Introducing Web Analytics in Zoho PageSense

Let's say you've had your website up and running for a while, and you've executed several marketing strategies, including paid advertising, content creation, and social media promotions to attract visitors and grow your business. While some of these tactics could have generated higher traffic for your website, others could have failed to generate any result. Now, how will you determine which of your efforts is paying off and what improvements to make in your future marketing plan? 

With the right tool in hand, you can effortlessly track which marketing plan is working best for your business or what isn't and then use this information to adjust your overall strategy. To help you with this, we introduce the web analytics in PageSense — a data-rich addition to our CRO software that gives you a unified picture of all the key performance indicators (KPIs) needed to measure your website’s effectiveness and your marketing activities.

So, what exactly is web analytics and how does it differ from other experiments in PageSense?

By definition, web analytics is the method of tracking, analyzing, and reporting the most valuable metrics about your website based on your visitor's activity and behavior on your pages. While there are several website metrics you can already track using PageSense, the new web analytics report will help you focus on the following three areas:

• The KPIs on your website that measure the success or failure of your marketing campaigns
  
• Identifying the strength and weaknesses of your website traffic
  
• Strategies to improve your user experience and conversions on your site.
  

This method of tracking and collecting your visitor's data is a little different when compared to other experiments in PageSense because:

• Web analytics starts automatically collecting data about your visitors and your web pages as soon as you install the PageSense code snippet in it.
  
• Unlike other experiments that track metrics based on visitor data, web analytics tracks, collects, and reports your entire web metrics based on sessions. These sessions are identified through a unique cookie placed in your visitor's browser.
  
• Also, web analytics tracks quantitative data on your website that helps identify where your traffic comes from and what it does on your site. However, the other features in the tool provide you qualitative data that describes which elements they click or interact with on your pages and why they behave the way they do. 
  

Now that we know what web analytics is, let's see what KPI metrics the analytics report tracks and how this data can be useful to grow your online business.

Top web analytics metrics you can track in PageSense

Your new web analytics dashboard brings in a slew of new metrics to monitor your website's performance. Below are the top metrics you will want to begin with: 

• Total visitors and new visitors: This metric shows you the total number of visitors (both new and returning) your site receives during a given period. It's helpful at gauging how well your marketing efforts are working in driving new visitors and also gives an overall snapshot of your site's improvement.
  
• Session: This metric provides the total number of visitor interactions (both new and returning visitors) that take place on your website within a given time frame. It's helpful in learning if you're good at directing people back to your site through different marketing campaigns.
  
• Page views: This metric shows the total number of times a specific page was viewed by visitors in a given time frame. A high number of pageviews can indicate how popular a post or page is on your site.
  
• Pages per session: This metric shows the average number of pages viewed during a single session on your site. A high pages/session rate can indicate that your visitors are highly engaged and willing to explore more of your site.
  
• Average session duration: This metric provides the average amount of time your visitors spend on your website. It's helpful for indicating how visitors are truly engaging with your site’s content.
  
• Average time on page: This metric measures the average length of time your visitors spend interacting with a specific page.
  
• Bounce rate: This metric indicates the percentage of sessions in which visitors view only one page and then leave your site without triggering an event or clicking to another page on your site. A high bounce rate signals there is something wrong or needs immediate attention on your site that makes visitors exit right away without further interaction.
  
• Goal completion rate: This metric measures the percentage of visitors who complete a desired action on your site, such as making a purchase or signing up for an email newsletter. It reflects how much your business is moving ahead or towards your set target or objective. 
  

How to use web analytics metrics for your business

Using web analytics in PageSense, you get access to a growing amount of website data that can help align your overall marketing and business goals. The key to avoid drowning in this sea of numbers is to start analyzing information that matches with your real business needs. Here are a few ways your web analytics metrics can be useful for your business and help keep your wheels spinning:

• Identify the best performing traffic channels (or sources)
  As a marketer, the main aim of running different marketing campaigns on your site is to get heaps of traffic. So, once you drive a significant amount of traffic, the next logical question to ask is which marketing channel (guest blogging? social media? paid ads) is driving the most visitors and leads to your business. Web analytics makes tracking each of your channel metrics easy. Click on the Channels report and you can see the top traffic channels (organic search, referrals, direct visits, or social media) that send visitors to your site with the highest number of sessions and goal completion rate. Using this data, you can determine which channel is more profitable for your business, the areas to decrease (or increase) your marketing/ad spend, and later start rolling out fresh plans for your low traffic generation channels.
  
  
  
  
• Know the most popular pages on your website
  Once you launch your website, you can start adding as many pages as you want and as many blog posts as you want, but how will you be sure that your pages are getting enough traction and engagement from visitors? Also, are visitors paying more attention to the most important pages (home, features, or contact us page) than others? You can find these answers in your web analytics report. Using the All Pages report, you can see which specific blog posts and web pages are performing best on your site with the highest number of page views and average time on page metrics while also learning what type of content visitors are most interested in. Once you identify this data, you can begin analyzing the best titles, keywords, and descriptions that you've used on these pages and find ways to repurpose your top content topics into formats like ebooks, infographics, videos, etc.
  
  
  
  
  
• Determine where your best-converting customers are located
  No matter how big or small your business is, learning which country or city your customers originate from and how their needs differ by geography is crucial to understanding where exactly to advertise your products. This is another piece of essential information web analytics can provide. Using the Country report in analytics, you can effortlessly track which major countries, states, or cities are sending the best-converting traffic to your website and further measure how well your marketing ads are performing in these geographical areas. Besides this, you can see how many sessions you have recorded in each of your sales regions and the engagement rates (like average session duration and bounce rate) found in specific regions. This information will let you identify promising new locations to target with your upcoming ad campaigns and hence expand your business market in high-potential areas. 
  
  
  
  
• Identify and fix the leaky pages on your website
  Sometimes you might see a lot of people entering your buyer's journey, but only a few are becoming paid customers. Have you wondered why this happens and which pages turn them away from your site? Your web analytics report can tell you that. By looking at the Exit Pages report, you can learn which particular pages your visitors most often leave from your website and then investigate what underlying problems these pages have that make them exit before converting. Generally, this could be due to poor organization of content on your page, excessive (unwanted) content, or technical issues related to the page. So, once you learn the reasons behind these leaky pages, you can put appropriate marketing efforts and content optimization techniques in place to encourage visitors to stay longer on your site and successfully convert into your sales funnel.
  
  

• Measure the success of your business goals
  Your website might get hundreds and thousands of visitors every day, but if those visitors don't complete the key goal that is defined for your business, your efforts have gone to waste, right? So, how do you actively monitor those goals that allow you to refine your marketing approach and improve your overall conversions? Web analytics can help you with this. Goals are just the specific actions that visitors perform on your website to fulfill your target objective like signing up for your product, downloading an ebrochure, or subscribing to your newsletter. This completed activity is measured as the goal completion rate in your web analytics report. A high goal completion rate can indicate that your business' objective is successful while a low completion rate could mean you're attracting the wrong audience or your website isn’t powerful enough to convince audiences to perform the desired action.
  
  

• Segment and understand your target audience better
  Finally, let's say you know which top marketing channels, web pages, and goals on your website are driving the highest visitors and conversion rates to your business. But, what if you have more specific questions like which day of the week your social media campaigns perform the best? Or how do returning visitors engage with your homepage? The web analytics report has the answers to those as well. Using the Segment Audience filter in your report, you can easily isolate and analyze data of a specific subset of audiences that matter the most for your business rather than looking at the whole of the website visitor data. This segmentation can be done based on either a predefined set of audience conditions like visitor type (new and returning), device used by visitors (mobile and desktop), day of the week, different traffic sources, or through custom audience parameters like age, gender, language, and many more.
  
  

How to set up web analytics for your website

Setting up web analytics for your business is simple and quick. Just install our two-line Javascript code in the <head> tag of your website, and PageSense will immediately start tracking your visitor's actions and behavior on your site using cookies. To make visitors aware of the use of cookies, we recommend you setting up a privacy consent banner on your website.

Once you get an overall picture of your general website metrics, you can start exploring the why and how part of the website analytics using the core CRO features available in PageSense including funnel analysis, heatmaps, session recordings, a/b testing, and more. 

A final word on using the all new web analytics in PageSense

We believe that with the many benefits of PageSense as a CRO tool for your online business, the new web analytics report can tremendously help take your business to the next level. Because in the world of digital marketing, without tracking the right website metrics, your well-planned conversion strategies could only lead to a waste of time and money on methods that just aren’t working. The web analytics report lets you just bridge this gap between your daily marketing activities and your site analytics within a single platform—no extra tools or tracking code required.

So, what better reasons could you want to get started with the most valuable metrics about your business? Kickstart your tracking right away! If you have any questions or feedback, please share them in the comment box below or write to us at support@zohopagesense.com. 

• Topic Participants

• Balarohini Paulraj

• Seth

• Sticky Posts

• Introducing Mobile Push Notification in Zoho PageSense

  Hello everyone! Introducing our latest update in PageSene 'Mobile Push Notification' You already know the power of smart analytics and user-centric design. Now, you can reach your audience instantly with personalized messages designed to drive action

• Recent Topics

• Zoho CRM Community Digest October 2025 | Part 2

  Hello Everyone! From new mobile capabilities and smarter integrations to real-world workflow fixes and developer insights, all the highlights from the second half of October is covered right here. Let’s dive in. Product Updates: Zoho CRM Mobile Updates:

• Understanding Zoho Contracts

  Effective contract management relies on systems that are structured, organized, and reliable. Every feature, workflow, rule, and restriction in Zoho Contracts are designed the way they are to ensure consistency, compliance, and control across every stage

• Tip of the Week #76– Automate your inbox during vacation in Zoho TeamInbox

  When you're on vacation or away from your desk, the last thing you want is for important emails to be missed or left unanswered. The good news is, you can easily set up rules in Zoho TeamInbox to assign incoming messages automatically to a teammate who's

• Domain restriction for User Management actions in Zoho One

  Greetings, Zoho One Admins! To strengthen account security further and safeguard user management settings, we are imposing domain-based restrictions for user account-focused admin actions in Zoho One. In addition to password reset of user, organization

• Zoho Mail iOS app update: Signature

  Hello everyone! In the latest version(3.1.7) of the Zoho Mail app update, we have brought in support to create, edit and remove signature within the app. You can create signature from the compose screen as well as from within the Settings module(inside

• Desktop app doesn't support notecards created on Android

  Hi, Does anybody have same problem? Some of last notecards created on Android app (v. 6.6) doesn't show in desktop app (v. 3.5.5). I see these note cards but whith they appear with exclamation mark in yellow triangle (see screenshot) and when I try to

• Approval Button in Subform

  Hi Team, I’m working on a subform-based requirement where users will submit requests, and these requests must go through approval by multiple team managers. Each line item in the subform needs to be individually approved or declined based on the user's

• Setting checkbox value on template in Sign from Creator

  Good day, Please help me understand how do I set a tick from a checkbox in Creator into a checkbox on a Sign template. Below is the only values on the Sign template and the code from Creator, "field_boolean_data": {}, "field_date_data": {}, "field_radio_data":

• Zoho Projects - Unread Comment Icon

  Hi Projects Team, It would be great if there was a notification I con on the comments icon so it's easy to see which tasks have new comments. Something like a red circle with a number of unread comments would be great. Thanks for considering my feed

• Zoho Projects - Update Feed via API

  Hi Projects Team, Please consider adding an API to allow update and retrieval of messages to the Feed. Thank you

• Automated log-out/session end

  I'm concerned about security of our data. Is it possible to set an automatic time-out for user sessions on Zoho CRM, after a certain period of inactivity or when the session reaches a certain duration (12 hours perhaps)? 

• Subform auto populate values

  Hi Team, I’m trying to retrieve values from Zoho People using API functions and dynamically populate them into a subform. For example, I’ve created a form with several fields that users will fill out. Based on their input, I need to fetch records from

• What is New in CRM Functions?

  What is New in CRM Functions? Hello everyone! We're delighted to share that Functions in Zoho CRM have had a few upgrades that would happen in phases. Phase 1 An all new built-in editor for better user experience and ease of use. ETA: In a couple of days.

• Gantt Chart - Zoho Analytics

  Are there any plans to add Gantt Charts capabilities to Zoho Analytics?

• WhatsApp Calling Integration via Zoho Desk

  Dear Zoho Desk Team, I would like to request a feature that allows users to call WhatsApp numbers directly via Zoho Desk. This integration would enable sending and receiving calls to and from WhatsApp numbers over the internet, without the need for traditional

• Identify long running sync jobs/tables

  My sync process causes strain on my production database and I'd love some tools/alerts to help me identify which tables are taking the longest. The current screen only shows 3 tables at a time and truncates the last fetch time so that it is very cumbersome

• Temporarily rate limited due to IP reputation.

  We have suddenly started receiving the following Mail Delivery Status Notification: Diagnostic-Code: 4.7.650 The mail server [136.143.184.12] has been temporarily rate limited due to IP reputation. For e-mail delivery information, see https://aka.ms/postmaster

• Automatically CC an address using Zoho CRM Email Templates

  Hi all - have searched but can't see a definitive answer. We have built multiple email templates in CRM. Every time we send this we want it to CC a particular address (the same address for every email sent) so that it populates the reply back into our

• Solution to Import PST File into Office 365.

  MailsDaddy OST to Office 365 Migration Tool is an outstanding solution to recover OST files and migrate them into Office 365 without any hassle. Using this software users can multiple OST files into Office 365 with complete data security. It offers users

• Associate emails from both primary and secondary contacts to deal

  We need to associate emails from multiple contacts to a deal. Please advise how this can be achieved. At present, only emails from primary contacts can be associated. Thanks

• New integration: Zoho Sign for Zoho Projects

  Hey there! We’re excited to announce the brand-new Zoho Sign integration for Zoho Projects! With this integration, users can now send documents for signatures, track their progress, and manage approvals—all without leaving Zoho Projects. This bridges

• Update to attachment display in ticket threads

  This enhancement will provide faster access for support teams and end-users, significantly boosting productivity for everyone. Get ready for a more efficient and satisfying experience! Immediate benefits Faster ticket rendering reduces wait times and

• Narrative 15: Blueprint - Automate, guide, and transform your support processes

  Behind the scenes of a successful ticketing system: BTS Series Narrative 15: Blueprint - Automate, guide, and transform your support processes Even organizations that deliver quality products and services can face low customer satisfaction when their

• Different MRP / Pricing for same product but different batches

  We often face the following situations where MRP of a particular product changes on every purchase and hence we have to charge the customer accordingly. This can't be solved by Batch tracking as of now so far as I understand Zoho. How do you manage it as of now? 

• Batch/lot # and Storage bin location

  Hi I want to ask for a feature on Zoho inventory I own a warehouse and I've gone through different management software solutions with no luck until I found Zoho, it has been a game changer for my business with up to the minute information, I'm extremely happy with it. It's almost perfect. And I say Almost because the only thing missing for me (and I'm sure I'm not alone) is the need of being able to identify the lot number of my inventory and where it is located in the warehouse. Due to the nature

• ZOHO BOOKS - RECEIVING MORE ITEMS THAN ORDERED

  Hello, When trying to enter a vendor's bill that contains items with bigger quantity than ordered in the PO (it happens quite often) - The system would not let us save the bill and show this error: "Quantity recorded cannot be more than quantity ordered." 

• Good news! Calendar in Zoho CRM gets a face lift

  Dear Customers, We are delighted to unveil the revamped calendar UI in Zoho CRM. With a complete visual overhaul aligned with CRM for Everyone, the calendar now offers a more intuitive and flexible scheduling experience. What’s new? Distinguish activities

• Sync desktop folders instantly with WorkDrive TrueSync (Beta)

  Keeping your important files backed up and accessible has never been easier! With WorkDrive desktop app (TrueSync), you can now automatically sync specific desktop folders to WorkDrive Web, ensuring seamless, real-time updates across devices. Important:

• Writer update results in BitDefender blocking it as malware

  After updating Writer to latest update, Bitdefender blocked the app and writer no longer runs.

• Connecting email for each department in ZohoDesk

  Hi! Could someone help me to go through connecting emails for each department?

• Refresh frequency

  Dear Zoho Team, I really, truly appreciate that Zoho Books gets frequent updates. As a matter of fact this is how a good SaaS company should stay on top. However, I feel that I have to hit refresh almost every day. This was exciting at the beginning but

• Refund

  My plan expired today, and I updated my payment details with a new credit card. At the same time, I wanted to downgrade, but the system wouldn’t allow the downgrade until the payment details were updated. As a result, I was charged for the same plan before

• Calling Function via REST API with API Key gives 401 using Zoho Developer

  Hi, I created a couple of functions using the one month trial of Enterprise edition, which I was able to call using the API Key method from Postman and from an external site. Now that my trial has expired, I have created the same functions in the Developer

• Error due to - 'Internal Exception' when uploading Sign-generated PDF file to workdrive via Deluge in Zoho CRM

  Hi I wasnt getting this error a few days ago and my code had not changed, so I'm wondering if there's a Zoho bug somewhere? I am downloading a PDF file from a Zoho Sign url using invokeurl and then uploading it to a Workdrive folder using zoho.workdrive.uploadFile.

• Embed CRM record images in email templates

  I have email templates that I want to embed dynamic images in their body - not as an attachment. For the context, the image is a QR code individual to each contact. So there are couple of challenges for which I think there is no solution in CRM: 1/ I

• Assign multiple departments to multiple helpcenters

  Hi there! I have a reseller company for a software and I'm using Zoho Desk as my helpcenter and ticket management system. The software is great and I would like to make a suggestion! With multi-branding activated, your departments that visible in help

• Zoho Desk Training

  Hello, We've had Zoho desk for a while now, but we run into issues occasionally, and I was wondering if there was a customer who currently uses it and really enjoys the functionality, that would be wiling to chat with us?

• Edit default "We are here to help you" text in chat SalesIQ widget

  Does anyone know how this text can be edited? I can't find it anywhere in settings. Thanks!

• PO Based Advance payment to Vendor

  We recommend to introduce a provision at PO to make advance payment to vendors and auto apply that advance paid later at the time of Vendor Bill submission for that PO. This will help us track PO-wise Total Payments.

• Converting Customer Invoice to Purchase Bill

  Hi, In my service-based business, I sometimes create the customer invoice first, and later I receive the purchase bill from the vendor for the same job. Is there any option in Zoho Books to: Convert a customer invoice into a purchase bill, or Link/associate

• Next Page