Sixth Insight - The Hidden C in Data

Sixth Insight - The Hidden C in Data

The Wheels of Ticketing - Desk Stories

The Hidden C in Data

[Importance of clean data]


Data cleaning

Data cleaning ensures ticketing systems' data is accurate, consistent, and complete. This process includes eliminating duplicates, fixing errors, and addressing missing information.
Quote
Clean data is happy data.

Why is data cleaning so important?

Data cleaning eliminates errors, inconsistencies, and duplicates within data, resulting in increased accuracy. Tools are available to help you swiftly address data issues. Enhancing accuracy enables the extraction of reliable insights. Inconsistent or inaccurate data can lead to misleading results, poor decision-making, and ineffective strategies.

Data hygiene

Data hygiene in a ticketing system refers to the processes and practices involved in maintaining accurate, complete, and consistent information. This is crucial for ensuring that customer support operations run smoothly and effectively.


  • Data accuracy
  • Data completeness
  • Data consistency
  • Data deduplication
  • Regular data audits


By prioritizing data hygiene, organizations can improve the efficiency of their support teams, enhance the quality of customer service, and gain valuable insights from reliable data analytics.

A story for better interpretation

Scrub your data clean

Once upon a time, a small but dedicated team in a tech company managed customer support through a ticketing system called "HelpNow." As the company grew, so did its customer base, leading to an overwhelming influx of support tickets. Although the team worked diligently, the increase in tickets created clutter. 
 
Once efficient, the HelpNow system became cluttered with old tickets, unresolved issues, and duplicate requests. Customer satisfaction started to decline as users waited longer for their problems to be resolved. Frustration lingered not only in the hearts of customers but also within the support team, which they found increasingly challenging to navigate through the cluttered ticketing system.
 
One day, the team lead, Joey, called for a meeting to address the urgent situation. "We need to scrub our data clean," he announced. The team discussed various strategies, but he had a vision of what needed to be done and a systematic approach to decluttering their HelpNow system.
 
The initial step entailed thoroughly reviewing and categorizing all existing support tickets utilizing a custom view. The team reached a consensus to archive tickets over six months old and lacked follow-up, as these were likely associated with resolved issues. To ensure efficient progress, they established a clear deadline for this undertaking, fully aware that collaborative effort and focused teamwork were essential for effectively addressing the backlog. Their strategic approach aimed to organize the current workload and foster a more streamlined process for ticket management.
 
Joey organized a “Scrub-a-thon” a week later, encouraging everyone to join forces. Each team member was assigned a category of tickets to review. Deleting duplicates became a friendly competition. Teams found ways to delete tickets using mass updates and automation, rewarding those who could clear the most entries. They quickly learned that many tickets had been created multiple times due to customers submitting the same request across different channels.
 
During this process, the team discovered an unexpected treasure trove of information. Many old tickets contained insightful feedback about the product, creating a new FAQ section that addressed common user questions. They also realized that some bugs needed urgent attention, leading to prioritized fixes for the product.
 
As the Scrub-a-thon continued, the team also acknowledged the importance of customer communication. They crafted an email update to inform customers about their efforts to improve support quality. Customers appreciated the transparency and felt confident that their concerns were being taken seriously.
 
After two weeks of hard work, their system was transformed. The volume of tickets had been dramatically reduced, and the remaining tickets were prioritized and categorized effectively for quicker solutions. Customer agents could easily navigate the system and focus on resolving issues rather than wading through a digital maze.
 
Reports generated from the cleaned data helped Joey and her team identify trends in customer inquiries and revamp their product support resources accordingly. Inspired by their findings, they implemented a new self-service help widget to empower users with immediate solutions. 
 
The results were incredible: response times dropped, customer satisfaction surged, and the support team thrived in their more organized environment. The HelpNow system became a case study in transforming mess into clarity, demonstrating the power of scrubbing away the unnecessary to unveil the valuable.

Best practices

Scheduled data audits

Scheduled data audits are the systematic process of regularly reviewing and analyzing data within a specific timeframe to ensure accuracy, compliance, quality, and relevance. This practice is essential for businesses and organizations to maintain the integrity of their data, identify errors, and ensure adherence to regulations and standard policies.

Removing inaccurate data entries

Removing inaccurate data entries means eliminating incorrect, erroneous, or misleading information entered into a system. These inaccuracies can occur for various reasons, including human error, technological glitches, data migration issues, or a lack of standardized procedures. 

Setting up field validations

Setting up field validations is crucial in ensuring data integrity and enhancing the user experience in any application. Field validations check users' input to ensure it meets specific criteria before being processed or saved. Validation rules in Zoho Desk help you overcome this problem by arresting incorrect data even before it can enter your help desk. Refer here for more details.

Detecting duplicate data

Duplicate data detection is crucial for maintaining data integrity and accurate records. The deduplication feature in Zoho Desk helps you find duplicate records in bulk and merge them.  Refer here for more details.

Addressing data security

Addressing data security involves implementing measures and practices to protect sensitive information from unauthorized access, breaches, and other cyber threats. Encryption takes the final stand against attempts to steal your data. It completes data protection by ensuring your data can neither be damaged nor stolen in the unfortunate event of a security breach.. Refer here for more details.

Inactive record management

Inactive record management involves managing records that are no longer in active use or required for daily operations. This encompasses outdated documents, files, or data that must be preserved for prospective reference, even though they do not require frequent access. In Zoho Desk, ticket management is simplified by automating the archiving of follow-up-less tickets over six months old by a deadline.. Refer here for more details.

Integrate data with analytics

Data analysis helps identify inconsistencies. Data analytics can automatically identify and flag inconsistencies within datasets. This helps agents quickly pinpoint errors or anomalies that might go unnoticed, improving the overall data quality. Data analytics can assess the quality of the data in real-time. It can provide metrics on completeness, accuracy, and consistency, giving agents the insights needed to ensure that the data they are working with is reliable. Refer here for more details.

Summing up

Ensuring a clean and accurate database is crucial for the effective operation of Zoho Desk. Data cleaning is not simply a one-time task; it requires a continuous effort to maintain the integrity and reliability of customer information. 


Establishing clear protocols and guidelines for data cleaning will ensure that agents understand their responsibilities and take accountability for upholding data quality. Mastering data cleaning practices will enhance your success.


Please stay tuned for more Desk Module stories.

 

Cheers,

 

Kavya Rao

The Zoho Desk Team

      • Recent Topics

      • Zoho Projects - Project Details on the Project Menu

        Hi Project's team, I've helped may businesses setup and use Zoho Project and one thing I see time and time again is confusion on where to find the Project Details information. I would be much more intuitive if Project Details was on the menu before Dashboard.

      • Introducing WhatsApp integration in Bigin

        Greetings! In today's business landscape, messaging apps play a significant role in customer operations. Customers can engage with businesses, seek support, ask questions, receive personalized recommendations, read reviews, and even make purchases—all

      • Zia Conversation Summary: Context at a glance for every customer interaction

        Hello everyone! Every customer conversation tells a story—but in CRM, that story is rarely in one place. A sales rep moving between multiple leads has to reopen long email threads, check call remarks, and revisit meeting notes just to remember what was

      • Zoho Projects - Show Task List as dropdown field on Task records

        Hi Project's Team, I noticed today that there is no field on a task record related to the task list it belongs to. A dropdown would be helpful for quickly moving tasks between lists while in a task. I know that you can go to "Other Actions" and choose

      • Changing the Default Search Criteria for Finding Duplicates

        Hey everyone, is it possible to adjust the default search criteria for finding and merging duplicate records? Right now, CRM uses some (in my opinion nonsensical) fields as search criteria for duplicate records which do nothing except dilute the results.

      • My followed tickets extension is not working under the All departments view

        Hi. I've installed the My followed tickets extension. However, when I try to open the extension under the all departments view, I get the following message: 'Sorry, this extension is not supported in the All Departments view.' How can I solve this p

      • Ticket Time Entry to Timesheet

        The title just about sums it up. I have searched here and not found anything relevant, but If I overlooked, then please set me straight.  We have staff that do nothing but close tickets in desk all day long. These tickets represent their timesheet. Is there a way to have this information sync or for a tech to go into their timesheet themselves and sync it with their tickets of the same timeframe?? We waste a ton of time doing timesheets and the old "Clock in/Clock out" isnt detailed enough for us!!

      • Calls undetected.

        The call is not showing on the call log.

      • Calls undetected

        Zoho is not reading calls made.

      • Multi-currency and Products

        One of the main reasons I have gone down the Zoho route is because I need multi-currency support.  However, I find that products can only be priced in the home currency, We sell to the US and UK.  However, we maintain different price lists for each. 

      • Archiving Contacts

        How do I archive a list of contacts, or individual contacts?

      • How to add to Subforms via Zapier with Zoho Writer?

        I have the following layout for a Zoho Writer Document. As you can see there is a repeating subform taking in "Items". I am trying to make a Zapier integration with it, and I can see there is 1 field saying: "Items", but it does not specify how I'm supposed

      • Missing information data Zoho inventory

        there some missing data in Zoho inventory connection. pick list stock counts bin location we have requested it via mail and the support team doesn’t gove feedback. has anyone achieve to get these info or to ask other ya les

      • Calendar Events Issues

        Not able to view scheduled events on my calendar

      • Extensions 101 webinar series: Build, integrate, and monetize with extensions

        Attention developers! Are you ready to take your extension development skills to the next level? We're excited to bring back the Extensions 101 webinar series with an expanded lineup of Zoho products and an introduction to more platform features. Last

      • Custom Related List Inside Zoho Books

        Hello, We can create the Related list inside the zoho books by the deluge code, I am sharing the reference code Please have a look may be it will help you. //..........Get Org Details organizationID = organization.get("organization_id"); Recordid = cm_g_a_data.get("module_record_id");

      • Where are recordings stored?

        I have hosted a couple of test meeting, used the "record" button to start and stop the recording but I am unable to find where are those recordings saved?  Can anybody help? Thanks

      • Zoho Desk's integration with Microsoft PowerBI delivers advanced analytics insights

        Hello everyone, Gaining advanced insights through reports and dashboards is one of the critical requirements of every business. In addition to key metrics tracked in Zoho Desk, such as agent performance, SLA adherence, and ticket lifecycle, businesses

      • Create static subforms in Zoho CRM: streamline data entry with pre-defined values

        Last modified on (9 July, 2025): This feature was available in early access and is currently being rolled out to customers in phases. Currently available for users in the the AU, CA, and SA DCs. It will be enabled for the remaining DCs in the next couple

      • IMAP error message in Zoho mail

        I cannot send emails today. Everything fine for years until today. Get a message: "You are yet to enable IMAP for your account. Please contact your administrator". Does anyone know how to correct this?

      • Enhancements to Zoho Map integration tasks

        Hello everyone, We're excited to announce enhancements to the Zoho Map integration tasks in Deluge, which will boost its performance. This post will walk you through the upcoming changes, explain why we're making them, and detail the steps you need to

      • IMAP stopped working today

        Hello! I've been a paid customer for more than 10 years, IMAP was always working fine. But today this is the error I've got on my iPhone: I've tried toggling the IMAP for my account (Mail -> Settings -> Mail accounts) off and on again, but that did not

      • Are custom portals accessible on the Zoho learn smartphone app?

        In other words, can users external to my organisation, once signed up, use the app in the same way as internal users? Thanks

      • Zoho Books/Inventory - Update Marketplace Sales Order via API

        Hi everyone, Does anyone know if there is a way to update Sales Orders created from a marketplace intigration (Shopify in this case) via API? I'm trying to cover a scenario where an order is changed on the Shopify end and the changes must be reflected

      • Conditional Layouts On Multi Select Field

        How we can use Conditional Layouts On Multi Select Field field? Please help.

      • Multiple columns in a form

        I am evaluating Zoho Creator. However, I am seeing almost no layout control on a form.  Just a basic 1 or 2 column format that is then imposed on the entire form.  That's not going to work for many, many real world cases. We need multiple columns per line, and we need each line/section to occupy a single column or be able to span the columns.   Someone please tell me that I'm missing something and the capability is actually there.  

      • Global search

        Hi! I think it would be great to have a global search that would give you results from all records of a database, no only for a single field of a single form as we have now. Thanks!

      • Any insights about API/v2? Having problem for a while.

        I don't know why it is throwing a 404 error, my report name is correct. Has someone had this issue and how you fix it?

      • Edit QR code with redirect to form

        Guten morgen, wir haben ein Formular Reklamation_erstellen. Dort soll ein QR Code erstellt werden, der im Lieferschein angezeigt wird. Beim Scannen auf dem soll das jeweilige Formular zum BEARBEITEN geöffnet werden. Leider bekomme ich es nur so hin, dass

      • Getting all the ingredients together for baking an app

        Good day everyone. After reading a lot of the help docs and watching videos, I now started on my app. To prevent hours and hours wasted on going down the wrong track, I would like some clarification on the following. But first some background: I have

      • Help Needed with Configuring ZC Microservice

        I'm attempting to create a simple microservice, but am running into problems with scope and auth. Using Custom API Builder, here's my setup: 1. Method: GET 2. Auth: OAuth2 3. User Scope: All users 4. Response: Standard 5. Function: A function that returns

      • Creator Simplified #10: Predefine Form Field Values and Make Them Read-Only for Users

        Hey Creators, Ready for this week's tip in the Creator Simplified series? Today, we will explore how to have read only fields in a form. Use Case: Assume a scenario where the default value for a Department field needs to be English Literature, but you

      • To Assign a genrated pdf to a file upload field using delug

        content = "<html><body>HTML Content on page One <div style='page-break-after:always'></div> HTML Content on page Two </body></html>"; file = zoho.file.convertToPDF(content); file.setFileName("Name of the file"); <variableName> = <FormLinkName>[ID == input.ID];

      • Zoho Mail : Email Outgoing Blocked

        I suddenly received the following message yesterday. I cannot send any mail. Please resolve as soon as possible, I cannot work without sending email. Dear User, We regret to inform you that your email outgoing has been blocked and you will not be able

      • Creator and Tables

        Good day. I am trying to create my first application. I have imported my data into Tables and am creating my app in Creator. I do not see my tables and cannot see how to write forms data to a table. Even the Workflow just uses the form. In one of the

      • Calendar week view: Today + 6

        Is there anyway to have the calendar change dynamically based on the date? Due to the amount of events, we only display a week at a time, but towards the end of the week, we can no longer see ahead to next week (without changing it manually every time).

      • customer Name and address details

        i created one application there is no customer details in that . how to add customer details and

      • Recalculate every row in the subform

        Hello, Can anyone help me with a script, please? I have an issue. Sometimes it happens, that in a multi row subform one of the rows show an incorrect row total value. Not really understand how it can happen, if I have a 20 row subform, 19 rows show correct

      • Creating Repeat Forms that remove redundancies

        I wanted to understand if you can make multi-layer forms that reduce the need for users to input information in again and again. We want a form that our suppliers fill out per ingredient they sell, and the end result should have the Ingredient (Section

      • What is the difference between the free plan and the mail lite plan?

        What is the difference between the free plan and the mail lite plan? How many emails can I send per day?

      • Next Page