Unveiling Cadences: Redefining CRM interactions with automated sequential follow-ups

Unveiling Cadences: Redefining CRM interactions with automated sequential follow-ups

Alert
Last modified on 01/04/2024: Cadences is now available for all Zoho CRM users in all data centres (DCs). Note that it was previously an early access feature, available only upon request, and was also known as Cadences Studio. As of April 1, 2024, it's been rolled out for all Zoho CRM accounts. Find out more about Cadences in our help documentation.

Info
Updates to Cadences (6th May 2025):
Option to Resume or Restart follow-ups when re-enrolling records into a Cadence, and specify custom un-enrollment criteria
Read more: Option to resume or restart follow-ups

Info
Updates to Cadences (12th Sep 2025):
You can now add WhatsApp messages as follow-ups inside any Cadence, alongside your existing emails, calls, and tasks. We've also made changes related to Cadence limits.
Read more: WhatsApp follow-ups and upgraded limits


Hello everyone,

In the ever-evolving landscape of customer relationships, businesses face the challenge of standing out with unique and tailored engagement strategies. Gone are the days of generic communications and mass email blasts. Today's customers crave engagement that feels unique, tailored, and truly understands their needs. Zoho CRM proudly unveils its answer: Cadences, a tool that not only enriches customer interaction but also simplifies complex workflow processes. 

What are Cadences?

Cadences in Zoho CRM automates and streamlines customer follow-up processes. It enables users to create targeted, sequential communications, like emails, calls, or tasks, based on customer interactions and behaviours. Ideal for sales and marketing professionals, it maintains consistent, personalized follow-ups with leads and prospects until a desired outcome is achieved.


Cadences in Zoho CRM are more than just automation tools for follow-ups; they're a transformative solution for managing customer interactions. 

Previously, a series of responsive follow-ups often meant creating multiple workflows, using different fields and conditions. Cadences streamline this, enabling you to handle what once needed several workflows with just one cadence.

Consider a case where you're sending multiple emails for an event. You want to stop sending them once a customer replies or the event date passes. In the past, this required setting up many workflows, each with its own conditions. Cadences Studio simplifies this by offering a single platform. This single platform does the job of many workflows, saving time and making things less complex.

It's a strategic asset, meticulously designed to enhance your marketing and sales strategies, empowering you to personalize your interactions with every customer, from their first interaction with your follow-up to, ultimately, when you un-enrol them from the cadence. 

The true power of Cadences lies in the ability to transform various business scenarios.

Cadence's adaptability makes it suitable for various industries. Whether it’s for collecting e-commerce customer feedback, managing healthcare appointments, updating SaaS users about new features, or engaging real estate prospects, Cadences can be tailored to meet these diverse requirements.
  • Real estate: Respond promptly to inquiries, schedule property visits, and nurture leads with the right information at the right time. Cadences help realtors convert more leads into happy homeowners, propelling them to the top of the market.
  • E-commerce: Imagine collecting valuable customer feedback after each purchase, automatically prompting reviews, and proactively addressing negative experiences. Cadences help online retailers foster meaningful relationships with customers and drive continuous improvement.
Key highlights of Cadences 
  • Automated sequential follow-ups
    Automated sequences of actions can be established by businesses, which are activated according to customer responses or the absence of them. For instance, if a customer opens an email but does not reply, a subsequent email can be automatically sent. Similarly, if the email is bounced, a different email can be sent based on the predetermined cadence configuration.


  • Intelligent automation
    Cadences' intelligent automation doesn't stop at follow-ups. It automatically removes records that have reached their desired outcome, maximizing your team's efficiency and focusing your efforts on the most relevant interactions.


  • Multiple follow-up capabilities
    Expand your communication beyond the traditional email follow-ups by utilizing Cadences. This platform allows you to incorporate phone call and task follow-ups effortlessly, alongside email follow-ups, resulting in a diverse and personalized experience that aligns with the preferences of every customer.

  • Robust analytics
    Gain a thorough comprehension of customer engagement with the advanced analytics offered by Cadences. Track the effectiveness of campaigns and customer behaviour to obtain valuable insights. These analytics are essential for optimizing strategies and improving engagement, serving as a reliable tool for continuously enhancing customer engagement efforts.

Configuration and utilization 
Setting up Cadences involve choosing your target audience and configuring up to three types of follow-ups (emails, tasks, and calls), each with specific configuration options to suit your unique campaign needs.

Configuring Cadences is a streamlined process:
  • Target audience selection
    Choose between manual enrollment or custom views in your chosen module. This allows for precise targeting and effective campaign execution.


  • First follow-up configuration
    You can configure the first follow-up as either an email, task, or call. You can also choose when the first follow-up should be triggered.


  • Responsive follow-up configuration
    The successive follow-ups within a cadence can be intricately configured based on the actions taken on the previous follow-up. For instance, if an email in the first follow-up is opened or clicked, you can set the subsequent follow-up to be a personalized call or a task, depending on the customer's interaction.

In summary, Cadences empower you to automate and personalize lead engagement, driving efficiency and effectiveness in your CRM strategy, and ultimately fostering stronger customer relationships and enhanced business growth.


Thanks!
Nizamuddin

    • Recent Topics

    • Custom Function not getting package details when triggered from Workflow Rules.

      I have a custom function for Packages that submits a form in our Creator app that we use to generate custom shipping labels (internal staff complete deliveries so we cannot generate shipping labels straight from Inventory). When the function is executed

    • Billing Preferences per Account

      Hello, We are trying to setup Billing Preferences in Zoho Desk to set up a different pricing per account. We charge different pricing per hour per customer/account. Account A = 100 per hour Account B = 125 per hour In the Billing Preferences in Time Entry

    • Time entry preview for custom time entry templates.

      Our company needed time entries in a specific format to document our client interactions. Since we are using a custom time entry layout, we have lost the "preview" on the time entry tab. Using the default time entry layout, you get a small preview of

    • Able to change project on timelog entries

      Ability to move the timesheet entry from one project to another. When a user adds a wrong entry a manager can change/update the timesheet entry to the correct project.

    • Knowledge base: The nitty-gritty of SEO tags

      A well-optimized knowledge base with great SEO can benefit your company by allowing customers to find help articles and support resources using search engines. This enables customers to quickly and efficiently find the information they need without direct

    • Full Text Customization & Translation in SalesIQ Chat Widget Settings

      Dear Zoho SalesIQ Team, Greetings, We would like to request an important enhancement to the chat widget customization options in Zoho SalesIQ. Current Limitation: At the moment, only some of the text shown in the chat widget is editable or translatable

    • Introducing swipe actions in the Zoho CRM Android app

      Hello everyone, How much time do you spend each day on your list view? Probably quite a lot. Since it's such an important part of your work, wouldn't it be easier if you could take action directly from your list view instead of opening each record one

    • Content Security Policy

      Is there a place in ZOHO CRM to add a Content Security Policy to allow for a call to a google.com map, from inside our current app? Or, how do I resolve the issue below?? jquery.js:1 Refused to load the script 'https://maps.google.com/maps/api/js?v=3.41&libraries=places&sensor=true&key=AIzaSyAyQzKeKSbLci4LwZhn9oXvtCkbUo1Ae4g&callback=map_loader'

    • Option to select location?

      As a business coach, I meet with clients at various public locations. I have two or three pre-determined locations that I meet at. I would like the client to choose the location when booking an appointment. Is there a way to do that with a single service, or is the best way to accomplish this by creating one service for each location offered?

    • Unified WhatsApp Number Management in Zoho Desk and SalesIQ

      Dear Zoho Desk Support Team, We are currently utilizing both Zoho Desk and Zoho SalesIQ for our customer support operations. While both platforms offer WhatsApp integration, we are facing challenges due to the requirement of separate WhatsApp numbers

    • Provide a standard structure to your content using article templates

      Hello everyone, When multiple writers work on different documents, maintaining a standard structure can be challenging as each of the writer follows a different writing style. However, when the structure, tone, and format of every document is different,

    • Accessibility Spotlight Series - 1

      Every user interacts with products differently, what feels intuitive to one may be challenging for another. Addressing this, accessibility is built into Zoho Project's design philosophy. This helps users navigate and perform actions with ease irrespective

    • Projects Tasks Not Showing Dependencies

      I'm clicking on tasks and the popup to add dependencies isn't showing. I can't disconnect the nodes either. For some reason when I slide a task backwards it says it cannot go before a predecessor, even though there is not predecessor. Double clicking

    • Deprecation of C4 endpoint URLs

      Note: This post is only for users who are still using the C4 endpoints. Hello everyone, At Zoho Creator, we're committed to continuously enhancing the security, performance, and capabilities of our platform. As part of this ongoing effort, we'll be deprecating

    • Introducing AWS authentication for connections in Deluge

      Hello everyone, We're incredibly excited to announce the all-new AWS authentication for connections in Deluge! This highly anticipated feature simplifies connecting to Amazon Web Services, opening up a world of possibilities and allowing you to seamlessly

    • Timeline Tracking Support for records updates via module import and bulk write api

      Note: This update is currently available in Early Access and will soon be rolled out across all data centers (DCs) and for all editions of Zoho CRM. The update will be available to all users within your organization, regardless of their profiles or roles.

    • Customize User Invites with Invitation Templates

      Invitation Templates help streamline the invitation process by allowing users to create customized email formats instead of sending a one-size-fits-all email. Different invitation templates can be created for portal users and client users to align with

    • ListObjects is recognized by VBA

      Sub addNewRow() Dim ws As Worksheet ' Set your worksheet name Set ws = ThisWorkbook.Sheets("Invoice") ' Set your table name (change "Table1" to your actual table name) ws.ListObjects("InvItems").ListRows.Add End Sub I am getting Unknown function: Li

    • KPI Widget dashboard select periods

      I have a problem with selecting periods as a user filter. In the beste scenario I would like to have to have a period filter like Google Analytics has of Datastudio (see attachment). In the KPI widget I "Group by "inquiry_date" on week&Year". It selects

    • Need a way to secure Prefill URLs in Zoho Forms (hide or encrypt prefilled values)

      Hi everyone, I often use Zoho Forms with prefilled URLs to simplify the user experience — for example: https://forms.zohopublic.com/.../form?Name=David&Amount=300 However, the problem is that all prefilled values are visible and editable in the link.

    • Can’t send emails from Zoho CRM after adding a new user — verification codes not received

      Hi everyone, We recently added a new user to our Zoho CRM account and purchased an additional license. Since then, we haven’t been able to send any emails from Zoho CRM. Our Zoho Mail accounts are working perfectly, we can send and receive emails directly

    • CRM for email in Outlook: how to ignore addresses?

      We’re using the "Zoho CRM for email" add-in for Outlook. When opening an email, the add-in displays all email addresses from the message and allows me to add them to the CRM or shows if they’re already contacts. However, sometimes people listed in To

    • Scheduling Calls in CommandCenter / Blueprints

      I would love it if you could add a function to schedule a call in the lead's record for a future date. I know you can add a Task by going to Instant Actions > Task and completing the form: These tasks go into the lead's record under Open Actions. But

    • Quickly send emails and sync conversations with custom email addresses in CRM

      Editions: All editions DCs: All DCs Release plan: This enhancement has been released for customers in all DCs except IN and US. We will be enabling it for IN and US DC customers soon. [Update on 22 May 2024] This enhancement has been released for all

    • Zoho製品と生成AIツールの活用について

      いつもありがとうございます。 弊社では、Zoho Oneを契約し、CRMを軸として、見込み客の管理から商談、その後の受注や請求の管理、サポート業務（Desk）、業務データのレポーティング（Analytics）などを行っております。 Zohoサービス自体には、Ziaというツールが搭載されているかと存じますが、それ以外の外部の生成AIツールと連携した活用などもできるのでしょうか？具体的には、CopilotなどがZohoに登録されているデータや情報を見て、対話型で必要なデータを提示してくれたり、商談や蓄積されたメモなどを分析してユーザが知見を得られるような活用ができないか、と考えております。

    • Work with Contacts who use multiple Emails / Manage obsolete Email addresses without loosing Emails in Context

      Hello List Work with Contacts who use multiple Emails Only after 1 week in using Zoho CRM productively we have contacts which randomly use 2 different email addresses. From the concept I've understood that Zoho CRM offers two email fields which are recognized

    • New Field in CRM Product Module Not Visible in Zoho Creator for Mapping

      I created a new single-line field in the Products module in Zoho CRM. Zoho CRM and Zoho Creator are integrated, but the newly created field in CRM is not visible in Zoho Creator when I try to map fields.

    • Microsoft Teams now available as an online meeting provider

      Hello everyone, We're pleased to announce that Zoho CRM now supports Microsoft Teams as an online meeting provider—alongside the other providers already available. Admins can enable Microsoft Teams directly from the Preferences tab under the Meetings

    • I want to subscribe 1 professional user but the email only 250 per day?

      When I subscribe 1 professional user, I am only able to send 250 email per day? So less? Or is it typo, 2500 rather than 250? Any sale agent or friends can clear my doubt? Thank You

    • How to add a % Growth column for year-over-year comparison (2024 vs 2025)

      Hello, I am trying to build a monthly revenue comparison between 2024 and 2025 in Zoho CRM Analytics. My current setup is: Module: Deals (Affaires) Filter: Stage = Closed Won Date field: Closing Date Grouping: By Month Metrics: Sum of Amount for 2024,

    • How do you map a user picklist field to another user picklist field.

      In Zoho Projects, I'm trying to map a custom field (user picklist) in Task Details to a field (user picklist) in the Project Details. How do you get the two to map to each other? This is what I currently have that works for my other fields but doesn't

    • Explore Competitive 3D Scanner Prices at Protomont Technologies

      The genesis of Protomont Technologies emerged from the collaborative efforts of the founders in 2019, both the founders shoulder an enormous experience in the world of 3D Printing. Protomont Technology aims to craft your vision with creativity, empowering

    • New and improved API resources for Zoho Sign Developers

      Hello, Developers community! We know that for you, an API's real value depends on how quickly, easily, and reliably you can integrate the it with your application. That's why we're excited to talk about the recent improvements to our developer resources,

    • Project Approval Process Workflow

      Issue: When a new Project is created, there is lack of process/workflow that provides their manager a process to approve or review. Suggestion/Idea: Similar to “Workflow”, we need “Workflow” ability at Project level, where based on the criteria of the

    • Marketing Tip #5: Improve store speed with optimized images

      Slow-loading websites can turn visitors away. One of the biggest culprits? Large, uncompressed images. By optimizing your images, your store loads faster and creates a smoother shopping experience leading to higher sales. It also indirectly improves SEO.

    • Why can I not choose Unearned Revenue as an account on items?

      Hello, I do not understand why we don't have the ability to code an item to unearned revenue. It is not an uncommon situation to have in business. I understand that there is the Retainer invoice as an option, however that doesn't really work for us. Our

    • Form Submission Emails

      Is there a current delay with submission emails being sent? We've had 10-20 forms completed today but only a handful of emails.

    • Rules not working properly

      I created a rule to display certain fields on certain states. But it seems to be not working. It hides the fields even when I selected California, (which is a state that should show the fields when selected)

    • Notebook font size issue

      If I copy something from somewhere and paste it in my notebook, the font size becomes smaller.

    • Sign in process is beyond stupid. I'd rather plug my phone into USB and copy files than sign in to this POS.

      792 clicks and fields to fill in just to get into a 3rd rate app is too stupid for me.

    • Next Page