Introducing new features and enhancements to Analytics and Social in Marketing Plus

Introducing new features and enhancements to Analytics and Social in Marketing Plus

Hello everyone,
 
We've recently introduced various features and enhancements to Analytics and Social in Zoho Marketing Plus. Here's a brief rundown on what you'll see in the updates:

Analytics

AI-powered data preparation

Zoho DataPrep is an advanced self-service data preparation solution that lets you prepare data from multiple sources, analyze and improve the quality of your data, transform, enrich, and catalogue data, and collaborate with your team. It helps improve the quality of your data by preparing it before analyzing.

Augmented analytics

Businesses gather huge volumes of data, but it's useless if you can't gather valuable insights from it. This normally results in making major decisions based on instinct, rather than having it backed up by data.
 
Augmented analytics makes use of machine learning and artificial intelligence to analyze and interpret data on a large scale.
  • Chat with Zia: Zia is an AI-powered analytical assistant that provides insights on your business in seconds. With Ask Zia, you can talk to Zia and get answers to your business questions. For example, "show me sales by items" will display a graphical representation of all the sales categorized by items. 
    Read More: Converse with Zia


  • Zia Insights: Gather various insights in the form of narratives from reports and dashboards with the help of Zia. These interpretations can be useful in making key decisions for your business.
    Read More: Zia Insights

Data storytelling 

  • Include comprehensive analytics in presentations: Create informative presentations in Zoho Show by adding reports and dashboards you've created in Analytics. You can add narrative elements in the form of text, infographics, videos, and shapes.
    Read More    : Crafting analytics presentations with advanced slideshow 

  • Create web portals: Organize various reports and dashboards into pages and publish them as a microsite for users in your organization using Portals. 
    Read More: Portal

Business app connectors

Advanced Analytics Connectors lets you integrate with more than 50 business applications and create reports and dashboards that help the user analyze key performance metrics. We've now added seven connections: Bigin, Zoho Sprints, Exact Online, Jira, LinkedIn Pages, ServiceNow, and WooCommerce.

Mobile business intelligence

  • Conversational analytics on mobile: The Zoho Analytics application for Android and iOS comes with Zia, which can understand your questions and respond with detailed reports. You can either text or talk to Zia
    Read More: Converse with Zia - iOS | Converse with Zia - Android
  • Introducing Zoho Analytics - Dashboards: This application is specifically designed to access all your dashboards on the go. It comes with various intuitive gestures that help gather valuable insights. It's available for both Android and iOS devices.
    Read More: Immersive dashboards app for Analytics


Social

Using Instagram DM

Send messages to your followers via the Instagram business account connected to Zoho Social. You can also attach files from your desktop, media library, cloud picker, or design with Canva. Emojis can also be included along with the message.
 
Note: Instagram is in the second phase of a global rollout of their messaging API for third-party applications. You'll be able to send messages from Social only if you have a follower count between 1K-100K. Read More.

Adding alt text

Alt text can be added to images while posting through Social. It helps images get displayed at the top of search engine results page and can also help visually impaired users get the context of an image while using screen readers. You can only add alt text for images that you post on Facebook, LinkedIn, and Twitter. 
Read More: Alt text on Social


We hope you found this useful. Try it out and let us know your feedback in the comments.

      • Recent Topics

      • Does the Customer “Company Name” field appear anywhere in the Zoho Books UI outside of PDFs?

        Hi everyone, I’m trying to understand how the Company Name field is actually used in Zoho Books. There is a Company Name field on the customer record, but when viewing transactions like a Sales Order in the normal UI (non-PDF view), that field doesn’t

      • Email outbox is now available in the sandbox

        Hello all! Testing emails without visibility has always been a blind spot in the sandbox. With the new Outbox, that gap is closed. You can now view and verify every email triggered from your sandbox, whether it’s through workflows, approvals, or mass

      • Looking For Recruit Developer

        Hi everyone, I am looking for a Zoho Certified Developer to assist with a development project for MetalXpert. We are building a software system designed to bridge the gap between a candidate mobile app and an employer web portal using Zoho Recruit as

      • sales IQ issue on website

        i integrated the zoho sales IQ code on the website but it is comming in distroted form i am sharing the screenshot below the website is bulit in wix platform

      • Deprecation of the Zoho OAuth connector

        Hello everyone, At Zoho, we continuously evaluate our integrations to ensure they meet the highest standards of security, reliability, and compliance. As part of these ongoing efforts, we've made the decision to deprecate the Zoho OAuth default connector

      • I need to know the IP address of ZOHO CRM.

        The link below is the IP address for Analytics, do you have CRM's? IP address for Analytics I would like to know the IP address of ZOHO CRM to allow communication as the API server I am developing is also run from CRM. Moderation Update: The post below

      • Important Update: Google Ads & YouTube Ads API Migration

        To maintain platform performance and align with Google's newest requirements, we are updating the Google Ads and YouTube Ads integrations by migrating from API v19 to the newer v22, before the official deprecation of v19 on February 11, 2026. Reference:

      • Zoho recruit's blueprint configuration is not functioning as mapped

        Current Status: Zoho Blueprint is not functioning as configured. Issue: We are moving a Candidate status in Zoho Recruit "for active file" but we encountered: "Status cannot be changed for records involved in Blueprint." This happens to various client

      • Blocklist candidates in Zoho Recruit

        We’re introducing Block Candidate, which helps recruiters to permanently restrict a candidate from applying to current/future job openings. Once the candidate is blocked, they will no longer be able to participate in the recruitment process. This will

      • Admin asked me for Backend Details when I wanted to verify my ZeptoMail Account

        Please provide the backend details where you will be adding the SMTP/API information of ZeptoMail Who knows what this means?

      • Zoho Desk - Upsert Ticket

        Hi Desk Team, It is common to request more information from end-users. Using forms is a great way to ensure all the required information is collected. It would be great if there were an "upsert" option on the Zoho Form -> Zoho Desk integration which would

      • All new Address Field in Zoho CRM: maintain structured and accurate address inputs

        The address field will be available exclusively for IN DC users. We'll keep you updated on the DC-specific rollout soon. It's currently available for all new sign-ups and for existing Zoho CRM orgs which are in the Professional edition. Latest update

      • Client Side Scripts for Meetings Module

        Will zoho please add client side scripting support to the meetings module? Our workflow requires most meeting details have a specific format to work with other software we have. So we rely on a custom function to auto fill certain things. We currently

      • Introducing Multiple Sandbox Types and Support for Module's Data Population

        Register here for the upcoming Focus Group webinar on Multiple Sandbox | Help documentation to learn more about the new enhancements Hello everyone,  Sandbox in CRM is a testing environment for users to create and test new configurations like workflow

      • Creator Offline

        We had online access setup and working on our iphones. We have just set it up on an 'Android Tablet' and it is not downloading all the images? We use it to show customers our catalogue. Any ideas. Offline components all setup on both devices

      • Updated font library: New font styles and custom font options in Zoho Sheet

        Zoho Sheet's font library now supports 500+ font styles in 60+ languages! The updated font library is stacked with new font styles, and some of the previously available font styles have been replaced with equivalent options. There are two ways you can

      • Enable or disable any Field Rule!

        Hello Zoho Forms Community, We are excited to announce a powerful new enhancement to Field Rules that gives you greater control and flexibility in managing your form logic! Previously, if you wanted to temporarily deactivate a field rule, you had two

      • Marketing Tip #20: Increase traffic with strong meta titles and descriptions

        Meta titles and descriptions are what people see first on search results before they ever click through to your website. If your pages use generic titles or basic descriptions, you miss the chance to stand out, and search engines may not know which page

      • Kanban view on Zoho CRM mobile app!

        What is Kanban? The name doesn't sound English, right? Yes, Kanban is a Japanese word which means 'Card you can see'. As per the meaning, Kanban in CRM is a type of list view in which the records will be displayed in cards and categorized under the given

      • Not able to delete a QC nor able to revert or create a cycle of manufacturing for QC failed Jobs

        Not able to delete a QC nor able to revert or create a cycle of manufacturing for QC failed Jobs

      • Dheeraj Sudan and Meenu Hinduja-How do I customize Zoho apps to suit my needs?

        Hi Everyone, I'm Meenu Hinduja and my husband Dheeraj Sudan, run a business. I’m looking to tweak a few things to fit my needs, and I’d love to hear what customizations others have done. Any tips or examples would be super helpful! Regards Dheeraj Sudan

      • is there any way to change the "chat with us now" to custom message?

        is there any way to change the "chat with us now" to custom message? I want to change this text

      • Deprecation Notice: OpenAI Assistants API will be shut down on August 26, 2026

        I recieved this email from openAI what does it means for us that are using the integration and what should we do? Earlier this year, we shared our plan to deprecate the Assistants API once the Responses API reached feature parity. With the launch of Conversations,

      • Capture Last check-in date & days since

        I have two custom fields on my Account form, these are "Date of Last Check-In" and "Days Since Last Contact" Using a custom function how can I pull the date from the last check-in and display it in the field "Date of Last Check-In"? and then also display the number of days since last check-in in the "Days SInce Last Contact" field? I tried following a couple of examples but got myself into a bit of a muddle!

      • CRM gets location smart with the all new Map View: visualize records, locate records within any radius, and more

        Hello all, We've introduced a new way to work with location data in Zoho CRM: the Map View. Instead of scrolling through endless lists, your records now appear as pins on a map. Built on top of the all-new address field and powered by Mappls (MapMyIndia),

      • Enhance Appointment Buffers in Zoho Bookings

        There was previously a long-standing feature request related to enhancing the way appointment buffers work in Zoho Bookings, but it looks like the original post has been deleted. I am therefore adding a new request that Zoho Bookings adjust how appointment

      • Subscriptions for service call

        So we install products and we want to offer a service contract for the customers yearly service calls to be billed monthly. So ideally at some point we want to email them a quote for their needs. WE will choice it our end based on the equipment. It would

      • Delay in rendering Zoho Recruit - Careers in the ZappyWorks

        I click on the Careers link (https://zappyworks.zohorecruit.com/jobs/Careers) on the ZappyWorks website expecting to see the job openings. The site redirects me to Zoho Recruit, but after the redirect, the page just stays blank for several seconds. I'm

      • How to add interviews through API

        I'm trying to add an interview without much luck. The documentation gives examples of adding just about everything except an interview. However, the issue might be the way I'm formatting it, because the documentation is unclear to me. It seems as if the xml should be passed in the url, which seems unusual. I've tried the data as both plain and character escaped, but nothing seems to work, nor do I even get an error response. https://recruit.zoho.com/recruit/private/xml/Interviews/addRecords?authtoken=***&scope=recruitapi&version=2&xmlData=<Interviews> <row

      • Connection to other user

        Zoho Cliq handles sharing of Custom OAuth Connections that require individual user logins.

      • How to invite friends on other social media platforms to one of my group chats in arattai?

        Hello, I have formed chat groups in arattai. I want to invite my friends on other social media platforms like WhatsApp/ FB to one of my groups. Different friends would be invited to different groups. How to share an invite link of one of my groups to

      • Cliq does not sync messages after Sleep on Mac

        I'm using the mac app of Cliq. When I open my mac after it was in sleep mode, Cliq does not sync the messages that I received. I always have to reload using cmd + R, which is not what I want when using a chat application.

      • Set expiration date on document and send reminder

        We have many company documents( for example business registration), work VISA documents. It will be nice if we can set a expiry date and set reminders ( for example 90 days, 60 days, 30 days etc.,) Does Zoho workdrive provide that option?

      • Analytics : How to share to an external client ?

        We have a use case where a client wants a portal so that several of his users can view dashboards that we have created for them in Zoho Analytics. They are not part of our company or Zoho One account. The clients want the ability to have user specific,

      • Payroll and BAS ( Australian tax report format )

        Hello , I am evaluating Zoho Books and I find the interface very intuitive and straight forward. My company is currently using Quickbooks Premier the Australian version. Before we can consider moving the service we would need to have the following addressed : 1.Payroll 2.BAS ( business activity statement ) for tax purposes 3.Some form of local backup and possible export of data to a widely accepted format. Regards Codrin Mitin

      • Zoho Desk API - Send Reply to CUSTOMERPORTAL

        Hello! I'll try to send a reply to Customer Portal, But the response is 500 (INTERNAL_SERVER_ERROR in service response). {"Error":"{\"errorCode\":\"INTERNAL_SERVER_ERROR\",\"message\":\"An internal server error occurred while performing this operation.\"}"}

      • Python - code studio

        Hi, I see the code studio is "coming soon". We have some files that will require some more complex transformation, is this feature far off? It appears to have been released in Zoho Analytics already

      • Issue with open-rate reporting in Zoho Campaigns

        Hello, Since yesterday I’ve been experiencing an issue with the open-rate reports in Zoho Campaigns. The campaigns I send appear in the reports as if none of the emails have been opened, even though I know they have. To verify this, I replicated the campaign

      • Best practices for managing Project Charters, Business Case and RAID logs within Zoho?

        Hello everyone, I’m currently refining our PMO setup within Zoho Projects and I’m curious how others are handling high-level governance documentation. We’ve been using the standardized Project Charter, Business Case and RAID frameworks from projectmanagertemplate.com

      • Is It Possible to Convert a Custom Module to a Quote?

        I recently created a custom module in our CRM environment for RFQs so that our sales team can submit quote requests directly in Zoho rather than by email/phone. This allows for a cleaner overall process, minimizing potential errors and potentially encouraging

      • Next Page