noticed that upon closing a note card, it creates a duplicate. If I exit the notebook it's in and go back, everything is back to normal. Not a major issue but still a little annoying.

    • Where is the (Bulk) Notes Export function from Notebook ???????

      I have seen various threads over the last two years on this and basically no action from ZOHO at all ! BTW having to go to an individual note and export to PDF (which now doesn't even work ) or some sort of zoho format is by no means the answer ! I still can't see any sort of bulk (or even individual) export function across notes. This is really poor for a notes product that is nearly 4 years old from a "major vendor".  I now have a large number of notes (some with images) that I want to export and

    • Again about the backlighting of the search query when searching in a client for Linux

      Some time passed, I installed a client for Linux version 3.4.0, but I still did not receive the promised search with the backlighting of the search query how it was implemented in the client for android. In the previous topic, you told me that this function

    • Next Page