Tip of the week 69 - Secure and reliable practices for email marketing

Tip of the week 69 - Secure and reliable practices for email marketing




Being one of the most reliable channels in marketing can be considered as one of the reasons why email marketing is still powerful. However, as email marketers, it is important to keep your contacts safe from all the existing security threats because they trust you and the email marketer in you. So, before you launch an email campaign to your contacts, ensure that you secure their information. Here's what you could do:

 


1. Choose an appropriate software: There are numerous email marketing tools available right now. Choose a software that can help you authenticate your domain with SPF, DKIM and DMARC to make sure that you are not being spammers to your contacts.

 


2. Email list verification: Buying email lists from other sources might lead you to email addresses that are fake and inactive. These accounts will be mostly targeted by hackers. So, maintain a clean and healthy list of contacts. Also, while sending emails you can inform your recipients to add you as their contact, this is possible by attaching VCards to your emails.

 


3. Customer data usage: Make sure that you're sending the right information to the right people. Set up topics in order to categorize your emails under different topics so that your customers ensure to choose the relevant topic that they're interested in. By doing this, you're not misusing their data by providing irrelevant information. i.e., you're being clear in your intention. Moreover, be mindful of wiping customer data from your internal storage and devices, after sending out the email campaign.



Email marketing, as we all know, comes with numerous threats particularly during emergency situations like health crisis, natural disasters and many more. Keeping all the email phishing and cyber attacks in mind, it's important to reframe your email marketing tactics for better email security and reliability.





Let us know in comments if you find this tip useful. Moreover, feel free to add on your thoughts!

Best Regards,
Annet Mathews



      • Sticky Posts

      • Tip of the week 03 - Sending emails in batches

        Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be

      • Tip of the week 04 - Know about your recipients' 'prime open time.'

        In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's

      • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

        Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other

      • Email Deliverability Tip #3: Seal the deal with the preheader

        In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep

      • Tip of the week 15 - Add subscription-preferences option. Drive more engagement.

        If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers.  You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.