【開催報告】大阪 ユーザー交流会 2025/6/5 Zoho サービスを活用して業務をアップデート

【開催報告】大阪 ユーザー交流会 2025/6/5 Zoho サービスを活用して業務をアップデート

皆さま、こんにちは。コミュニティチームの中野です。

6/5（木）に、大阪 ユーザー交流会 を開催しました。本投稿では、その様子をお届けします。
当日の登壇資料などもこちらに共有しますので、参加できなかった皆さまもご参照ください。
（Zoho社員セッションの登壇資料については、8月に開催する福岡 ユーザー交流会の開催報告で共有予定です。）


今年初の開催となる大阪 ユーザー交流会では、akippa株式会社 内藤さんによるZoho CRM / Forms の事例セッションのほか、
「見込み客・顧客データの管理/活用方法」をテーマに、参加者同士でZohoサービス の活用方法を共有するグループワークを行いました。
登壇いただいた内藤さん、そして参加いただいたZoho ユーザーの皆さん、ありがとうございました！

Zohoサービス活用事例セッション：

Zoho サービスを活用して業務をアップデート〜目指せ、スプシ依存組織からの脱却

駐車場予約アプリ「akippa」を展開するakippa株式会社の内藤様に、営業対応・業務プロセスの属人化の解消を
目的としたZoho CRM / Forms の活用方法についてご紹介いただきました。

・Zoho の利用全体イメージ / 本日取り上げる内容

駐車場オーナー向けランディングページ(LP)に設置された、問い合わせ／資料ダウンロードフォーム（Zoho Forms）に
届いた内容への対応と、Zoho CRM へのデータ連携*についてお話ししました。

*データ連携などの具体的な設定方法については、当日ハンズオン形式でご紹介いただいたため、
本投稿での詳細な解説は割愛しております。あらかじめご了承ください。



1 業務課題をZohoで解決

以下スライドの課題に記載の通り、Zoho 導入前は特定のメンバーしかツールを活用できないなど、
通知のチェック漏れ、データ集計の手間など、多くの課題がありました。
しかし、これらの課題としていた業務をZohoサービスに置き換えることで、業務改善に繋がりました。



2 具体的なZoho 活用法

2 -1 資料ダウンロードフォーム（Zoho Forms）

LPに設置しているフォーム（資料ダウンロード）は以下画像のように3つのページに分けて構築しました。
  1. 左で個人情報（必須）
  2. 数字を入れるだけの項目
  3. 問い合わせの詳細など　

3ページに分割してフォームを運用している理由は離脱防止です。1ページ内に多くの設問数が設置されているフォームの方が、設問数の少ないフォームより離脱率が上昇する傾向があります。
また、最後に入力負荷がかかる項目を持ってきている理由については、ここで入力を辞めたらこれまで入力した労力が無駄になるという「サンクコスト効果」を意識して、意図的に最後に置いています。


2 -2 資料ダウンロードいただいた方への通知（Zoho CRM）

ワークフローで、以下2つの処理を走らせています。
  • 資料ダウンロードしていただいた方向けのメール通知
  • 社内向けにSlackの通知


前述の「資料ダウンロードしていただいた方向けのメール通知」の内容は、以下画像の通りです。
資料をすぐに表示せず、メールで案内している理由は、資料を受け取った人の反応を確認しやすくするためです。


また、資料ダウンロードがあった際には、社内コミュニケーションツールであるSlackに通知が飛ぶように設定しています。
これにより、問い合わせ内容の確認や、担当者の割り当てなどをスムーズに行えるようにしています。

まとめ

見込み客からの問い合わせ〜フォローアップに関する業務をZohoに置き換え、属人化の解消に取り組んでいます。
また、これまでさまざまなフォームツールを利用してきましたが、Zoho Formsは最も使い勝手が良いと感じていますので、
ぜひ他のユーザーの皆さんにも一度触っていただきたいです。

内藤さん資料：




グループワーク：見込み客・顧客データ、どう貯めて、どう活用していますか？

見込み客の育成方法や、既存顧客のフォローアップ時にどのようにZohoを活用しているのかを共有していただきました。

共有内容(一部抜粋)：
・CRM ポータル機能：紙のDMを送付したお客さまへのフォロー架電をテレマ会社に依頼。テレマ会社とポータルを通じて情報を共有しながら運用しています。
・CRM / Projects 連携：CRMで商談管理し、受注後にProjectsで社内外の関連メンバーと共にタスクを管理しています。
 

最後に

今後のユーザー交流会は、東京と福岡での開催を予定しています。
枠に限りがありますので、参加を希望される方はお早めに参加登録をお願いします。

6/13（金）18:00～　 東京 ユーザー交流会（AP新橋）︎

8/8（金）18:00～　福岡 ユーザー交流会
※会場調整中。博多駅近辺を予定

 
 

今後ともZoho コミュニティをよろしくお願いいたします！

ゾーホージャパン コミュニティチーム


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