Highlights of Zoho Social 2025: Milestones and moments

Hey everyone! 

As we step into 2026, it’s a great time to look back at everything 2025 brought to Zoho Social. This year was big, packed with powerful new features, smart enhancements, exciting events, and a major milestone: a whole decade of Zoho Social.

And that’s not all. Along with product updates, we also introduced two brand-new apps under the Zoho Social umbrella, Linkthread and Social Toolkit, designed to add value to your social media strategy.

So let’s dive into a quick flashback of 2025 and relive the highlights that made this year unforgettable.

Zoho Social turns 10!

Ten years. One incredible journey. 

A decade of connections, growth, and endless learning.

What began 10 years ago with a simple goal to help businesses build meaningful relationships with their audience has grown into a platform trusted by brands worldwide.

As we celebrate this milestone, we’re taking a moment to reflect on the journey, the people behind the product, and the community that grew with us along the way. To mark 10 incredible years, we released a special video that captures our evolution of the product, the team, and the vision that continues to drive us forward. 

As we step into the next decade, we're excited to evolve, adapt, and grow together.

Here’s to the next 10 years and beyond!

Introduction to Linkthread

This year, we didn’t just upgrade Zoho Social, we expanded it. Introducing Linkthread by Zoho Social, our very own link-in-bio tool.

Linkthread lets you create a single, centralized link that brings together all your important pages, content, blogs, and media in one place. Whether you're a business, brand, or creator, it helps you share everything your audience needs through one clean link in your social bio.

Introduction to Toolkit 

The Social Toolkit is a free, in-house solution designed as a one-stop dashboard to simplify content creation and social media planning.

1. Instagram Grid Builder helps you plan and split images to maintain a visually consistent and well-organized Instagram grid.
2. Instagram Regram allows you to reshare posts while giving proper credit to the original creator, making collaborations and reposts easy.
   
3. Campaign URL Builder lets you create trackable URLs with campaign parameters to measure performance and understand traffic sources.
   
4. Postify converts URLs into visually engaging images, making links more shareable across social platforms.
5. InstaScript helps you style Instagram captions using custom fonts, emojis, and formatting for more expressive content.
6. QR Code Generator helps you generate QR codes for URLs, media, text, or apps, enabling quick and easy content sharing.
   
   

Social Media Bootcamp

Zoho Social went beyond features and updates to invest in learning and community. We hosted our first-ever Social Media Bootcamp in Chennai, Tamil Nadu. The event brought together passionate minds from across the state—startup owners, students, partners, and social media marketers, all united by one goal: to learn, create, and level up their social media game.

Our team shared insights on different content formats, brand storytelling, and ways to craft more narrative-driven, engaging content. We also showcased how the right tools can simplify social media management and improve consistency. With an interactive, hands-on session, attendees put their learnings into action by building their own social media pages using practical strategies, insider tips, and best practices, making the experience both impactful and memorable.

AI Credits by Zoho Social

Zia, Zoho’s built-in AI assistant, makes composing posts and responding to customers smarter and faster. We've introduced a credit-based model that gives you access to Zia’s AI features at no extra cost.

Your subscription now includes monthly Zia Credits, with each plan offering a specific credit allocation. These credits are automatically renewed and consumed based on the complexity or length of the content generated, making AI-powered creation and replies within Zoho Social easy, seamless, and always accessible.

Hashtag Reports

Hashtag Reports offer detailed insights into the hashtags you’ve previously used across your connected social channels. With key metrics such as total posts, likes, comments, shares, and overall engagement, you can easily track hashtag performance from the Reports dashboard. These insights help you identify top-performing hashtags and fine-tune your content strategy for better reach and engagement.

Connect social channels through the Android app

The Zoho Social Android app received a major upgrade this year, making channel setup more seamless than ever. You can now connect and manage your social channels directly from the mobile app with no web access required. Whether you’re a first-time user setting up your brand or an existing user adding new channels, everything can be done right from your Android device. This update gives you the flexibility to manage Social anytime, anywhere.

Post Preview

Your compose window got a smart upgrade with Post Preview. This feature lets you see exactly how your content will appear once it’s published across different social channels before you hit publish. By previewing your post in advance, you can quickly fine-tune the layout, copy, or visuals to match each platform and maintain a consistent feed aesthetic. With Post Preview, you can review, refine, and publish with confidence, knowing your content looks just the way you intended.

LinkedIn Profile Analytics

Zoho Social, in partnership with LinkedIn, has launched LinkedIn Profile Analytics, enabling deeper insights into your personal profile performance. This feature allows you to track how individual posts are performing through engagement metrics such as reactions and comments, helping you understand what content resonates most with your audience. Along with post-level insights, you also get a consolidated view of your profile, including follower growth, audience demographics, and overall activity—giving you a complete picture of your personal branding efforts over time.

Threaded Posts

When your story needs more than a single post, Threaded Posts step in. This feature lets you break long-form content into a connected series of posts, making it easy to share detailed updates without limits even if you’re not on a premium plan. You can create threaded posts across platforms like X, Bluesky, and Threads, making them ideal for customer stories, step-by-step guides, product launches, and announcements. With threaded posts, your content stays structured, engaging, and easy to follow.

Key enhancements across modules and mobile apps

This year, Zoho Social rolled out several important enhancements across core modules. The Messages tab now supports sending audio and video messages, while the Inbox allows you to manage and respond to threaded posts, reply to Facebook and Instagram ad comments, and send private replies—all from one place. The Compose window saw key updates, including the ability to publish images to TikTok and receive recommendations for popular hashtags based on past usage. Additionally, the Monitor tab was updated to support tracking Bluesky channels and monitoring Instagram tags more effectively.

Along with web enhancements, Zoho Social also introduced a few updates to its Android and iOS apps to improve the overall mobile experience.

Social overview video

We also rolled out a new Zoho Social overview video that showcases the complete user journey. From channel connection to content publishing and performance reporting, the video offers a simple and engaging walkthrough of the journey from start to finish, giving users a clear picture of how Zoho Social supports their day-to-day social media management. 

As we wrap up 2025, our 10th year, we’re thankful for your trust and support throughout this incredible decade.

And this is just the beginning. 2026 awaits!

We’re gearing up for an exciting year ahead, packed with powerful new features, smarter AI capabilities, more channel integrations, and enhanced reports and analytics to help you do even more with Social.

Thank you for being part of the Zoho Social journey. The best is yet to come! 

Regards,

The Zoho Social Team.

• Topic Participants

• Stephania Beverly

  

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