Reports for LinkedIn profile
Reports for the LinkedIn Profile Page provide a consolidated view of your personal LinkedIn activity, helping you understand how your page is performing as a whole. These reports give you an overall view of your performance, including how your audience is growing, what type of content drives more engagement, and how your efforts are contributing to your professional presence.
Summary reports
You’ll get an overview of all the posts published from your LinkedIn profile, along with key metrics on audience growth, post performance, and overall engagement.
Audience Summary
Total Followers – The total number of followers on your LinkedIn profile, along with follower growth percentage and average followers gained per day.
New Followers – The number of new followers gained during the selected date range.
Posts and Engagement Summary
Total Posts – The total number of posts published from your LinkedIn profile within the selected time period.
Total Engagement – The total count of all engagement actions received across your posts.
Top Post – The post with the highest engagement
Engagement by Post Type – A breakdown of engagement received based on the type of content shared, such as image, video, or text.
Audience
Follower growth - The total number of followers, new followers gained or lost, and the average number of followers added per day.
Posts Engagement
This section compares the number of posts published with the engagement received over the selected date range.
Number of Posts vs Engagement – Tracks how your posting frequency relates to the engagement received.
Posts by Type – Shows the proportion of different content types (image, video, text, etc.) published.
Top Posts – Highlights the best-performing posts based on likes, comments, reshares, engagement, reach, and impressions.
Posts by Publishing Apps – Lists the platforms used to publish posts and the engagement received from each.
Post Engagement – Displays total engagement (likes, comments, reshares) received across all posts.
Engagement by Post Type – Breaks down engagement based on the type of content shared.
Engagement Actions – Details the types of engagement actions—reactions, comments, and reshares.
Post Impressions – Shows how many times your posts were displayed to viewers.
Note: If you don’t see Reports for the LinkedIn Profile Page, it may be because your LinkedIn profile is connected with older permissions.
To enable post stats, go to Settings > Social Channels and reconnect your LinkedIn profile with the latest permissions.
How to view LinkedIn Profile reports
To see a complete overview of your LinkedIn profile performance across all posts:
- Navigate to the Reports tab in Zoho Social.
- Click the LinkedIn Profile icon to get an overview of your LinkedIn profile performance.
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