【開催報告】顧客伴走支援から学ぶZoho One の活用術と可能性  ユーザー交流会 名古屋 2023 vol.2

【開催報告】顧客伴走支援から学ぶZoho One の活用術と可能性  ユーザー交流会 名古屋 2023 vol.2

皆さま、こんにちは。コミュニティチームの中野です。

Zoho コミュニティでは、12/8(金)にオフライン形式にて「ユーザー交流会 名古屋 2023 vol.2」を開催しました。本投稿では、その様子をお届けします。当日の登壇資料など、こちらに共有いたしますので、ご参加できなかった皆さまもご確認ください。


事例セッションでは、ONiWAの稲葉様が、導入支援を行った企業の事例をもとに、どのようにZoho One 内のサービスを活用し、集客やリピート誘導を成功させたのかを紹介しました。

お楽しみ会は、Zoho サービスを活用し、業務効率化・自動化を実現したこと、または今後それらを実現するために取り組みたい内容を共有し合うグループワークを行いました。
登壇いただいた稲葉さん、そして参加いただいたZoho ユーザーの皆さん、ありがとうございました!

事例セッション「顧客伴走支援から学ぶZoho One の活用術と可能性」(CRM / Campaigns / Forms / PageSense )

中小企業向けのデジタルマーケティング、DXの戦略立案や、Zoho の導入支援を行うONiWA様に、導入支援先企業(木曽おもちゃ美術館)様の事例を紹介いただきました。


1. 事例の概要
美術館の来館予約システムやWebサイト・受付管理などの業務をZoho One サービスに当てはめて、業務の標準化、情報の可視化、リアルタイムでの情報共有、分析、自動化などを実施。
 


2. サービスの活用方法(CRM / Forms / PageSense / Analytics / Campaigns / Social )

業務オペレーションが確立されていない中、最低限の実装のみで運用を開始。
Zoho Forms :来館予約フォームを作成。設定している予約数の上限に達した場合は登録を制限できるよう設定。CRMと連動させて、全て登録者リストを取得。
Zoho Analytics :レポートを作成し、日々の予約状況を可視化。

Zoho PageSense :ポップアップ機能を活用し、上述の予約機能の閲覧数を伸ばす。多くの予約件数の獲得に貢献。

Zoho Campaigns :来館予約などで獲得した顧客情報に対してメール配信を行う。
配信結果を分析し、マーケティング戦略につなげている。

Zoho Social :
導入支援先が美術館を運営しており、Instagram との相性が良いこともありSocial も活用。複数人による管理が可能であり、モニタリング機能を使用して特定のハッシュタグやUGCを確認できる。

顧客情報の獲得手法と活用イメージ:
業務プロセスを段階的に構築するためには、実際の業務内容や起こりうる事態を明確に定義すること。Zoho One の強みは、このような業務プロセスを容易にし、連動性を持たせられる点にある。

3. まとめ
CRM(顧客情報)を中心に考えることが、導入支援をする立場として非常に重要だと感じている。(お客様の情報がほぼ全ての業務領域と関連しているため)
まずはオペレーションをZoho に置き換えることから始めて、その後自動化などの業務効率化を検討することがスムーズな運用・定着の鍵になる。
  


事例セッションで使用したスライド



お楽しみ会 「Zoho でここが楽になりました! Zoho サービスを活用した業務効率化・自動化について語り合おう」

Zoho サービスを活用し、業務効率化や自動化を実現したこと、または今後取り組みたい内容を共有し合うグループワークを行いました。

当日の作品の一部を共有します

・Zoho Assist :PCの修理業務を行う際、お客様のデバイスを遠隔操作しサポートをしていますが、メールや電話などのやりとりが削減し業務効率化につながっています。Windowsに加え、Mac、iOS、Chromebook などの端末にも対応しているためほぼ全ての案件に対応ができています。

・Zoho Meeting :自社セミナーを開催するにあたり、登録ページの作成から配信まで行うことを検討しています。

最後に

次回のユーザー交流会・名古屋開催については、2024年6月あたりにオフライン形式にて開催を予定しています。開催時期やテーマなど詳細が決まり次第あらためて当フォーラムでお知らせします。


【12/15開催 一部配信あり】東京 ユーザー交流会
参加登録はこちらから: https://www.zohomeetups.com/Meetuptokyo2023vol4
*まだ残席がありますのでよろしければぜひご登録ください。事例セッションについては名古屋開催時と異なるプログラムを用意しています。

今後ともZoho コミュニティをよろしくお願いいたします!

ゾーホージャパン コミュニティチーム


      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          • Sticky Posts

          • 【6/22〜6/24開催】Zoho CRM 管理者向けトレーニングのご案内

            「Zoho CRMを導入したばかりで、初期設定や基本操作に不安がある」、「短期間で基礎から理解を深め、運用開始までをスムーズに行いたい」「Zoho CRMを基礎から再度学び直したい」といった課題や要望をお持ちの管理者に向け、Zoho CRM 管理者向けオンライントレーニングを実施します。 2022年6月の開催回よりトレーニング内容を刷新し、有償にて実施いたします。   ─────────────────────────────────── >詳細・お申し込みはこちら:https://www.zoho.com/jp/crm/crmtraining/
          • 【12/17(金)Meetup開催】参加者にはノベルティプレゼント!Zoho サービス相談会/情報交換会もあります

            こんにちは、Zoho Japan コミュニティチームの今成です。 12月17日(金)16:00から、今年最後のMeetup(ユーザー交流会)を開催します! ●詳細はこちら:https://www.zohomeetups.com/ZohoJapanCommunityMeetup2021vol4/ 前半は今年9月にZoho サービスを導入したユーザー様のセッションとして、現状の利用状況とこれからどのようにZoho サービスを利用していくか、これからの構想談をお話いただきます。 後半では、Zoho CRM
          • 【6/29(火) 初心者向け】カスタム関数勉強会のご案内

            先日のMeetupでも告知しましたが、以前より多くのユーザーさまからご要望いただいていたZoho の「カスタム関数」に関する基本の勉強会を6/29(火) 17:00に、開催します! 関数の基本的な書き方や、Zoho CRM で活用できる関数例のデモなどについて、Zoho の技術メンバーがわかりやすく解説します。 関数の基本を掴みたい方はぜひ、ご参加くださいませ。 >>申し込みはこちら:‌attend.zoho.com/luy0 以下詳細です。 ーーーーーーーーーーー 日時:6月29日(火) 17:00~
          • 【3/19(金)】Meetup(ユーザー交流会)開催のご案内。Zoho CRM ユーザー事例やZoho Sign の紹介、Zoho CRM 相談会など

            こんにちは、Zoho Japan コミュニティチームの今成です。 2021年1回目となるMeetupを、3月19日(金)16:00~ 開催いたします! ●詳細はこちら:https://www.zohomeetups.com/ZohoJapanOnlineMeetup2021vol1 毎回好評のZoho ユーザーさまによる活用事例をはじめ、Zoho の電子署名ツール「Zoho Sign」の製品デモや、グループディスカッションをご用意しています。 前半/後半のみのご参加も可能ですので、お気軽にご参加ください!
          • 【12/17(木) 16:00-】ユーザー同士で情報交換を行う、グループディスカッションもあります。オンラインMeetup Vol.4 開催のお知らせ

            Zoho コミュニティチームの今成です。最近寒くなってまいりましたが、みなさまいかがお過ごしですか? Zoho Japan Communityでは、今年最後のオンラインMeetup(ユーザー交流会)を開催いたします!以下、詳細のご案内です。 ーーーーーーーーーーーーーーーーーーーーー <日時>2020年12月17日(木) 16:00-18:00 <参加費>無料 <開催方法>オンライン <概要> 前半(16:00〜17:00)  自社活用事例「Zoho 社員は、1日の中でどのサービスをどれくらい使っているのか」(ゾーホージャパン株式会社 コミュニティチーム)

          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ




                                ご検討中の方

                                  • Recent Topics

                                  • HAVING PROBLEM WITH SENDING EMAIL

                                    Hi all, I'm unable to receive emails on info@germanforgirls.eu. I'm getting an error code 550. 5.1.1. invalid email recipients. Moreso, I would like info@germanforgirls.eu to be the default "send from" email and not solomon@germanforgirls.eu. Kindly see
                                  • Sharing my portal URL with clients outside the project

                                    Hi I need help making my project public for anyone to check on my task. I'm a freelance artist and I use trello to keep track on my client's projects however I wanted to do an upgrade. Went on here and so far I'm loving it. However, I'm having an issue sharing my url to those to see progress. They said they needed an account to access my project. How do I fix this? Without them needing an account.
                                  • Different Task Layouts for Subtasks

                                    I was wondering how it would be possible for a subtask to have a different task layout to the parent task.
                                  • Subscription went to default (@zoho.com) address instead for custom domain

                                    Hello! So I bought a lite sub to test things out, wanting to use my own domain. However, after passing through all the verification steps (completed now), it seems that the sub I bought was assigned to the default email that I already had with Zoho and
                                  • Canvas templates and font-family

                                    i dont understant why its always the smallest things that waste all of my time! why in some videos i see they have tamplates in the Canvas editor and i cant seem to fint it? and why oih why cant i cange the font? i just want simple Arial! help meeeeeeeeee
                                  • Re: Ca.gory groups and not all email addresses being added to a group emails

                                    Hi, I have added emails under 'Contacts' into categories but when sending a group email and putting the category name in not all email addresses go onto the email. I have refreshed the page, deleted and redone the info etc with no luck. I only found out
                                  • IMPORTANT

                                    Dear Zoho Support Team, I am currently experiencing an issue when trying to send emails from my Zoho Mail account. Each time I attempt to send a message, I receive the following error: "Unable to send message; Reason: 554 5.1.8 Email Outgoing Blocked."
                                  • Able to Send Emails from Zoho but Not Receiving Emails from Gmail

                                    Hello, I am experiencing an issue with my shopify domain email setup and would appreciate your help. Current situation: I can successfully send emails using Zoho. I can receive emails from some services (for example, Facebook). However, I cannot receive
                                  • Antispam validation failed for your domain in Accounts

                                    I tried adding a domain to zeptomail.zoho.com, but the “add domain” operation failed. The front‑end error reads: “Domain could not be added. Please contact support@zeptomail.com.” The back‑end API returned: ``` { "error": { "code": "TM_3601", "details":
                                  • Announcing new features in Trident for Windows (v.1.38.5.0)

                                    Hello Community! Trident for Windows just received a major update, with a range of capabilities that focuses on strengthening and enhancing communication. Let’s dive into what’s new! View complete technical email details. For those who need deeper visibility
                                  • Windows Desktop App - request to add minimization/startup options

                                    Support Team, Can you submit the following request to your development team? Here is what would be optimal in my opinion from UX perspective: 1) In the "Application Menu", add a menu item to Exit the app, as well as an alt-key shortcut for these menus
                                  • Accounting of Amazon

                                    I have recently started selling on Amazon.in and I am facing issues with different types of transactions: What entry to do in case of return? If I had sent two products and customer returned both the products but I had received only one and got the claim
                                  • Compose Emails Faster Using Templates and Snippet

                                    Hello everyone, We have made an enhancement to the Send as Email option in Tickets. Agents can use templates and snippets to draft their response, which helps save time and maintain consistency. The Send as Email page will display the available templates
                                  • Customize Colors used on graphs and charts according to users desire.

                                    It would be great if we could customize the graph's colors as we see fit. I hate that yellow is always the default color!
                                  • Emails not integrating

                                    My emails from Hubspot did not integrtate over. How do I fix that?
                                  • Creating meetings from an email

                                    Hi. Similar to Outlook, it would be helpful if a meeting can be scheduled from an email so that the attendees need not be manually entered every time it's created.
                                  • Zoho Social API for generating draft posts from a third-party app ?

                                    Hello everyone, I hope you are all well. I have a question regarding Zoho Social. I am developing an application that generates social media posts, and I would like to be able to incorporate a feature that allows saving these posts as drafts in Zoho Social.
                                  • CRM Percent custom fields: When will it show the % symbol and behave like %?

                                    1. Actually Percent custom fields fail to show the % symbol. 2. When in formulas Percent fields work like number: 100 x 5% = 5 ideal world 100 x 5% = 500 what happens actually 3. When importing Percent fields the % symbol has to be removed and the data
                                  • 【Zoho CRM】商談タブへのデータインポート

                                    Zoho使用前にエクセルで管理していた商談情報を、Zoho一括管理のため、商談タブにインポートしたいのですが、お客さまの氏名だけが紐づけられませんでした。 「Zoho CRMにインポートする項目を関連付ける」のところが画像のようになっています。 (弊社では、「姓」を「★個人データ名」という項目名に変更し、フルネームを入れて使用しています。) どのようにしたら氏名をインポートできるかご存じの方がいらっしゃいましたら、ご教示いただきたく、よろしくお願いいたします。 (投稿先が間違っていましたらご指
                                  • Deprecation of the Zoho OAuth connector

                                    Hello everyone, At Zoho, we continuously evaluate our integrations to ensure they meet the highest standards of security, reliability, and compliance. As part of these ongoing efforts, we've made the decision to deprecate the Zoho OAuth default connector
                                  • RouteIQ for Zoho FSM

                                    Beste, Zou wel top zijn dat we een RouteIQ hebben voor FSM aangezien we constant moeten zien wat de beste route is voor onze monteurs. Nu moeten we een speciale aparte programma hebben om de beste route te berrekenen voor onze monteurs aangezien de planning
                                  • Let us view and export the full price books data from CRM

                                    I quote out of CRM, some of my clients have specialised pricing for specific products - therefore we use Price Books to manage these special prices. I can only see the breakdown of the products listed in the price book and the specialised pricing for
                                  • Changes to the send mail Deluge task in Zoho CRM

                                    Hello everyone, At Zoho, we continuously enhance our security measures to ensure a safer experience for all users. As part of our ongoing security enhancements, we're making an important update on using the send mail Deluge task in Zoho CRM. What's changing?
                                  • How to Invoice Based on Timesheet Hours Logged on a Zoho FSM Work Order

                                    Hi everyone, We’re working on optimizing our invoicing process in Zoho FSM, and we’ve run into a bit of a roadblock. Here’s our goal: We want to invoice based on the actual number of hours logged by our technicians on a job, specifically using the timesheets
                                  • Zoho Books | Product updates | January 2026

                                    Hello users, We’ve rolled out new features and enhancements in Zoho Books. From e-filing Form 1099 directly with the IRS to corporation tax support, explore the updates designed to enhance your bookkeeping experience. E-File Form 1099 Directly With the
                                  • Inclusion is the new engagement

                                    When in a very challenging situation, you may have peers or friends around you saying, “Everything will be okay.” They speak to you in a way that they are connected or in a language or tone that feels close. But your inner voice comes to you in a truly
                                  • DKIM verification for Squarespace website - Corrections to instructions

                                    Zoho Campaigns DKIM TXT record instructions for Squarespace show that Host field should show: 22111._domainkey.[domain name, e.g. mywebsite.com] However, after 72hrs, I had to reach out to Squarespace tech support, and they confirmed that the domain name
                                  • Passing the image/file uploaded in form to openai api

                                    I'm trying to use the OpenAI's new vision feature where we can send image through Api. What I want is the user to upload an image in the form and send this image to OpenAI. But I can't access this image properly in deluge script. There are also some constraints
                                  • My client requires me to have custom pdf file names to except payment for invoices, how can I customize this before emailing.

                                    Hello! I love the program so far but there are a few things that are standing in the way. I hope you guys can code them in so I can keep the program for years to come. My client requires I customize the pdf file names I send in for billing. Can you please
                                  • Disable All

                                    I want to disable all the fields on the form when it loads.  I know there is a way to do this by listing all the fields as follows: disable Name; disable Address; disable City;  ... I have over 50 fields on my form and i am wondering if there is a single command or way to just disable all fields on load.   On load = disable All Thank you for any help.  
                                  • Migrating my email from GMAIL to ZOHO MAIL..........

                                    I am a long time GMAIL user and I really only understand how they operate, but after reviewing your tutorials and forums online, it is quite unbelievable how much more and how much more streamlined ZOHO mail is, not to mention ZOHO's wonderful, more advanced capabilities. I do have several questions about transitioning over to ZOHO.  Primarily, where is the best place to start, what do I do first? And how hard is it actually to move all my business and personal accounts over here?  When I sign up
                                  • iOS Zoho Mail App Crashesruni

                                    Whenever I trying to search emails via the Zoho Mail app on my iPhone the app crashes, I am running the latest version of the app and the latest iOS version. I have all set reset the app and deleted the app and still have the same issue. Thank you in
                                  • Assessment Answered - Automation (Related List)

                                    Hello everyone, We have linked a candidate assessment to our job posting. When someone applies, they are required to answer all the assessment questions. However, some candidates submit their applications without completing the questions. In such cases,
                                  • Rebrand your CRM with the all-new custom domain mapping setup

                                    UPDATES TO THIS FEATURE! 19th Jan, 2024 — Custom domain mapping has been made available for portal users in Zoho One and CRM Plus. 23rd June, 2023 — Custom domain mapping has been made available for all users, in all DCs. Hello everyone! We are elated
                                  • Paid Support Plans with Automated Billing

                                    We (like many others, I'm sure) are designing or have paid support plans. Our design involves a given number of support hours in each plan. Here are my questions: 1) Are there any plans to add time-based plans in the Zoho Desk Support Plans feature? The
                                  • How Does Knowledge Base Search and Article Recommendation Work?

                                    Hello, I would like to understand how the Knowledge Base search engine works. Specifically, does it search based on: The article title only? The full article content? Both, the article and the content? Keywords? Tags? Also, how does the system determine
                                  • Can't change form's original name in URL

                                    Hi all, I have been duplicating + editing forms for jobs regarding the same department to maintain formatting + styling. The issue I've not run into is because I've duplicated it from an existing form, the URL doesn't seem to want to update with the new
                                  • Calendar report with order options and more quick view templates

                                    I think many of us regularly work with calendar-style reports. It would be great to be able to customize the quick view with new templates and have options to sort the entries for each day of the calendar by different criteria. I think this is an interesting
                                  • Shared Views

                                    Hello, is there a way to prevent an agent from changing a shared table view? I have no issues with agents being able to create and customize their own view, but when I create a view and share it to my team -- the expectation is that they are viewing it
                                  • Using Zoho answer bot across departments (help center articles from another department)

                                    Hi Zoho Community, I’ve run into a major issue and hope someone here has experience with this setup. We currently have a Help Center in the department A where all of our knowledge base articles are maintained. However, we would like to use a Zoho Answer
                                  • Next Page