General

1. What is Zoho Analytics?

Zoho Analytics is an on-premises reporting and business intelligence application that helps you analyze your IT data and create insightful reports & dashboards for informed decision-making. It offers the following important capabilities:

2. What are the highlights of this integration?

Zoho Analytics seamlessly integrates with Google Ads, to create intuitive reports and live dashboards for a high level view of your campaigns data. The data from the following modules will be synchronized into Zoho Analytics on setting up this integration.

• Accounts
• Account Performance
• Campaign
• Campaign performance
• Ad Group
• Ad Group Performance
• Geo Performance
• Final URL Performance
• Keywords Performance
• Ad Performance

Setup

1. How do I integrate Zoho Analytics with Google Ads?

2. How long should I wait for my Google Ads data to initially appear in Zoho Analytics?

After setting up the integration, you might have to wait some time for the initial fetch to complete. Depending on the amount of data in your application, the reports and dashboards might take up to 5 minutes to display all the metrics. If you access the workspace before the initial fetch, it will not display any data.

3. What should I do when the data synchronization fails?

The synchronization of your Google Ads data can sometimes fail, due to several reasons. To resolve this, click the Data Sources option from the side panel and click the Re-Authenticate link. In the popup that appears, click Authenticate Google Ads. Enter the Google Ads Client ID and Secret, and click the Authenticate Google Ads button.

4. How frequently can I synchronize my data?

You will be able to synchronize your data in the intervals mentioned below.

• 3 hours
• 6 hours
• 12 hours

5. Can I edit the synchronization settings?

To edit the connection and synchronization settings, select Data Sources -> Google Ads from the side panel. 

The synchronization summary is displayed with the following data:

• Last data sync status: Status of the most recent synchronization from Google Ads.

• Last data sync time: Time at which the most recent synchronization was completed.

• Schedule: The frequency of data synchronization between Zoho Analytics and Google Ads.

• Next Schedule time: Time at which the next data synchronization is scheduled to happen

To edit the setup, click the Edit Setup link, modify the settings as needed, and click Save.

6. How do I create custom reports over my Google Ads data?

You can easily create custom reports in the form of charts, pivot tables, summary and tabular views in Zoho Analytics. Click the corresponding links to learn more about creating reports. These reports can also be organized together to form intuitive dashboards. Refer this documentation to learn more about creating dashboards.

7. Can I set up the Google Ads integration in existing workspaces in Zoho Analytics?

Yes. Follow the steps below to do this.

• Open the required workspace, click the Create button from the side panel, and select the New Table / Import Data option.

• Select the required Google Ads tile in the Import Your Data screen that appears, and follow the setup procedure.

8. Is it possible to create multiple Google Ads integration setups in Zoho Analytics?

Yes. Follow the steps below to do this. 

• Open the required workspace, click the Create button from the side panel, and select the New Table / Import Data option.

• Select the required Google Ads tile in the Import Your Data screen that appears, and enter the details of the required Google Ads account according to the usual setup procedure.

9. How do I remove this setup?

• Open the corresponding workspace, and click the Data Sources option from the side panel.

• Click the Settings icon that appears on mouse over the data source's name, and select Remove Data.

Reporting Features

1. What are the report types supported by Zoho Analytics?

Zoho Analytics supports a wide variety of reports, in the form of charts, pivot tables, summary views and tabular views. To know more about the various types of reports, click here. To know more about dashboards and KPI widgets, click here.

2. Can I modify the pre-built reports created on integrating with Google Ads?

Yes. If you are the administrator or a workspace administrator of the workspace in which the integration is set up, click the Edit Design button in a report's toolbar and make the required changes. If you are a user to whom a report is shared, save a copy of the report by clicking Save > Save As, and modify the copied version as needed.

3. How do I create reports using fields/columns across different Google Ads modules?

Columns from different Google Ads modules are joined by default. Therefore, reports can be created over this data by simply dragging and dropping the respective columns in the report builder. Click here to learn more about creating reports. 

4. What are formulas in reports?

Formulas are calculations that can be defined using the powerful formula engine in Zoho Analytics, to create required reports. Refer this documentation to know more. There are also several default formulas created based on the Google Ads modules. To view the default formulas, open the required table, click Add and select the Edit Formulas option.

5. Is it possible to create custom formulas in Zoho Analytics?

Yes. Refer this documentation to learn more.

6. Can I modify the tables imported from Google Ads?

The data from Google Ads is synchronized with Zoho Analytics automatically, and stored in the form of various tables. Therefore, it is not possible to add data or modify the existing data present in these tables.

7. Can I add new columns to the tables imported from Google Ads?

No. However, you can add Formula Columns and Aggregate Formulas to these tables, to help create custom reports. Refer this documentation to know more.

8. Can I import new tables into the Google Ads workspace?

To do this, open the Google Ads workspace, click Create from the side panel and select the New Table / Import Data option. You can integrate with other applications, or choose to import data stored in local files, web URLs, local databases, cloud databases and cloud drives. Click the corresponding links to know more.

9. Can I combine data from other sources with the data from Google Ads, and create reports and dashboards?

Yes. To do this, import or add a new table to the Google Ads workspace and define a lookup relationship between the added data and the existing data in the workspace. To define a lookup relationship between two tables, it is essential that the tables have at least one column in common between them. Follow the below steps to establish a lookup relationship.

• Open the corresponding table, right click the column header and select the Change to Lookup Column option.

• In the dialog that opens, select the column from the second table to look up.

• Click OK.

Click here to learn more about lookup columns.

10. What are Query Tables?

Using query tables, Zoho Analytics allows you to import the required data required by writing standard SQL queries. This feature also allows you to combine data from different tables, and create reports from the combined data. Refer this documentation to know more.

Sharing & Collaboration

1. How do I share reports, dashboards, and tables in Zoho Analytics?

You can share the out-of-the-box reports, dashboards and tables, and the ones you create, with other users easily. Refer this documentation to know more.

2. Why are my colleagues unable to access the reports I create?

The Google Ads workspace can be accessed only by the administrator who set up the integration. To allow other users to access the out-of-the-box reports and dashboards, you can share the reports and dashboards as needed. Refer this documentation to know more. You can also share the entire workspace with a user. Refer this documentation to know more.  

3. Can other users create reports using the tables in the Google Ads workspace?

Yes. To do this, share the required table with the users with the required permissions and filters.

4. Is it possible to share the same report to multiple users such that they each see different data? 

Yes, you can do this by creating Variables. This allows you to share the report to several users, with associated filter criteria so that each user can access only the data specific to them. To learn more, refer this documentation.

5. Can I export a report or a dashboard?

Yes, you can export the report or dashboard in various formats such as CSV, EXCEL, PDF, HTML and image. To learn more, refer this documentation. 

6. How do I print the reports and dashboards created in Zoho Analytics?

To do this, export the report or dashboard in the required format and print the exported file. To learn more about exporting a view in Zoho Analytics, refer this documentation. 

Note: To export a shared report or dashboard, the Export permission has to be enabled. 

7. Can I email reports and dashboards at scheduled times?

Yes, you can easily set up email schedules. Refer this documentation to learn more.

8. Can I embed reports? 

Yes. You can easily embed reports and dashboards into websites, applications or blogs. Refer this documentation to know more.

Help & Support

1. How do I get technical support on Zoho Analytics?

Technical support is free for all users, even during the trial period. You can contact technical support through:

• Email: onprem-support@zohoanalytics.com
• Phone
  • United States: +1 408 454 4202
  • India: +91-44-46447058  Extn: 6222 

2. Can I have get a personalized demo of this integration?

Yes, please register for a demo using the form on this page.