Spotlight 22: Evaluating your event's performance

Spotlight 22: Evaluating your event's performance



An event organizer's job isn't over with the completion of the event. Some might even say the toughest task is yet to come—measuring the event's success and its ROI. As organizations worldwide invest heavily in events every year, they expect tangible, quantifiable results to prove the event's success. And they prefer solid data to define this success as opposed to just assumptions or guesstimates.
 
When you host your events with Backstage, you get access to two types of data—sales analytics and session analytics—to help you figure out your event's performance. Both are indispensable when it comes to calculating your event's success.
 

Sales analytics

Registrations are one of the most effective ways to measure your event's success. Not only do they tell you how much you've earned from the event, but they also tell you how successful your event marketing campaigns were. You can find the gist of your sales activities in the Sales summary tab of the Registrations tab. Here you'll get information like the gross sales, total tickets sold, and even the percentage of tickets sold in each ticket class. 


 
A complete breakdown of your revenue from each ticket class—including those canceled, refunded, or bought at a discounted price—will also be available for you here. In addition, you can integrate Backstage with Zoho CRM to get more in-depth analytics and automatically calculate your ROI. 

Session analytics

Session analytics is an easy and fail-safe way to ascertain attendee satisfaction. It tells you how much an attendee enjoyed a session (and as such, your event), how responsive they were, and how well they liked the speakers or panel. All of this, in turn, can help you make smarter decisions and improve the attendee experience at your next event.



Get detailed analytics for each session in the Sessions tab. By clicking the Summary option to the right of a session, you can learn how many attendees joined the session, what questions they asked, how responsive they were to polls, and what they thought about the session and speaker. You can also collect feedback from attendees using the session feedback form if you want them to answer specific questions related to your event.
 
Unlike sales analytics, for session analytics your attendees have to be active on the event microsite or the Zoho Backstage for Attendees mobile app for us to gather the data. So we suggest that you encourage your attendees to join the session either through the microsite or their iOS and Android devices. This is actually beneficial for both you and your audience. You get your data and they get a more interactive experience.
 
For more information regarding event analytics in Backstage, visit the following pages:
Subscribe to our forum to be updated with the latest Backstage news. If you have any feedback or questions, please write to us at support@zohobackstage.com.

Happy organizing!







        • Recent Topics

        • [Webinar] Deluge Learning Series - AI-Powered Automation using Zoho Deluge and Gemini

          We’re excited to invite you to an exclusive 1-hour webinar where we’ll demonstrate how to bring the power of Google’s Gemini AI into your Zoho ecosystem using Deluge scripting. Whether you're looking to automate data extraction from PDFs or dynamically

        • Connecting Zoho Inventory to ShipStation

          we are looking for someone to help connect via API shipStation with Zoho inventory. Any ideas? Thanks. Uri

        • Subform edits don't appear in parent record timeline?

          Is it possible to have subform edits (like add row/delete row) appear in the Timeline for parent records? A user can edit a record, only edit the subform, and it doesn't appear in the timeline. Is there a workaround or way that we can show when a user

        • New in Cadences: Option to Resume or Restart follow-ups when re-enrolling records into a Cadence, and specify custom un-enrollment criteria

          Managing follow-ups effectively involves understanding the appropriate timing for reaching out, as well as knowing when to take a break and resume later, or deciding if it's necessary to start the follow-up process anew. With two significant enhancements

        • Im Stuck in an EDIT ONLY WITH WIZARD issue

          So I found Wizards to be a really helpful tool in minimizing the exposure of redundant, superfluous fields to staff that would never otherwise have to edit those fields. My issue is, that when the record (in this case a lead) is created with a wizard,

        • Account upgrade

          Good evening, I upgraded my account and paid for it. From standard to professional. Unfortunately after the paiment my account was not upgraded. Please your advise. Best Regards Erik van Staverden

        • How to set ALL default dates of my organization to DD-MM-YYYY format?

          All replies to this question comes from a time where the UI was different. It's extremely frustrating not being able to find how to do this simple setting change. I want everything and everyone in my organizations to have DD-MM-YYYY date format by default.

        • How can I sync from Zoho Projects into an existing Zoho Sprints project?

          Hi I have managed to integrate Zoho Projects with Zoho Sprints and I can see that the integration works as a project was created in Zoho Sprints. But, what I would like to do is to sync into an existing Zoho Sprints project. Is there a way to make that

        • Can we generate APK and IOS app?

          Dears, I want to know the availability to develop the app on zoho and after that .. generate the APK or IOS app  and after that I added them to play store or IOS store.. Is it possible to do this .. I want not to use zoho app or let my customers use it. thanks 

        • Zoho Subform Workflows onAdd of Row

          Suppose I have a form with attached workflows onLoad. If I use the form as a subform, will it inherit the workflows or do I need to create new ones onAdd of row?

        • Super Admin removal

          I brought a sub, and I gave the Super admin rights to a person who is no longer with us, so I need to change, and I need to make myself the Super admin

        • Better Notes Commenting

          Hi, I'd like to suggest better collaboration tools for NOTES. The current notes section for Accounts, Contacts and Deals is not ideally suitable for any degree of communication or collaboration. When responding to a note, there is no ability to leave

        • Exporting Templates

          I have just spent 2 hours creating a project template for a Netsuite configuration, and want to share it with other Zoho Projects users - who have a different account. Is there any way to do this?

        • Power of Automation:: Streamline Associated Teams based on the Task Owner update.

          Hello Everyone, A Custom function is a user-written set of code to achieve a specific requirement. Set the required conditions needed as when to trigger using the Workflow rules (be it Tasks / Project) and associate the custom function to it. Requirement:

        • No Response from Zoho Support in 8 Days - Typical?

          I have a couple of issues I'm trying to work through. Initially, I was getting support from support@zohofsm.com, but I have not received a response in 8 days (11 on another question). Is this typical? Can I pay for support? For context, I am not spamming

        • Add QUOTE OWNER profile image to a Quote Template

          I can add their email address.. phone number, DOB. I need to add a users profile picture so when they assign a template to a quote they own it adds their picture to the cover page. I've tried hacking a solution together but there has to be an easier way.

        • Zoho Connections Desk API relative URL PATTERN_NOT_MATCHED

          While i am trying to do this: async function fetchTicketsFromDesk(timeFilter = 'current_month') { try { const response = await ZOHO.CRM.CONNECTION.invoke("desk_connection", { url: "/api/v1/tickets", method: "GET", }); const data = response.details ? JSON.parse(response.details)

        • Zoho CRM - Custom Views for Portal Users

          I'm looking for an option to customise custom views for portal users in CRM. It would be great if "portal user" was a permission on custom views.

        • 【参加無料】10/17(金) 東京 ユーザ交流会 Vol.3 参加登録 受付開始！

          ユーザーの皆さま、こんにちは。コミュニティチームの藤澤です。 10/17(金)に、東京・新橋で「東京 ユーザー交流会 Vol.3」を開催します！ 今回のユーザー事例セッションのテーマは、「Zoho Flowを活用した他社の決済サービスとの連携事例」です。 さらに、Zoho Flowに限らず、Analytics や Campaigns などの多彩なZohoサービスの活用方法について、豊富なご経験をもとにご紹介いただきます。 また、Zoho社員セッションでは、Zoho CRMを活用して日々の営業業務を効率化する具体的な事例をお話しします。業界を問わず、幅広い方にご参考いただける内容となっています！

        • Zoho Meeting Plug compatibility with newer versions of Outlook

          Documentation states that the zoho meeting plug in for outlook is only compatible with versions up to Outlook 2019 What is available to users of more up to date versions of outlook/office 365?

        • Getting Attachments in Zoho Desk via API

          Is there a way to get attachments into Zoho Desk via an API?      We have a process by which a zoho survey gets sent to the user as a link in a notification.    The survey has several upload fields where they can upload pdf documents.    I've created

        • Introducing Zoho's own SMS gateway

          We're thrilled to announce the launch of our own SMS gateway feature within Zoho Marketing Automation! This new feature enables seamless SMS campaign management alongside your email marketing initiatives, providing a more integrated and efficient way

        • Embedding in Desk articles

          We would like to embed documents in our Desk articles. When we use an iframe for the embed, we get scrollbars and a frame border. Neither of those is acceptable. I've spoken with the Desk Support team about what we want and they tell me that it cannot

        • Zoho CRM button to download images from image upload field

          Hello, I am trying to create a button in Zoho CRM that I can place in my record details view for each record and use it to download all images in the image upload fields. I tried deluge, client scripts and even with a widget, but feel lost, could not

        • Mass Update Contacts In Zoho Campaigns

          Is there a way to mass update contacts in zoho campaigns? I want to be able to change the content of a field for a few hundred contacts, and can't go through all of them individually.

        • report showing assignment type

          Hi, We've created a number of workflows to allow us to auto assign tickets to agents based on keywords and other criteria. I'm struggling to create a report that would show me what is the percentage of tickets that are assigned automatically via workflows

        • Option to Disable Knowledge Base Section in Feedback Widget Popup Hello Zoho Desk Team

          Hello Zoho Desk Team, How are you? We are actively using Zoho Desk and would like to make more use of the Feedback Widget. One of the ways we implement it is through the popup option. At the moment, the popup always displays the Knowledge Base section,

        • Placeholders in Ticket Templates

          We should be able to use placeholders in ticket templates. When we create a new ticket, our description field is shown to the client in the email they receive.  It would be very handy to be able to personalize that description field in our ticket templates to pull in the name of the client that the ticket is for. Using them in the subject field as well, so we can auto populate Account Names, etc. 

        • when the record is created the tag want to Show as Opportunity how i achive this using Deluge Script

          In the quotation i have the work flow schedule for create opportunity record in the module , on that time the quotation tag select as opportunity created. How i achive this using Deluge Script . this like i want to Do tag1 = Map(); tag1.put("name","Nurturing

        • Delete a channel

          I need delete a channel in tickets.

        • Copy / Duplicate Workflow

          I have workflows setup that are very similar to each other. We have a monitoring system watching servers, and all notifications - no matter what client it is about - will come from a  noreply@ address which is not very helpful in having it auto assigned to the right account. I have setup a workflow that will change the contact name of the ticket (currently it would say noreply@) to the correct customer which is based on the subject line, as that mentions which server the alert it is about. I need

        • Subtasks don't update parent task's times

          Hi there: I've recently upgraded to premium and check that subtasks completion % don't update the proportional completion of the parent tasks related to it.  We've been challenging with the problem of having to update twice or sometimes 3 times the completion of the related tasks. I've seen posts similar to this, of 3 years old.  Is there any roadmap for making this happen in a future release? Thanx César Ratto Lima, Perú.

        • Should I Use DMARC?

          When I configure Zoho Mail's DMARC settings, it's mandatory to fill in the RUA and RUF (Aggregate notification email address*, Forensic notification email address*) addresses. When we enter an email address in these fields, we receive reports from the

        • Tip #44 – Get Deeper Insights with Zoho Assist’s Custom Reports – ‘Insider Insights’

          In today’s fast-paced IT environment, having a clear view of your remote support activities is more important than ever. Zoho Assist’s Custom Reports feature gives IT teams the ability to generate tailored reports that provide actionable insights and

        • Message "...does not support more than 100 distinct values..." WHY????

          I get this message on one of my reports: Sorry, Zoho Reports currently does not support more than 100 distinct values in columns. 'Account Name * Sum(Amount),Count(Amount Tier)' contains more than 100 distinct values.  Possibly, you can apply filter to reduce the number of distinct values in 'Account Name' or drop the 'Account Name' field in Rows. I want to list all ACCOUNT NAMES (about 500) with SALES BY ACCOUNT.  What is blocking this?

        • Setting up primary mobile number.

          Hi Sir Earlier I joined IIFL team and got an organizational email of zoho services. Later i quit and now my account is deactivated with IIFL but i am unable to link my mobile number to my own email id with zoho.

        • Let's Talk Recruit: Super-charge hiring with Zoho Recruit add-ons

          Welcome back to our Let’s Talk Recruit series! This time, we’re diving into something that might seem like a small upgrade but has a huge impact on recruiter productivity: Zoho Recruit add-ons. Think about how much of your day is spent in your inbox or

        • Vendor Signatures Needed for Purchase Orders

          Hello everyone, We have a unique requirement that necessitates that Vendors & Suppliers formally acknowledge our Purchase Orders upon receipt. I was hoping that there would be an option to do so in Zoho Books, but that does not appear to be the case.

        • Is there an API to "File a Ticket" in Desk

          Hi, Is there an API to "File a Ticket" in Desk to zoho projects?

        • Store "Sign in with Google/Microsoft/GitHub etc." details

          Quite often now, users are using a sign-in provider like Google or Microsoft to sign into various apps and services. It would be great if Vault could remember which providers you use for each website and sign you in with that provider instead of a username

        • Next Page