A/B Testing Idea #2: Make your headlines sound super cool.

A/B Testing Idea #2: Make your headlines sound super cool.

Hello everyone,

We're back with our second post in the CRO testing idea series. If you missed the first post, please check it out here: "Place irresistible and clear CTAs." In today's post, we'll look at how to effectively A/B test your headline content.


 
Some people say "you only get one chance to make a first impression" while others contend that it only takes seven seconds to make an impression about someone or something. Well, the same concept applies to your website.

A good first impression on your website is crucial for making visitors trust in your products/services and keeping them tied to your business forever. Creating this first impression depends on many factors like structure, colors, spacing, symmetry, amount of text, and fonts. But, of everything else, a good headline plays a major role in the success of your website.  

Your headline is the first thing that readers see as soon as they land on your site; it holds the power to make or break a deal at first visit. Even if your content is truly unique and innovative, a weak headline can ruin its chances of being super successful in terms of conversions. So how do you create a strong headline that drives more traffic and clicks on your website?

Here are a few aspects to consider as you A/B test your site's headline content:

Communicate your brand's purpose
Often we just assume that the visitors fully understand everything about our website and its product offerings. However, that’s not always the case, especially for new visitors. With hundreds of websites selling products/services online, it's important to make sure that the primary headline on your homepage tells visitors what your website has to offer and how it aligns with their expectations—all in a few short seconds. Tweaking and testing headline copy that clearly communicates your brand's purpose and differentiates yourself from the competitors can encourage your visitors to take the desired action without another thought.
 
Example:
Say you own a website testing and analytics software solution that offers a set of tools to grow an online business. Take a look below at the old and new versions of the same headline message. Notice that while the first tells people what the product is, the second tells people what the product will actually help them do.



Extra tip: The easiest way to determine if your brand message is clear to your visitors is by assuming your audience knows nothing about the business you're running.

Try different headlines for different set of target audiences
Each website caters to a specific type of audience. So understanding which audience group you cater to, where they come from, what their interests are, and what information they are hoping to find on your site is another major parameter to consider before starting to test your headline content. Testing and optimizing your headline copy based on a particular set of audience segments like demographics (such as location, gender, age, etc), personal interests, and past engagements with your site can help you deliver personalized content for each category of visitors, which is more likely to generate conversions. 

Example: 
Say you run an ecommerce business and want to A/B test your headline copy with enticing offers for returning visitors to see which one convinces them to fulfill your conversion goals.
 

Extra tip:
  • You can target your A/B test in PageSense using a variety of audience segments such as visitor type, device used, JS variable, day of the week, and more to learn which version grabs your audience's attention immediately and performs best for each segment.
  • To know your target audience better, you can set up polls on your website using PageSense and learn your visitor’s business (or personal) needs and how your product can help achieve them. Later, you can use this feedback to test and optimize your website content. 
Match your headline with your ad copy
When a visitor clicks on an ad, it's of the utmost importance to match the message on that ad to the headline content on your post-click landing page. If your headline doesn't match the offers and features that you promised in your ad copy, you're wasting all your marketing investment and conversion opportunities. A/B testing your headline by incorporating relevant keywords that resonate with your ad copy can help you reassure people that they've come to the right place. It can also later persuade them to take the desired action on your site more quickly. Further, this type of testing is more likely to generate increased clickthrough rates, conversions, and revenue for your website.  
 
Example:
Say you're running a Facebook Ad for older travelers, and the post-click landing page shows the most relevant tourist packages, flights, and hotel stays based on their interests. Now compare the old and new headline messages below to see which version of the message sounds better.



Include stats and numbers
Numbers in your headlines are a great way to grab attention by spontaneously triggering curiosity in your targeted audience. When you use symbols like %, $, or digits instead of words to express percentages, dollars, or numbers in your headlines, it creates specificity around the duration, size, value, etc. of what you're offering customers, which is more attractive than a generic offering. This is a powerful psychological tactic that spotlights your headlines and immediately hooks the reader's interest, which results in more traffic.

Example:
Consider the pricing page of your website and see how adding a number to the headline can increase reader engagement.


Follow the problem-solving methodology
Solving your customers' problem is the easiest and fastest way to reach their heart. Crafting a headline that addresses an issue and provides a cutting-edge solution to solve the problem can make optimizing your website easier. Intriguing your readers like this can make them look for more information on the rest of your site. Further, when done well, it can build a solid emotional bond between you and your customer for a longer term.

Example:
Take a look at the image below to see how implementing the problem and solution technique in your fitness website can make your headline sound more interesting.


 
Test with power words and sentiments
Sometimes the right audience is just one word away. Using forceful positive or negative power words in your headlines has the potential to kindle your customers' emotions and inspire action on your website in no time. Also, these words can guarantee more clicks and make your headlines stand out from the rest. You can test your headlines depending on two groups of power words:  
  • Negative headlines: This type of headline tends to intrigue your customers by setting a stage to avoid a miserable situation. It includes words like never, stop, worst, avoid, or do not.
  • Positive headlines: This type of headline tries to build a relationship with feel good emotions. It includes words like best, always, fastest, easiest, most, greatest, largest, funniest, hottest, strongest, biggest, and ever.
Example:
Take a look at the image below to see how the choice of words can invoke a positive feeling as you read the headline.



Test the font and appearance of your headline
The presentation (color, fonts, and layout) of your headline copy has a huge impact on the performance of your site. Below are a few points to consider while testing the appearance of your headline:
  • Use title case. Avoid writing your headlines in all caps as it can reduce the readability of your text.  
  • Choose a font style and size that matches your website's personality. The most popular font style is sans-serif and font size is 20 - 36 pixels.
  • Apply colors that contrast (while complimenting) your website's background well and focus on the legibility of your content.
  • Align your headline perfectly with your body content for a bigger impact. Centered headlines are most powerful visually, while left-centered are more conservative and formal. 
Example:
Say you own an online food delivery website, and you want to test the color and font of your homepage headline for better clickthrough rates. Take a look at the before and after images of the headline below. Which one you think will attract more eyeballs? 

 
Try out the two-part strategy
Don't forget your supporting cast! Successful headlines act in two parts. Including a persuasive subheadline copy below your headline can be another winning strategy to pull your customers deeper into your website. You can test different versions of your subheadings to see which best suits your visitors, such as explaining a bit more about your product or services, emphasizing your product benefits, or encouraging visitors to click the CTA button placed on your site.

Example:
Take a look at the main headline and the subheading of a customer support software website as shown below. In this case, your subheadline re-affirms how your software helps your customers and adds emphasis about different product features.

 
Test the headline length and SEO compatibility
Test your headline for the right length, SEO keywords, and sentiments. Keeping a headline no longer than six words will help readers easily process your text and attain the goal of your website. Using free headline analyzer tools such as Coschedule or Sharethrough can help you effortlessly understand your website's performance. They analyze important factors (like searchable keywords, word balance, and sentiments) and assign a percentage score based on how good your headline is. They'll help you identify the factors you need to improve for more productive headlines.

Example:
Let's say you own an online pet supply store and you want to test the headline of your homepage to attract more visitor traffic. The screenshots below show the performance of both the old and new versions of the headline in terms of length.



Bonus tips:
  • Create a sense of urgency in your headline with words like "today," "now," and "last-minute offer."
  • Use comparison phrases like "versus" to reinforce the benefits and features of your products/services.
  • Research your competitor's headlines to add more value and optimize your headlines better.  
We hope you found this article useful. What is your favorite headline tester? Have you had any success with headline A/B testing? Do share with us in the comments box below.

Happy testing. Happy converting!

Thank you.

    • Recent Topics

    • More Formula Functions

      Hi, I would like for example to be able to have a Date Field and Formula Fields, and then in the Formula Fields I would like to grab just the Month of the above Date Field or the Week Number of the above Date Field. So more "Functions" than the current

    • File upload size limits

      I am designing a contact form in Zoho Creator with File upload facility. I am not sure where and how to set the following properties for the same: Allowed File Types Maximum Size of the Attachment Number of Attachments

    • Composite Services and Account Tracking

      I am looking to garner support/request the ability to make composite services. A quick search in the forums brings up multiple requests for this feature. I fail to see why an item is mandatory while services are optional. I also would like to see the

    • All operation codes getting Not applied in WO-TT22J1025WOR0471, SR-TT22J1025PRE0423,FOR VIN-W1K6G2AB2SL005130.

      Dear Support Team, Please refer attached screenshot. All operation codes getting not applied in work order. Request you to please check and update ASAP.

    • Exclude Segment from Campaign Recipients

      I've created two Segments in order to separate Non-Marketing Contacts from Marketing Contacts. I'd like to send an Eblast to all Marketing contacts in my lists, but when I go to select Recipients, I have two options: 1. To Choose Lists to Send to; 2.

    • Reschedule Multiple/Mass Calls at Once

      When we go into a Call record, we have the option to "Reschedule Call." How can we select multiple Calls at once from the Activities tab and Reschedule them? The big use case for us: We have many leads that our reps are supposed to call on a daily basis.

    • Option to Empty Entire Mailbox or Folder in Zoho Mail

      Hello Zoho Mail Team, How are you? We would like to request an enhancement to Zoho Mail that would allow administrators and users to quickly clear out entire folders or mailboxes, including shared mailboxes. Current Limitation: At present, Zoho Mail only

    • I want to Make the due date of the project appears automatically

      hello everyone I want to know if the zoho projects app can add automatically the END DATE of the project I added the duration, start after dates of each tasks in the project template & the starting date of the project itself and the end date of it doesn't

    • Drag 'n' Drop Fields to a Sub-Form and "Move Field To" Option

      Hi, I would like to be able to move fields from the Main Page to a Sub-Form or from a Sub-Form to either the Main Page or another Sub-Form. Today if you change the design you have to delete and recreate every field, not just move them. Would be nice to

    • Deluge Tips & Tricks: Mastering dates and times

      Hello everyone! We're bringing back our Deluge Tips & Tricks series, where we show you how to make the most of Deluge for achieving a wide range of use cases. Working with dates and times is a fundamental part of almost any business application. Whether

    • Adding a Button in a Form in Zoho Creator App

      Hi I want to know how can I add a Button in Zoho Creator form. I have options that I select from a multiselect options and I want the button to add those selected options in a Subform. I do not want to add on a Page Builder I want it inside a specific

    • Internal Exception for Creator function

      I have been running a script successfully for several days using the scheduler in my application. Now today it suddenly creates and Internal Exception error. Nothing has changed about the script. The data is still retrievable from the web service it is using. Why would this suddenly be happening for no apparent reason? Also noticed that my usage logs are not up to date. Is something changing behind the scenes?

    • How to Set Up a Custom Domain and Customize Homepage

      Hello, I am experimenting with Zoho Creator to build applications for my own use case and have encountered a couple of issues: 1. Custom Domain Access: Is it possible to access my Zoho Creator application through a domain that I own? If so, how does the

    • Announcing new features in Trident for Mac (1.26.0)

      Hello everyone! Trident for macOS (v1.26.0) is here with new updates to securely manage your passwords, locally save your emails, and protect against emails with suspicious URLs. Let's take a quick look at them. Manage passwords with Zoho Vault eWidget.

    • Default Value on a Number

      Hi, I would be nice to also be able to set the Default Value for a Number Field, not just the Initial Value shown, so if not on the screen so not enetred it can have a value of 0 for example. Thanks Dan

    • Having trouble fetching contents of Zoho Connect Feeds using the API, requesting alternative API documentation.

      I'm trying to retrieve feed/post data from Zoho Connect using the API but facing challenges with the current documentation. What I've tried: OAuth authentication is working correctly (getting 200 OK responses) Tested multiple endpoints: /pulse/nativeapi/v2/feeds,

    • Tip#45: Custom Tags and Cluster Tags

      Tagging your work items helps categorize and label work items within your Zoho Sprints workspace. Now, this feature is expanded across multiple modules, along with the introduction of cluster tags that offer an advanced tagging mechanism. Manage Tags

    • Extensions 101 webinar series: Build, integrate, and monetize with extensions

      Attention developers! Are you ready to take your extension development skills to the next level? We're excited to bring back the Extensions 101 webinar series with an expanded lineup of Zoho products and an introduction to more platform features. Last

    • [Free Webinar] User Management in Zoho Creator - Creator Tech Connect

      Hello Everyone! We welcome you all to the upcoming free webinar on the Creator Tech Connect Series. The Creator Tech Connect series is a free monthly webinar that runs for around 45 minutes. It comprises technical sessions in which we delve deep into

    • A couple of minor enhancements to Workflows

      Last updated on September 17, 2024: These enhancements were initially available for early access, and we've now enabled them for all users. We are elated to announce a couple of enhancements to custom functions in our Workflows! Say hello to: "Source"

    • Business Continuity - Disaster Recovery

      I know about the Zoho CRM backup .zip files, however, this doesn't include any of the infrastructure with like custom fields or custom modules. I am curious on what everyone has in place for a true backup or what your plan is if your Zoho instance were

    • Narrative 11: Are your customers happy?

      Behind the scenes of a successful ticketing system: BTS Series Narrative 11: Are your customers happy? Happiness isn't just something you experience; it's something you remember. Hear your customers' voices by enabling customer happiness ratings in Zoho

    • Don't understand INVALID_REQUEST_METHOD when I try to post up an attachment

      When I make the POST request (using python requests.post() for files): https://www.zohoapis.com/crm/v8/Calls/***************01/Attachments I get this response: r:{ "code": "INVALID_REQUEST_METHOD", "details": {}, "message": "The http request method type

    • Signature field is showing black

      Hello, When customer signed the service form, it is showing as below picture Phone model: iPhone 16 Pro We tried delete and install application, but it not solved. This has on phone of a few person. There is any advice to solve this?

    • Zoho CRM Android app updates: record sharing, user image upload, Zoho Survey integration, and more

      Hello everyone, We've made some important improvements to Zoho CRM's Android app, and we'd like to walk you through the latest updates. Here's what's new: Record sharing with org users User image upload Zoho Survey integration support Venue preference

    • How to Delete/hide Google adwords section from Layout?

      Hi people, maybe someone can tell me how to remove or hide the Google adwords section from my layout? Im not using it and it takes too much space.

    • WIDGET in related record list ZOHO CRM; how to get and put data to subform custom fields?

      he need: Read and write two custom subform line-item fields on Quotes: Segment_wyceny (picklist/text) and W_pakiecie (number). Write works; read does not return these fields via SDK. Environment Zoho CRM Widget Zoho Embedded App SDK v1.2 Module: Quotes

    • Introducing Assemblies and Kits in Zoho Inventory

      Hello customers, We’re excited to share a major revamp to Zoho Inventory that brings both clarity and flexibility to your inventory management experience! Presenting Assemblies and Kits We’re thrilled to introduce Assemblies and Kits, which replaces the

    • Way to update CRM records in quik view

      I have custom module in zoho crm and that module have 500 records. I want a quick way or UI so that user can easily update the record information in quick view without going to record detail view or edit view. I tried zoho sheet option but in zoho sheet

    • Where to integrate Price Book and Product List Price

      Hello, We sync zoho crm all modules with all data to zoho analytics. In zoho crm, we have "Price Books" and "Products" modules, where each product is assigned to a few price books with different list prices. From zoho crm, I am able to export a dataset

    • Form / CRM Integration Not entering into workflow

      I have a simple form setup with company name, first name, last name and lead source. Each of the fields are mapped to CRM Leads module. When the form is submitted, the lead is populated properly. I also have a workflow created that when the lead source

    • Zoho Slowness - Workarounds

      Hi all, We've been having intermittent slowness and Zoho just asks for same stuff each time but never fix it. It usually just goes away on it's own after a couple weeks. Given that speed is a very important thing for companies to be able to keep up with

    • Don't understand why Forms Mobile Scan and Fill not working

      I have configure enabled mobile scan and fill, I have enabled QR and Bar code on two fields name and position, I have mapped seq 1 to Name and seq 2 to position, I have created a 2d QR code with the person names and position, seperated by a comma. When

    • Recurring Supervisor Rule Reminders for Open/In-Progress Tickets

      Hello Zoho Support Team, I would like to suggest a potential improvement regarding reminders for tickets and activities in Zoho Desk. Currently, it is possible to set reminders only once. In the Supervisor Rules section, it is possible to configure reminders

    • Template usage

      Hi, We are using some templates as a response to customer questions. Is it possible to analyze the usage of these templates? We want to know if the use of our templates has increased over time

    • Ticket Status Colors

      Can i change the colors of Ticket Status in the admin panel? Or even change the background of the entire cell of a Critical ticket? This way its easy for my agents to see a urgent ticket when it comes in. Right now everything is black text. Here Right

    • Sync Lookup Fields from Zoho CRM

      HI Team, I have synced a lookup field from my CRM data to Campaigns. When I view the synced data the field appears to display a Zoho CRM record ID rather than the text value. Is it possible to get the sync to import the text value rather than the CRM

    • New From Address cannot verify

      I have created a new From Address, which is the support@ address for my domain, that forwards to the default support mailbox. Presumably then, the verification email that is sent, should turn up as a ticket, but it does not. How can I verify my from address so that I can use my own domain?

    • How to update/remove file in zoho creator widgets using javascript API

      Hi Team, I have developed a widget which allows inserting and updating records I have file upload field with multiple file upload. Now while doing insert form record, I am using uploadFile API to upload files for that record. I am using updateRecord API

    • issue with image thumbnails not showing in Image Selector

      We have been using Zoho Campaigns for over a year, maybe close to two years, and this issue just started happening in the last month. I wanted to wait to see if it would resolve on it's own, and it doesn't seem to be. The thumbnail images for all new

    • Next Page