Pipeline.Company Name field shows up as numbers! [Bigin Developer Console > Component > URL]

Pipeline.Company Name field shows up as numbers! [Bigin Developer Console > Component > URL]

Hi there, 

I am setting up to invoke URL to send infromation zoho bigin > zoho forms with company name pre-fill in the form. 





however when I use : ${Pipelines.Company Name} field 

it shows up as a string of number instead of words. 



Help.