When I create a new campaign, it says, “Personalize your subject line.” What does this mean?
You can customize your subject lines using merge tags. For example, you can use your subscriber’s first name in the subject line to address them directly. Here are a few common merge tags:
Subscriber's email address - $[EMAIL]$
Subscriber's first name - $[FNAME|Customer|Guest]$
Subscriber's last name - $[LNAME|Customer|Guest]$
When using merge tags in the subject line, make sure you use mail and social default values. This is the value that is displayed in your email if you don't have all of the information for a subscriber.
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