Social Media Simplified with Zoho Social: Bridge sales and social media marketing

Social Media Simplified with Zoho Social: Bridge sales and social media marketing



Social media marketing has become the go-to strategy for most businesses who are trying to boost awareness of their product/service, create a brand image in the minds of their audience, increase website traffic and engagement, and generate leads. Posting regularly on social media, being responsive to queries received from customers and potentials, and staying updated on and following social media trends are all some methods that can help increase engagement your brand receives, because of the amount of time being spent on social media by individuals of all age groups. An entire product life cycle happens on social media these days. People are introduced to a product, become aware of its utility and relevance to them, make purchase decisions, and even purchase the product through social media. Depending on these interactions, the growth of the product either increases or declines. Consequently, your social audience, who are potential customers, are now more likely to convert into actual customers.

Zoho Social is a one-stop-solution for managing all your social media management needs and helps you increase your brand's engagement by making publishing and scheduling posts easier, responding to interactions promptly, tracking your performance, and much more. You can generate quality leads and capture their information on Social. But how can you put this information to use? The leads captured have to be sent to your sales team for follow-up and nurturing. But it's extremely tedious to manually track all the comments and messages you've received for your posts.

With the Zoho Social-Zoho CRM integration in place, you'll be able to seamlessly and automatically send this information to CRM, bridging your sales and social media marketing efforts. Let's look at an example of how you can generate leads and contacts using Social and send them to Zoho CRM.

Let's say you own a cafe and bakery chain and you're constantly tweaking the menu based on customer feedback. So you take to social media to post about new additions to the menu, workshops that you conduct in your cafe, and any other events that take place. This encourages a lot of engagement on your posts, which turns your social profile into a lead magnet.

This information can be captured from Social in the following ways:
  • Live stream: Once the post has been published, you can see a live stream of notifications appear in the live stream window on your Social homepage. You can simply click on the notification you want to see in detail, then click Add to CRM to add the contact information to CRM as a lead or a contact. You can either choose to add the information as a new lead/contact or associate it with existing matching records, if any.



  • Monitor dashboard: The Monitor tab serves as a single platform to help you keep track of what everyone is saying about your brand. You can add columns that you want to constantly monitor, and the notifications will keep getting updated. You can click Add to CRM next to any profile's notification that you want to add to your CRM, and the information will automatically be synced.


  • Messages tab: You can also hover over any message to add the information as a lead or contact to CRM.
     


  • Automated leads capture: Imagine that you recently posted about arranging regular food delivery for your customers who'd like to order food from the comfort of their homes/workplaces. To start, you've prepared a sample box of savouries and desserts and want to get the feedback of your customers, so you call out to the people who're interested in trying out this sample box. You start receiving many comments, but it's difficult to sit through and make a note of everyone's information. With the automated leads capture action in Zoho Social, you'll be able to define keywords and actions, making it easier for you to get back to these customers.


Integrate your Zoho Social with Zoho CRM now to streamline the lead capture and nurturing process and leverage the power of both platforms!




        • Recent Topics

        • API - Bank Accounts | Reconciliation Discrepancy

          Unless I'm reading it wrong, the documentation for the Bank Reconciliations API is inconsistent with itself. https://www.zoho.com/books/api/v3/bank-accounts/#create-a-bank-reconciliation The text definition says that the transaction_id should be a string,

        • another little issue

          So to get over showing prices with VAT we used the price lists and made the prices inclusive. The problem is now on the items it wants to show the orginal retail value which makes no sense. Ideas please

        • Handle Leading Zeros in a Number Field

          Hi, If I use a Number Field, set with Min 7 Digits and Max 7 Digits, and enter 0000001, it will result in 1 and an error as it removes the leading zeros, the same with entering 0012340 will result in 12340 and error. So I have to use a Text Field and

        • can't access zoho account

          I can't log in to my zoho account, can you help me

        • Cliq iOS can't see shared screen

          Hello, I had this morning a video call with a colleague. She is using Cliq Desktop MacOS and wanted to share her screen with me. I'm on iPad. I noticed, while she shared her screen, I could only see her video, but not the shared screen... Does Cliq iOS is able to display shared screen, or is it somewhere else to be found ? Regards

        • HTML PDF Templates / Build From Scratch option not visible for Custom Modules

          Hi everyone, I am working with Zoho Books Custom Modules and trying to create a custom 4x4 package label PDF template using HTML/CSS. According to the official Zoho Books documentation for HTML PDF Templates, there should be an option like: Settings →

        • Virtual Option for Fields

          Hi, I would like to be able to choose another option other than Read-Only or Disabled, such as Virtual. And with Virtual, the field is shown on the form and avilable in rules, but NOT saved to the Database. A use case is having multiple Large Lists of

        • Prefix & Suffix on Single Line, Number, etc.

          Hi, I would like to have the same Prefix and Suffix that was added to the Unique ID on Text and Number Fields. Use case could be as basic as temperature, as per another Idea I have to use Single Line (Text) for a number that might have leading zeros today,

        • Customer User Fields for use in Rules

          Hi, I would like to be able to add custom fields to the users, such as Department or Role, which can then be used in Rules, Reports, etc. as a condition. A use case is limiting Global lists or Choices based on the users Custom Field, so one form can be

        • Locked out of MFA due to changing phones

          I have been locked out of my Zoho Books account since i changed my mobile phone over. I can get the OTP through the ZOHO Books software but i cant confirm using my phone app as nothing appears to authorise. I need to know how to register/set up my new

        • 👍 Zoho CRM's Notes now gets Reactions and a new look

          Available in SA and JP DCs. Rolling out to other DCs in phases. Hello everyone, Notes help users capture important updates, collaborate with teammates, and maintain context for records. Now with Note Reactions, users can quickly acknowledge updates, express

        • All new Address Field in Zoho CRM: maintain structured and accurate address inputs

          Availability Update: 29 September 2025: It's currently available for all new sign-ups and for existing Zoho CRM orgs which are in the Professional edition exclusively for IN DC users. 2 March 2026: Available to users in all DCs except US and EU DC. 24

        • Zoho books and venmo

          Hi, Is there a way to hook Venmo into zoho books? I have a Venmo business account and want to be able to sync that. I know you can do it with the paypal integration but I dont want to use paypal for the fees and that doesnt allow me use/integrate my current

        • Updating Unit Code for New Item Creation, Quote and Invoicing is so inconvenient

          The Zoho Team has implemented many updates, but these updates should be optional. Before rolling out any new feature, they should already have a solution in place that allows users to remove or disable it if they choose not to use it. Just yesterday,

        • Payroll needs to automatically remit taxes, not just give me the calculations

          Wagepoint, PayEvo, Waveapps, etc... All your competitors deposit employee payroll, but they ALSO remit taxes automatically. Get with the program, your Payroll app is extremely sparse.

        • Creating new Teams meeting from CRM doesn't enable Team functions in the meeting

          Hi I'm trying to set up the meeting integration and I've seen that when I create a Meeting in the CRM and set the location to Online and the Provider to Teams, and complete the boxes, add a participant etc, whilst the meeting is created in Teams, the

        • Approval Process configuration is now more flexible and fully customizable

          The Approval Process is back with an improved user experience designed to make it easier to build structured, flexible, and intuitive approval workflows. Here’s a look at some of the key enhancements: Name Your Rules & Stages You can now give each approval

        • Admin Logging in as another User

          How can a Super Admin login as another user. For example, I have a sales rep that is having issues with their Accounts and I want to view their Zoho Account with out having to do a GTM and sharing screens. Latest Update (27th April 2026): With the early

        • Introducing Approval SLA for Approval Processes

          Approvals can sometimes be delayed when approvers do not respond within the expected timeframe, which can slow down your recruitment processes. With the new Approval SLA in Zoho Recruit, you can set deadlines for approval requests and define automated

        • Introducing Microsoft Word Integration in Zoho Contracts

          We are excited to announce a new feature that brings contract authoring and negotiation in your familiar environment — the Microsoft Word Integration. What This Integration Brings The Microsoft Word Integration connects Zoho Contracts with the Microsoft

        • Map My Client Locations for Zoho CRM Extension: Turn CRM Addresses Into Action

          Hello everyone, Your CRM knows who your customers are. Now, see where they are on the interactive map directly from Zoho CRM. Introducing Map My Client Locations for Zoho CRM, an extension built for businesses that rely on sales visits, field service,

        • Scheduled and Automated Report Delivery from Zoho Projects

          Zoho Projects has useful reports including task reports, timesheet summaries, and workload charts. However, there is currently no way to schedule these reports to be automatically delivered to stakeholders on a recurring basis. This means: Project managers

        • How can I filter inactive/disable agent tickets?

          Hello, We have an user-agent that left the company and we inactive/disabled his agent. So, now I can no longer filter or search tickets that he is the current owner, or even create a rule to reassign tickets to another person when the ticket is reopen.

        • Add Reauthentication Option for Zoho Bug Tracker Integration in Zoho Desk

          Hello Zoho Desk Team, We hope you're doing well. We would like to request an enhancement to the Zoho Bug Tracker integration within Zoho Desk. Current Limitation: At the moment, there is no option to reauthenticate the Zoho Bug Tracker integration in

        • Dashboards for Customers

          Is it possible to build dashboards for each customers in the community for their tickets?

        • Collaborate Visually with Whiteboard in Zoho Projects

          Whiteboard in Zoho Projects allows you to collaborate visually by creating diagrams, annotating designs, and sketching project workflows using shapes, text, and images within project modules. Team members can work simultaneously, improving productivity

        • Fields in MS-Word Template

          With the new MS-Word integration, how does one create fields in an imported MS-Word document which can then automatically be populated with an Intake Form?

        • Displaying only unread tickets in ticket view

          Hello, I was wondering if someone might be able to help me with this one. We use filters to display our ticket list, typically using a saved filter which displays the tickets which are overdue or due today. What I'd really like is another filter that

        • Zoho Bookings Flow Step not Triggering on Appointment booked

          I noticed yesterday that my appointment booked flows were not triggering when we had booked appointments in Zoho Bookings. I checked the trigger and noticed the trigger values updated to be defined to a workspace and service event rather than our whole

        • UCP: Why We Killed the Multi-Portal Mess and Simplified Customer Self-Service

          Let's talk about the multi-portal mess nobody wants to admit that it exists. Your customer needs an invoice from one app, wants a ticket update from another, and has a project waiting in a third, each behind its own login, its own UI, its own "was it

        • Zoho Tables is now available in Zoho One!

          Hello Zoho One users, We’re excited to announce that Zoho Tables is now included as a part of Zoho One suite! As teams grow, managing projects, approvals, inventories, campaign trackers, and operational workflows across multiple spreadsheets become difficult.

        • Zoho Publish is now available in Zoho One!

          Hello Zoho One users, We’re excited to announce that Zoho Publish is now included as part of the Zoho One suite! As businesses grow, managing Google Business Profiles across many locations becomes challenging. Business information needs to stay accurate,

        • 📣 Ask the team behind Zoho SalesIQ: Summer '26 Q&A

          Hi everyone! Following our recent webinars, Summer '26 Release: What's New in Zoho SalesIQ—where we walked you through all the new features, what they do, and how they work—and Driving the AI Evolution: Building Smarter Customer Experiences with Zoho

        • Upcoming update to field values in Zoho Books - Zoho Analytics integration

          Hello Users, We'd like to inform you of an upcoming update to the tax_category values in the Zoho Books integration for Zoho Analytics from October 20, 2026. What's Changing? tax_category field values are being renamed to align with the conventions already

        • Announcing the new SKILL.md for Zoho CRM and the updated OAS repository!

          We are introducing a new zoho-crm skill to make working with Zoho CRM Developer tools (like APIs, functions, widgets, client scripts, queries etc) easier and faster, with the help of AI in your preferred AI harness like Claude Code, Codex, Cursor, VSCode

        • Kaizen #259 - Working with Zoho CRM APIs using zoho-crm skill

          In the previous Kaizen, we introduced the zoho-crm skill and discussed how it can work with different CRM developer capabilities. The zoho-crm skill makes it easier to work with Zoho CRM without having to remember every API endpoint, request structure,

        • How can I populate dropdown data with information from another source or app?

          I want to maintain a list of items in another app (say in excel or another database) and sync those as items in a drop down menu, instead of copy pasting to import. Is this kind of a feature available?

        • Zoho Community Digest - September 2026 | Part 1

          Hi everyone, and welcome back! September opens with a strong set of updates. Zoho CRM brings workflow automation down to the subform row level and ships a new SKILL.md for AI-assisted development, Zoho Desk introduces conditional branching with Automation

        • Tip #88 – Manage Incoming Support Requests Efficiently with the Service Queue – 'Insider Insights'

          Hello Zoho Assist Community! Not every team has a dedicated IT department or a fully built-out sysadmin setup. For smaller teams, when something breaks, there's no internal ticket system to log into, no helpdesk queue to route through, and no clear way

        • Delete CRM Portal

          How do I delete portals from my CRM? I created one just to test, it is not in use and is disabled but it's existence is preventing me from marking fields in modules as "required" unless I make it 'read/write' in the portal first. I'd rather just delete

        • Next Page