There used to be a time where medical practitioners including dentists used to be least bothered with appointment scheduling sites as they used to be very less in numbers.
Also, there were not many options for customers to pick their dentists in several places as well.
This is not the case today. With the rise of internet in the last two decades, customers started to look for information on the internet for almost everything that you need.
Therefore, you need to offer a very good online experience to your customers so that they are impressed from the very start and that helps you convert some prospective clients into your patients.
This can be done by having an amazing website and an appointment scheduling site to further facilitate your online presence.
In this guide, we will help you make your own appointment scheduling site and use it as a tool to market your business.
Do you really need an attractive appointment scheduling site for your company?
You will know in the healthcare industry that having an excellent online presence will improve your position in your market among your competitors.
In addition, this will also be put in a good position so that new patients prefer to take advantage of your services instead of others.
This is because most individuals do not gamble on price when it comes to selecting healthcare. They know about that already as for your existing customers. As for the new people, how can they realize that your services are as awesome as you claim?
One way to do that is to provide a well-built web presence that will inspire the customer in such a direction that he or she thinks your service may be great as you say. The more you manage so, the more your future customer will trust you in what you say. Another measure you may consider is getting positive ratings, but with emerging clinics that do not have sufficient public feedback, it is challenging to get across.
An enticing appointment scheduling site is an important part of this. It lets you provide high quality message about your business’ services with minimum effort and expense from your hand.
You need to remain at the top of your game in today's environment where there is lots of competition to ensure you stay on top of the market. To do this, you need to make sure that your company always has the best appointment scheduling site possible.
Certain rules and guidelines need to be followed while doing this. But why?
For this guide, our goal is to build the best scheduling page you can make for yourself. To do that, you ought to obey a set of rules so that your appointment scheduling site does a lot more than just reflect the industry.
Every industry has some visual characteristics that are essential to demonstrate the industry's look when it comes to design.
For starters, on their sites, businesses in the agriculture industry tend to go for the color green on their color scheme in almost everything that they have online. This helps bring the feeling of being around plants when people view their web pages, which helps these businesses keep the view hooked on to the page.
For most instances, the consumers are expected to vote for such a company rather than another, as they are much more inclined to accept the former's company with what they have observed online.
It is therefore important that you follow those rules which are widely used in your industry to ensure that your online presence helps you remain above the competition.
This article should give you an outline of what you need to learn while developing your scheduling page for appointments in your field. If you need an in-depth guide that covers every phase of the process, then we suggest that you go through this guide before moving forward. Be it
Logistics,
Sports,
General Clinics or any
other industry for that matter, having an attractive and good-looking appointment scheduling website can only work wonders for your business.
This guide will provide an overview of what you need to know while designing your appointment scheduling site in this industry. If you need an in-depth guide covering every step of the process, we have a
guide made for that very purpose.
All right, so, how should you go about making an appointment scheduling site?
An appointment scheduling site that has a really pleasing and elegant user experience can impress the customers who view it.
If you succeed in doing this right then this will help you catch the customer's attention and keep him on the page for much longer periods they usually do.
The website should also have all the customer needs to learn about when they book a clinic appointment.
You can create a perfect scheduling page with the correct mix of color, backdrop and text, which you can use to highlight your business. This will help you win the consumer trust which, in effect, will promote your company.
The best place to start is your background image.
When your consumer is on your scheduling list, your background picture sets the tone for your business. Therefore, one of the most important aspects of your page to which you need to pay attention is this as well.
Now let us think how your page's picture will look like. You will like the page to offer a sense of hospitality and support like you will normally get in a hospital as you typically look at every website that is in the healthcare sector. You ought to use the shades that you usually use in a hospital to achieve so.
Which are the shades of environments like these that you use most of the time? Most of them are brown, teal, light blue, mint green, purple and other popular colors.
For so long, those colors have been with the healthcare industry that people associate them with a clinic or hospital almost immediately. From these, you may choose the color scheme you want to use for your article. It refers both to your background picture and to certain items on your scheduling list.
When you have the colors in mind, we recommend that you select a photo from your appointment scheduling site for your background image which integrates these colors.
Keep in mind that on top of your background picture there may be other components, so try to choose one that does not have too much going on in the picture. A clear and elegant picture is always the perfect option for your backdrop, because it complements everything else on your scheduling page well.
If you have just started your company or you cannot find good images, do not worry. There are several websites on which you may either buy a picture or access one for free, for which the procedure is described in depth on the guide listed at the beginning of this article.
Although solid colors are indeed a choice for the backdrop, we will strongly advocate against it because it looks very poorly put together and does not display the commitment and consistency across the scheduling site that you have in your services.
If you want to go for a picture, one more aspect you need to hold in mind is that you need to choose a picture where there are not many boundary issues.
That is because the establishment's logo and name should show at the top left corner of the schedule screen, which may not be noticeable because there is a lot going on in that section of the background picture behind it.
If you have trouble getting your choice of color scheme, check out some popular healthcare center websites to get some inspiration.
Below are also some of our suggestions on the same:
You may use the hex value given below to get the same color from above when selecting colors from these recommendations.
What about the other things on your site, then?
The color scheme you selected earlier when picking your backdrop picture would be the one you will be using on other sections of your scheduling page for appointment.
We do it so that your background picture and the elements on your scheduling page together function as a part of a common language of design. This also gives an appealing and full look to your appointment scheduling site.
In the case of the text, to bring uniformity to the page, it is best to go with the same color you had applied for the button. If the background image is crippling the text with this color, you should either go for black or white, depending on the situation. To achieve so, use a trial and error approach and select the color to help the user interpret the text very quickly.
We suggest that you test the live overview of your website with the improvements applied by clicking on the Go To button at the very bottom of the Workspace Settings tab each update you update on your appointment scheduling site.
In short, you will have a clear and beautiful backdrop on your appointment scheduling site and a nice color on your buttons with the correct text color on top of it. It should give the consumers a rather health care-like allure, right from the screen of their computer.
The most important element undoubtedly is the text on your page.
There are two lines above the buttons on your site, where you can give any text that you want.
There are two options to utilize these text fields: either you can use this section to market the business employing certain words to do so, or you can use it to inform patients with everything they need to learn before making a clinic appointment.
This option is yours to determine but ensure you make good use of the area. If you feel the space given for text is not sufficient for you, you can always edit the space between the buttons and the page footer to write what you need. Just ensure sure the text on the picture is legible enough for the user to interpret clearly should you want to do so.
Is that everything that you need to do? Not quite!
After you have designed the scheduling page for the appointment, we highly recommend that you show others your page and ask for their opinions.
Though others' perspectives often point out issues you may have overlooked, they also often include feedback for your work that can further enhance your website.
Be sure you get multiple opinions from those you know, such as bosses, colleagues and relatives, and incorporate certain changes you believe would improve your appointment scheduling site.
You should also start asking inputs from your clients regarding the same from whom you can take in feedback that can be used to develop your scheduling website further.
We hope that this guide will help you! If you have any questions regarding this guide, let us know in the comments below.
Image Credits:
Recent Topics
Turning the page for Zoho SalesIQ: 2025 to 2026
As we wrap up 2025, we would like to take a moment to reflect on what we set out to achieve this year, what we’ve delivered, and where we’re headed next. What we focused on in 2025 This year was all about strengthening the core of engagement and AI, making
Stage-probability mapping feature in custom module
Hi, I'm building a custom module for manage projects. I would like to implement the stage-probability feature that Potentials has. Is this possible?
Temporary Outage in Zoho Cliq Affecting US Users – July 23, 2025
We experienced a service disruption in Zoho Cliq that impacted core functionality for users in the US region. The issue occurred between Jul 23, 2025, 06:54:00 PM IST and 07:13:13 PM IST, lasting approximately 19 minutes. To restore service stability,
Why Sharing Rules do Not support relative date comparison???
I am creating a Sharing Rule and simply want to share where "Last Day of Coverage" (Date field) is Greater than TODAY (Starting Tomorrow). However, sharing rules don't have the option to compare a date field to a relative date (like today), only to Static
Zoho Cliq not working on airplanes
Hi, My team and I have been having this constant issue of cliq not working when connected to an airplane's wifi. Is there a reason for this? We have tried on different Airlines and it doesn't work on any of them. We need assistance here since we are constantly
Problem with Workdrive folders
I'm having a problem a problem accessing files in a Zoho work drive folder when using the Zoho writer app. The problem folder appears grayed out in the Zoho work drive window in both the online and writer application. However I can open the folder in
Multi-currency and Products
One of the main reasons I have gone down the Zoho route is because I need multi-currency support. However, I find that products can only be priced in the home currency, We sell to the US and UK. However, we maintain different price lists for each.
Create an Eye-Catching Announcement Widget for Your Help Center
Hello Everyone! In this week’s edition, let’s explore how to keep your customers updated with exciting news in the Help Center. See how ZylkerMobile wowed their customers by bringing updates right to their portal. ZylkerMobile, the renowned brand for
Send Whatsapp with API including custom placeholders
Is is possible to initiate a session on whatsapp IM channel with a template that includes params (placeholders) that are passed on the API call? This is very usefull to send a Utility message for a transactional notification including an order number
Customer Management: #6 Common Mistakes in Customer Handling
Managing customers doesn't usually fall apart overnight. More often, slight gaps in the process slowly become bigger problems. Incidents like missed follow-ups, billing confusion, and unhappy customers will lead to revenue loss. Many businesses don't
Zoho Desk iOS app update: UI enhancement of picklist and multi picklist fields
Hello everyone! We have enhanced the UI of the picklist and multiselect picklist fields on the Zoho Desk iOS app to provide a more refined, efficient, and user-friendly experience. We have now supported an option to Search within the picklist and multiselect
Zoho Desk iOS app update: Revamped scribbles with Apple pencil kit
Hello everyone! We’re excited to introduce a revamped Scribble experience, rebuilt from the ground up using Apple PencilKit for smooth strokes, proper scaling, and seamless image uploads. Please update the app to the latest version directly from the App
Zoho Desk Android app update: Norwegian language support
Hello everyone! In the most recent Android version of the Zoho Desk app update, we have brought in support to access the app in Norwegian language. We have introduced the Norwegian language on the IM module of the Zoho Desk app as well. Please update
Field Description is very small
Hello, The field Description in the activity is very small. Why don't try open a new window, or a bigger popup, or increase the width of the "popup". Example:
Function #53: Transaction Level Profitability for Invoices
Hello everyone, and welcome back to our series! We have previously provided custom functions for calculating the profitability of a quote and a sales order. There may be instances where the invoice may differ from its corresponding quote or sales order.
Payment Vouchers
Is there any Payment Vouchers in Zoho? How can we create payment for non-trade vendors, i.e. professional fees, rent, and payment to commissioner income tax?
API in E-Invoice/GST portal
Hi, Do I have to change the api in gst/e-invoice portal as I use zoho e books for my e-invoicing. If yes, please confirm the process.
When I click on PDF/PRINT it makes the invoice half size
When I click PDF / Print for my invoice in Zoho Books, the generated PDF appears at half size — everything is scaled down, including the logo, text, and layout. The content does not fill the page as it should. Could someone advise what causes Zoho Books
Search by contain letter in a column
Hello, everyone I need a filter function that searches by letter in a cell, and it should be a macro. To clarify further, if I have a column with several names and I chose a search cell and what I want is search by a single letter, for example, "a" then
Enrich your contact and company details automatically using the Data Enrichment topping
Greetings, I hope you're all doing well. We're happy to announce the latest topping we've added to Bigin: The Data Enrichment topping, powered by WebAmigo. This topping helps you automatically enhance your contact and company records in Bigin. By leveraging
Easier onboarding for new users with stage descriptions
Greetings, I hope all of you are doing well. We're happy to announce a recent enhancement we've made to Bigin. You can now add descriptions to the stages in your pipeline. Previously, when creating a pipeline, you could only add stages. With this update,
Zoho Books Invoices Templates
It would be really helpful to have more advanced features to customise the invoice templates in Zoho Books. Especially I´m thinking of the spacing of the different parts of the invoice (Address line etc.). If you have a sender and receiver address in
Can add a colum to the left of the item in Zoho Books?
I would need to add a column to the left of the item column in Books. When i create custom fields, i can only display them to the right of the item.
Verifying Zoho Mail Functionality After Switching DNS from Cloudflare to Hosting Provider
I initially configured my domain's (https://roblaxmod.com/) email with Zoho Mail while using Cloudflare to manage my DNS records (MX, SPF, etc.). All services were working correctly. Recently, I have removed my site from Cloudflare and switched my domain's
AI Bot and Advanced Automation for WhatsApp
Most small businesses "live" on WhatsApp, and while Bigin’s current integration is helpful, users need more automation to keep up with volume. We are requesting features based on our customer Feedbacks AI Bot: For auto-replying to FAQs. Keyword Triggers:
2025 Ask the Experts sessions wrap-up : Key highlights from the experts
Here is a rewind journey of our Ask the Experts (ATE) Sessions, where we brought you expert insights and practical best practices together in one place. This recap highlights the key takeaways, learnings, and best practices from all these sessions so
How to disable the edit option in subform
How to disable the edit option in subform
Adding non-Indian billing address for my Zoho subscription
Hey Need help with adding a non-Indian billing address for my Zoho subscription, trying to edit the address to my Singapore registered company. Won't let me change the country. Would appreciate the help. Regards, Rishabh
Move record from one custom module to another custom module
Is it possible to create a button or custom field that will transfer a record from one custom module to another? I already have the 'Leads' module used for the Sr. Sales department, once the deal is closed they convert it to the 'Accounts' module. I would like to create a 'Convert' button for a custom module ('Locations') for the department that finds locations for each account. Once the location is secured, I want to move the record to another custom module called 'Secured Locations'. It's basically
Convert Lead Automation Trigger
Currently, there is only a convert lead action available in workflow rules and blueprints. Also, there is a Convert Lead button available but it doesn't trigger any automations. Once the lead is converted to a Contact/Account the dataset that can be fetched
Notes Not Saving
Hello, My notes are continuously not saving. I make sure to save them, I know the process to save them. It is not operator error. I go back into a Leads profile a while later and do not see the previous notes that I have made. I then have to go back and do unnecessary research that would have been in the notes in the first place. Not a good experience and it is frustrating. Slows me down and makes me do unnecessary work. Please resolve. As a quick heads up, deleting cookies is not a fix
Integration between "Zoho Sprints Stories" and "Zoho Projects Tasks/Subtasks"
We have two separate teams in our organization using Zoho for project management: The Development team uses Zoho Sprints and follows Agile/Scrum methodology. The Infrastructure team uses Zoho Projects for traditional task-based project management. In
Prefill form with CRM/Campaigns
I created a form in zForms and created prefill fields. I added this to the CRM and selected the fields so when sending from the CRM, the form works great. However, I want to use the same form in Campaigns and I want it to pull the data from CRM (which
Triggering a campaign automation from a Form
I used Forms to create a lead form that is accessed by a button on my website. The field information flows into the CRM. However, I am trying to figure out how to use Campaign automations to start a workflow (series of campaign emails) that is triggered
Name changed in settings for mailbox but still not changed when typed in To field
In the email account secretary@ i have updaetd the new staff members details but the old members name still appears when I type secretary@ in the To field. I cant work out where Zoho is finding the old name from. I have deleted the browser cache. If I
Employee Appraisal Applicability - Why is Date of Joining Hard-Coded?
In the new (to me, at least) Performance Appraisal Cycle wizard, it's possible to set criteria to determine for whom the appraisal process should apply. This makes sense on its face. However, one MUST use the Date of Joining criterion as a filter. Why
Formula fields
Zoho People now supports formula fields. This post illustrates it. Formula fields are fields whose value is calculated instead of being entered by the user. Using this, number, decimal and date manipulations can be done. The value of this field could be numeric or date depending on the output of the formula. In date manipulations, the result will be given in milliseconds, which you can format as per you need. The operators we support are +, - , *, /. Formula fields get recalculated automatically
Copy paste from word document deletes random spaces
Hello Dear Zoho Team, When copying from a word document into Notebook, often I face a problem of the program deleting random spaces between words, the document become terribly faulty, eventhough it is perfect in its original source document (and without
Is it possible to use module field filters via URL parameters?
It would be really convenient if I could quickly link to a filter. For reference, this is the filter functionality I'm referring to: https://help.zoho.com/portal/en/kb/crm/customize-crm-account/advanced-filters/articles/advanced-filters For example: My
Transitioning FESCO Bill Project to Zoho Sheets and Integration Options
Hello Zoho Support, I'm considering transitioning my FESCO bill project from Google Sheets to Zoho Sheets and wanted to know if there are integration options to seamlessly migrate our existing work. You can view our platform here, any guidance would be
Next Page