Marketer's Space: Proven tips to improve open rates – Part II - Online Help | Zoho Campaigns

Hello Marketers!

Welcome back to another post in Marketer's Space!

We're continuing from where we left off a fortnight ago. We ended the previous post discussing the subject line, and we'll continue from there. Let's dive right in.

Pre-header

Pre-header text accompanies the subject line. While the subject line tells your contacts what your campaigns are about, the pre-header text adds detail to it. We strongly recommend having it when you're creating campaigns.

The image below shows an email from Perplexity, wherein both the subject line and pre-header are present.

Here, the pre-header text drives home the point of why you need to use it. If you don't include it, you're missing out on important information you can display to your contacts even before they open your campaigns.

Here are some tips for crafting pre-header text:

• Keep the length between five and 12 words, and 30 to 60 characters. Any longer than that, and the text tends to get truncated and your contacts can't read it fully. Adhering to this length is also essential for making your campaigns mobile-friendly and mobile-responsive.
• Don't repeat what you've already mentioned in the subject line. You're wasting precious space by doing that.
• Place the most important hook in the first few words of your pre-header to grab your contacts' attention.

 
Sender name, from address, and reply-to address 

Let's say Patricia is the owner of Zylker Labs, an AI-centric marketing agency. She's new to this business, so she isn't fully aware of the dos and don'ts in email marketing. Though she sent well-crafted email campaigns to her contacts, she was dismayed to find that even after waiting for a couple of months, she didn't receive a single reply from them.

Upon closer inspection, she discovered that the fault lied with the sender name, sender address, and the reply-to address she had used. She didn't provide a sender name, and her sender and reply-to address was no-reply@zylkerlabs.com.

Zoho Campaigns provides granular control over sender details like these to help you avoid such mishaps. When you're creating an email campaign, you can add sender details such as your Sender Name, Sender email address, and Reply-to Address.

 

While "Sender Name" is not a mandatory field, it's best to specify a personalized or professional sender name, as it helps build trust. In Patricia's example, she can use:

• Patricia as a personable variant
• Patricia | Zylker Labs for a mixture of personableness and professionalism
• Zylker Labs for a simple, professional sender name

Not having a sender name will put off your contacts; they won't be tempted to open your emails.

Note: Zoho Campaigns automatically displays your sender address as the sender name if its left empty. 

If you use no-reply email addresses as your sender and reply-to addresses, you're telling your contacts not to communicate with you, which is a red flag. Instead use something like patricia@zylkerlabs.com, support@zylkerlabs.com, or help@zylkerlabs.com as your sender address. The same applies to your reply-to address, but if you wish to track the replies in a separate inbox, you can use a different address like mail-to@zylkerlabs.com or team@zylkerlabs.com.

Get consent

Let's say Julie has built a signup form using Zoho Campaigns and embedded it in her website (https://zylkerfashions.com) to attract customers. Many customers have signed up via the form to receive communications from her. Julie is excited and starts sending them campaigns. Soon, she realizes that half of these customers either marked her campaigns as spam, didn't reply, or unsubscribed—and that some campaigns didn't get delivered at all. Naturally, Julie is disappointed and frustrated, as she doesn't understand what went wrong.

Upon checking, Julie realizes that she didn't follow double opt-in to get consent from her customers. While you may assume that because people have signed up via your website, that means they're ready to receive campaigns—we strongly advise that you always confirm with them once.

Go to Settings > Manage Opt-in to enable double opt-in in Zoho Campaigns.



As soon as your contacts sign up via a signup form, Zoho Campaigns will automatically send a confirmation email that asks them to confirm their email address. Once they've confirmed, they'll be added as contacts in Zoho Campaigns. This is done to ensure that:

• Your contacts are genuinely interested in receiving communications.
• If they've specified an incorrect email during sign-up, the double opt-in email won't reach them, so they won't get added to Zoho Campaigns.
• You can avoid unnecessary unsubscribes, spam, and abuse complaints.
• Your mailing list remains clean, so you don't send campaigns to invalid email addresses, which can negatively affect your email deliverability.

 

Warm up your sender domain 

If you're starting out or haven't sent emails for quite some time, your sender domain is new or dormant—which means you have a cold domain.

Let's say you've imported 10,000 new contacts, and in your eagerness to start your marketing journey, you've sent campaigns to all of them at once—something called as an email blast. You should avoid this, because you can trigger the spam filters of email clients like Gmail, Yahoo, and Outlook, which not only leads to your campaigns being marked as spam, but also to rejection.

Sending from a cold domain affects your email deliverability negatively. Your domain can ultimately get blacklisted due to poor reputation, as well, which means you'll lose out on the opportunity to do business.

Hence, it's vital to warm up your domain by sending your campaigns in equal or incremental batches. For example, you can send 1,000 campaigns per day for 10 days or increase the number each day number from 1,000 to 1,250 to 1,500, and so on.

We've explored essential techniques to boost your email open rates, from crafting smarter pre-headers to warming up your sender domain for better deliverability. Apply these practices consistently to build trust and achieve long-term campaign success.

In two weeks' time, you'll be reading the final part of this series.

Happy marketing!

Kind regards,

Sai Prashanth

User Education

Zoho Campaigns

• Topic Participants

• Sai PrashanthR

  

• Sticky Posts

• Marketer's Space: Proven tips to improve open rates – Part II

  Hello Marketers! Welcome back to another post in Marketer's Space! We're continuing from where we left off a fortnight ago. We ended the previous post discussing the subject line, and we'll continue from there. Let's dive right in. Pre-header Pre-header

• Tip of the week 03 - Sending emails in batches

  Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be

• Tip of the week 04 - Know about your recipients' 'prime open time.'

  In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's

• Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

  Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other

• Email Deliverability Tip #3: Seal the deal with the preheader

  In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep

• Recent Topics

• Zoho CRM Queries Now Support Databases and Cloud Data Sources

  Hello everyone! We're thrilled to announce a major enhancement to the Queries feature in Zoho CRM! Queries now support a broader range of external data sources, allowing you to fetch live data and combine it with CRM records, all using a unified query

• Re: Application Architecture in Zoho Creator — A Platform-Specific Deep Dive

  A recent community post on application architecture made some excellent points about planning architecture early in Zoho Creator projects. The core message is right — Creator applications have a habit of growing organically into maintenance nightmares,

• Introducing a smarter, faster, and more flexible charting experience

  Hello Zoho Sheet users, We're delighted to share the latest news about a major update to charts in Zoho Sheet! The new version supports dynamic data ranges, granular styling options, faster loading, and other interesting enhancements that allow you to

• Zoho Bookings - Feature Request - Services Which Include A Resource and Consultant

  Hi Bookings Team, My feature request is to have the ability to add Consultants and Resources to Services. Use case: Your business provides first aid training and there are certain equpment you require to provide the half day training. There are only specific

• Assign Meeting in records

  It would be nice to be able to "call and assing" meetings from a record, for example from a Deal. Right now - calendar is synced with CRM - meetings show in calendar - you can go in each meeting and assign it to a record It would be nice to be able to

• Sincronizar eventos de Bigin en Zoho Calendar (Zoho Mail)

  Hola Me gustaría poder sincronizar mi Calendario de Zoho (Mail) con los eventos de Bigin. No veo la opción disponible.

• Sales Receipts in UK Free tier

  Is Sales Receipts available in UK Books, specifically at the Free tier? None of the options from the help pages are available to me.

• My client requires me to have custom pdf file names to except payment for invoices, how can I customize this before emailing.

  Hello! I love the program so far but there are a few things that are standing in the way. I hope you guys can code them in so I can keep the program for years to come. My client requires I customize the pdf file names I send in for billing. Can you please

• When I schedule calendar appointments in zoho and invite external emails, they do not receive invites

  Hello, We have recently transitioned to zoho and are having a problem with the calendar feature. When we schedule new calendar appointments in zoho the invite emails aren't being sent to the external users that we list in participants. However, this works

• Migrate different zoho subscription to zoho one

  Dear We have different zoho subscription we need to migrate it to zoho one. Currently we are paying for zoho email, zoho expense, zoho payroll etc under different admin We need to move it too zoho one flexlible plan for all my employees

• Bigin use in hospital- Human Med or Veterinary

  I am looking for users who are in either human or veterinary medicine and use the CRM specifically for referral management tasks. Are you using the basic version? How many users update the CRM and is it effective? Did you pay for additional customizations?

• Standardize email communication with Signature Template

  Maintaining a consistent and professional signature across all outgoing emails is essential for any organization. However, when users manage their signatures individually, it often leads to inconsistencies like varying formats, missing designations, or

• Zoho Books: tax is not automatically pulled from product-data anymore - why?

  Hi, until a short time ago, you could set a default taxrate for each product/item. This taxrate automatically appeared each time the item was chosen in an invoice or quote. Why does this not work anymore? The field is still there at the product record,

• Setting up property management in Zoho Books

  Hi, I run a property management business that manages property complexes. There are multiple owners, some owning more than one property on the same complex. My role is to manage the fees they pay for maintenance of common areas, such as the swimming pool

• Zoho Creator to GMAIL API Setup - Where Do I Begin?

  Does anyone know how to connect Zoho Creator to Google Workspace (Specifically GMAIL?) We have FLOW setup and working fine to send emails via GMAIL, but Flow doesn't accept file attachments which is a major problem. So, we need to be able to send an email

• Kiosk Page Refresh

  We have a Kiosk running from a button in contacts to update values and also add related lists, which works great, but when the kiosk is finished the page does not refresh to show the changes. Is there a way to force the contact to refresh/update when

• Setting GC session variable programatically in a website

  Hi! Is there a way now to programatically set session variables from a website for a Guided Conversations? The current available methods are dependent on react-native.

• Ticket Merge Error

• Refresh frequency

  Dear Zoho Team, I really, truly appreciate that Zoho Books gets frequent updates. As a matter of fact this is how a good SaaS company should stay on top. However, I feel that I have to hit refresh almost every day. This was exciting at the beginning but

• Update application by uploading an updated DS file

  Is it possible? I have been working with AI on my desktop improving my application, and I have to keep copy pasting stuff... Would it be possible to import the DS file on top of an existing application to update the app accordingly?

• Two-factor authentication (2FA) Log-in Problems

  The Two-factor authentication (2FA) Login on my passwords doesn't match , so it wont accept login I'm down to my last backup code.

• Remove my video

  Hi, How can I remove my video so that I don't have to see myself. It's weird so I always remove my own video from what I see but cannot find this feature here. Thanks!

• Client Script: Any plans to add support for multi-select field with onChange

  Client Script is fantastic and the documentation lists multiselect form fields as unsupported. Just wondering if there are any plans to make this a supported field. https://www.zoho.com/crm/developer/docs/client-script/client-script-events.html 2. Field

• Feature Reqeust - Include MPN In Selectable FIelds

  I have noticed that the MPN is not available to show in the list view of Items. Please consider adding it as EAN, UPC and ISBN are all available, so it doesn't make much sense to exclude this similar option. Thanks for considering my feedback.

• Experience effortless record management in CRM For Everyone with the all-new Grid View!

  Hello Everyone, Hope you are well! As part of our ongoing series of feature announcements for Zoho CRM For Everyone, we’re excited to bring you another type of module view : Grid View. In addition to Kanban view, List view, Canvas view, Chart view and

• Windows Desktop Application for Bigin

  I'm finding the need for a standalone Bigin desktop app for Windows users. Most of my daily work is done through a browser, so I often have several open tabs while working with customers and checking product information, etc. With Bigin currently only

• Set another Layout as Standard

  We created a few layouts and we want to set another one to standard:

• Salesforceに添付ファイルを格納したい

  お世話になっております。 Salesforceに添付ファイルを格納したく、カスタムオブジェクトに連携し、 「ファイルのアップロード」項目を設けました。 実際、エラーもなく送信出来たのですが、実際生成されたカスタムオブジェクトのレコードを見ると、どこにも添付ファイルがありません。仕様として、この添付ファイルはSalesforceのどこに格納されるのでしょうか？ 今回作りたいフォームは、複数の書類を添付するため、Zohoformのファイルアップロード項目「本人確認書類」「源泉徴収票」などの項目を、Salesforce側にも設けた「本人確認書類」「源泉徴収票」という各項目にURLリンクとして紐づけたいと思っておりました。

• Knowledge Base article lists

  Is it possible to adjust the number of articles that are visible under a category of the Knowledge Base portal? Currently it looks like by default it populates about 5 articles before it puts the "more" option at the bottom. Looking to see if I can extend

• Discrepancy in Contracts with Fields list/Layout

  The Support Plan field on the layout isn't in the fields list. What am I missing?

• Migrating all workflows to another Zoho account

  We are going to transfer into another company, and we are going to get new emails and new Zoho accounts. Is there a way to migrate (or save in some sort of external file) all presets and settings that we have on this account? That includes primarily workflows,

• Edit The Newsletter

  There doesn't seem to be the ability add a title and a caption below the button. Can this be done?

• Unable to Delete Items – No Visible Transactions but Error “Items which are a part of other transactions cannot be deleted…”

  Hello Community, We are using Zoho Inventory for our business and encountered a persistent issue that is preventing us from deleting certain items. The message shown is: “Items which are a part of other transactions cannot be deleted. Instead, mark them

• Keyboard UX for Assemblies

  The new Assembly module has a counter-intuitive behavior that ought to be corrected. When an Assembly is ready to be entered, there are two options given, the blue-highlighted "Assemble" and the gray "Save as Draft". This correctly implies that the normal

• landed cost-need help with different currency under the same bill

  I’m having trouble recording landed costs in Zoho Inventory/Books. My purchase order is in CNY, but the landed cost (freight) I pay is in USD. Zoho forces everything under the same bill to use one currency, so I can’t enter the landed cost in its actual

• Improved Functionality PO Bill SO Invoice

  Hello, I need to enter over 100 items, it's frustrating to scroll a few item rows and wait for more to load, then scroll again. It would be nice to have buttons that scroll to the top or bottom with one click. Furthermore, these items I'm adding are VAT

• Generate a link for Zoho Sign we can copy and use in a separate email

  Please consider adding functionality that would all a user to copy a reminder link so that we can include it in a personalized email instead of sending a Zoho reminder. Or, allow us to customize the reminder email. Use Case: We have clients we need to

• I would like to request a new feature or setting for SalesIQ.

  Hello Zoho Team, I would like to request a new feature or setting for SalesIQ. Currently, when a user opens our contact widget and clicks on the "Chat with us" option, it opens a standard chat window that remains empty until either the user types a message

• In Zoho inventory Converting sales return to cerdit note from using Api from Creator Error details: {"code":-1,"message":"Invalid Sales Return ID."}

  In Zoho inventory Converting sales return to cerdit note from using Api from Creator Error details: {"code":-1,"message":"Invalid Sales Return ID."} this is button Function used in the Creator map Inventory.Create_Credit_note(int CRE_ID) { return_value

• Zia should track how customer relationships evolve over time

  Here's a feature idea that I've been thinking about The Problem Zia is great at analyzing individual interactions email sentiment, call transcription, best time to contact. But here's what it can't do: tell you how a relationship has evolved over time.

• Next Page