Zoho Campaigns - édition pour les agences de marketing

En tant que spécialiste du marketing numérique, vous êtes conscient des défis que représente la gestion de campagnes pour plusieurs clients à la fois. Entre la planification du contenu, la conception de modèles, l'obtention de l'approbation du client, l'étude des analyses et le suivi de vos informations d'identification pour chaque compte, votre travail peut rapidement devenir accablant. Heureusement, Zoho Campaigns a travaillé dur pour vous proposer une solution.

Nous avons lancé un module exclusif pour les agences de marketing numérique. Désormais, vous pouvez gérer les campagnes de tous vos clients à partir d'un seul endroit en utilisant un seul identifiant de connexion !

Avec l'édition Agence de Zoho Campaigns, vous pouvez :

• Alterner facilement entre les comptes

Traditionnellement, une agence de marketing numérique doit s'inscrire séparément pour gérer les campagnes par email de chaque client. Avec cette édition, vous n'avez besoin que d'un seul compte parent. Vous pouvez gérer tous vos différents clients depuis la console Agence : ajoutez, supprimez, gérez et envoyez des campagnes au nom des clients.

• Redistribuez les licences entre vos clients

L'édition Agence permet d'acheter des licences en gros et de les distribuer ensuite à leurs clients, en fonction de leurs besoins.

Prenons l'exemple de Zylker, qui peut désormais acheter 10 000 licences et les répartir en conséquence entre les comptes A, B et C. Auparavant, Zylker devait acheter des plans différents pour les trois comptes, et tenir à jour les limites et les dates d'expiration pour chacun d'eux. Si un client dépassait sa limite, Zykler devait passer du temps à le contacter pour faire approuver les fonds nécessaires à l'achat de licences supplémentaires.

Avec l'édition Agence de Zoho Campaigns, vous pouvez sauter cette étape grâce à la possibilité de réaffecter des licences d'un compte à un autre. Dans le cas où un client mettrait fin à sa relation avec votre agence, ses licences peuvent toujours être réaffectées à vos autres clients.

• Ne vous inquiétez jamais de la gestion du contenu

Vous connaissez certainement le sentiment d'être débordé pendant certaines périodes. Les vacances, par exemple, peuvent être particulièrement stressantes, car tous vos clients doivent lancer des campagnes en même temps. Même si leur contenu est similaire, de nombreux outils de marketing vous obligent à créer un modèle à partir de zéro pour chaque client.

Avec l'édition Agence, vous pouvez "pousser" un modèle vers plusieurs clients. Il suffit d'en concevoir un dans votre compte parent et de l'enregistrer dans votre bibliothèque. À l'aide du bouton "Push", vous pouvez envoyer le modèle aux clients de votre choix.

• Gardez vos clients au courant, en permanence

Nous avons facilité l'obtention de l'approbation des clients sans avoir à envoyer de mails. Le module vous donne la possibilité de partager le contenu que vous avez créé directement avec vos clients afin qu'ils puissent donner son avis.

Vous pouvez également ajouter un utilisateur de l'équipe du client à ce portail, afin qu'il soit informé de tous les avancées de la campagne.

Si vous êtes une agence de marketing numérique et souhaitez en savoir plus sur le fonctionnement de la console d'agence, cliquez ici.

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