Low-quality response data can skew the results of market research surveys. Survey fatigue and rushed answers can wreak havoc on data quality, resulting in an unreliable final dataset.  While it's impossible to completely shield surveys from this noise, there are certain practices we can follow to limit its effect on our data.

Tighten up screening: Refine entry questions by using disqualification logic.

Use the timer feature: Pose timer constraints on your surveys to prevent both speed-runners and mindless responders.

Deploy survey logic: Create smart paths using survey logic to avoid inconsistencies.

Spot checks: Integrate attention-checker tests as an antidote to survey fatigue.

Limit repeated participation: Prevent multiple responses from a single respondent by enabling response restriction.