A/B Testing Idea #2: Make your headlines sound super cool.

A/B Testing Idea #2: Make your headlines sound super cool.

Hello everyone,

We're back with our second post in the CRO testing idea series. If you missed the first post, please check it out here: "Place irresistible and clear CTAs." In today's post, we'll look at how to effectively A/B test your headline content.


 
Some people say "you only get one chance to make a first impression" while others contend that it only takes seven seconds to make an impression about someone or something. Well, the same concept applies to your website.

A good first impression on your website is crucial for making visitors trust in your products/services and keeping them tied to your business forever. Creating this first impression depends on many factors like structure, colors, spacing, symmetry, amount of text, and fonts. But, of everything else, a good headline plays a major role in the success of your website.  

Your headline is the first thing that readers see as soon as they land on your site; it holds the power to make or break a deal at first visit. Even if your content is truly unique and innovative, a weak headline can ruin its chances of being super successful in terms of conversions. So how do you create a strong headline that drives more traffic and clicks on your website?

Here are a few aspects to consider as you A/B test your site's headline content:

Communicate your brand's purpose
Often we just assume that the visitors fully understand everything about our website and its product offerings. However, that’s not always the case, especially for new visitors. With hundreds of websites selling products/services online, it's important to make sure that the primary headline on your homepage tells visitors what your website has to offer and how it aligns with their expectations—all in a few short seconds. Tweaking and testing headline copy that clearly communicates your brand's purpose and differentiates yourself from the competitors can encourage your visitors to take the desired action without another thought.
 
Example:
Say you own a website testing and analytics software solution that offers a set of tools to grow an online business. Take a look below at the old and new versions of the same headline message. Notice that while the first tells people what the product is, the second tells people what the product will actually help them do.



Extra tip: The easiest way to determine if your brand message is clear to your visitors is by assuming your audience knows nothing about the business you're running.

Try different headlines for different set of target audiences
Each website caters to a specific type of audience. So understanding which audience group you cater to, where they come from, what their interests are, and what information they are hoping to find on your site is another major parameter to consider before starting to test your headline content. Testing and optimizing your headline copy based on a particular set of audience segments like demographics (such as location, gender, age, etc), personal interests, and past engagements with your site can help you deliver personalized content for each category of visitors, which is more likely to generate conversions. 

Example: 
Say you run an ecommerce business and want to A/B test your headline copy with enticing offers for returning visitors to see which one convinces them to fulfill your conversion goals.
 

Extra tip:
  • You can target your A/B test in PageSense using a variety of audience segments such as visitor type, device used, JS variable, day of the week, and more to learn which version grabs your audience's attention immediately and performs best for each segment.
  • To know your target audience better, you can set up polls on your website using PageSense and learn your visitor’s business (or personal) needs and how your product can help achieve them. Later, you can use this feedback to test and optimize your website content. 
Match your headline with your ad copy
When a visitor clicks on an ad, it's of the utmost importance to match the message on that ad to the headline content on your post-click landing page. If your headline doesn't match the offers and features that you promised in your ad copy, you're wasting all your marketing investment and conversion opportunities. A/B testing your headline by incorporating relevant keywords that resonate with your ad copy can help you reassure people that they've come to the right place. It can also later persuade them to take the desired action on your site more quickly. Further, this type of testing is more likely to generate increased clickthrough rates, conversions, and revenue for your website.  
 
Example:
Say you're running a Facebook Ad for older travelers, and the post-click landing page shows the most relevant tourist packages, flights, and hotel stays based on their interests. Now compare the old and new headline messages below to see which version of the message sounds better.



Include stats and numbers
Numbers in your headlines are a great way to grab attention by spontaneously triggering curiosity in your targeted audience. When you use symbols like %, $, or digits instead of words to express percentages, dollars, or numbers in your headlines, it creates specificity around the duration, size, value, etc. of what you're offering customers, which is more attractive than a generic offering. This is a powerful psychological tactic that spotlights your headlines and immediately hooks the reader's interest, which results in more traffic.

Example:
Consider the pricing page of your website and see how adding a number to the headline can increase reader engagement.


Follow the problem-solving methodology
Solving your customers' problem is the easiest and fastest way to reach their heart. Crafting a headline that addresses an issue and provides a cutting-edge solution to solve the problem can make optimizing your website easier. Intriguing your readers like this can make them look for more information on the rest of your site. Further, when done well, it can build a solid emotional bond between you and your customer for a longer term.

Example:
Take a look at the image below to see how implementing the problem and solution technique in your fitness website can make your headline sound more interesting.


 
Test with power words and sentiments
Sometimes the right audience is just one word away. Using forceful positive or negative power words in your headlines has the potential to kindle your customers' emotions and inspire action on your website in no time. Also, these words can guarantee more clicks and make your headlines stand out from the rest. You can test your headlines depending on two groups of power words:  
  • Negative headlines: This type of headline tends to intrigue your customers by setting a stage to avoid a miserable situation. It includes words like never, stop, worst, avoid, or do not.
  • Positive headlines: This type of headline tries to build a relationship with feel good emotions. It includes words like best, always, fastest, easiest, most, greatest, largest, funniest, hottest, strongest, biggest, and ever.
Example:
Take a look at the image below to see how the choice of words can invoke a positive feeling as you read the headline.



Test the font and appearance of your headline
The presentation (color, fonts, and layout) of your headline copy has a huge impact on the performance of your site. Below are a few points to consider while testing the appearance of your headline:
  • Use title case. Avoid writing your headlines in all caps as it can reduce the readability of your text.  
  • Choose a font style and size that matches your website's personality. The most popular font style is sans-serif and font size is 20 - 36 pixels.
  • Apply colors that contrast (while complimenting) your website's background well and focus on the legibility of your content.
  • Align your headline perfectly with your body content for a bigger impact. Centered headlines are most powerful visually, while left-centered are more conservative and formal. 
Example:
Say you own an online food delivery website, and you want to test the color and font of your homepage headline for better clickthrough rates. Take a look at the before and after images of the headline below. Which one you think will attract more eyeballs? 

 
Try out the two-part strategy
Don't forget your supporting cast! Successful headlines act in two parts. Including a persuasive subheadline copy below your headline can be another winning strategy to pull your customers deeper into your website. You can test different versions of your subheadings to see which best suits your visitors, such as explaining a bit more about your product or services, emphasizing your product benefits, or encouraging visitors to click the CTA button placed on your site.

Example:
Take a look at the main headline and the subheading of a customer support software website as shown below. In this case, your subheadline re-affirms how your software helps your customers and adds emphasis about different product features.

 
Test the headline length and SEO compatibility
Test your headline for the right length, SEO keywords, and sentiments. Keeping a headline no longer than six words will help readers easily process your text and attain the goal of your website. Using free headline analyzer tools such as Coschedule or Sharethrough can help you effortlessly understand your website's performance. They analyze important factors (like searchable keywords, word balance, and sentiments) and assign a percentage score based on how good your headline is. They'll help you identify the factors you need to improve for more productive headlines.

Example:
Let's say you own an online pet supply store and you want to test the headline of your homepage to attract more visitor traffic. The screenshots below show the performance of both the old and new versions of the headline in terms of length.



Bonus tips:
  • Create a sense of urgency in your headline with words like "today," "now," and "last-minute offer."
  • Use comparison phrases like "versus" to reinforce the benefits and features of your products/services.
  • Research your competitor's headlines to add more value and optimize your headlines better.  
We hope you found this article useful. What is your favorite headline tester? Have you had any success with headline A/B testing? Do share with us in the comments box below.

Happy testing. Happy converting!

Thank you.

    • Recent Topics

    • Conexion CREATOR x CRM

      Buenas tardes, Tengo un problema con un código que crea un registro en CRM. Revisé el CRM para eliminar los campos obligatorios, pero cuando ejecuto el programa, aparece el siguiente mensaje de error: {"code":"MANDATORY_NOT_FOUND","details":{"api_name":"data"},"message":"required

    • Invoices with billable time and expenses

      I cannot seem to get a straight answer. We are looking to create an invoice to send to our clients, but it needs to have the following on it: 1. Billable hours for each employee. All hours for the pay period on one line, by employee. 2. Expenses for each

    • Search Bar Improvement for Zoho Commerce

      Hey everyone, I've been using Zoho Commerce for a bit now, and I think the search bar could really use an upgrade. Right now, it doesn't show products in a dropdown as you type, which would make finding items a lot faster. On Shopify, for example, you

    • Send Whatsapp with API including custom placeholders

      Is is possible to initiate a session on whatsapp IM channel with a template that includes params (placeholders) that are passed on the API call? This is very usefull to send a Utility message for a transactional notification including an order number

    • Can't get form response to populate custom PDF template

      I've created a template and set it to default but can't figure out how to get the response to populate that template. It keeps giving me the default summary.

    • Zoho Sheets not compatible with Excel/Google Sheets

      In order to share a copy of a Zoho sheet with someone that does not use Zoho, it must be downloaded as MS Excel format and then added to an email.  This is a labor intensive, and frankly confusing process.  I have forgotten to do this before, only to

    • Add Ability to Designate Decision Branches as "Error Branches"

      Zoho Flow gives the ability to track down, troubleshoot, and fix errors with the Status and Filter dropdowns in the History tab. This works well for when a "normal" Flow action registers with an error. However, there are other times where it would be

    • Visitors sending message via Whatsapp are not saving on contacts

      Visitors who sends me messages from Whatsapp when i finish the chat do not populate on contacts, how can I add them as contacts?

    • ChatGPT only summarize in English

      Hello i' v enabled chatgpt in salesIQ, it works great inside conversation (revise, Rephrase etc) add tags works well with another language than English. But when I want to summarize it render only in English, despite sales IQ is set to another language.

    • Brand with multiple facebooks pages

      HI, We are a small publisher that has different FaceBook pages for each of our product lines. All are within the same FB account.   Is it possible to add all of these pages to our one brand in zoho social so I orchestrate the posts between the different products?    Cheers, Joe

    • How do I connect Sales IQ to Shopify

      How do I connect Sales IQ to Shopify.    

    • DORA compliance

      For DORA (Digital Operational Resilience Act) compliance, I’ll want to check if Zoho provides specific features or policies aligned with DORA requirements, particularly for managing ICT risk, incident reporting, and ensuring operational resilience in

    • Create Ticket from Chat with Rest API

      Hi to everyone, is possible to create a ticket from Chat with Rest API? In user interface is possible by clicking on the button "Convert chat as a ticket". Anyone know how to do that? Thanks

    • How to send binary data in invokeurl task?

      Hello, I am using Adobe's Protect PDF API. Source: https://developer.adobe.com/document-services/docs/overview/pdf-services-api/ Everything works fine in Postman. But for some reason after encrypting the file, it is empty after password protecting the

    • How Can I Customize Sales Reports in Zoho CRM to Better Track Our Sales Team's Performance?

      Hello everyone, I'm new to using Zoho CRM and need some help with customizing our sales reports. We want to track our sales team's performance more effectively and visualize trends that can inform our strategy. What specific customizations or features

    • Items should display under specific warehouse

      I have configured the multi warehouse but it show all the items under all warehouse which is not correct according to our business logic, so i want that items should only display under that specific warehouse not under all the warehouses not even with zero quantity. Some items should be common but not all so is there any option for that purpose so i can specific the items to its warehouse. Regards

    • Package Dimensions

      Packages need to have dimensions that are sent to carriers in addition to just the weight. Without the package dimensions being transmitted to carriers, the correct dimensional weight is not calculated for the label price, which results in corrections

    • Theft Prevention Sensor Integration in Zoho Inventory

      Is there a way to integrate a theft prevention sensor with Zoho Inventory, so items cannot leave the store unless they've been scanned at checkout? Any insights or existing solutions would be greatly appreciated.

    • Zoho Workplace gets yet another security boost: The addition of Zoho Vault

      Hello Community, Passwords are often the first line of defense, yet they're also one of the most common weak points. We're thrilled to announce that Zoho Vault is now integrated with Zoho Workplace! Zoho Vault Standard is now included at no extra cost

    • "notes"-field in a task to full width?

      Hi, Is there someone that can tell me how to adjust the "notes"-field in a task, to full width? I already played around with 1 or 2 columns, but this has nu effect on the standard width. Thx in advance for your help. Cheers, Ralph.

    • How to download Job Sheets in Zoho FSM?

      Hello, I'd like to download copies of completed job sheets as PDF's for upload to a workdrive to keep an audit record of completed Job checkout sheets. I do not see download of this file type as an option - any help is appreciated!

    • [Webinar] Zoho Writer for law firms and legal professionals

      Are manual processes slowing down your legal practice? Are you ready to simplify document management and free up more time for your team to focus on what truly matters? Join us on January 16, 2025, for an exclusive Zoho Writer webinar designed specifically

    • Introducing Bin Locations In Zoho Inventory

      Hello users, We are excited to let you know that your wait for the Bin Locations feature has now come to an end! Yes, you heard us right! We are here to introduce the much-awaited Bin Locations now in Zoho Inventory. But before we dive into the feature

    • How to send mail with js SDK

      Hell o I'm using https://live.zwidgets.com/js-sdk/1.2/ZohoEmbededAppSDK.min.js, for my widget in CRM (built with sigma) Is it possible to send email from js file, I try ti use that ZOHO.CRM.API.sendMail({ "Entity": "Accounts", "RecordID": sharedVariableEntityId,

    • Cannot add Zoho Forms link to LinkedIn

      Hello, We have encountered a problem where we are unable to share a Zoho Forms link on LinkedIn. This is what we got from LinkedIN, but we have not heard back from Zoho Support as yet, and we are meanwhile stuck... "It seems the URL does not scrape the

    • Feature request - pin or flag note

      Hi, It would be great if you could either pin or flag one or more notes so that they remain visible when there are a bunch of notes and some get hidden in the list. Sometimes you are looking for a particular name that gets lost in a bunch of less important

    • i keep see there is a connetion issue connecting 3rd party api on zoho when using zia

      hi there , i have set up open ai api to zoho zia (copied and pasted to zoho zia) but I keep getting notificaiton "there is a connetion issue connecting 3rd party api on zoho" when using zia on top when click zia and try to type in word there

    • SendMail in CRM Deluge function rejects a validated email address

      In a CRM Deluge function, the email address is considered invalid. Is there another method by which it can be validated? It's unacceptable in my current situation to use either the zoho.loginuserid or adminuserid as the From address.

    • how do i remove a specific Zoho Service from my account

      I no longer need Zoho CRM, ZRM Assist nor ZRM BugTracker. How do I remove them from the list of apps for my account?

    • Build custom AI solutions with Catalyst’s QuickML capabilities in CRM

      Hello everyone, We’re thrilled to announce an improvement for our Zoho CRM Enterprise users: the ability to create custom AI solutions using Catalyst’s QuickML directly from Zoho CRM. As you may already know, Zia, Zoho CRM’s AI-powered assistant, offers

    • Unveiling Cadences: Redefining CRM interactions with automated sequential follow-ups

      Last modified on 01/04/2024: Cadences is now available for all Zoho CRM users in all data centres (DCs). Note that it was previously an early access feature, available only upon request, and was also known as Cadences Studio. As of April 1, 2024, it's

    • Pay Contractor Timesheets

      I have contractors that fill out a timesheet. Each hour must be assigned to a current client. I need the easiest way to get the contracts paid. They are paid on an hourly bases. How can this be done?

    • Set up slack alert based on a field changing from one option to any other

      Hi, I'm trying to set-up a workflow to send a slack alert if a field changes from one option to any other. I've set-up a workflow to trigger on Edit and when a specific field gets modified but the only option I have 'is modified to' when really it should

    • Better UI more user friendly

      Hello everyone, I think all finance apps, especially Zoho Books, would benefit from the following suggestions/ notes: 1. Grouping Fields in Zoho Books: Unlike Zoho CRM, Zoho Books does not seem to have an option to create sections or group fields. This

    • Chronicles of 2024: The Year in Retrospect

      As we close out 2024, let’s take a moment to highlight the new features and updates that have enhanced Zoho Invoice in 2024. Among the exciting enhancements, we have launched a new AI-powered chatbot designed to assist you in understanding the app's features

    • Power of Automation :: Automatically archive your inactive Projects

      Hello Everyone, A custom function is a software code that can be used to automate a process and this allows you to automate a notification, call a webhook, or perform logic immediately after a workflow rule is triggered. This feature helps to automate

    • 554 5.1.8 Email Outgoing Blocked

      HELP!!!!! My e-mail marymariya@zoho.com is blocked. Error: 554 5.1.8 Email Outgoing Blocked The third day I am writing to the forum, but zohosupport is not responding. Why? What is the problem? I ask to help solve the problem, because I can not communicate with my customer base.

    • Zoho Inventory: Rewinding 2024

    • Custom Modules Now available for Standard and Professional Editions with Expanded Limits across all editions

      #CRM25Q1 Hello Everyone, We are here with an exciting update to Custom Modules in Zoho CRM. Custom modules will now be available to Standard and Professional Edition users, with expanded support across all editions. The standard modules offered in Zoho

    • Assistance with Custom Attendance Report in Zoho People

      Hi, I created a custom report in Zoho People 5.0 to track employee attendance according to our specific needs, as the existing reports do not include all the required details. However, I’ve noticed that the report doesn’t update continuously or on a daily

    • Next Page